Digital strategy
We connect SEO, ads, AI search and conversion fixes. Lead data tells the team where to act next.
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ONE CONNECTED TEAM
4 channels. 1 team chasing your next call.
SEO
Windsor-focused pages attract searchers. Ad insights shape those pages; stronger pages support AI visibility.
Google Ads
Ads reach people searching for your services. Their search terms inform SEO; better pages turn clicks into enquiries.
AI search
Clear service information supports discovery in AI answers and reinforces the pages behind your SEO and ads.
MOVE, DON'T WAIT
5 moves. No months of agency silence.
Find where leads slip away
We audit your search presence, ads, site and tracking. You'll know where to act.
Catch site problems fast
The QUIQ Pixel spots technical SEO issues in hours, not weeks.
Get fixes out the door
Our team pairs proven scripts with AI to ship changes without typical agency delays.
Put better pages to work
We build and improve pages around your services, Windsor searches and enquiries.
See what's actually happening
Open the Glass Box Portal to check your leads, rankings, spend and change history.
Case study
20 to 87 qualified monthly leads in Windsor
Over 12 months, a dental clinic paired SEO with Google Ads. Repaired tracking separated patient enquiries from duplicates.
SEOGoogle AdsDentistryWindsor, ON12 months
Windsor dental clinic
20→87Qualified leads / monthorganic + paid; deduplicated calls and forms; reconciled baseline
Combined SEO and Google Ads grew monthly enquiries from 20 to 87. Service-page consolidation, Windsor targeting and repaired attribution separated patient enquiries from duplicate conversions.
Qualified leads / month2024–2025 year before
- 12 booking paths repaired
- 23 landing pages launched
- 3186 negatives deployed
- 43 campaigns changed bidding
Qualified leads / month20 → 87+335%
Organic leads / month8 → 35+338%
Paid leads / month12 → 52+333%
Organic sessions / month400 → 1,600+300%
Paid session conversion rate2% → 8%+300%
Paid leads per $1,0004 → 17+325%
- 20 qualified enquiries monthly: 8 organic, 12 paid; duplicates removed retrospectively.
- $3,000 monthly ad spend generated 600 paid sessions and 12 qualified enquiries.
- 400 monthly organic sessions; 5 pages competed for Windsor dentist searches.
- 31% of paid search spend reached recruitment, training and out-of-area searches.
- 2 booking widgets bypassed attribution; confirmation reloads inflated reported conversions.
Booking reloads counted as new patients
Confirmation-page reloads refired Google Ads tags; added booking-ID deduplication and reconciled counts against enquiry records.
18 duplicate conversions removedWindsor searches included another country
Location-interest targeting admitted overseas Windsor searches; switched to presence-only targeting and reviewed geographic reports weekly.
47 overseas clicks identifiedBooking provider stole paid attribution
Cross-domain booking returns appeared as referrals; configured supported cross-domain measurement, referral exclusions and consent-aware attribution tests.
2 booking paths repaired| Oct ’24 | 2 | booking paths repaired; calls and forms deduplicated |
| Nov ’24 | 5 → 1 | competing dentist pages consolidated; redirects and internal links updated |
| Dec ’24 | 3 | service landing pages launched with appointment forms and call tracking |
| Jan ’25 | 12 | search ad creatives tested across 3 service groups |
| Feb ’25 | 1 | Windsor presence-only audience configuration; no patient remarketing |
| Mar ’25 | 186 | negative keywords added for jobs, courses and irrelevant searches |
| Apr ’25 | 3 | campaigns moved to conversion bidding using validated enquiry actions |
| May–Sep ’25 | 24 | service FAQs published; contextual links added from local content |
WalkervilleWalkerville Heritage Conservation District
1 neighbourhood section used recognisable streets, not an invented clinic address
SandwichUniversity of Windsor beside the Sandwich area
1 student appointment FAQ clarified booking requirements without promising insurance coverage
Downtown WindsorDetroit–Windsor Tunnel connects downtown with Detroit
1 border-travel FAQ clarified Canadian location, currency and appointment timing
South WindsorE.C. Row Expressway crosses Windsor
1 directions section referenced expressway access using the clinic’s actual location
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Get A Free AuditMarket data
100K searches. Is your phone ringing?
Ahrefs and Keyword Planner count 100K monthly searches across 6 business types. QliqQliq found ads on 70% of commercial SERPs.
