PPC
We manage your ads. Search and lead data show the rest of your team what buyers want.
Featured at
ONE GROWTH TEAM
Pay Per Click Agency in Canada: 4 channels, 1 team
Conversion
We improve landing pages to turn visits into enquiries. Lead quality informs your ad decisions.
SEO
We build organic visibility using insights from paid searches. Stronger pages support your ads too.
AI search
We build visibility in AI search, using insights from your ads and SEO to strengthen your message.
NO MORE WAITING
1 team. Fixes in hours to days.
Put your account under the light
Your agency schedules another call. We review your campaigns, tracking and spend.
Find the site problems
The QUIQ Pixel finds technical SEO issues within hours, not weeks.
Move fixes forward
Tested scripts and AI tools speed up the work instead of leaving it in a queue.
Get pages working for your ads
We build pages around what your buyers are looking for, so clicks have somewhere relevant to land.
See what's been done
Your Glass Box Portal lists leads, spend, rankings and a record of changes.
Case study
15 → 74 qualified PPC leads monthly
In 12 months, Toronto's Sliders Grilles lifted site-review bookings from 8 to 39 a month via ads, CRM bidding and regional pages.
PPCGoogle AdsStorefront metal security gatesToronto, ON12 months
Sliders Grilles
15→74Qualified PPC leads / month+393%; $7,500 CAD monthly spend at both endpoints; CRM-deduplicated Canadian commercial enquiries
Grew Canadian storefront enquiries 15 → 74 monthly through Search, Performance Max, regional landing pages and CRM bidding; separated shipped gates from Toronto installation requests.
Qualified PPC leads / month2025–2025 year before
- 14 landing pages
- 2214 negatives
- 34 Performance Max groups
- 46 campaigns: qualified-lead bidding
Qualified PPC leads / month15 → 74+393%
Paid sessions / month750 → 1,500+100%
Qualified leads / paid session2% → 4.9%+145%
Qualified leads / $1,000 CAD2 → 10+400%
Site-review bookings / month8 → 39+388%
Gate quotes / month6 → 30+400%
- 15 qualified December leads from 750 paid sessions; 2% conversion rate.
- $7,500 CAD December spend generated 2 qualified leads per $1,000.
- 29% of audited spend targeted residential, pet-gate and employment searches.
- 1 landing page mixed national shipping with Toronto installation.
- 3 conversion actions included duplicate forms and unqualified calls.
AJAX confirmations inflated form conversions
Gravity Forms confirmations retriggered during modal reopening; deduplicated events using entry IDs across 14 repeat tests.
14 duplicate fires blockedUpload steps lost campaign attribution
The multipage form discarded query strings after uploads; saved consented attribution at entry creation and checked 19 records.
19 records reconciledCanadian campaigns attracted overseas enquiries
Google Ads presence-or-interest targeting admitted overseas researchers; switched 6 campaigns to presence targeting and audited matched locations.
6 campaign settings corrected| Jan ’25 | 3 | conversion actions rebuilt; qualified forms and calls reconciled with CRM |
| Feb ’25 | 4 | landing pages separated gate types, national shipping and Toronto installation |
| Mar ’25 | 30 | Search assets tested storefront security, opening dimensions and quote requests |
| Apr ’25 | 214 | negative keywords excluded pet gates, residential doors, jobs and repairs |
| May ’25 | 3 | audiences segmented commercial visitors, quote starters and previous customers |
| Jun ’25 | 4 | Performance Max groups launched with gate-specific creatives and restricted destinations |
| Jul ’25 | 6 | campaigns adopted qualified-lead bidding after offline conversion import validation |
| Aug–Dec ’25 | 8 | CRO tests refined postal codes, opening measurements and installation eligibility |
Queen Street WestExterior alterations to designated heritage properties may require municipal heritage approval.
1 intake question flagged heritage status before exterior track quotations
Financial DistrictRetail units in office complexes can require landlord approval for storefront alterations and scheduled installation access.
2 form fields captured landlord approval and permitted access hours
ScarboroughSecurity-gate placement must preserve required means of egress under applicable Ontario Building Code provisions.
1 review checklist captured exit locations before gate specification
North YorkToronto's noise by-law generally restricts construction noise overnight and on Sundays and statutory holidays, subject to exemptions.
1 installation field captured operating hours without promising unrestricted overnight work
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
8M searches. Is your budget in the right place?
Keyword Planner shows 8M monthly commercial searches across 6 advertiser segments. Find your opportunities in a free audit.
