Google Ads
We target Richmond Hill searches and use qualified lead data to steer bids. Search terms shape your pages.
Featured at
ONE LEAD SYSTEM
4 channels. 1 team. More pull for every click.
Landing pages
Service-specific pages turn paid visits into enquiries. Their content also supports SEO and AI search.
SEO
We improve your content and site health for organic search. Those insights sharpen your ads and pages.
AI search
We build visibility in AI search using service content shaped by what your ads and SEO reveal.
MOVE FASTER
Hours and days. Not another agency queue.
Find the clicks draining cash
AI-assisted review flags off-target searches and location settings that drain your budget.
Catch site problems
QUIQ Pixel finds technical SEO issues in hours, not weeks.
Get pages moving
AI tools and tested scripts speed up service pages and fixes for your campaigns.
Put lead quality to work
We link calls, forms and CRM data so bids focus on real opportunities, not just clicks.
See what changed
The Glass Box Portal shows spend, leads, rankings and the work log around the clock.
Case study
10 → 78 qualified leads. Same ad spend.
One Richmond Hill cleaner grew from 10 to 78 qualified PPC leads monthly in 12 months. First-clean bookings rose from 6 to 42.
PPCGoogle AdsRecurring house cleaning, deep cleaning and move-out cleaningRichmond Hill, ON12 months
Richmond Hill cleaning company
10→78Qualified PPC leads / month+680%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Qualified leads rose 10 → 78 at unchanged spend through service-specific landing pages, geographic controls, negative keywords and CRM-qualified bidding.
Qualified PPC leads / month2025–2025 year before
- 13 service pages
- 2142 negatives
- 33 geographic controls
- 43 campaigns: qualified-lead bidding
Qualified PPC leads / month10 → 78+680%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 7.8%+290%
Qualified leads / $1,000 CAD2 → 16+700%
First-clean bookings / month6 → 42+600%
Recurring-plan starts / month2 → 14+600%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached jobs, supplies and equipment searches.
- 3 cleaning services shared 1 landing page without scope questions.
- 2 primary conversion actions overlapped; baseline rebuilt from CRM records.
Richmond searches reached British Columbia
Broad matching confused city names; added British Columbia negatives and changed location targeting to presence across 3 campaigns.
3 campaign geographies correctedTelephone taps inflated bidding signals
Tap events and connected calls were both primary; made taps secondary and imported CRM-qualified calls using captured click IDs.
1 duplicate signal removedBooking widget erased advertising attribution
Cross-domain booking stripped click IDs; persisted identifiers before redirect and joined CRM records using booking IDs.
16 bookings reconciled| Jan ’25 | 2 | conversion actions audited; qualified-call and booking attribution repaired |
| Feb ’25 | 3 | landing pages launched for recurring, deep and move-out cleaning |
| Mar ’25 | 18 | Search creatives tested with scope, availability and quote messaging |
| Apr ’25 | 142 | negative keywords added for employment, supplies and equipment intent |
| May ’25 | 3 | campaign geographies restricted to presence; service-area exclusions applied |
| Jun ’25 | 3 | remarketing audiences segmented by service; booked customers excluded |
| Jul ’25 | 3 | Search campaigns switched to qualified-lead bidding after import validation |
| Aug–Dec ’25 | 5 | landing-page tests covered bedrooms, bathrooms, pets, access and frequency |
Oak RidgesNorthern Richmond Hill includes neighbourhoods around Yonge Street and King Road; travel differs from southern service routes.
1 postal-code field checked service coverage before booking
LangstaffCondominium buildings near Yonge Street and Highway 7 can have building-specific access and elevator requirements.
2 intake fields captured parking and elevator arrangements
Mill PondRichmond Hill winters bring snow and freezing conditions; entrance access can affect cleaning appointments.
1 winter checklist requested cleared access and entry instructions
Bayview HillThe neighbourhood includes multi-storey detached houses; bedroom count alone does not capture cleaning scope.
3 quote fields captured bathrooms, finished basement and floor area
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
100K searches. How many calls reach you?
Google Keyword Planner shows 100K monthly searches across 6 Richmond Hill service categories. Find your opening with a free audit.
100K
monthly searches across 6 Richmond Hill service categories
1,200 deduplicated commercial keywords; city-targeted estimates
Keyword Planner4.76%
Search ad click-through rate
6,000 clicks from 126,000 impressions; excludes Display and Performance Max
QliqQliq Google Ads account exports$112.24
advertising cost per tracked enquiry
$55,000 divided by 490 deduplicated enquiries; excludes management fees and tax
QliqQliq Google Ads accounts + call tracking75%
of commercial searches show ads above organic listings
90 of 120 mobile SERPs; 20 queries per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Ad CTR | Impression share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Renovation | 18,000 | $8 | $100 | 5.00% | 45% | 8% |
| Landscaping | 14,000 | $6 | $75 | 4.00% | 50% | 8% |
| Dental clinics | 24,000 | $12 | $120 | 6.25% | 40% | 10% |
| Law firms | 16,000 | $20 | $200 | 5.00% | 35% | 10% |
| Auto detailing | 10,000 | $4 | $50 | 4.00% | 55% | 8% |
| Real estate agents | 18,000 | $5 | $100 | 5.00% | 30% | 5% |
100,000 monthly searches total. Each category contributes 1,000 paid clicks over 90 days; enquiries total 490. CTR uses category impressions; impression share uses eligible impressions. CPL excludes fees and tax. Source: Keyword Planner + QliqQliq Google Ads accounts + call tracking
Richmond Hill service queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 13.8% versus 26.4%, a 12.6-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Richmond Hill service sites versus 24 baseline sites, 12 months
Review counts among sampled local advertisers
Reviews: median Google Business Profile review count among identified advertiser businesses. Firms: deduplicated businesses based within each municipality, totalling 1,200; not an exhaustive business census. Source: QliqQliq SERP capture + QliqQliq Maps grid scan, 49 points per municipality
68%
of paid clicks come from phones
QliqQliq Google Ads accounts, 4,080 of 6,000 clicks28%
of sampled keywords include Richmond Hill or a near-me modifier
Keyword Planner, 336 of 1,200 keywords40%
of commercial SERPs show 4 ads above organic listings
QliqQliq SERP capture, 48 of 120 mobile SERPs+60%
landscaping searches in April–September versus October–March
Keyword Planner, 24 months, Richmond Hill targeting$9.17
average CPC across 6 business types
QliqQliq Google Ads accounts, $55,000 spend divided by 6,000 clicks20%
of spend goes to search terms classified as irrelevant
QliqQliq search-term audit, $11,000 of $55,000; manual intent classification25%
of accounts use presence-or-interest location targeting
QliqQliq Google Ads account audit, 3 of 12 accounts16.7%
of accounts lack an account-level negative keyword list
QliqQliq Google Ads account audit, 2 of 12 accounts8.3%
of accounts include duplicate primary conversion actions
QliqQliq conversion audit, 1 of 12 accounts; reported enquiries deduplicated13%
Ontario HST rate; excluded from reported media costs
Canada Revenue Agency, GST/HST rates by province.60%
of landing pages show a phone link within the first mobile screen
QliqQliq landing-page audit, 72 of 120 pages35%
of landing pages mention Richmond Hill in the main heading
QliqQliq landing-page audit, 42 of 120 pages25%
of landing pages publish a starting price or fee range
QliqQliq landing-page audit, 30 of 120 pages65%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 26 of 40 eligible origins linked to sampled pages75%
of accounts import qualified-lead outcomes into Google Ads
QliqQliq conversion audit, 9 of 12 accounts8.17%
click-to-enquiry rate: 490 enquiries from 6,000 clicks
QliqQliq Google Ads accounts + call tracking; rounded from 8.1667%60/30/10
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 294 calls, 147 forms, 49 chats30%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 147 of 490 enquiries20%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 12 of 60 calls, weekdays 6–9 pm70%
of tracked enquiries meet each business's qualification criteria
QliqQliq CRM review, 343 of 490 enquiries; not booked jobsMethod: 1,200 keywords · 120 commercial SERPs · 120 landing pages · 12 advertiser accounts · 6,000 paid clicks · 490 enquiries · $55,000 spend over 90 days. Regional competitor scan covers 6 municipalities. CAD throughout; public benchmarks retain stated dates. · Updated Q3 2026
BUILT FOR SPEED
4 ways our scripts and AI tools move your work faster
Find site trouble in hours
QUIQ Pixel spots technical SEO problems in hours instead of weeks. Your team gets a faster route to fixing the issues holding your site back.
Spot expensive wrong turns
AI-assisted reviews surface irrelevant searches and targeting gaps, so your team knows where to cut waste.
Get service pages out faster
Our AI tools and tested scripts accelerate page production and fixes. Your ads get relevant destinations without a weeks-long production queue.
See your account at 24/7 speed
The Glass Box Portal puts your rankings, leads, spend and change log in one live view. No waiting for an agency update.
Who does the work
1 team focused on your next call
Founder Anton Kovalchuk leads a team with Lena, head of social media, plus a CMO, developers, SEO and PPC specialists. You run your business. We focus on calls, leads and revenue—not a tech lecture.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
Get answers before another click goes to waste
Why hire a Richmond Hill PPC agency instead of managing ads myself?
You get PPC specialists, developers and SEO support working together. Mstrseo by QliqQliq is a Google Premier Partner, with one major client in each niche per region—not your direct competitors.
What happens in my free audit?
Your search terms, location targeting, landing pages and lead tracking are checked for wasted spend and priorities for improvement.
How do you tell a qualified lead from another click?
We connect calls and forms with lead data from your CRM. Qualified opportunities can then guide bidding, rather than treating every enquiry as equally valuable.
How quickly will my campaign improve?
Timing varies by market, budget and account history. Our AI tools and tested scripts deliver fixes and pages within hours or days. Lead growth takes longer.
What does PPC management cost?
The management fee and recommended ad budget depend on your account and goals. We review your situation before we suggest a plan.
Do you guarantee rankings or fixed lead counts?
No. We don't guarantee rankings or a fixed lead count. We prioritize qualified opportunities and show you the work through the Glass Box Portal.
Explore related services
More in Richmond Hill
PPC & Google Ads services
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your competitor just got another call. You didn't.
Find out where your PPC budget is going. Get a free audit of your Richmond Hill campaigns.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche