Facebook Ads
We manage creative, targeting and campaigns. Winning messages inform your pages and search ads.
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Better together
4 Channels. 1 Team. More Ways to Win.
Landing pages
We fix the path from click to enquiry, putting traffic from Facebook and Google Ads to better use.
Google Ads
Search ads reach active buyers; remarketing brings visitors back. Both reveal language for Facebook ads.
SEO + AI search
Search and AI visibility bring more discovery. Search insights also sharpen your ads and pages.
Speed to action
Facebook Advertising Services in Canada: 5 Moves
Find where your money leaks
Your free audit reviews the ads, pages and follow-up between your budget and an enquiry.
Put a plan behind every ad
We map audiences, creative and the next step around the leads you actually want.
Spot search problems fast
QUIQ Pixel finds technical SEO issues in hours instead of weeks.
Get fixes out the door
Our team uses AI tools and in-house scripts to launch fixes and pages while others are still scheduling.
See the work without asking
Open your portal for leads, spend, rankings and a record of changes.
Case study
12 → 79 Qualified Dining Leads per Month
Over 12 months, Toronto's Convivium Dining went from 4 to 26 monthly venue tours and 3 to 18 deposit-backed bookings. Spend held steady.
Social AdsRestaurant & private diningToronto, ON12 months
Convivium Dining
12→79Qualified private-dining leads / month+558%; $6,000 CAD monthly spend at both endpoints; CRM-deduplicated Facebook enquiries
Grew qualified Facebook enquiries 12 → 79 at unchanged spend through dining videos, occasion-specific pages, retargeting and CRM qualification; deposit-backed bookings rose 3 → 18.
Qualified private-dining leads / month2025–2025 year before
- 13 occasion pages
- 218 video creatives
- 36 qualification fields
- 41 campaign: CRM-led optimisation
Qualified private-dining leads / month12 → 79+558%
Facebook paid sessions / month600 → 1,200+100%
Qualified leads / Facebook paid session2% → 6.6%+230%
Qualified leads / $1,000 CAD2 → 13+550%
Venue tours booked / month4 → 26+550%
Deposit-backed bookings / month3 → 20+567%
- 12 qualified December enquiries from 600 Facebook sessions; 2% conversion rate.
- $6,000 CAD December spend; 2 qualified leads per $1,000.
- 38% of audited enquiries requested tables rather than private events.
- 3 dining occasions shared 1 generic restaurant page.
- 2 tracking sources counted identical submissions; baseline rebuilt from CRM.
Browser and server leads counted twice
Pixel and server events used different identifiers; shared submission event_id values and validated 20 paired events.
20 duplicate events removedEmbedded enquiries lost campaign attribution
The enquiry iframe dropped parent UTMs; passed campaign fields through an origin-checked message bridge and reconciled 17 records.
17 enquiries matchedBooked hosts kept seeing acquisition ads
Exclusions relied on browser events blocked by consent choices; added consented CRM customer audiences refreshed every 24 hours.
1 booking exclusion restored| Jan ’25 | 2 | tracking sources deduplicated; CRM qualification and campaign fields connected |
| Feb ’25 | 3 | occasion pages launched for corporate dinners, birthdays and celebrations |
| Mar ’25 | 18 | Facebook video creatives tested across menus, room layouts and hosting |
| Apr ’25 | 3 | audiences tested: prospecting, website visitors and Facebook video viewers |
| May ’25 | 6 | form fields captured date, guests, occasion, budget and contact details |
| Jun ’25 | 2 | retargeting windows tested; submitted leads and booked hosts excluded |
| Jul ’25 | 1 | prospecting campaign switched to conversion-lead optimisation using CRM feedback |
| Aug–Dec ’25 | 8 | creative tests rotated seasonal menus, hosting questions and event walkthroughs |
Financial DistrictPATH connects downtown offices through an underground pedestrian network.
1 corporate-dinner variant addressed office organisers; intake captured departure location
King-SpadinaThe 504 King streetcar serves the King Street corridor.
1 arrival-information module linked to current TTC journey planning
YorkvilleBay station on Line 2 serves the Yorkville area.
1 guest-information template linked to transit planning without promising travel times
Distillery DistrictThe historic precinct contains pedestrian-only lanes.
1 enquiry prompt distinguished requested venue location from guest origins
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Get A Free AuditMarket data
24M Impressions. Your Ad Still Has to Stand Out.
QliqQliq's exports from Meta Ads Manager show 24M monthly impressions; 25% of items in its sampled Facebook feed were ads.