8 M
commercial searches a month across 6 advertiser segments
National keyword volumes; English and French queries
Keyword Planner$60
blended cost per tracked lead
$474,000 spend ÷ 7,900 leads across 12 accounts in 1 month
QliqQliq Google Ads accounts + call tracking3.2
search ads above the first organic result
Mean across 200 mobile commercial SERPs
QliqQliq SERP capture20%
of advertiser phone calls went unanswered
8 of 40 mystery calls during advertised opening hours
QliqQliq mystery-shopper test| Advertiser segment | Searches / mo | Avg CPC | Cost per lead | Clicks / mo | Leads / mo | Search ad CTR |
|---|---|---|---|---|---|---|
| Home services | 1,200,000 | $8 | $160 | 12,000 | 600 | 6% |
| Dental clinics | 1,800,000 | $4 | $40 | 16,000 | 1,600 | 5% |
| Healthcare clinics | 900,000 | $6 | $60 | 10,000 | 1,000 | 4% |
| Law firms | 600,000 | $12 | $240 | 14,000 | 700 | 7% |
| Automotive dealerships | 2,400,000 | $2 | $12 | 18,000 | 3,000 | 3% |
| B2B software | 1,100,000 | $5 | $50 | 10,000 | 1,000 | 5% |
Search volumes: national keyword estimates. Performance: 12 client accounts, 1 month; 80,000 clicks, 7,900 deduplicated leads, $474,000 spend. Leads include calls and forms; CPL excludes agency fees. Source: Keyword Planner, QliqQliq Google Ads accounts, call tracking
Ad-heavy commercial queriesAll client queries
Positions 1–10; organic CTR, not ad CTR. Position 1 draws 12.8% on ad-heavy queries versus 26% across all client queries. Source: GSC of client sites, 12 advertisers versus 30 client sites, 12 months
Google reviews on paid-search advertisers’ linked profiles
Reviews: median per linked Google Business Profile. Firms: advertisers sampled; 180 total. Review counts are not ad eligibility thresholds. Source: QliqQliq SERP capture + QliqQliq Maps grid scan
8 M
monthly commercial searches across 6 segments
Keyword Planner68%
of paid-search clicks come from mobile devices
QliqQliq Google Ads accounts, 12 advertisers24%
of audited accounts target both English and French
QliqQliq Google Ads account audits, 240 accounts82%
of commercial SERPs show at least 1 search ad
QliqQliq SERP capture, 200 SERPs46%
of commercial SERPs show a Map Pack
DataForSEO, 200 SERPs$5.93
weighted CPC across 80,000 monthly clicks
QliqQliq Google Ads accounts, 12 advertisers4.52%
search ad CTR across 1.77 million impressions
QliqQliq Google Ads accounts, 12 advertisers62%
of eligible search impressions captured
QliqQliq Google Ads accounts, 12 advertisers14%
of eligible search impressions lost to budget
QliqQliq Google Ads accounts, 12 advertisers24%
of eligible search impressions lost to Ad Rank
QliqQliq Google Ads accounts, 12 advertisers35%
of 240 audited accounts lack qualified-lead imports
QliqQliq Google Ads account audits25%
of 240 audited accounts count page views as primary conversions
QliqQliq Google Ads account audits40%
of 240 audited accounts lack call-duration qualification
QliqQliq Google Ads account audits30%
of 240 audited accounts lack brand exclusions in Performance Max
QliqQliq Google Ads account audits58%
of 180 advertiser landing pages pass mobile Core Web Vitals
Chrome UX Report9.875%
click-to-lead rate: 7,900 leads from 80,000 clicks
QliqQliq Google Ads accounts + call tracking60/35/5
percentage of leads from calls, forms and chat respectively
QliqQliq call tracking + CRM, 7,900 leads$474K
monthly media spend across 12 advertiser accounts
QliqQliq Google Ads accounts20%
of 40 mystery calls go unanswered during advertised hours
QliqQliq mystery-shopper test2 h 30 m
median reply time across 40 test enquiry forms
QliqQliq mystery-shopper testMethod: 240 account audits · 200 commercial SERPs captured · 180 advertiser profiles reviewed · 40 mystery calls · monthly benchmarks from 12 client Google Ads accounts · Updated Q3 2026
BUILT FOR SPEED
1 team. Scripts and AI tools that cut the wait.
Stop waiting to tackle wasted spend
Our specialists use tested scripts to move campaign fixes forward faster. You get action instead of another meeting about action.
Find site issues in hours
The QUIQ Pixel spots technical SEO problems in hours, giving your team a faster route to site fixes.
Give paid clicks a better landing
Our AI tools and scripts speed up page builds. Your ads get a relevant destination without the usual weeks of waiting.
See the work as it happens
Your portal puts rankings, leads, spend and the change log in view around the clock. No chasing an agency for an update.
Who does the work
1 team. Your calls are the point.
Founder Anton Kovalchuk and Lena, head of social media, work with our CMO, developers, SEO and PPC specialists. They handle the tech. You focus on the calls, leads and revenue.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before your next ad spend
What does a pay per click agency in Canada do?
We plan and run PPC campaigns, including Google Ads plus Bing Ads. We also improve landing pages, track leads and connect paid advertising to SEO and visibility in AI search.
How much does PPC management cost?
Your ad budget and management costs depend on your goals, market and competition. Start with the free audit; we'll review your account and discuss the next steps.
How quickly will I see changes and results?
Our AI tools and scripts deliver pages and fixes in hours to days. Campaign performance takes its own course and depends on your budget, market and competition.
Do you guarantee lead numbers or ad positions?
No. Auctions and market conditions shift. We focus on spend, qualified leads and work to improve your campaigns, without promising a set position or lead count.
Will you manage ads for my direct competitor?
We take on only one major client in each niche and region. We don't work for direct rivals in the same region. We'll assess fit during the audit.
How do I see what you're doing with my budget?
Your Glass Box Portal lists rankings, leads, spend and the change log, day or night. You don't need to understand the technical details to follow the work.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your next lead won't wait for a kickoff call
Your phone is quiet. A rival's van is parked at the job you wanted. Let's find what's holding your ads back.
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