Google Ads
We manage your campaigns. The searches that bring qualified leads guide your pages and SEO.
Featured at
One connected team
4 channels. One team chasing your next lead.
Conversion
We refine pages, forms and call routes. More paid visitors get a clear route to contact you.
SEO
We fix site issues and build useful service content. Search insights strengthen your ads and AI visibility.
AI search
We make your services clearer to AI search. Better service details support SEO and paid pages too.
No more silence
Gatineau PPC agency: 5 moves, not a silent invoice
Find where the money goes
We examine your searches, targeting and spend. No waiting for a thick report.
Expose the leaks
We check the route from your ad to your phone or form, plus the tracking behind it.
Put fixes live
Our AI tools and scripts speed up changes that take ordinary agencies weeks to ship.
Build pages that answer
We create service pages that match what your Gatineau customers are looking for.
See the work for yourself
Your Glass Box Portal shows rankings, leads, spend and a record of changes.
Case study
8 → 33 qualified enquiries. Same ad spend.
A Gatineau family law practice grew from 4 to 28 monthly consultations booked in 12 months via bilingual Search campaigns.
PPCGoogle AdsFamily law: divorce, separation, parenting arrangements and supportGatineau, QC12 months
Gatineau family law firm
8→33Qualified PPC enquiries / month+312%; $4,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Increased qualified enquiries 8 → 33 at unchanged spend through bilingual Search campaigns, jurisdiction screening, service pages and CRM-informed bidding; no sensitive-interest remarketing.
Qualified PPC enquiries / month2025–2025 year before
- 14 bilingual service-page pairs
- 2164 negative keywords
- 34 sector targets: presence only
- 42 campaigns: qualified-enquiry bidding
Qualified PPC enquiries / month8 → 33+312%
Paid sessions / month400 → 800+100%
Qualified enquiries / paid session2% → 4.1%+105%
Qualified enquiries / $1,000 CAD2 → 8+300%
Consultations booked / month4 → 28+600%
Retained mandates / month2 → 8+300%
- 8 qualified December enquiries from 400 paid sessions; 2% conversion rate.
- $4,000 CAD December spend; 2 qualified enquiries per $1,000.
- 29% of audited spend reached employment, criminal-law or Ontario-only searches.
- 4 services shared 1 landing page without language-specific intake.
- 2 primary conversion actions counted identical submissions; baseline reconciled against CRM.
One submission appeared as two conversions
Native Ads tracking and imported GA4 events both bid on submissions; retained 1 primary action and reconciled CRM records.
1 duplicate bidding signal removedFrench mobile calls bypassed tracking
The French sticky header retained a hard-coded telephone link; connected it to number insertion and tested 6 mobile journeys.
6 call journeys validatedLanguage redirects stripped click identifiers
Language-switch redirects discarded query strings; preserved click identifiers across 2 language routes and restricted storage to consented visits.
2 attribution routes repaired| Jan ’25 | 2 | conversion actions reconciled; consented attribution and CRM qualification implemented |
| Feb ’25 | 4 | bilingual service-page pairs launched with jurisdiction and consultation-fee information |
| Mar ’25 | 24 | French and English Search assets tested without outcome guarantees |
| Apr ’25 | 164 | negative keywords excluded employment, criminal-law and unrelated Ontario-only searches |
| May ’25 | 4 | sector location audiences configured; presence-only targeting replaced location-interest reach |
| Jun ’25 | 2 | language campaigns audited; sensitive-interest remarketing and customer-list targeting excluded |
| Jul ’25 | 2 | campaigns adopted qualified-enquiry bidding after consented offline-conversion validation |
| Aug–Dec ’25 | 6 | CRO tests covered language selection, fees and jurisdiction screening |
HullThe Gatineau courthouse serves the judicial district of Hull; family proceedings depend on jurisdiction and case type.
1 intake question captured any existing court file before consultation routing
AylmerAylmer lies on the Quebec side of the Ottawa River; nearby Ottawa is in Ontario.
2 residence fields distinguished each party’s province without assuming jurisdiction
Gatineau sectorQuebec civil law governs de facto unions; separation is not automatically governed by divorce rules.
1 relationship-status field separated marriage, civil union and de facto union enquiries
BuckinghamBuckingham is an eastern sector of Gatineau, distinct from the Hull courthouse area.
1 consultation-format field captured remote versus office preferences; no Buckingham office claimed
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
96K searches. How many see your ads?
Keyword Planner reports 96K monthly local service searches across 6 business types. Find out where your ads stand.
96K
local service searches per month across 6 business types
1,200 deduplicated French- and English-language commercial keywords; searches are not unique people
Keyword Planner$11
blended paid-search cost per click
$132,000 spend divided by 12,000 clicks across 6 accounts
QliqQliq Google Ads accounts80%
of commercial SERPs show ads above organic results
192 of 240 mobile SERPs; 40 per business type
QliqQliq SERP capture25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Ad CTR | Search impression share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Dental clinics | 24,000 | $12 | $120 | 5% | 62% | 10% |
| Plumbing | 18,000 | $10 | $100 | 5% | 58% | 10% |
| Heating and cooling | 16,000 | $14 | $140 | 8% | 55% | 10% |
| Law firms | 14,000 | $20 | $200 | 4% | 48% | 10% |
| Landscaping | 12,000 | $6 | $60 | 8% | 65% | 10% |
| Auto repair | 12,000 | $4 | $40 | 10% | 72% | 10% |
96,000 monthly searches total. Each account records 2,000 clicks and 200 deduplicated leads over 12 months: 12,000 clicks, 1,200 leads and $132,000 spend. CTR uses served impressions; impression share uses eligible impressions. Leads are enquiries, not booked jobs. Source: Keyword Planner + QliqQliq Google Ads accounts + call tracking
Gatineau service queriesAll client niches
Organic positions 1–10, not ad slots. Position 1: 14.5% versus 26.5%, a 12-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Gatineau businesses versus 24 baseline sites, 12 months
Map Pack reviews across Gatineau sectors and neighbouring municipalities
Reviews: median among sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles, total 2,400. Hull, Gatineau, Aylmer, Buckingham and Masson-Angers are Gatineau sectors; Chelsea and Cantley are neighbouring municipalities. Source: QliqQliq Maps grid scan, 49 points per area; boundaries: Ville de Gatineau and municipal maps.
60/40
% of paid-search impressions from French- and English-language ad groups, respectively
QliqQliq Google Ads accounts, 120,000 French and 80,000 English impressions75%
of paid-search clicks come from phones
QliqQliq Google Ads accounts, 9,000 of 12,000 clicks28%
of sampled keywords include a place name or near-me modifier
Keyword Planner, 336 of 1,200 keywords+60%
landscaping searches in April–September versus October–March
Keyword Planner, 24 months; monthly averages: 15,000 versus 9,37530%
of paid-search leads arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 360 of 1,200 leads3.2
ads above organic results per sampled mobile SERP, mean
QliqQliq SERP capture, 768 ads across 240 SERPs85%
of sampled commercial SERPs show a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs6.0%
blended search-ad CTR across 6 accounts
QliqQliq Google Ads accounts, 12,000 clicks from 200,000 impressions24%
median account search impression share lost to budget
QliqQliq Google Ads accounts, 6 account-level medians17.5%
of sampled commercial SERPs show an AI Overview
DataForSEO, 42 of 240 SERPs32%
of sampled landing pages display a starting price or fee range
QliqQliq landing-page audit, 96 of 300 pages64%
of sampled mobile landing pages display a tap-to-call button before scrolling
QliqQliq landing-page audit, 192 of 300 pages42%
of sampled landing pages offer linked French and English versions
QliqQliq landing-page audit, 126 of 300 pages38%
of eligible sampled origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 38 of 100 eligible origins100%
of managed accounts import qualified lead outcomes for bidding
QliqQliq conversion-tracking audit, 6 of 6 accounts$110
blended cost per lead across 6 paid-search accounts
QliqQliq Google Ads accounts + call tracking, $132,000 divided by 1,200 leads10%
paid-search click-to-lead rate across 6 accounts
QliqQliq Google Ads accounts + call tracking, 1,200 leads from 12,000 clicks60/35/5
% of paid-search leads through calls, forms and chat, respectively
Call tracking + enquiry logs, 720 calls, 420 forms and 60 chats4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 300 landing pages · 60 mystery calls · 60 form enquiries · 6 advertising accounts · July 2025–June 2026 · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
4 ways our AI tools and scripts move faster
Find site problems in hours
The QUIQ Pixel spots technical SEO problems in hours instead of weeks, so your team knows what to fix.
Ship fixes without the wait
Our tested in-house scripts speed up site fixes and page work, putting improvements live while slower agencies are still scheduling.
Get useful pages out faster
Our team uses AI tools to accelerate page creation and improvements. You get faster action without having to learn the technology.
See where your money goes
Check your Glass Box Portal anytime for rankings, leads, spend and your team's changes.
Who does the work
1 team. Your next customer.
Founder Anton Kovalchuk leads your team. Lena heads social; our CMO, developers, SEO and PPC specialists chase leads and revenue, not jargon. Our portfolio has driven $59.6M+ in client revenue.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before your next ad dollar disappears
What does your Gatineau PPC agency do?
We manage and review your Google Ads, improve landing pages and track enquiries and calls. See rankings, leads, spend and changes anytime on your Glass Box Portal.
What changed for the Gatineau family law firm?
In 12 months, monthly qualified PPC enquiries grew from 8 to 33 with no increase in ad spend. We ran bilingual Search campaigns, screened for jurisdiction, created service pages and used CRM data to guide bids. We didn't retarget people based on sensitive interests.
How soon will the phone start ringing?
Scripts and AI tools help us launch fixes and pages within hours or days. Lead growth varies with your account, market and budget. We can't guarantee timelines or rankings.
What will I pay?
Your audit is free. We'll discuss the management fee and ad budget with you before work begins.
Why connect ads with SEO and AI search?
Ads reveal which searches produce enquiries. That insight informs SEO and service pages; conversion fixes make those pages work harder. Clear service details also aid AI-search visibility. Your team coordinates the work so you don't have to.
Will you take on my direct competitor?
We reserve each niche and region for one major client. We won't serve direct competitors. Ask about your market when you request your audit.
Explore related services
More in Gatineau
PPC & Google Ads services
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your competitor wants that next call
Get a free audit. Find out where your Gatineau ad budget is leaking before another buyer goes elsewhere.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche