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Oakville PPC agency: 5 steps, no endless waiting
Find the expensive clicks
We inspect the searches and targeting behind your spend. You see where money is going.
Find the missed calls
We check your pages and tracking for problems that leave enquiries uncounted or unsent.
Pick the first moves
You get clear priorities for your ads, pages and lead tracking. No waiting for a thick report.
Put fixes to work
Our proven scripts and AI tools speed up changes to ads and pages while your team runs the business.
Check what came through
We review lead data and adjust the next moves. You see the work in your Glass Box Portal.
Case study
10 → 64 qualified enquiries. Same ad budget.
For an Oakville personal injury practice, 12 months of work took completed monthly consultations from 5 to 35, with spend unchanged.
PPCGoogle AdsPersonal injury law: motor vehicle collisions, pedestrian injuries, slip-and-fall claimsOakville, ON12 months
Oakville personal injury law firm
10→64Qualified PPC enquiries / month+540%; $20,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Increased qualified enquiries 10 → 64 at unchanged monthly spend through Search ads, claim-specific pages, geographic targeting and CRM-qualified conversion imports.
Qualified PPC enquiries / month2025–2025 year before
- 13 claim-specific pages
- 2214 negative keywords
- 30 health-based audience lists
- 42 campaigns: qualified-enquiry bidding
Qualified PPC enquiries / month10 → 64+540%
Paid sessions / month500 → 1,000+100%
Qualified enquiries / paid session2% → 6.4%+220%
Qualified enquiries / $1,000 CAD0.5 → 3.2+540%
Completed consultations / month5 → 35+600%
Signed retainers / month2 → 13+550%
- 10 qualified December enquiries from 500 paid sessions; 2% conversion rate.
- $20,000 CAD December spend; 0.5 qualified enquiries per $1,000.
- 28% of audited spend reached jobs, defence and unrelated legal searches.
- 3 claim types shared 1 homepage destination.
- 2 tracking faults obscured attribution; baseline rebuilt from CRM records.
Mobile callers reached an untracked number
Sticky-header markup bypassed number replacement; added its selector and tested 8 mobile calls.
8 test calls attributedIntake redirects erased advertising identifiers
A trailing-slash redirect discarded query strings; preserved parameters and verified 12 click-ID journeys.
12 attribution journeys passedConsultation imports collided with enquiry imports
Both stages shared conversion identifiers; separated actions and IDs, keeping consultations secondary to prevent double bidding.
2 stages separated| Jan ’25 | 2 | tracking faults repaired; CRM qualification and click-ID capture installed |
| Feb ’25 | 3 | claim-specific landing pages launched with confidential consultation forms |
| Mar ’25 | 18 | Search creatives tested; removed outcome guarantees and unsupported settlement claims |
| Apr ’25 | 214 | negative keywords added for jobs, defence and unrelated legal services |
| May ’25 | 3 | Oakville geographic zones audited; presence targeting replaced interest-based location matching |
| Jun ’25 | 0 | health-based audience lists used; Search intent replaced sensitive-interest remarketing |
| Jul ’25 | 2 | Search campaigns switched to CRM-qualified enquiry bidding |
| Aug–Dec ’25 | 6 | CRO tests covered call placement, form length and intake questions |
Bronte GOLakeshore West rail station with bus connections and commuter parking.
1 intake prompt captured station-area incident locations without implying elevated risk
Kerr VillageCommercial district centred on Kerr Street, north of Lakeshore Road.
1 location field distinguished street, pavement and business-premises incidents
PalermoHistoric settlement around Dundas Street and Bronte Road.
2 cross-street fields captured collision locations without asserting local accident rates
Oakville Trafalgar Memorial HospitalLocated at 3001 Hospital Gate; operated by Halton Healthcare.
1 optional treatment-location field; no hospital affiliation claimed
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90K searches. Who gets the calls?
Across 6 business types, Ahrefs and Keyword Planner record 90K monthly service searches.
90K
service searches a month across 6 business types
900 deduplicated commercial keywords targeting Oakville
Ahrefs + Keyword Planner80%
of commercial SERPs show ads above organic results
192 of 240 mobile SERPs; 40 per business type
QliqQliq SERP capture$124.66
paid-search cost per enquiry
$91,000 spend divided by 730 deduplicated enquiries; not booked jobs
QliqQliq Ads accounts + call tracking5.0%
paid-search click-through rate
6,000 clicks from 120,000 impressions across 6 client accounts
QliqQliq Ads accounts| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Lead rate |
|---|---|---|---|---|---|---|
| Renovation | 18,000 | $14 | $140 | 55% | 4.0% | 10% |
| Landscaping | 12,000 | $9 | $90 | 65% | 5.0% | 10% |
| Dental clinics | 24,000 | $18 | $120 | 60% | 5.0% | 15% |
| Law firms | 14,000 | $32 | $200 | 45% | 4.0% | 16% |
| Auto detailing | 10,000 | $6 | $60 | 75% | 8.0% | 10% |
| HVAC | 12,000 | $12 | $100 | 70% | 5.7% | 12% |
90,000 searches total. Each client account records 1,000 clicks. Impressions by row: 25,000, 20,000, 20,000, 25,000, 12,500, 17,500. Spend totals $91,000; leads total 730. CTR rounded to 1 decimal; lead rate is enquiries divided by clicks. Impression share uses each account's eligible auctions. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Oakville service queriesAll client niches
Organic position 1: 13.8% versus 26.4%, a 12.6-percentage-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic results. These are organic CTRs, not ad CTRs. Source: GSC of client sites: 6 Oakville businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not an advertising eligibility threshold. Firms: deduplicated profiles assigned to 6 non-overlapping scan areas; total 1,800. Source: QliqQliq Maps grid scan, 49 points per district; place names: Town of Oakville.
76%
of paid-search clicks come from phones
QliqQliq Ads accounts, 4,560 of 6,000 clicks28%
of sampled keywords include Oakville, a district name or near-me wording
Ahrefs, 252 of 900 keywords+50%
landscaping searches in April–September versus October–March
Keyword Planner, 24 months; equal-length seasonal windows75%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 180 of 240 SERPs3.2
text ads above organic results per sampled SERP, mean
QliqQliq SERP capture, 768 ads across 240 SERPs$15.17
paid-search CPC across 6 accounts
QliqQliq Ads accounts, $91,000 spend divided by 6,000 clicks$32
law-firm CPC, highest among 6 sampled business types
QliqQliq Ads accounts, $32,000 spend divided by 1,000 clicks$6
auto-detailing CPC, lowest among 6 sampled business types
QliqQliq Ads accounts, $6,000 spend divided by 1,000 clicks45–75%
search impression-share range across 6 accounts
QliqQliq Ads accounts, law firms 45%; auto detailing 75%4.0–8.0%
ad CTR range across 6 accounts
QliqQliq Ads accounts, 120,000 impressions and 6,000 clicks32%
of landing pages publish a starting price or fee range
QliqQliq landing-page audit, 192 of 600 pages45%
of landing pages display a phone link within the first mobile viewport
QliqQliq landing-page audit, 270 of 600 pages24%
of landing pages offer an appointment or quote form above the fold
QliqQliq landing-page audit, 144 of 600 pages18%
of sampled advertiser sites lack a visible privacy-policy link beside enquiry forms
QliqQliq tracking audit, 18 of 100 advertiser sites40%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 40 of 100 eligible advertiser origins12.17%
paid-click-to-enquiry rate: 730 enquiries from 6,000 clicks
QliqQliq Ads accounts + call tracking; rate rounded to 2 decimals60/30/10
% of paid enquiries through calls, forms and chat, respectively
Call tracking + enquiry logs: 438 calls, 219 forms, 73 chats25%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 15 of 60 calls, weekdays 6–9 pm4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 form enquiriesMethod: 900 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery calls · 60 form enquiries · 6 client accounts over 12 months. Search campaigns: 120,000 impressions, 6,000 clicks, 730 deduplicated enquiries, $91,000 spend. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
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Who does the work
1 team chasing the calls you actually want
Founder Anton Kovalchuk and social media head Lena work alongside a CMO, developers, and SEO and PPC specialists. You run your business. We focus on qualified calls, leads and revenue—not making you learn the tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you put another dollar into ads
What does an Oakville PPC agency do for my business?
We manage Google Ads, review search terms and targeting, improve landing pages, and track calls and forms. Your free audit identifies where to focus first.
How soon will changes go live?
Our proven scripts and AI tools let us ship fixes and pages in hours or days. The schedule depends on your market, account access and the work needed. We don't guarantee lead counts or ad positions.
What should I budget for paid search?
QliqQliq Ads account data and call tracking show $124.66 per paid-search enquiry. Your costs vary by market, budget and campaign. We'll examine your account in the free audit.
How do you tell a qualified enquiry from a click?
We track calls plus forms and import qualified conversions from your CRM where your systems support it. For the Oakville injury law firm, Search ads, specific claim pages and geographic targeting supported the move from 10 to 64 qualified enquiries a month.
Will you take on my direct competitors?
No. We work with one major client in a niche within a region and don't work for direct competitors. We'll check availability for your area and business in the audit.
How do I see your work?
Your Glass Box Portal stays open 24/7. It lists rankings, leads, spend and every change. You don't have to chase an account manager for an update.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your next customer is searching now
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