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We target Surrey searches and use enquiry data to guide bids. Search terms inform your pages and SEO.
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One connected team
4 channels. One team chasing your next lead.
Landing pages
We create and improve service pages for ad traffic. Enquiry data tells your ads which messages work.
SEO
We improve organic visibility using paid-search insights. Stronger service content supports your ads and AI search.
AI search
We clarify service details for AI search visibility, using ad insights and reinforcing SEO content.
Move faster
Surrey BC PPC agency: 5 moves against wasted spend
Find where you waste budget
Your free audit examines searches, ads, targeting and pages. You see what needs attention.
Find site problems fast
The QUIQ Pixel finds technical SEO problems in hours, so your team knows what to fix.
Get fixes out the door
Our AI tools and proven scripts speed up page builds and fixes while other agencies book meetings.
Put lead quality in charge
We refine Surrey targeting, block irrelevant searches and guide bids with lead data.
See what your agency did
Open your Glass Box Portal for leads, rankings, spend and a record of changes.
Case study
10 to 63 qualified leads. Same ad spend.
In Surrey, a window and door installer grew from 5 to 32 monthly measurement bookings over 12 months.
PPCGoogle AdsResidential replacement windows, entry doors and patio doorsSurrey, BC12 months
Surrey window & door installer
10→63Qualified PPC leads / month+530%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + website calls
Increased qualified leads 10 → 63 at unchanged spend through service-specific landing pages, Surrey targeting, negative keywords and CRM-based bidding.
Qualified PPC leads / month2025–2025 year before
- 14 installation pages
- 2142 negatives
- 34 PMax groups
- 42 campaigns: qualified-lead bidding
Qualified PPC leads / month10 → 63+530%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 6.3%+215%
Qualified leads / $1,000 CAD2 → 13+550%
Measurement bookings / month5 → 32+540%
Installation quotes / month4 → 25+525%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached repairs, hardware-only and employment searches.
- 4 installation services shared 1 generic landing page.
- 2 conversion actions overstated enquiries; baseline rebuilt using CRM records.
Photo uploads counted as completed enquiries
The uploader triggered the form-success event; restricted conversion firing to confirmed submissions and tested 12 upload sequences.
12 false fires blockedMobile redirects stripped click identifiers
A mobile redirect discarded query strings; preserved click identifiers through redirects and verified 16 test journeys.
16 journeys retained attributionPMax promoted repair advice instead of installations
Final URL expansion selected repair articles; disabled expansion and assigned 4 installation landing pages.
4 destinations controlled| Jan ’25 | 2 | conversion actions rebuilt; CRM qualification and click-identifier capture validated |
| Feb ’25 | 4 | landing pages launched for windows, entry, patio and French doors |
| Mar ’25 | 18 | Search creatives tested installation scope, measurement bookings and quote requests |
| Apr ’25 | 142 | negative keywords excluded repairs, hardware, employment and supply-only searches |
| May ’25 | 4 | PMax asset groups launched with installation photos and controlled destinations |
| Jun ’25 | 3 | remarketing audiences launched: 7/30/90-day visitors; existing enquiries excluded |
| Jul ’25 | 2 | Search campaigns switched to qualified-lead bidding using validated CRM imports |
| Aug–Dec ’25 | 6 | CRO tests covered ownership, project scope, photos and booking forms |
CloverdaleDesignated heritage properties may require heritage alteration permits for exterior window and door changes.
1 intake question flagged heritage status before quoting
Crescent BeachCoastal flood hazards and municipal floodproofing requirements can affect alterations; applicability depends on site and scope.
2 intake fields captured address and proposed opening changes
NewtonStrata townhouse exterior alterations can require strata approval; responsibility depends on the strata plan and bylaws.
1 approval-status question screened townhouse installation enquiries
GuildfordCondominium window replacement responsibility depends on strata boundaries and bylaws; individual owners cannot assume authority over common property.
1 property-type field routed condominium enquiries for approval checks
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Get A Free AuditMarket data
120K local searches. Where are your ads?
Keyword Planner shows 120K monthly local service searches across 6 business types. Find out where your budget is going.
