TikTok Ads
Paid videos put your offer in front of buyers. Winning messages feed your search ads and page tests.








Paid videos put your offer in front of buyers. Winning messages feed your search ads and page tests.
We improve your landing and product pages, giving TikTok and Google Ads clicks a clearer path to action.
We reach people looking for your offer. Their search terms inform your TikTok creative and page copy.
We grow search and AI visibility, giving people who find you via ads another way to find you.
We audit your offer, existing ads and pages. No month-long wait for a list of problems.
We map your audience, creative direction and campaign goals around leads or orders.
We build ad creative and use in-house tools to speed up page fixes.
We launch your ads, watch the response and refine what people see.
We review spend and results, then apply those lessons to sharpen your next round.
Kids VIP, US ride-on cars: attributed revenue rose from $16,000 to $120,000 CAD a month over 12 months.
Increased TikTok-attributed orders 40 → 188 through creator demonstrations, Spark Ads, product-page tests and purchase-value bidding across the US market.
Pixel and Events API generated different event IDs; shared order-based IDs across both purchase events.
2 streams deduplicatedCheckout redirects discarded ttclid; captured it before checkout and attached consented attribution to server purchase events.
31 orders reconnectedCatalogue links retained sold-out variant IDs; corrected variant URLs and excluded unavailable inventory from product sets.
14 variants corrected| Jan ’25 | 2 | purchase streams deduplicated; click IDs and reporting currency reconciled |
| Feb ’25 | 24 | creator videos tested: assembly, parental controls and driveway demonstrations |
| Mar ’25 | 4 | product landing templates tested dimensions, battery details and delivery estimates |
| Apr ’25 | 3 | adult audience groups tested; purchasers excluded from acquisition campaigns |
| May ’25 | 14 | catalogue variant links corrected; unavailable products excluded |
| Jun ’25 | 12 | Spark Ads launched with creator permissions and purchase-focused hooks |
| Jul ’25 | 2 | campaigns moved to purchase-value optimisation after event validation |
| Aug–Dec ’25 | 6 | CRO tests covered shipping, dimensions, assembly and battery comparisons |
2 creative variants demonstrated shaded, supervised play; no heat-performance claims
3 creator shoots used consistent lighting for product-colour comparisons
1 demonstration checklist required level private surfaces, away from roads
2 landing modules showed assembled dimensions and storage footprints
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Get A Free AuditQliqQliq client TikTok Ads Manager exports also show a 1.06% destination-click rate across sampled ads.
36 accounts across 6 advertiser segments
QliqQliq client TikTok Ads Manager exports126,900 destination clicks / 12,000,000 impressions
QliqQliq client TikTok Ads Manager exports$123,740 spend / 5,076 leads; 7-day click attribution only
QliqQliq client TikTok Ads Manager exports1,000 labelled ads / 6,000 cards; excludes unlabelled creator promotions
QliqQliq Canadian TikTok feed capture| Advertiser segment | Impressions / mo | Avg CPC | Cost per lead | Destination CTR | Avg CPM | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Retail lead generation | 3,000,000 | $0.80 | $20.00 | 1.20% | $9.60 | 4.00% |
| Beauty & personal care | 2,500,000 | $0.70 | $17.50 | 1.40% | $9.80 | 4.00% |
| Fitness & wellness | 2,000,000 | $0.90 | $22.50 | 1.10% | $9.90 | 4.00% |
| Education & training | 1,800,000 | $1.20 | $30.00 | 0.90% | $10.80 | 4.00% |
| Home services | 1,500,000 | $1.60 | $40.00 | 0.70% | $11.20 | 4.00% |
| Financial services | 1,200,000 | $2.00 | $50.00 | 0.60% | $12.00 | 4.00% |
30-day totals: 12,000,000 impressions, 126,900 destination clicks, 5,076 leads, $123,740 spend. CAD; lead-generation campaigns only; 7-day click attribution excludes view-through leads. Source: QliqQliq client TikTok Ads Manager exports
Destination clicks / impressions at each exposure number; separate 90-day retargeting cohort. Exposure 1 means first paid impression, not feed position. Source: QliqQliq consented campaign measurement panel, 12 client accounts
240 ad-creative reviews across 36 advertiser accounts. Reviews count audited creatives, not customer ratings; firms count accounts. Campaigns target Canada, not headquarters alone. Source: QliqQliq TikTok creative audit
media spend across 36 accounts
QliqQliq client TikTok Ads Manager exportsCPM across 12 million paid impressions
QliqQliq client TikTok Ads Manager exportscost per destination click across 6 segments
QliqQliq client TikTok Ads Manager exportsdestination clicks in 30 days
QliqQliq client TikTok Ads Manager exportsattributed leads in 30 days
QliqQliq client TikTok Ads Manager exportssampled feed cards carried a paid-ad label
QliqQliq Canadian TikTok feed capture, 6,000 cardscreatives reviewed across 7 headquarters cities
QliqQliq TikTok creative auditof 240 creatives featured a person within 2 seconds
QliqQliq TikTok creative auditof 240 creatives displayed an offer within 3 seconds
QliqQliq TikTok creative auditof 240 creatives displayed a price
QliqQliq TikTok creative auditof 240 creatives used on-screen captions
QliqQliq TikTok creative auditof 240 creatives used vertical 9:16 video
QliqQliq TikTok creative auditof 240 creatives had French-language versions
QliqQliq TikTok creative auditmedian duration across 240 creatives
QliqQliq TikTok creative auditmedian hook variants tested per offer across 36 accounts
QliqQliq client TikTok Ads Manager exportslead conversion rate across 126,900 destination clicks
QliqQliq client TikTok Ads Manager exportsof 36 accounts reconciled attributed leads with CRM records
QliqQliq conversion-tracking auditof 36 accounts used both Pixel and Events API
QliqQliq conversion-tracking auditof 36 accounts needed event-deduplication corrections
QliqQliq conversion-tracking auditmedian mobile landing-page LCP across 36 account destinations
Chrome UX ReportMethod: 30-day sample · 36 Canadian advertiser accounts · 12,000,000 paid impressions · 240 creatives reviewed · 6,000 feed cards sampled · Updated Q3 2026
Our AI tools speed up creative work, giving your offer more ways to catch a buyer's eye.
Our tested scripts accelerate page builds and fixes, so you aren't stuck waiting weeks to improve the path from click to customer.
The QUIQ Pixel finds technical SEO problems in hours, not weeks. Your team gets a faster starting point for search fixes.
Your Glass Box Portal tracks spend, rankings, leads and a change log 24/7. No more paying an agency and hearing nothing.
Founder Anton Kovalchuk leads the team. Lena heads social media. A CMO, developers, SEO and PPC specialists work together on your results. You don't need to learn the tech.



We manage paid campaigns for Canadian businesses: targeting, creative direction, measurement and bidding. We also work on conversion pages and connect TikTok with Google Ads, AI-search visibility and SEO.
The timeline depends on your market, account access, creative and approvals. The stages above are targets, not a fixed launch promise. Our in-house scripts and AI tools deliver pages and fixes within hours or days.
Your market and goals set your ad budget and scope of management. We'll review your business and discuss a plan in the free audit before you commit.
The Glass Box Portal is available 24/7. It displays spend, rankings, leads and a change log, so you can check the work without waiting for an update.
No. Sales and rankings aren't guaranteed. We focus on measurable outcomes, test your campaigns and show you the work and results.
We serve one major client per niche and region, not that client's direct competitors in that area. Ask about availability during your audit.
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Get a free audit and see where your TikTok ads and pages need work.