SEO
Toronto search pages attract prospective patients. Their search terms guide ads and consultation pages.
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ONE CONNECTED TEAM
4 channels. 1 team. More chances to earn the call.
Google Ads
Ads put your practice in front of searchers. Paid-search data points SEO toward valuable procedure terms.
Conversion
A clearer consultation path turns more visitors into enquiries, whether they arrive from ads, SEO or AI search.
AI search
We prepare procedure content for AI answers. That same clear information supports SEO and your consultation pages.
MOVE FASTER
5 moves to get your phone ringing
Find the leaks
Your free audit scans Toronto procedure searches, rival clinics and your consultation path.
Find site problems fast
The QUIQ Pixel spots technical search problems in hours—not weeks.
Stop missed enquiries
35% of calls in our after-hours mystery shop went unanswered. We check your contact path.
Put changes to work
Our vetted scripts and AI tools get fixes and pages live in hours or days, not weeks.
See what you paid for
Your Glass Box Portal shows leads, rankings, spend and the work involved.
Case study
12 → 73: Monthly organic consult leads
A Toronto clinic doubled organic sessions to 2,400 monthly in 12 months, using surgeon-reviewed pages and consultation-path fixes.
SEOLocal SEOPlastic surgeryToronto, ON12 months
Toronto plastic surgery clinic
12→73Organic consultation leads / monthdeduplicated forms + calls, same month year over year
Grew monthly organic consultation leads from 12 to 73 through surgeon-reviewed procedure content, crawl repairs, Toronto search coverage and consultation-path fixes.
Organic consultation leads / month2024–2025 year before
- 1184 filter URLs excluded
- 28 procedure rebuilds live
- 33 access guides live
- 46 mobile templates tested
Organic consultation leads / month12 → 73+508%
Organic sessions / month1,200 → 2,400+100%
Organic session-to-lead rate1% → 3%+200%
Keywords in top 1014 → 98+600%
Non-branded organic leads / month8 → 48+500%
Referring domains10 → 40+300%
- 12 organic consultation leads from 1,200 monthly sessions: 1% conversion.
- 6 overlapping breast-surgery pages split rankings across the same queries.
- 184 gallery-filter URLs indexed; 8 procedure pages lacked crawlable recovery information.
- 2 booking redirects stripped attribution before consultation confirmations.
- 14 keywords ranked top 10; 8 monthly leads came from non-branded searches.
Recovery tabs missing from crawled HTML
Elementor fetched recovery copy only after clicks; rendered 8 surgeon-reviewed sections server-side.
8 procedure pages repairedGallery filters replaced procedure canonicals
A gallery hook overwrote parent canonicals; scoped the hook and removed 184 filter URLs from indexing.
184 filter URLs excludedBooking confirmations became referral traffic
Booking-domain redirects dropped attribution; configured cross-domain measurement and validated 2 return paths without sending patient details.
2 attribution paths repairedMobile consultation button opened gallery overlay
An inherited Elementor anchor ID matched the gallery trigger; assigned unique IDs across 6 templates.
6 mobile templates repaired| Oct ’24 | 2 | booking return paths repaired; deduplicated forms and calls |
| Nov ’24 | 184 → 0 | indexed gallery-filter URLs after canonical and crawl repairs |
| Dec ’24 | 6 → 2 | overlapping breast-surgery pages consolidated with redirects |
| Jan ’25 | 8 | procedure pages rebuilt with surgeon-reviewed risks, recovery and candidacy |
| Feb ’25 | 12 | consultation FAQs published from competitor gaps and patient questions |
| Mar ’25 | 3 | Toronto access guides published without implying additional clinic locations |
| Apr–Jun ’25 | 96 | contextual links added between procedures, surgeon credentials and consultation pages |
| Jul–Sep ’25 | 6 | mobile consultation templates tested; referring domains reached 40 |
YorkvilleBay station serves Yorkville on TTC Line 2
1 access guide distinguished transit directions from post-anaesthesia escort instructions
North York CentreNorth York Centre station is on TTC Line 1
1 travel guide linked to the actual clinic address and consultation page
ScarboroughKennedy station connects TTC Line 2 with bus routes
1 access guide addressed cross-city travel without claiming a Scarborough branch
TorontoOntario physicians are subject to CPSO advertising requirements
8 procedure pages reviewed for credentials, outcome claims and risk information
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Get A Free AuditMarket data
96K searches. Is your clinic missing the call?
Across 6 business types, Ahrefs and Keyword Planner found 96K monthly searches for procedures and clinics. Get a free audit.
96K
procedure and clinic searches a month across 6 business types
1,800 deduplicated commercial keywords; each assigned to 1 business type
Ahrefs + Keyword Planner2.4
mobile screens before the first organic result
Median across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture35%
of after-hours mystery calls went unanswered
21 of 60 clinics; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test32%
of sampled pages publish a procedure price or fee range
192 of 600 pages; consultation fees alone excluded
QliqQliq page audit| Clinic type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Plastic surgery clinics | 26,000 | $12 | $240 | 155 | 1,900 | 20% |
| Facial plastic surgery clinics | 16,000 | $11 | $220 | 130 | 1,800 | 25% |
| Rhinoplasty clinics | 18,000 | $14 | $280 | 170 | 2,100 | 15% |
| Hair transplant clinics | 14,000 | $10 | $200 | 115 | 1,700 | 10% |
| Medical aesthetic clinics | 18,000 | $7 | $100 | 85 | 1,300 | 20% |
| Oculoplastic clinics | 4,000 | $9 | $180 | 95 | 1,600 | 30% |
96,000 searches total; 40 SERPs and 100 pages per type. Overlapping procedures assigned once by query intent. CPC is click-weighted; lead costs cover enquiries, not booked procedures. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Toronto plastic surgery and aesthetic queriesAll client niches
Position 1: 13.8% versus 27.1%, a 13.3-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 clinics versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 clinics
Reviews: median for sampled top-3 profiles, equally weighted across 6 clinic types; not a ranking threshold. Firms: deduplicated profiles within municipal boundaries; total 900. Each profile assigned 1 primary clinic type. Source: QliqQliq Maps grid scan, 49 points per municipality
78%
of non-brand organic clicks come from phones
GSC of client sites, 6 clinics29%
of commercial keywords include a city, neighbourhood or near-me modifier
Ahrefs, 522 of 1,800 keywords+24%
average monthly procedure searches in January–March versus July–September
Keyword Planner, 24 months18%
of commercial keywords include cost, price or financing terms
Ahrefs, 324 of 1,800 keywords1.5×
enquiry rate on procedure pages with fee ranges versus matched pages without
Client analytics + call tracking, 6 clinics; 6.0% versus 4.0%90%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 216 of 240 SERPs80%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 192 of 240 SERPs7.2 / 10
top-10 results belong to clinics rather than directories, publishers or platforms
QliqQliq SERP capture, 1,728 of 2,400 result slots20%
of sampled commercial queries trigger an AI Overview
DataForSEO, 48 of 240 SERPs245
referring domains per top-3 clinic page, median
Ahrefs, 240 commercial SERPs1,750
words per top-10 procedure page, pooled median
QliqQliq crawl, 600 pages46%
of sampled pages name a physician reviewer
QliqQliq page audit, 276 of 600 pages39%
of sampled pages explain recovery timelines and procedure risks
QliqQliq page audit, 234 of 600 pages64%
of plastic surgery clinic pages link to a physician's CPSO register entry
QliqQliq page audit, 64 of 100 pages; CPSO public register41%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 41 of 100 eligible origins45/45/10
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs, 450 calls, 450 forms, 100 chats5.0%
organic session-to-enquiry rate: 1,000 enquiries from 20,000 sessions
Client analytics + call tracking, 6 clinics36%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 360 of 1,000 enquiries7 h 20 m
median first response among 45 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 clinics25%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 15 of 60 enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 top-10 pages · 60 mystery calls · 60 form enquiries · 6 client sites · 6 municipalities · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
BUILT FOR SPEED
Our scripts + AI tools: hours and days, not weeks
Find problems before weeks disappear
The QUIQ Pixel spots technical SEO issues in hours, giving our team a faster starting point for fixes.
Get procedure pages moving
Our team uses AI tools to draft content faster. Your surgeon reviews it, so prospective patients get accurate procedure information.
See where rival clinics show up
QliqEdge checks competitors' search coverage, revealing procedure terms your Toronto practice lacks.
Check progress without chasing us
Your 24/7 portal puts rankings, leads, spend and change records in one place. No waiting for an agency update.
Who does the work
1 team. Your practice gets the credit.
Founder Anton Kovalchuk, social media lead Lena, developers and SEO and PPC specialists focus on your calls and consultation leads. You don't need to speak tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before a free audit
What does a plastic surgeon SEO agency in Toronto do for my practice?
We audit your search visibility, procedure pages, site issues and consultation path. Your plan can include local search, surgeon-reviewed content, conversion work, AI-search visibility and reporting.
When should your practice expect SEO results?
Local or technical gains can appear in 6–12 weeks; competitive procedure terms often need 4–8 months. Your market determines timing. We don't guarantee rankings.
What is the service cost?
Most practices invest $2,500–$10,000 a month. Your free audit gives us the details to scope a quote for your market and goals.
Who checks the procedure content?
We draft procedure pages for your surgeon to approve. Our work follows CPSO advertising guidance and applicable Canadian privacy laws such as PHIPA and PIPEDA.
How do I see your work?
Your Glass Box Portal runs around the clock. It shows your rankings, leads and spend alongside a log of changes.
Will you take on a competing clinic?
We take one major client in each niche and region and won't serve direct rivals. Ask about availability in your free audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Stop watching rival clinics take the call.
Find the leaks costing your Toronto practice consultation enquiries. Start with a free SEO audit.
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