SEO
Service pages connect searches to your clinic and give Ads and AI search useful information.
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One connected team
4 channels. 1 team. More routes to your clinic.
Google Ads
Reach people searching for care. Ad data points your SEO team towards valuable services.
Conversion
Make contact and booking easier for visitors arriving through both search and Ads.
AI search
Strengthen service and clinician information for AI search; clearer pages also support SEO.
Move now
Hours to action. Not weeks of silence.
Find what blocks your clinic
The QUIQ Pixel spots technical SEO issues in hours. Your team gets a head start on repairs.
Put proven scripts to work
Our tested scripts speed up the work. No waiting weeks for a tiny change.
Put patient pages live
Our team uses AI tools to speed up pages that connect your services to patient searches.
Clear the route to an enquiry
We improve contact and appointment paths so visitors know how to reach your clinic.
See what changed
Your Glass Box Portal lists rankings, leads, spend and a record of the work.
Case study
20 to 96 organic leads a month in 12 months
Focus Physiotherapy in Toronto paired clinician-reviewed content and index repairs with clearer appointment routes.
SEOLocal SEOPhysiotherapy clinicToronto, ON12 months
Focus Physiotherapy
20→96organic leads per monthdeduplicated appointment enquiries + calls; same month year over year
Organic enquiries rose from 20 to 96 monthly after clinician-reviewed content, credential profiles, index repairs and Toronto service hubs connected healthcare searches to appointment paths.
Organic leads / month2025–2025 year before
- 126 clinician profiles rendered
- 240 clinical reviews completed
- 34 catchment hubs published
- 4180 contextual links completed
Organic leads / mo20 → 96+380%
Organic sessions / mo1,000 → 3,000+200%
Organic lead conversion rate2% → 3.2%+60%
Organic clicks / mo800 → 2,400+200%
Keywords in top 1025 → 120+380%
Non-brand organic clicks / mo400 → 2,000+400%
- 48 appointment-filter URLs indexed without distinct clinical content.
- 26 clinician biographies hidden behind cookie-dependent AJAX requests.
- 18 injury pages competed with treatment pages for identical queries.
- 40 treatment articles lacked named clinical reviewers and review dates.
- 20 deduplicated organic leads from 1,000 monthly sessions: 2% conversion.
Clinician biographies disappeared for first-time visitors
Clinic-selector cookies controlled AJAX biographies; rendered all 26 profiles server-side with clinic links.
26 profiles exposedProvider pages canonicalised to one clinician
A reused Elementor template hard-coded one canonical; generated self-referencing canonicals for 14 provider URLs.
14 canonicals correctedConfirmation refreshes inflated appointment events
GTM fired on every confirmation load; suppressed repeats using opaque booking references, excluding patient details.
17 duplicate events removed| Jan ’25 | 17 | duplicate booking events removed; historical lead baseline reconciled |
| Feb ’25 | 48 | appointment-filter URLs removed from sitemap and excluded from indexing |
| Mar ’25 | 26 | clinician biographies server-rendered; registration links and clinic associations added |
| Apr ’25 | 18 → 9 | competing injury pages consolidated with redirects and distinct treatment intent |
| May ’25 | 40 | treatment articles clinically reviewed; sources, limitations and review dates added |
| Jun ’25 | 4 | Toronto catchment hubs published with access details and appointment links |
| Jul–Sep ’25 | 24 | patient-question articles published from Canadian search gaps; clinician review required |
| Oct–Dec ’25 | 180 | contextual links added between conditions, treatments, clinicians and booking pages |
North York CentreYonge Street corridor served by TTC Line 1
1 catchment hub explained transit-based appointment planning
Kipling Station, EtobicokeTTC Line 2 and GO Milton line interchange
1 access guide distinguished TTC and GO connections
Scarborough Town CentreScarborough Centre bus terminal serves the shopping centre
1 catchment hub used current bus access, not discontinued Line 3
University Avenue hospital corridorToronto General and Mount Sinai sit on University Avenue
1 patient guide separated clinic appointments from hospital services; no affiliation claimed
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Get A Free AuditMarket data
684K healthcare searches. Is your clinic visible?
Ahrefs and Keyword Planner count 684K monthly Canadian healthcare searches. Dental clicks average $14 (Keyword Planner).
684K
healthcare searches a month across Canada
2,400 English and French commercial keywords across 6 provider categories
Ahrefs + Keyword Planner$14
average paid click for dental keywords
Highest of 6 categories; optometry averages $5
Keyword Planner2.1
mobile screens before the first organic result
Median across 240 commercial SERPs containing ads or a Map Pack
QliqQliq SERP capture35%
of lunchtime calls to clinics went unanswered
21 of 60 clinics called between noon and 1 pm local time
QliqQliq mystery-shopper test| Provider category | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Dentistry | 246,000 | $14 | $70 | 180 | 1,800 | 18% |
| Physiotherapy | 128,000 | $7 | $35 | 95 | 1,600 | 26% |
| Mental health clinics | 112,000 | $11 | $55 | 140 | 2,100 | 32% |
| Optometry | 86,000 | $5 | $25 | 75 | 1,300 | 22% |
| Chiropractic | 72,000 | $6 | $30 | 90 | 1,700 | 28% |
| Dermatology | 40,000 | $9 | $45 | 160 | 2,000 | 36% |
684,000 searches / mo total; keywords assigned to 1 category. Cost per lead covers calls and forms, not booked appointments; all costs in CAD. Source: Ahrefs, Keyword Planner, QliqQliq Google Ads accounts
Healthcare queriesAll niches
Position 1 earns roughly half the baseline CTR on commercial healthcare queries; ads and Map Packs absorb clicks. Source: GSC of client sites: 6 healthcare sites versus 30 other client sites, 12 months
Median reviews among Map Pack top-3 clinics
49 grid points per city across 6 provider categories. Firms counts unique clinic profiles within 3 km of each city centre; reviews are observations, not ranking requirements. Source: QliqQliq Maps grid scan
76%
of healthcare search clicks come from mobile devices
GSC of client sites, 6 clinics28%
of tracked keywords include a city, neighbourhood or near-me modifier
Ahrefs, 2,400 keywords+24%
January physiotherapy searches versus the monthly annual average
Keyword Planner, 24 months18%
of tracked monthly search volume comes from French-language keywords
Keyword Planner, 2,400 keywords42%
of tracked calls originate from Google Business Profiles
QliqQliq call tracking, 6 clinics6.2/10
top-10 results belong to healthcare providers rather than directories or publishers
QliqQliq SERP capture, 240 SERPs88%
of reviewed commercial searches display a Map Pack
QliqQliq SERP capture, 240 SERPs260
median referring domains for top-3 provider pages
Ahrefs27%
of tracked commercial keywords trigger an AI Overview
DataForSEO, 2,400 keywords2.4/10
top-10 URLs change between consecutive monthly captures
QliqQliq SERP capture, 12 months1,700
median words per top-10 service page
QliqQliq crawl, 600 pages8
median FAQ entries per top-10 service page
QliqQliq crawl, 600 pages46%
of service pages identify a regulated clinician and credentials
QliqQliq crawl, 600 pages32%
of service pages publish a fee or fee range
QliqQliq crawl, 600 pages38%
of sampled clinic origins pass mobile Core Web Vitals
Chrome UX Report, 100 eligible clinic origins64/30/6
percentage of enquiries by call, form and chat respectively
QliqQliq call tracking and CRM, 6 clinics6.0%
session-to-enquiry rate: 3,600 enquiries from 60,000 organic sessions
GSC of client sites, GA4 and CRM, 6 clinics4 h 20 m
median response time among clinics replying to a web enquiry
QliqQliq mystery-shopper test, 60 clinics20%
of clinics did not reply to a web enquiry within 2 business days
QliqQliq mystery-shopper test, 60 clinics29%
of tracked enquiries arrive outside each clinic's published opening hours
QliqQliq call tracking and CRM, 6 clinicsMethod: 2,400 English and French keywords · 240 SERPs reviewed · 600 top-10 pages crawled · 60 mystery calls · call tracking of 6 client clinics · Updated Q3 2026
Our speed stack
4 tools and tactics. Less waiting for your clinic.
Find problems in hours
The QUIQ Pixel spots technical SEO problems quickly, so your team knows where to start instead of spending weeks looking.
Get fixes out faster
Our in-house scripts speed up repeatable work. Your clinic gets changes shipped while other agencies are still clearing their queues.
Move patient pages forward
Our team uses AI tools to speed up page production, giving patients useful information about your services sooner.
Check the work yourself
Open your portal any time to see rankings, leads, spend and the change log. No chasing your agency for an update.
Who does the work
1 team focused on the calls you want
Founder Anton Kovalchuk, social lead Lena, and SEO, PPC and development specialists work together. You get a team focused on patient enquiries and revenue, not a lecture about code.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you get a free audit
What does SEO for medical clinics in Canada include?
We examine search visibility, technical problems, service content, clinician profiles and how patients contact you. Your free audit identifies opportunities for your clinic.
How quickly will patients find my clinic?
We ship fixes and pages within hours or days. Search growth and enquiries take longer; timing varies by market and your site's starting position.
Do you promise first-page rankings?
No. Rankings aren't guaranteed. Your Glass Box Portal lets you check rankings, leads, spend and logged changes whenever you want.
Who checks the medical content?
We develop patient-facing content and clinician profiles. Your clinicians review clinical material, and your practice is responsible for approval and professional obligations.
Will you also work for my direct competitor?
No. We serve one major client per region and niche, not direct competitors.
What does the audit cost?
The audit's free. Campaign pricing varies with your clinic's goals and required work. We'll discuss scope before you commit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your next patient is searching. Move.
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