24 M
Facebook ad impressions in 1 month
120 accounts across 6 advertiser segments
QliqQliq Meta Ads Manager exports$39.26
blended cost per lead
$320,000 spend ÷ 8,150 attributed leads; CAD, excluding agency fees
QliqQliq Meta Ads Manager exports25%
of sampled Facebook feed items were ads
300 sponsored items among 1,200 feed items; 50 Canadian browsing sessions
QliqQliq feed capture22%
of test enquiries received no reply within 24 hours
11 of 50 businesses tested through Facebook lead forms
QliqQliq mystery-shopper test| Advertiser segment | Impressions / mo | Avg CPC | Cost per lead | Link CTR | CPM | Leads / mo |
|---|---|---|---|---|---|---|
| Home services | 6,000,000 | $1.00 | $30.00 | 1.20% | $12.00 | 2,400 |
| Professional services | 5,000,000 | $1.20 | $40.00 | 1.00% | $12.00 | 1,500 |
| Fitness & wellness | 4,000,000 | $0.80 | $24.00 | 1.50% | $12.00 | 2,000 |
| Real estate | 3,500,000 | $2.00 | $80.00 | 0.80% | $16.00 | 700 |
| Automotive | 3,000,000 | $1.50 | $50.00 | 1.00% | $15.00 | 900 |
| Education & training | 2,500,000 | $1.30 | $60.00 | 1.20% | $15.60 | 650 |
Totals: 24,000,000 impressions; 270,000 link clicks; $320,000 spend; 8,150 leads. CPC uses link clicks. Leads combine website and instant-form submissions under 7-day-click attribution; CAD, media spend only. Source: QliqQliq Meta Ads Manager exports, 120 accounts
Facebook feed adsOther paid-social feed ads
Exposure 1 means the first recorded impression of the same creative per user. Rates use a separate instrumented panel, not the 24-million-impression account sample. Source: QliqQliq consent-based exposure panel, 24 comparison accounts
City-level Facebook creative review sample
reviews = creatives reviewed, not customer reviews; firms = sampled advertisers assigned by headquarters. Totals: 280 creatives and 120 advertisers; not city market-size estimates. Source: QliqQliq creative audit, Meta Ad Library and advertiser exports
$320K
monthly Facebook media spend across 120 advertiser accounts
QliqQliq Meta Ads Manager exports270K
monthly link clicks across 24 million impressions
QliqQliq Meta Ads Manager exports$1.19
blended link CPC, rounded from $320,000 divided by 270,000 clicks
QliqQliq Meta Ads Manager exports$13.33
blended CPM across 24 million impressions
QliqQliq Meta Ads Manager exports38%
Facebook share of paid-social impressions within 24 comparison accounts
QliqQliq cross-platform delivery audit1 in 4
sampled feed items marked Sponsored
QliqQliq feed capture, 1,200 items1.13%
blended link CTR, rounded from 270,000 clicks across 24 million impressions
QliqQliq Meta Ads Manager exports168 / 280
reviewed creatives using video rather than static formats
QliqQliq creative audit84 / 280
reviewed creatives displaying a price or discount
QliqQliq creative audit56 / 280
reviewed creatives showing customer testimonials
QliqQliq creative audit72 / 120
advertisers sending at least one campaign to a dedicated landing page
QliqQliq destination audit36 / 120
advertisers with inconsistent campaign UTM naming
QliqQliq tracking audit24 / 120
advertisers with duplicate browser and server lead events before deduplication fixes
QliqQliq Events Manager audit42 / 100
eligible landing-page origins passing mobile Core Web Vitals
Chrome UX Report18 / 120
advertisers with a broken destination or form during testing
QliqQliq destination audit8,150
monthly attributed leads across 120 advertiser accounts
QliqQliq Meta Ads Manager exports70 / 30
percentage split of instant-form versus website leads: 5,705 versus 2,445
QliqQliq lead reconciliation11 / 50
test enquiries unanswered after 24 hours
QliqQliq mystery-shopper test15 / 50
test enquiries answered within 15 minutes
QliqQliq mystery-shopper test24 / 50
test enquiries answered after 15 minutes but within 24 hours
QliqQliq mystery-shopper testMethod: June 2026 · 120 advertiser accounts · 24 paid-social comparison accounts · 1,200 feed items sampled · 280 creatives reviewed · 50 lead-response tests · Updated Q3 2026
Built for speed
4 Ways Our AI Tools and Scripts Speed You Up
Find search problems in hours
QUIQ Pixel spots technical SEO issues quickly, giving your team a faster route to fixing obstacles to search visibility.
Stop waiting weeks for fixes
Our in-house scripts speed up the work behind page updates and fixes, so your campaigns get improvements sooner.
Get pages moving faster
Our team uses AI tools to accelerate page and fix production. You get a clearer path from paid click to enquiry.
See the work at any hour
The Glass Box Portal shows your spend, rankings, leads and change history live. No chasing your agency for an update.
Who does the work
1 Team Focused on Your Leads
Founder Anton Kovalchuk, social media lead Lena, a CMO, developers, and SEO and PPC specialists work as one team. Mstrseo by QliqQliq keeps your focus on calls, leads and revenue—not tech talk.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 Straight Answers Before You Spend
What do your Facebook advertising services in Canada include?
We manage paid campaign strategy, creative, targeting and ongoing improvements. We also handle landing pages and lead tracking, connecting your ad spend to the enquiries that matter.
How fast do changes go live?
Our team uses AI tools and in-house scripts to launch fixes and pages within hours or days. Campaign timing and performance depend on your offer, market and budget.
Facebook ads management: how much?
Your free audit shows what work your campaigns need. We discuss your ad spend and management fees before you commit.
How can I see what your team does?
Glass Box Portal runs live 24/7. It shows rankings, leads, spend and change logs, so you don't have to wait for an agency update.
Are leads or rankings guaranteed?
No. We don't guarantee lead counts, revenue or rankings. We use campaign data to improve your ad-to-lead path, focusing on qualified enquiries.
Will you take on my direct competitor?
No. We serve just one major client in each niche and region, never their direct competitors. We'll review your region and niche during your audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 20261 Audit. Fewer Wasted Ad Dollars.
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