LinkedIn Ads
Reach business buyers with paid ads. Audience insights sharpen your pages and search campaigns.
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Landing pages
Turn visits into enquiries. Enquiry quality guides LinkedIn and Google Ads teams on what to refine.
Google Ads
Reach people searching for your services. Their search terms inform LinkedIn ads and website content.
SEO + AI search
Build visibility when buyers research you. Useful pages support your ads and give prospects more reasons to enquire.
No more silence
LinkedIn advertising services in Canada: 7 days, no silence
Find the leaks
Your free audit examines your audience, landing pages and campaigns for missed opportunities.
Pick the right buyers
We map the job titles and companies you want reaching out—not everyone with a pulse.
Get fixes moving
Our AI tools and tested scripts put page fixes into action in hours or days, not weeks.
Give your ads a destination
We build pages that make it easier for the right prospect to enquire.
Chase leads, not clicks
We use enquiry quality to sharpen your audience, bids and pages.
Case study
8 → 34 qualified employer enquiries each month
24 Hour Labour & Brokers also recorded 4 → 28 monthly employer discovery meetings over 12 months. Explore the case.
Social AdsStaffing agency: employer enquiries for temporary labourToronto, ON12 months
24 Hour Labour & Brokers
8→34Qualified LinkedIn employer leads / month+325%; $8,000 CAD monthly spend at both endpoints; CRM-deduplicated employer enquiries
Grew qualified employer enquiries 8 → 34 across Canada through LinkedIn Sponsored Content, hiring-authority targeting, employer landing pages and CRM-qualified conversion bidding.
Qualified LinkedIn employer leads / month2025–2025 year before
- 13 employer landing pages
- 24 hiring-authority audiences
- 32 campaigns: qualified-conversion bidding
- 412 creative refreshes begin
Qualified LinkedIn employer leads / month8 → 34+325%
LinkedIn paid sessions / month400 → 1,200+200%
Qualified leads / paid session2% → 2.8%+40%
Qualified leads / $1,000 CAD1 → 4+300%
Employer discovery meetings / month4 → 28+600%
Staffing proposals / month2 → 14+600%
- 8 qualified December employer leads from 400 LinkedIn sessions; 2% conversion rate.
- $8,000 CAD December spend; 1 qualified employer lead per $1,000.
- 38% of submitted enquiries came from job seekers, not employers.
- 3 staffing offers shared 1 employer-and-applicant landing page.
- 2 conversion routes missed attribution; baseline reconciled against CRM records.
Audience expansion reached applicants outside buyer criteria
Audience expansion broadened prospecting beyond selected hiring roles; disabled it across 3 campaigns and reviewed demographic delivery.
3 campaigns restrictedRedirects erased LinkedIn click attribution
Canonical redirects stripped li_fat_id; preserved query parameters and passed captured identifiers into server-side conversion events.
18 test journeys attributedEmbedded forms never loaded confirmation pages
Insight Tag rules expected page loads; connected successful form callbacks to conversion events with shared browser/server deduplication IDs.
12 submissions counted once| Jan ’25 | 2 | conversion routes repaired; CRM employer qualification and deduplication implemented |
| Feb ’25 | 3 | employer landing pages separated warehouse, production and construction staffing |
| Mar ’25 | 18 | Sponsored Content creatives tested staffing scenarios and employer enquiry offers |
| Apr ’25 | 4 | Canadian hiring-authority audiences launched using role, seniority and industry filters |
| May ’25 | 3 | retargeting audiences launched; applicants, employees and submitted leads excluded |
| Jun ’25 | 2 | campaigns shifted bidding towards CRM-qualified employer conversions |
| Jul ’25 | 6 | landing-page tests covered headcount, shift timing and worksite location |
| Aug–Dec ’25 | 12 | creative refreshes tested employer messages across Canadian serviceable locations |
RexdaleIndustrial employment areas sit near Highways 27 and 427; worksite access varies by address.
2 intake fields captured worksite address and shift start
South EtobicokeEmployment lands include industrial premises around New Toronto and Mimico.
1 warehouse variant asked employers for headcount and assignment duration
Port LandsRedevelopment and flood-protection works change site access and construction logistics.
3 construction intake fields captured gate, supervisor and access instructions
Golden MileEglinton Avenue East includes employment uses alongside redevelopment areas.
1 production-staffing variant distinguished existing workplaces from future projects
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Get A Free AuditMarket data
2.4M impressions. Make yours count.
QliqQliq Campaign Manager exports show 2.4M monthly impressions and a $9.59 average click across sampled accounts.
2.4 M
monthly LinkedIn ad impressions across sampled accounts
6 segments; 90-day monthly average
QliqQliq LinkedIn Campaign Manager exports$9.59
average cost per ad click
$117,050 monthly spend ÷ 12,200 clicks; rounded
QliqQliq LinkedIn Campaign Manager exports0.51%
impression-weighted ad click-through rate
12,200 clicks ÷ 2,400,000 impressions; rounded
QliqQliq LinkedIn Campaign Manager exports24%
of reviewed feed posts were sponsored
240 sponsored posts among 1,000 posts in 200 sessions
QliqQliq feed capture| Advertiser segment | Impressions / mo | Avg CPC | Cost per lead | Avg CPM | Click-to-lead rate | Ad CTR |
|---|---|---|---|---|---|---|
| B2B software | 600,000 | $8.00 | $160 | $48.00 | 5% | 0.60% |
| Professional services | 500,000 | $10.00 | $200 | $50.00 | 5% | 0.50% |
| Financial services | 400,000 | $12.00 | $240 | $54.00 | 5% | 0.45% |
| Manufacturing | 350,000 | $9.00 | $180 | $36.00 | 5% | 0.40% |
| Recruitment services | 300,000 | $7.00 | $140 | $38.50 | 5% | 0.55% |
| Executive education | 250,000 | $14.00 | $280 | $70.00 | 5% | 0.50% |
Monthly totals: 2,400,000 impressions; 12,200 clicks; 610 leads; $117,050 spend. Leads deduplicated across forms and website conversions. Source: QliqQliq LinkedIn Campaign Manager exports; CRM reconciliation
B2B lead-generation adsAll sampled LinkedIn campaign objectives
Positions 1–10 represent successive sponsored exposures per session, not organic rankings. Impression-weighted campaign CTR: 0.51%; exposure buckets have unequal volumes. Source: QliqQliq consented browsing panel; LinkedIn Campaign Manager exports
Canadian advertiser and creative review sample
Reviews = ad creatives reviewed; firms = advertisers sampled. Totals: 720 creatives; 120 advertisers; 6 creatives per advertiser. Not city-level market estimates. Source: QliqQliq advertiser audit; LinkedIn Ad Library
2.4 M
monthly impressions across 6 advertiser segments
QliqQliq LinkedIn Campaign Manager exports3.0
monthly impressions per reached member
QliqQliq LinkedIn Campaign Manager exports800K
members reached monthly after cross-account deduplication
QliqQliq consented panel and campaign reconciliation74%
of impressions delivered on mobile devices
QliqQliq LinkedIn Campaign Manager exports24%
sponsored-post share across 1,000 reviewed feed posts
QliqQliq feed capture$48.77
impression-weighted CPM across 2.4 million monthly impressions
QliqQliq LinkedIn Campaign Manager exports$9.59
click-weighted CPC across 12,200 monthly clicks
QliqQliq LinkedIn Campaign Manager exports$191.89
blended CPL across 610 monthly leads
QliqQliq campaign and CRM reconciliation35%
of 120 audited advertisers used audience exclusions
QliqQliq advertiser audit20%
of 120 audited advertisers reached daily budget limits before noon
QliqQliq advertiser audit720
ad creatives reviewed across 120 advertisers
QliqQliq advertiser audit; LinkedIn Ad Library40%
of 720 reviewed creatives included numerical proof
QliqQliq creative audit25%
of 720 reviewed creatives used video
QliqQliq creative audit0.42%
ad CTR before creative replacement in 12 matched campaigns
QliqQliq LinkedIn Campaign Manager exports0.56%
ad CTR after creative replacement in the same 12 campaigns
QliqQliq LinkedIn Campaign Manager exports5%
click-to-lead rate: 610 leads from 12,200 clicks
QliqQliq campaign and CRM reconciliation60/30/10
lead percentages: native forms / website forms / booked meetings
QliqQliq campaign and CRM reconciliation30%
of 610 leads qualified for sales: 183 leads
QliqQliq CRM reconciliation$639.62
media cost per sales-qualified lead across 183 qualified leads
QliqQliq campaign and CRM reconciliation80%
of 120 audited advertisers had functioning conversion tracking
QliqQliq measurement auditMethod: 90-day client sample, monthly averages · 2,400,000 impressions · 12,200 clicks · 610 leads · 200 feed sessions · 1,000 posts reviewed · CAD; media spend excludes fees · Updated Q3 2026
Built for speed
4 ways our scripts and AI tools move faster
Find website problems in hours
The QUIQ Pixel spots technical SEO problems fast, so our team knows what to fix on pages prospects find when researching your business.
Put pages to work sooner
Our tested scripts speed up page work, getting your campaigns a clearer path from ad click to enquiry.
Get fixes out the door
Our team uses in-house AI tools to ship pages and fixes in hours or days. Your business spends less time waiting for changes.
See the work, day or night
Your Glass Box Portal displays rankings, spend, leads and a record of changes 24/7. No chasing your agency for an update.
Who does the work
1 team. Your next enquiry in focus.
Founder Anton Kovalchuk and social media lead Lena work alongside our CMO, developers, SEO and PPC specialists. You get a team focused on enquiries and revenue—not technical noise.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before your next ad dollar
What do your LinkedIn advertising services in Canada include?
We manage paid campaigns, including audience selection, ad creation, bidding and ongoing adjustments. We build and refine landing pages, track enquiry quality and connect your campaigns with your wider marketing.
What does LinkedIn advertising cost?
QliqQliq Campaign Manager exports show a $9.59 average click cost across sampled accounts. Your ad spend and management fee depend on your goals, audience and scope. We discuss your budget in the free audit.
How quickly will my campaign produce leads?
Our team ships pages and fixes in hours or days. Campaign and lead timing depend on your market, budget, account access and LinkedIn's review process. We don't guarantee lead counts or search rankings.
How do you judge whether a lead is qualified?
We agree on the buyers you want to reach and use your lead-quality information to refine campaigns. For 24 Hour Labour & Brokers, qualified employer enquiries informed bidding and campaign decisions.
Can I see how you're using my budget?
Yes. The Glass Box Portal gives you 24/7 access to spend, leads, rankings and a change log. You don't need to understand the technical details to follow the work.
Will you take on my direct competitor?
No. We take one major client in each niche and region, never serving direct competitors. We'll discuss your region and niche in the audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your competitor is taking the meeting.
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