Google Ads
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Landing pages
Give ad visitors a clear path to call or book. The same pages turn SEO visits into enquiries.
SEO
Build organic visibility around your services. Search insights sharpen your ads and service pages.
AI search
Make your service information clearer for AI search. Those answers also strengthen your pages and ads.
Less waiting
Google Ads Management in Toronto: 5 Fast Moves
Find the wasted clicks
We check your campaigns, search queries and tracking for budget leaks.
Spot site problems
Our QUIQ Pixel finds technical SEO issues in hours, not weeks.
Get fixes out the door
Proven scripts and AI tools deliver fixes and pages; typical agencies take weeks.
Chase better enquiries
We refine bids and exclude irrelevant searches, using qualified leads to guide decisions.
See where your money goes
Your Glass Box Portal tracks rankings, leads, ad spend and changes.
Case study
Antex: 10 Monthly Qualified Leads Became 73
Toronto's Antex Stone & Railing reached 73 qualified Google Ads leads a month in 12 months, up from 10. Endpoint spend stayed flat.
Google AdsPPCGlass railings: stairs, decks, balconies, pool surroundsToronto, ON12 months
Antex Stone & Railing
10→73Qualified Google Ads leads / month+630%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Qualified Google Ads leads rose 10 → 73 at unchanged endpoint spend; service landing pages, search-term exclusions and CRM-based bidding replaced enquiry-volume optimisation.
Qualified Google Ads leads / month2025–2025 year before
- 14 service landing pages
- 2164 negative keywords
- 34 PMax asset groups
- 42 campaigns: qualified-lead bidding
Qualified Google Ads leads / month10 → 73+630%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 7.3%+265%
Qualified leads / $1,000 CAD2 → 15+650%
Measurement bookings / month4 → 29+625%
Itemised quotes / month3 → 22+633%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached jobs, replacement parts and DIY searches.
- 4 railing services shared 1 landing page without property-type screening.
- 2 form-step events inflated reported conversions; baseline rebuilt from CRM records.
Form navigation appeared as completed enquiries
History-change triggers treated form steps as submissions; switched to server-confirmed success events with unique submission IDs.
2 false triggers removedPhoto uploads erased paid attribution
The upload subdomain dropped click IDs; persisted attribution through hidden fields and validated CRM receipt.
14 enquiries reattributedPMax advertised maintenance articles
Final URL expansion selected care articles; disabled expansion and assigned service-specific landing URLs.
4 destinations controlled| Jan ’25 | 2 | false conversion triggers removed; CRM qualification and attribution capture installed |
| Feb ’25 | 4 | service landing pages launched with property-type and project-scope screening |
| Mar ’25 | 24 | Search assets tested across stairs, decks, balconies and pool surrounds |
| Apr ’25 | 164 | negative keywords added for jobs, DIY, hardware and replacement parts |
| May ’25 | 4 | PMax asset groups launched with service-specific creatives and destinations |
| Jun ’25 | 3 | first-party audience segments added as signals; converted customers excluded |
| Jul ’25 | 2 | Search campaigns switched to CRM-qualified conversion bidding |
| Aug–Dec ’25 | 6 | landing-page tests covered photos, approvals, measurement bookings and quote forms |
CabbagetownHeritage conservation districts can require heritage permits for exterior alterations; requirements depend on property and scope.
1 heritage-status field routed exterior railing enquiries for approval checks
CityPlaceCondo balconies may be exclusive-use common elements; alterations can require board approval and a section 98 agreement.
1 balcony page requested board-approval status before measurement booking
Rosedale ValleyWork within Toronto ravine-protected areas may require a Ravine and Natural Feature Protection permit.
1 site-review prompt flagged ravine-edge deck projects before quoting
The BeachesToronto pool enclosure rules require permits; enclosure design must satisfy gate and barrier requirements.
1 pool page separated decorative railing requests from pool-enclosure projects
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300K Searches. How Many Are Passing You By?
Keyword Planner: 300K monthly searches across 6 business types. Our SERP capture found Search ads on 90% of commercial pages.
300K
monthly searches across 6 business types
1,800 deduplicated commercial keywords across the target markets
Keyword Planner$120
cost per tracked enquiry across 6 accounts
$168,000 spend divided by 1,400 enquiries; not booked jobs
QliqQliq Ads accounts + call tracking90%
of commercial SERPs show Search ads
216 of 240 mobile SERPs; 40 per business type
QliqQliq SERP capture62.5%
median Search impression share across 6 accounts
Account shares: 50%, 55%, 60%, 65%, 70% and 72%
QliqQliq Ads accounts| Business type | Searches / mo | Avg CPC | Cost per lead | Search ad CTR | Impression share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Renovation | 54,000 | $12 | $120 | 5% | 60% | 10% |
| Landscaping | 36,000 | $8 | $80 | 4% | 55% | 10% |
| Dental clinics | 66,000 | $16 | $128 | 8% | 65% | 12.5% |
| Law firms | 48,000 | $30 | $200 | 5% | 50% | 15% |
| Auto detailing | 42,000 | $6 | $60 | 8% | 70% | 10% |
| Plumbing | 54,000 | $12 | $96 | 8% | 72% | 12.5% |
300,000 monthly searches total. Each account recorded 2,000 clicks; leads respectively: 200, 200, 250, 300, 200, 250. Total: 12,000 clicks, $168,000 spend, 1,400 leads. CTR uses served impressions; impression share uses eligible impressions. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Toronto commercial service queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 12.8% versus 26.4%, a 13.6-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic results. Source: GSC of client sites: 6 local service businesses versus 24 baseline sites, 12 months
Reviews among advertisers with matched Business Profiles
Reviews: median per matched advertiser profile, not a paid ranking threshold. Firms: deduplicated advertiser domains assigned to one primary market; total 1,200. Toronto districts and neighbouring cities are separate reporting areas. Source: QliqQliq SERP capture + QliqQliq Maps grid scan
300K
monthly commercial searches across 6 business types
Keyword Planner, 1,800 deduplicated keywords$14
average CPC across 12,000 paid clicks
QliqQliq Ads accounts, $168,000 spend72%
of paid clicks come from phones
QliqQliq Ads accounts, 8,640 of 12,000 clicks12%
of paid clicks fall outside each advertiser’s target service area
QliqQliq geographic audit, 1,440 of 12,000 clicks+25%
landscaping searches in April–September versus October–March
Keyword Planner, 24 months; equal six-month periods90%
of sampled commercial SERPs show Search ads
QliqQliq SERP capture, 216 of 240 SERPs75%
of sampled commercial SERPs show at least 3 ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs62.5%
median Search impression share across 6 client accounts
QliqQliq Ads accounts5.85%
aggregate Search ad CTR across 205,000 impressions
QliqQliq Ads accounts, 12,000 clicks; rounded from 5.8537%17%
median Search impression share lost to budget across 6 accounts
QliqQliq Ads accounts35%
of sampled ad landing pages publish prices or fee ranges
QliqQliq landing-page audit, 210 of 600 pages40%
of sampled ad landing pages provide a tap-to-call control above the fold
QliqQliq mobile landing-page audit, 240 of 600 pages15%
of sampled ad landing pages contain a broken enquiry path
QliqQliq form and phone-link tests, 90 of 600 pages42%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 42 of 100 eligible origins4/6
client accounts required duplicate conversion actions to be removed before measurement
QliqQliq conversion-tracking audit, 6 accounts11.7%
paid click-to-enquiry rate: 1,400 enquiries from 12,000 clicks
QliqQliq Ads accounts + call tracking; rounded from 11.6667%60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + enquiry logs: 840 calls, 490 forms, 70 chats30%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 420 of 1,400 enquiries30%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 18 of 60 calls; weekdays, 6–9 pm20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 form enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery calls · 60 form enquiries · 6 client ad accounts · 12,000 paid clicks · $168,000 spend · 1,400 enquiries over 12 months. CAD throughout; Search campaigns only. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
4 Tools and Scripts That Get You Moving
Find site problems in hours
The QUIQ Pixel spots technical SEO issues quickly, so your team can get to work instead of spending weeks hunting for them.
Get fixes shipped faster
Our in-house tested scripts speed up changes to your site. Your campaigns aren't left waiting weeks for the next fix.
Put useful pages to work
We use AI tools to speed up service-page creation, giving your ads a relevant place to send Toronto buyers.
See the work for yourself
Check rankings, leads, spend and the change log any time. No more paying an agency and wondering what happened.
Who does the work
1 Team. Your Calls, Not Tech Talk.
Founder Anton Kovalchuk, social lead Lena and our SEO, PPC and development specialists move together. Your target: qualified calls and revenue, not a lecture about code.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 Answers Before You Spend Another Dollar
What does Google Ads management in Toronto include?
We manage campaigns, bids and search terms, improve landing pages and track the enquiries that matter to your business. Your free audit starts with a look at your account.
What will management cost?
We charge no setup fee and require no contract. You pay Google ad spend separately from our management fee. Your free audit covers your account and budget.
When will my ads bring qualified leads?
Timing varies by market, budget and account history. Proven scripts and AI tools deliver fixes and pages within hours or days. Google must approve ads before they run.
Do you promise a top ad position?
No. We don't guarantee rankings, ad positions or lead counts. We focus on bookings, qualified enquiries and clear tracking.
How can I see your team's work?
The Glass Box Portal runs 24/7. It tracks rankings, leads, ad spend and changes, so you can review work without waiting on reports.
Will you also work for my direct competitors?
One major client per region and niche, max. We won't serve your direct competitors in your market.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Stop Funding Clicks That Go Nowhere
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