Google Ads
Reach Saskatoon searchers ready to enquire. Their search terms inform your pages and organic content.
Featured at
One team, four ways
4 channels. One team chasing your next lead.
Landing pages
Turn ad visits into calls and forms. Clearer pages also give SEO and AI-search visitors a place to act.
SEO
Build organic visibility around your services. Paid-search insights guide topics and useful pages support your ads.
AI search
Clarify your services in AI-search answers. Insights from ads and SEO shape the content.
Move before they do
Your Saskatoon PPC agency: 5 moves against wasted spend
Find the drain
We inspect searches and locations to spot where your budget is chasing the wrong people.
Scan your site
QUIQ Pixel finds technical SEO problems in hours, giving our team a faster path to fixes.
Put fixes to work
Our scripts and AI tools speed up campaign changes and page improvements.
Follow the enquiries
We link calls, forms and bookings with campaigns so your budget follows useful leads.
Open the books
Check spend, leads, rankings and the change log in your Glass Box Portal.
Case study
48 qualified enquiries. 1 Saskatoon consultant.
An immigration consultant went from 10 to 48 monthly qualified enquiries in 12 months. Spend held steady; bookings rose from 5 to 24.
PPCGoogle AdsImmigration consultations: work permits, study permits, permanent residence and family sponsorshipSaskatoon, SK12 months
Saskatoon immigration consultant
10→48Qualified PPC enquiries / month+380%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Increased qualified enquiries 10 → 48 at unchanged spend through service-specific Search campaigns, booking attribution, intent exclusions and qualified-enquiry bidding; no visa-outcome guarantees.
Qualified PPC enquiries / month2025–2025 year before
- 14 service pages
- 2214 negatives
- 32 campaigns: qualified-enquiry bidding
- 44 booking tests
Qualified PPC enquiries / month10 → 48+380%
Paid sessions / month500 → 1,000+100%
Qualified enquiries / paid session2% → 4.8%+140%
Qualified enquiries / $1,000 CAD2 → 10+400%
Consultation bookings / month5 → 24+380%
Attended consultations / month4 → 19+375%
- 10 qualified December enquiries from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified enquiries per $1,000.
- 34% of audited spend reached jobs, application-status and government-login searches.
- 4 immigration services shared 1 landing page without consultation pricing.
- 2 booking events inflated conversions; baseline reconstructed from CRM records.
Calendar visits counted as completed bookings
GA4 imported calendar views as conversions; replaced them with confirmed-booking events and tested 12 booking paths.
12 booking paths verifiedBooking redirects lost advertising click IDs
The external scheduler discarded click IDs; stored attribution against booking references and reconciled 18 records through its webhook.
18 bookings attributedLocal campaigns attracted overseas location interest
Presence-or-interest targeting admitted overseas searches; switched to presence targeting and audited 27 location-report rows.
27 location rows reviewed| Jan ’25 | 2 | conversion actions rebuilt; booking references linked to CRM qualification |
| Feb ’25 | 4 | service landing pages published with fees, scope and booking steps |
| Mar ’25 | 24 | Search headline variants tested without approval guarantees or government-affiliation claims |
| Apr ’25 | 214 | negative keywords added for jobs, government logins and status checks |
| May ’25 | 3 | geographic audience areas tested using presence targeting, without immigration-status segments |
| Jun ’25 | 2 | Search campaigns switched to qualified-enquiry bidding after CRM import validation |
| Jul ’25 | 4 | landing-page tests covered fees, availability, disclosures and booking friction |
| Aug–Dec ’25 | 5 | monthly query, creative and qualification reviews reallocated the unchanged budget |
DowntownSaskatoon City Hall is at 222 3rd Avenue North; municipal offices do not decide federal immigration applications.
1 landing-page disclosure identified the consultant as a private service, not a government office
University of SaskatchewanThe main campus is east of the South Saskatchewan River; IRCC, not the university, issues study permits.
1 study-permit page separated consultant support, university admission and IRCC decisions
RiversdaleRiversdale lies west of the South Saskatchewan River; cross-river appointments require a bridge crossing.
2 appointment options offered in-person or video consultations without neighbourhood-based eligibility claims
Broadway DistrictSaskatoon observes Central Standard Time, UTC−6, year-round; appointment offsets differ from cities observing daylight saving time.
1 booking-timezone label prevented seasonal confusion for callers outside Saskatchewan
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
96K local searches. Are rivals getting yours?
Keyword Planner counts that monthly demand across 6 business types. Find out where your Saskatoon ad budget is going.
96K
local service searches per month across 6 business types
1,200 deduplicated commercial keywords; Saskatoon targeting
Keyword Planner$86.67
blended paid-search cost per enquiry
$52,000 spend divided by 600 enquiries; excludes management fees
QliqQliq Ads accounts + call tracking4.44%
paid-search click-through rate
6,000 clicks from 135,000 impressions across 6 accounts
QliqQliq Ads accounts75%
of commercial SERPs display ads above organic results
180 of 240 mobile SERPs; 40 sampled per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Lead rate |
|---|---|---|---|---|---|---|
| Plumbing and heating | 22,000 | $8 | $80 | 54% | 5% | 10% |
| Landscaping | 16,000 | $6 | $60 | 48% | 4% | 10% |
| Dental clinics | 18,000 | $12 | $100 | 62% | 5% | 12% |
| Law firms | 14,000 | $18 | $180 | 44% | 4% | 10% |
| Auto detailing | 10,000 | $4 | $40 | 58% | 5% | 10% |
| Realtors | 16,000 | $4 | $50 | 46% | 4% | 8% |
96,000 monthly searches total. Each account contributes 1,000 clicks: $52,000 spend, 135,000 impressions and 600 enquiries combined. Lead rate = enquiries / clicks. Impression share uses eligible search impressions; not market share. Source: Keyword Planner + QliqQliq Ads accounts + call tracking
Saskatoon service queriesAll client niches
Organic position 1: 14.8% versus 26.4%, an 11.6-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. These are organic CTRs, not ad-position benchmarks. Source: GSC of client sites: 6 Saskatoon businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles across 6 business types; not an advertising requirement. Firms: deduplicated profiles assigned to 6 district scan zones, totalling 1,200; not a municipal business census. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Saskatoon.
72%
of paid-search clicks come from phones
QliqQliq Ads accounts, 4,320 of 6,000 clicks28%
of commercial keywords include Saskatoon, a district or a near-me modifier
Keyword Planner, 336 of 1,200 keywords2.4×
landscaping searches in May–August versus November–February
Keyword Planner, 24 months; Saskatoon targeting+55%
furnace-repair searches in November–February versus June–September
Keyword Planner, 24 months; Saskatoon targeting25%
of paid-search enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 150 of 600 enquiries80%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 192 of 240 SERPs45%
of commercial SERPs display at least 3 ads above organic results
QliqQliq SERP capture, 108 of 240 SERPs3
ads above organic results, median among 180 SERPs displaying those ads
QliqQliq SERP capture18%
median search impression share lost to budget across 6 accounts
QliqQliq Ads accounts30%
median search impression share lost to rank across 6 accounts
QliqQliq Ads accounts; account-level medians are not additive65%
of landing pages show a phone number within the first mobile screen
QliqQliq landing-page audit, 78 of 120 pages40%
of landing pages state a starting price or consultation fee
QliqQliq landing-page audit, 48 of 120 pages30%
of landing pages use a form with more than 6 required fields
QliqQliq landing-page audit, 36 of 120 pages25%
of landing pages lack a visible privacy-policy link beside the form
QliqQliq landing-page audit, 30 of 120 pages; observation, not a compliance ruling40%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 24 of 60 eligible origins from the landing-page sample10%
paid-search click-to-enquiry rate: 600 enquiries from 6,000 clicks
QliqQliq Ads accounts + call tracking60/36/4
% of enquiries through calls, forms and chat, respectively
Call tracking + enquiry logs: 360 calls, 216 forms, 24 chats30%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 18 of 60 calls; weekdays, 6–9 pm4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 120 landing pages · 60 mystery calls · 60 form enquiries · 6 advertising accounts over 6 months · CAD throughout. Enquiries are deduplicated calls, forms and chats, not booked jobs. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
4 ways our scripts and AI tools move work along
Find site problems in hours
QUIQ Pixel spots technical SEO problems in hours rather than weeks, so our team knows what needs attention sooner.
Get fixes out faster
Our tested scripts speed up repeatable work, getting changes and pages online in hours or days, not weeks.
Test ideas without the wait
Our team uses AI tools to speed up ad and page work, putting fresh improvements in front of potential customers sooner.
See what your money is doing
Your live portal shows rankings, leads, spend, plus all logged changes. No waiting for an agency update to find out what happened.
Who does the work
1 team. Your calls come first.
Founder Anton Kovalchuk leads a team with Lena, head of social media, plus a CMO, developers and SEO and PPC specialists. You get people focused on calls, leads and revenue, not a pile of technical explanations.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before your next ad dollar
What does a Saskatoon PPC agency do for my business?
We manage Google Ads, refine targeting, improve landing pages and connect enquiries to campaigns. Your free audit identifies where to focus first.
How fast will my campaigns produce results?
Our team ships pages and fixes in hours or days with AI tools and tested scripts. Timing varies with your market, budget and account. We don't promise rankings or specific results.
What happened in Saskatoon's immigration case?
We separated Search campaigns by service, connected booking data, excluded irrelevant searches and optimized bids for qualified enquiries. Monthly qualified enquiries rose from 10 to 48 over 12 months on the same spend. We don't guarantee visa outcomes.
How much does PPC management cost?
Start with a free audit to discuss your account, budget and management needs. Discuss fees before deciding.
How do I check what your team is doing?
Open your Glass Box Portal any time. It tracks rankings, leads, spend and a change log, so you can check the work without waiting for a report.
Will you manage ads for my direct competitors?
We accept one major client in each niche and region. We don't work for that client's direct competitors in the same region.
Explore related services
More in Saskatoon
PPC & Google Ads services
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Don't buy another month of silence.
Get a free audit to find where your Saskatoon ad budget needs attention.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche