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A Regina roofer grew from 14 to 86 qualified PPC leads a month.
Case study
14 → 86 qualified leads monthly
In 12 months, a Regina roofer went from 6 to 36 monthly inspection bookings, with the same ad spend at the start and finish.
PPCGoogle AdsResidential roof replacement, repairs and leak assessmentRegina, SK12 months
Regina roofing company
14→86Qualified PPC leads / month+514%; $7,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Increased qualified roofing leads 14 → 86 at unchanged endpoint spend; separated replacement, repair and leak enquiries, then imported CRM qualifications for bidding.
Qualified PPC leads / month2025–2025 year before
- 13 service landing pages
- 2214 negative keywords
- 32 campaigns: qualified-lead bidding
- 45 seasonal budget reviews begin
Qualified PPC leads / month14 → 86+514%
Paid sessions / month700 → 1,400+100%
Qualified leads / paid session2% → 6.1%+205%
Qualified leads / $1,000 CAD2 → 12+500%
Inspection bookings / month6 → 36+500%
Written quotes / month5 → 30+500%
- 14 qualified December leads from 700 paid sessions; 2% conversion rate.
- $7,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached jobs, materials-only and out-of-area searches.
- 3 roofing services shared 1 replacement-focused landing page.
- 2 conversion actions counted unqualified enquiries; baseline rebuilt from CRM records.
Sticky phone link escaped call tracking
Mobile navigation inserted its phone link after replacement ran; initialised forwarding-number replacement after rendering and tested 12 calls.
12 calls attributedInvalid forms fired lead conversions
AJAX submission events fired before validation; moved conversion tags to confirmed server responses and tested 9 invalid submissions.
9 false fires blockedCRM imports rejected stored click IDs
CRM normalisation lowercased case-sensitive GCLIDs; preserved original values and reimported 18 qualified enquiries within Google's import window.
18 qualifications recovered| Jan ’25 | 2 | conversion actions rebuilt; CRM qualification and original click-ID storage installed |
| Feb ’25 | 3 | landing pages launched for replacement, repairs and leak assessment |
| Mar ’25 | 24 | Search creatives tested across roofing services and seasonal enquiry types |
| Apr ’25 | 214 | negative keywords added for jobs, supplies and unsupported services |
| May ’25 | 3 | remarketing audiences launched; customers and submitted leads excluded |
| Jun ’25 | 2 | Search campaigns switched to imported qualified-lead bidding after validation |
| Jul ’25 | 4 | CRO tests covered roof photos, property types and inspection requests |
| Aug–Dec ’25 | 5 | seasonal budget reviews aligned ads with capacity and weather-dependent scheduling |
CathedralOlder housing stock can involve multiple roof layers and altered roof assemblies.
2 intake fields captured approximate roof age and known reroofing history
LakeviewMature trees can deposit leaves and branches in roof valleys and eavestroughs.
1 repair-page section distinguished debris-related drainage problems from replacement enquiries
Harbour LandingNewer residential development includes attached housing; ownership and roof responsibility require confirmation.
1 ownership question separated individual-home enquiries from shared-roof approval requirements
Walsh AcresRegina winters bring freezing temperatures and snow; leak assessment and roof work depend on site conditions.
1 winter ad variant offered assessment requests without promising immediate installation
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48K searches. How many find you?
Keyword Planner counts 48K monthly searches across 6 service types. Get a free audit of your Regina ads.
48K
service searches a month across 6 business types
1,200 deduplicated commercial keywords targeting Regina
Keyword Planner$80
paid-search cost per enquiry across 6 accounts
$48,000 spend ÷ 600 enquiries; enquiries are not booked jobs
QliqQliq Ads accounts + call tracking60%
of commercial SERPs show ads above organic results
144 of 240 captures; 40 searches per business type
QliqQliq SERP capture25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search impression share | Ad CTR | SERPs with top ads |
|---|---|---|---|---|---|---|
| Renovation | 10,000 | $8 | $80 | 55% | 4% | 60% |
| Landscaping | 8,000 | $5 | $50 | 62% | 5% | 50% |
| Dental clinics | 12,000 | $9 | $90 | 60% | 5% | 70% |
| Law firms | 7,000 | $16 | $160 | 48% | 4% | 80% |
| Auto detailing | 5,000 | $4 | $40 | 70% | 10% | 40% |
| Plumbing | 6,000 | $6 | $60 | 58% | 5% | 60% |
48,000 searches total; 40 SERPs per type. Each account records 1,000 clicks and 100 enquiries over 90 days. Combined: 120,000 impressions, 6,000 clicks, $48,000 spend and 600 enquiries. Impression share uses eligible search impressions, not keyword volume. Source: Keyword Planner, QliqQliq Ads accounts, call tracking, QliqQliq SERP capture
Regina service queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 14.8% versus 26.5%, an 11.7-point gap. Non-brand mobile queries; ads and Map Pack can precede organic listings. This comparison does not establish causation. Source: GSC of client sites: 6 Regina businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold or paid-ad eligibility requirement. Firms: deduplicated profiles assigned to 1 district each; total 1,800. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Regina neighbourhood mapping.
72%
of paid-search clicks come from phones
QliqQliq Ads accounts, 4,320 of 6,000 clicks24%
of commercial keywords include Regina, a district or near-me modifier
Keyword Planner, 288 of 1,200 keywords+36%
landscaping searches in May–August versus November–February
Keyword Planner, monthly averages over 24 months18%
of paid-search spend targets branded queries
QliqQliq Ads accounts, $8,640 of $48,000$8
average paid-search click cost across 6 accounts
QliqQliq Ads accounts, $48,000 divided by 6,000 clicks5%
pooled search-ad CTR across 6 accounts
QliqQliq Ads accounts, 6,000 clicks from 120,000 impressions58%
median search impression share across 6 accounts
QliqQliq Ads accounts; account shares: 48%, 55%, 58%, 60%, 62%, 70%45%
of sampled search ads display sitelinks
QliqQliq SERP capture, 108 of 240 sampled ads20%
median impression share lost to budget across 6 accounts
QliqQliq Ads accounts; account shares: 12%, 16%, 18%, 22%, 24%, 28%+17%
year-over-year increase in estimated CPC across 1,200 commercial keywords
Keyword Planner, matched keyword set and geographic targeting35%
of landing pages lack a visible enquiry action within the first mobile screen
QliqQliq landing-page audit, 42 of 120 pages50%
of landing pages show Regina-specific project, customer or location evidence
QliqQliq landing-page audit, 60 of 120 pages30%
of landing pages display a phone number without a tap-to-call link
QliqQliq landing-page audit, 36 of 120 pages25%
of landing pages publish a starting price or fee range
QliqQliq landing-page audit, 30 of 120 pages40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 24 of 60 eligible origins10%
paid-search click-to-enquiry rate: 600 enquiries from 6,000 clicks
QliqQliq Ads accounts + call tracking and enquiry logs, 6 businesses60/35/5
% of paid-search enquiries through calls, forms and chat, respectively
Call tracking + enquiry logs: 360 calls, 210 forms, 30 chats32%
of paid-search enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 192 of 600 enquiries5 h 40 m
median first response among 45 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries25%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 15 of 60 form enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 120 landing pages · 60 mystery calls · 60 form enquiries · 6 advertising accounts over 90 days · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
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1 team with your next call in mind
Founder Anton Kovalchuk, social media head Lena, a CMO, developers and SEO and PPC specialists work together. The goal: calls, qualified leads plus revenue. No tech lecture required.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers to guide your ad spend
What does a Regina PPC agency do for my business?
We manage Google Ads, tighten search targeting, review bids and check how enquiries reach you. We also improve landing pages and connect paid search with SEO and AI visibility. Begin with your free audit.
How soon will my Regina ads bring leads?
Your market, budget and account determine timing. In-house scripts and AI tools speed up changes and page launches, often into hours or days. Lead counts and rankings aren't guaranteed. Your free audit identifies the next moves.
What does a paid-search enquiry cost?
QliqQliq Ads accounts and call-tracking data show an $80 average cost per paid-search enquiry across 6 accounts. Your costs depend on the market and campaign. Your free audit starts the budget conversation.
What happens when a prospect calls after hours?
Our mystery-shopper test found 25% of calls after hours went unanswered. We review call tracking and routing so you can spot gaps. Bring your account to the free audit.
Will you take on my direct competitor?
We reserve each regional niche for a single major client and don't work for direct competitors. Ask about Regina availability during your free audit.
Why connect Google Ads with other channels?
Search insights from your ads also guide SEO, landing pages and AI-search content. Those channels share buyer signals and give people more routes to your business. Your free audit identifies where to start.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Stop buying clicks that go nowhere
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