120K
local service searches a month across 6 business types
1,200 deduplicated commercial keywords; Surrey targeting
Keyword Planner$128.57
paid search cost per enquiry
$90,000 spend divided by 700 deduplicated enquiries over 90 days
QliqQliq Ads accounts + call tracking4.62%
paid search click-through rate
6,000 clicks from 130,000 impressions across 6 accounts over 90 days
QliqQliq Ads accounts25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Paid clicks | Ad CTR | Search impression share |
|---|---|---|---|---|---|---|
| Plumbing | 28,000 | $12 | $120 | 1,000 | 5% | 62% |
| Dental clinics | 22,000 | $18 | $120 | 1,000 | 5% | 55% |
| Law firms | 18,000 | $30 | $200 | 1,000 | 4% | 48% |
| Landscaping | 16,000 | $8 | $80 | 1,000 | 5% | 68% |
| Auto detailing | 14,000 | $6 | $60 | 1,000 | 5% | 72% |
| Renovation | 22,000 | $16 | $160 | 1,000 | 4% | 52% |
120,000 monthly searches. Other columns: 90-day client cohort, 1 account per type. Totals: 6,000 clicks, 130,000 impressions, $90,000 spend and 700 enquiries. CPC equals spend/clicks; CPL equals spend/enquiries. Impression share is account-reported, not market share. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Surrey service queriesAll client niches
Organic position 1: 14.8% versus 26.8%, a 12-point gap. Non-brand mobile queries; this is organic CTR, not paid ad CTR. Ads and Map Pack commonly precede organic results. Source: GSC of client sites: 6 Surrey businesses versus 24 baseline sites, 12 months
Review counts for local landing-page benchmarks
Reviews: median among sampled Map Pack top-3 profiles, equally weighted across 6 business types; not a PPC ranking factor. Firms: deduplicated profiles assigned to 6 non-overlapping community areas; total 3,600. Source: QliqQliq Maps grid scan, 49 points per community; community names: City of Surrey.
78%
of paid search clicks come from phones
QliqQliq Ads accounts, 4,680 of 6,000 clicks32%
of commercial keywords include Surrey, a community name or near-me wording
Keyword Planner, 384 of 1,200 keywords+40%
landscaping searches in April–September versus October–March
Keyword Planner, 24-month seasonal comparison18%
of spend targets searches containing a Surrey community name
QliqQliq Ads accounts, $16,200 of $90,000$30
average law-firm CPC, highest among 6 sampled business types
Keyword Planner + QliqQliq Ads accounts80%
of sampled commercial SERPs show search ads
QliqQliq SERP capture, 192 of 240 SERPs45%
of sampled commercial SERPs show 4 ads above organic results
QliqQliq SERP capture, 108 of 240 SERPs75%
of sampled commercial SERPs display a Map Pack
QliqQliq SERP capture, 180 of 240 SERPs55%
of sampled commercial SERPs show both search ads and a Map Pack
QliqQliq SERP capture, 132 of 240 SERPs130,000
paid search impressions across 6 client accounts over 90 days
QliqQliq Ads accounts34%
of sampled landing pages publish a starting price or fee range
QliqQliq landing-page audit, 204 of 600 pages42%
of sampled landing pages show a click-to-call control above the fold
QliqQliq mobile landing-page audit, 252 of 600 pages25%
of sampled landing pages reference a Surrey community beyond the city name
QliqQliq landing-page audit, 150 of 600 pages18%
of sampled landing pages have a broken form or phone interaction
QliqQliq landing-page audit, 108 of 600 pages40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, selection of 40 of 100 eligible origins60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs; 420 calls, 245 forms, 35 chats12.5%
paid session-to-enquiry rate: 700 enquiries from 5,600 sessions
Client analytics + call tracking, 6 businesses; sessions differ from ad clicks28%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 196 of 700 enquiries4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery calls · 60 form enquiries · 6 client accounts over 90 days · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
4 ways our scripts and AI tools speed up your ads
Get changes shipped sooner
Our in-house tested scripts speed up fixes and page builds, so your campaigns spend less time waiting for the work they need.
Find technical trouble in hours
The QUIQ Pixel spots technical SEO problems in hours, not weeks. Your team gets a faster starting point for site repairs.
Put lead quality to work
AI-driven bidding uses lead signals to guide your ad budget towards enquiries, rather than chasing clicks alone.
Check the work yourself
Your live portal shows leads, rankings, spend and each recorded change. No waiting for an agency update to see what's happening.
Who does the work
Your business deserves more than a quiet agency
At Mstrseo by QliqQliq, founder Anton Kovalchuk, social media head Lena, a CMO, developers and SEO and PPC specialists work as one team. You get the focus on calls, leads and revenue. You don't have to learn the tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you spend another ad dollar
What will a Surrey BC PPC agency do for me?
We manage your Google Ads targeting, bids, search terms and ads. We also work on lead tracking and landing pages, then share what we learn with your AI-search and SEO work.
How much should I spend on PPC?
Your budget depends on your goals and account. Across QliqQliq Ads accounts that track calls, paid search cost $128.57 per enquiry. Your free audit gives us a starting point for discussing spend and management fees.
How soon will I see leads?
Our AI tools and proven scripts let us ship pages and fixes in hours or days. Lead growth varies with your account, market and budget. We don't guarantee a lead count.
How do I see what my money is doing?
We review lead data alongside call and form tracking. Your Glass Box Portal is available 24/7 and shows leads, spend, rankings and a change log.
Will you take on a direct competitor?
No. We reserve each regional niche for a single major client and don't work for that client's direct competitors.
What changed for the Surrey installer?
Over 12 months, qualified monthly PPC leads rose from 10 to 63 without an increase in ad spend. The work included service-specific pages, negative keywords, Surrey targeting and bidding guided by CRM lead data.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your competitor is answering the calls
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