Google Ads
We target paid searches for your services. The search terms guide your SEO pages and conversion fixes.
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One team
4 Channels. One Team. More Ways to Win Calls.
Conversion
We improve pages and forms so more visitors take action. Those improvements support paid and organic traffic.
SEO
We build search visibility around your services. Paid-search data shows which enquiries your pages should target.
AI search
We make your service information clearer for AI search. That clarity also sharpens your ads and landing pages.
Stop waiting
Windsor PPC agency: 5 moves against wasted spend
Find the site snags
The QUIQ Pixel spots technical SEO problems in hours, so your team knows what needs fixing.
Put your spend under a lens
We review searches, locations and lead data to spot clicks your business doesn't need.
Separate your services
A Windsor electrician's campaigns covered repairs, panel upgrades and EV chargers separately.
Ship fixes, not excuses
Our AI tools and tested scripts get pages and fixes live while slower agencies schedule meetings.
See what's moving
Your Glass Box Portal lists rankings, leads, spend and a log of changes around the clock.
Case study
10 → 63 Qualified PPC Leads per Month
A Windsor electrician reached 63 in 12 months at unchanged spend. Campaigns filtered job searches and cross-border traffic.
PPCGoogle AdsResidential electrical repairs, panel upgrades and EV charger installationsWindsor, ON12 months
Windsor electrician
10→63Qualified PPC leads / month+530%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Grew qualified electrical enquiries 10 → 63 at unchanged spend; service-specific campaigns filtered cross-border traffic, employment searches and out-of-area requests.
Qualified PPC leads / month2025–2025 year before
- 13 service pages
- 2164 negatives
- 33 PMax groups
- 42 campaigns: qualified-lead bidding
Qualified PPC leads / month10 → 63+530%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 6.3%+215%
Qualified leads / $1,000 CAD2 → 13+550%
Assessment bookings / month5 → 32+540%
Written quotes / month4 → 25+525%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached jobs, training and out-of-area searches.
- 3 service categories shared 1 generic landing page.
- 2 overlapping conversion actions required CRM reconciliation before baseline reporting.
Detroit traffic entered Windsor campaigns
Presence-or-interest targeting admitted cross-border traffic; switched to presence targeting and excluded United States locations.
1 country excludedPMax promoted electrical advice articles
Final URL expansion selected informational articles; disabled expansion and assigned 3 service landing pages.
3 destinations controlledEmbedded forms lost click identifiers
The embedded form omitted parent-page attribution; passed click identifiers into hidden fields and validated 14 submissions.
14 submissions matched| Jan ’25 | 2 | conversion actions reconciled; call qualification and click-ID capture configured |
| Feb ’25 | 3 | landing pages launched for repairs, panel upgrades and EV chargers |
| Mar ’25 | 24 | Search assets tested with service scope and Windsor coverage |
| Apr ’25 | 164 | negative keywords added for jobs, courses, parts and DIY |
| May ’25 | 3 | PMax asset groups launched with service-specific creatives and destinations |
| Jun ’25 | 3 | remarketing audiences segmented by service; existing enquiries excluded |
| Jul ’25 | 2 | Search campaigns switched to qualified-lead bidding after import validation |
| Aug–Dec ’25 | 6 | CRO tests covered postal codes, service types and assessment requests |
WalkervilleOlder housing may contain legacy wiring; inspection determines replacement scope.
1 repair-page section requested wiring photos without assuming whole-home replacement
SandwichExterior alterations within the Sandwich Heritage Conservation District may require heritage approval.
1 intake question flagged exterior service changes for municipal review
South WindsorEV charger installations generally require ESA notification and assessment of electrical service capacity.
3 intake fields captured panel rating, charger location and parking arrangement
RiversideWindsor's basement-flooding risk makes water exposure relevant to basement electrical enquiries.
1 safety notice directed water-exposed equipment enquiries to assessment before re-energising
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Get A Free AuditMarket data
72,000 Searches. Who Gets the Calls?
Keyword Planner shows 72,000 monthly service searches across 6 business types in Windsor. Find where your ads are missing out.
72,000
service searches a month across 6 business types
1,200 deduplicated commercial keywords across 7 target municipalities; not forecast ad impressions
Keyword Planner$91.23
paid search cost per enquiry
$52,000 spend ÷ 570 enquiries; excludes management fees and booked-job qualification
QliqQliq Ads accounts + call tracking6.0%
paid search click-through rate
6,000 clicks ÷ 100,000 impressions across 6 advertiser accounts
QliqQliq Ads accounts80%
of commercial SERPs show ads above organic results
192 of 240 mobile SERPs across 6 business types
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Heating and cooling | 16,000 | $8 | $80 | 58% | 6.25% | 10% |
| Plumbing | 12,000 | $7 | $70 | 62% | 6.25% | 10% |
| Dental clinics | 14,000 | $6 | $75 | 54% | 5% | 8% |
| Personal injury law | 9,000 | $18 | $180 | 42% | 5% | 10% |
| Auto repair | 13,000 | $4 | $40 | 68% | 8% | 10% |
| Home renovation | 8,000 | $9 | $100 | 50% | 6.45% | 9% |
72,000 monthly searches total. Each account contributes 1,000 clicks; impressions respectively 16,000, 16,000, 20,000, 20,000, 12,500 and 15,500. Spend totals $52,000; enquiries total 570. CTR rounded to 2 decimals. Impression share uses each account’s eligible auctions; not additive. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Windsor–Essex service queriesAll client niches
Organic position 1: 13.8% versus 26.5%, a 12.7-percentage-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. These are organic CTRs, not ad CTRs. Source: GSC of client sites: 6 Windsor–Essex businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median among sampled top-3 profiles, equally weighted across 6 business types; context for nearby Maps competition, not a paid ranking threshold. Firms: deduplicated profiles within municipal boundaries; total 1,800. Source: QliqQliq Maps grid scan, 49 points per municipality; municipal boundaries: County of Essex and City of Windsor.
76%
of paid search clicks come from phones
QliqQliq Ads accounts, 4,560 of 6,000 clicks28%
of sampled keywords include a municipality, neighbourhood or near-me modifier
Keyword Planner, 336 of 1,200 keywords+60%
heating-and-cooling searches in June–August versus March–May
Keyword Planner, 24-month monthly averages; Windsor–Essex targeting18%
of audited campaigns use presence-or-interest rather than presence-only location targeting
QliqQliq PPC audit, 9 of 50 campaigns12%
of tracked clicks fall outside advertiser-defined service areas
QliqQliq Ads accounts, geographic report: 720 of 6,000 clicks3.2
ads above organic results per ad-bearing commercial SERP, mean
QliqQliq SERP capture, 614 ads across 192 ad-bearing SERPs; rounded85%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs$8.67
average paid search cost per click
QliqQliq Ads accounts, $52,000 spend ÷ 6,000 clicks; rounded26%
search impression share lost to budget, median across advertiser accounts
QliqQliq Ads accounts, 6 accounts18%
search impression share lost to rank, median across advertiser accounts
QliqQliq Ads accounts, 6 accounts34%
of sampled ad landing pages publish a starting price or fee range
QliqQliq landing-page audit, 102 of 300 pages22%
of sampled ad landing pages lack a visible phone link on mobile
QliqQliq landing-page audit, 66 of 300 pages40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 20 of 50 eligible origins30%
of audited advertiser accounts count page views as primary lead conversions
QliqQliq conversion audit, 6 of 20 accounts25%
of audited advertiser accounts lack call tracking
QliqQliq conversion audit, 5 of 20 accounts9.5%
paid click-to-enquiry rate: 570 enquiries from 6,000 clicks
QliqQliq Ads accounts + deduplicated enquiry logs, 6 businesses60/30/10
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 342 calls, 171 forms, 57 chats30%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 171 of 570 enquiries25%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 15 of 60 calls; weekdays 6–9 pm20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 300 landing pages · 60 mystery calls · 60 form enquiries · 6 advertiser accounts. Account sample: 100,000 impressions, 6,000 clicks, $52,000 spend, 570 enquiries over 90 days. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
4 Ways Our Scripts and AI Tools Move Fast
Find site problems in hours
The QUIQ Pixel flags technical SEO issues fast, giving your team a head start on fixes that support search visibility.
Get fixes out the door
Our in-house tested scripts speed up repetitive work, so your team ships pages and fixes in hours or days.
Put new ideas to work sooner
Our AI tools speed up ad and landing-page drafts. Your team spends less time staring at a blank page and more time testing.
See your account without asking
Open your Glass Box Portal any time to see rankings, leads, spend and the change log. No chasing your agency for an update.
Who does the work
1 Team. Your Calls Come First.
Mstrseo by QliqQliq brings you founder Anton Kovalchuk, social lead Lena, a CMO, developers, and SEO and PPC specialists. Across the portfolio, QliqQliq has generated 910,341+ leads for Ontario businesses.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 Answers Before You Spend on Ads
What does a Windsor PPC agency do for my business?
We manage your paid search campaigns, targeting, bids and exclusions. We also improve landing pages and review lead data. SEO plus AI-search visibility support one goal: more opportunities for your business.
How do you keep irrelevant searches out?
We review locations and search terms, then build campaigns around your services and use exclusions. For the Windsor electrician, that meant filtering employment searches, cross-border traffic and requests outside the service area.
How fast will I see a difference?
Our scripts and AI tools help us ship pages and fixes in hours or days. Performance timing varies with your budget, market and account history. We don't guarantee rankings or lead counts.
How much for PPC management?
Your fee and ad budget vary with your account and goals. Start with a free audit, and we'll discuss the scope before you commit.
How do I know what you're doing with my budget?
Your Glass Box Portal is available 24/7. It lists rankings, leads, spend and a log of changes, so you don't have to wait for an agency update.
Will you work with my local competitor too?
No. We take only one major client in a given niche and region, and won't serve direct competitors.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Find the Leak Before Your Rival Gets the Call
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