100K
service searches a month across 6 business types
1,200 deduplicated commercial keywords across 6 target municipalities
Ahrefs + Keyword Planner85%
of commercial SERPs display a Map Pack
204 of 240 SERPs; 40 sampled per business type
QliqQliq SERP capture70%
of commercial SERPs display ads above organic results
168 of 240 SERPs; presence can overlap with Map Packs
QliqQliq SERP capture25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| HVAC contractors | 18,000 | $12 | $120 | 65 | 1,400 | 20% |
| Plumbers | 14,000 | $14 | $140 | 55 | 1,300 | 25% |
| Dental clinics | 22,000 | $16 | $160 | 90 | 1,600 | 15% |
| Law firms | 12,000 | $24 | $240 | 140 | 2,000 | 10% |
| Auto repair | 16,000 | $6 | $60 | 40 | 1,000 | 5% |
| Home renovation | 18,000 | $10 | $100 | 70 | 1,500 | 30% |
100,000 searches total; 40 SERPs and 100 pages per type. CPC is click-weighted; cost per lead is spend divided by enquiries, not booked jobs. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Windsor–Essex service queriesAll client niches
Position 1: 16.4% versus 27.1%, a 10.7-point gap. Non-brand mobile queries; ads and Map Packs commonly precede organic listings. Source: GSC of client sites: 6 service businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles within municipal boundaries; total 3,000. Lakeshore and Essex refer to entire municipalities. Source: QliqQliq Maps grid scan, 49 points per municipality; municipal boundaries: County of Essex and City of Windsor.
76%
of non-brand organic clicks come from phones
GSC of client sites, 6 businesses29%
of commercial keywords include a municipality, neighbourhood or near-me modifier
Ahrefs, 348 of 1,200 keywords+60%
air-conditioning searches in June–August versus the other 9 months, monthly average
Keyword Planner, 24 months8%
of paid-search clicks originate outside the targeted Canadian service area
QliqQliq Ads account location audit, 800 of 10,000 clicks before targeting changes1.4×
enquiry rate on municipality-specific pages versus matched general service pages
Client analytics + call tracking: 7% versus 5%, 6 businesses85%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs70%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 168 of 240 SERPs6.8 / 10
top-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,632 of 2,400 result slots17.5%
of sampled commercial queries trigger an AI Overview
DataForSEO, 42 of 240 SERPs155
referring domains per top-3 service-business page, median
Ahrefs, 240 commercial SERPs1,400
words per top-10 service page, pooled median
QliqQliq crawl, 600 pages32%
of sampled service pages publish a starting price or fee range
QliqQliq crawl, 192 of 600 pages18%
of renovation pages explain permits and conservation approvals where applicable
QliqQliq review, 18 of 100 renovation pages; City of Windsor and Essex Region Conservation Authority guidance.24%
of sampled pages name at least 1 Windsor neighbourhood, such as Walkerville or Sandwich
QliqQliq crawl, 144 of 600 pages41%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 41 of 100 eligible origins60/35/5
% of organic enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 720 calls, 420 forms, 60 chats6.0%
organic session-to-enquiry rate: 1,200 enquiries from 20,000 sessions
Client analytics + call tracking, 6 businesses, 12 months32%
of organic enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 384 of 1,200 enquiries5 h 40 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 600 top-10 pages · 60 mystery calls · 60 form enquiries · 6 client sites · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
BUILT FOR SPEED
4 tools that get fixes live faster
Find problems in hours
The QUIQ Pixel spots technical SEO issues fast, giving our team a head start on fixes that support your search visibility.
Skip the slow manual work
Our tested scripts speed up repetitive tasks, so your team can put fixes live in hours or days instead of weeks.
Get useful pages out sooner
Our team uses AI tools to speed up page creation and improvements, putting your services in front of potential customers faster.
See the work, not excuses
Your Glass Box Portal shows rankings, leads, spend and a log of changes around the clock. No chasing an agency for answers.
Who does the work
1 team. Your leads come first.
Founder Anton Kovalchuk, social lead Lena and SEO, PPC and development specialists focus on your calls and leads. Across its portfolio, QliqQliq has generated 910,341+ leads for Ontario businesses.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you put another lead at risk
What do digital marketing services in Windsor include?
We handle SEO and Google Ads, strengthen conversion paths and improve AI-search visibility. The channels share insights, while you focus on running your business—not learning the technical details.
How fast does the work start paying off?
QUIQ Pixel spots technical issues within hours; proven scripts and AI tools help us deploy fixes and pages within hours or days. Lead growth timing varies by market, campaign and starting point.
What changed at Windsor's dental clinic?
We merged service pages, focused on Windsor searches and fixed tracking. In 12 months, monthly qualified leads grew from 20 to 87: 8 to 35 organic and 12 to 52 paid.
Do you promise a first-page position?
No. We don't guarantee rankings. We prioritise work and measurement supporting qualified enquiries; timing varies by market and starting point.
Will you also work for my direct competitor?
We accept one major client in each niche and region, so we don't work for direct competitors. Check openings for your Windsor business in your free audit.
How much local demand exists?
Ahrefs and Keyword Planner recorded 100K monthly service searches across 6 business types. QliqQliq found Map Packs on 85% of commercial SERPs. Its mystery-shopper test: a quarter of calls after hours went unanswered.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your competitor just got another call.
Find out where your Windsor business is losing enquiries. Get a free audit now.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche