Healthcare SEO
Bring patients to useful search pages. Those pages also give Ads and AI search stronger material to work with.
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ONE TEAM
4 channels. 1 patient journey.
Google Ads
Reach people through paid search. Search and lead data show your SEO team where to focus.
Conversion
Make it easier to request an appointment. Your SEO and Ads traffic gets a clearer path to your front desk.
AI search
Make treatment information clearer for AI search. The same improvements support your SEO pages and ad destinations.
NO MORE WAITING
Healthcare SEO agency in Canada. Fixes in hours.
Get a free audit
See where your clinic loses visibility and where patients hit a dead end.
Find the blockers
QUIQ Pixel finds technical SEO issues in hours, not weeks.
Ship the fixes
Specialists use tested scripts plus AI tools to get changes live fast.
Build useful pages
We move quickly on pages that answer patient searches and point towards an appointment.
See the work
Your Glass Box Portal lists rankings, leads, spend and a log of changes.
Case study
Focus Physiotherapy: 24 → 162 monthly leads
In 12 months, the Toronto clinic grew organic enquiries with clinician-reviewed content, index repairs and a better appointment path.
SEOTechnical SEOPhysiotherapy clinicToronto, ON12 months
Focus Physiotherapy
24→162organic leads per monthdeduplicated enquiries: forms + calls, same month year over year
Increased monthly organic enquiries from 24 to 162 through clinician-reviewed treatment content, index repairs and appointment-path improvements for Canadian healthcare searches.
Organic leads / month2024–2025 year before
- 11 booking-domain attribution repair
- 218 treatment pages rebuilt
- 312 treatment sections server-rendered
- 48 patient guides published
Organic leads / mo24 → 162+575%
Organic sessions / mo1,200 → 4,000+233%
Organic bookings / mo15 → 90+500%
Keywords in top 1025 → 150+500%
Organic enquiry rate2% → 4%+100%
Referring domains10 → 68+580%
- 24 monthly organic enquiries from 1,200 sessions; 2% enquiry rate.
- 18 treatment pages lacked clinician reviewers and review dates.
- 6 overlapping pain pages competed for the same search intent.
- 240 appointment-filter URLs indexed; 12 treatment sections required JavaScript.
- 15 organic enquiries became bookings; attribution broke across 1 booking domain.
Treatment accordions disappeared without JavaScript
Elementor fetched explanations after interaction; rendered all 12 treatment sections in initial HTML.
12 sections restoredAppointment filters displaced treatment pages
Booking filters generated indexable parameter URLs; removed sitemap entries and applied noindex while preserving crawl access.
240 URLs removedBookings became payment-provider referrals
Cross-domain linker settings omitted the booking host; configured linking and deduplicated events using booking IDs.
1 attribution gap closedClinician biographies shared one canonical
A copied template hard-coded the team-page canonical; restored self-referencing canonicals for each clinician biography.
8 biographies corrected| Oct ’24 | 240 | appointment-filter URLs excluded from indexing; crawl access retained |
| Nov ’24 | 1 | booking domain linked; enquiry and booking events deduplicated |
| Nov–Dec ’24 | 18 | treatment pages rebuilt with clinician reviews, evidence and scope limits |
| Jan ’25 | 6 → 2 | overlapping pain pages consolidated by patient intent |
| Feb ’25 | 12 | treatment sections server-rendered; clinician biography canonicals repaired |
| Mar ’25 | 160 | internal links added between conditions, treatments and clinician profiles |
| Apr–Jun ’25 | 8 | Canadian patient guides published with referral and coverage explanations |
| Jul–Sep ’25 | 40 | referring domains earned through clinician commentary and resource outreach |
North York CentreTTC Line 1 serves North York Centre station
1 patient travel guide linked to TTC accessibility information
Bloor–YongeInterchange between TTC Lines 1 and 2
2-line transit context added to appointment-planning content
Kipling stationConnections include TTC, MiWay and GO Transit
1 west-end travel checklist distinguished transit operators
Scarborough CentreLine 3 closed in 2023; replacement bus services followed
1 travel guide removed obsolete rapid-transit directions
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
1.2M searches. How many find your clinic?
Ahrefs and Keyword Planner project 1.2M monthly healthcare searches in Canada. Our test found 28% of clinic calls unanswered.
1.2 M
healthcare searches monthly across Canada
1,200 commercial keywords across 6 clinic segments
Ahrefs + Keyword Planner$14
average CPC for mental health clinic keywords
Highest of 6 segments; chiropractic keywords average $5
Keyword Planner2.1
mobile screens before the first organic result
Median across 240 commercial SERPs containing ads or a Map Pack
QliqQliq SERP capture28%
of clinic calls went unanswered during posted opening hours
14 of 50 clinics; 1 call per clinic
QliqQliq mystery-shopper test| Clinic segment | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Dental clinics | 420,000 | $12 | $80 | 180 | 1,500 | 18% |
| Physiotherapy clinics | 260,000 | $6 | $40 | 95 | 1,700 | 24% |
| Mental health clinics | 210,000 | $14 | $100 | 150 | 2,100 | 32% |
| Optometry clinics | 130,000 | $8 | $50 | 85 | 1,300 | 20% |
| Chiropractic clinics | 110,000 | $5 | $35 | 75 | 1,600 | 26% |
| Private medical clinics | 70,000 | $10 | $75 | 130 | 1,900 | 15% |
6 segments total 1,200,000 searches / mo. Cost per lead = ad spend / tracked enquiries, not booked patients; CPC and lead costs use separate datasets. Source: Ahrefs, Keyword Planner, QliqQliq Google Ads accounts
Healthcare clinic queriesAll niches
Position 1 CTR is 15.2% versus 27.1%; ads and Map Packs compete for clicks. Branded queries excluded. Source: GSC of client sites: 6 clinics versus 24 other sites, 12 months
Median reviews among Map Pack top-3 clinics
49 scan points per city across 6 segments. Firms = deduplicated clinic profiles within 10 km of city hall; review counts are observations, not ranking requirements. Source: QliqQliq Maps grid scan
76%
of non-branded organic clicks come from mobile devices
GSC of client sites, 6 clinics24%
of tracked searches include a city or “near me”
Ahrefs, 1,200 keywords+22%
physiotherapy searches in January versus the monthly annual average
Keyword Planner, 24 months14%
of tracked search volume comes from French-language queries
Keyword Planner, English and French keyword sets31%
of tracked enquiries arrive outside clinic opening hours
Call tracking and form logs, 6 clinics6.4/10
top-10 results belong to clinics rather than directories or publishers
QliqQliq SERP capture, 240 SERPs88%
of sampled commercial queries display a Map Pack
QliqQliq SERP capture, 240 SERPs240
median referring domains among top-3 clinic pages
Ahrefs23%
of monitored queries display an AI Overview
DataForSEO, 1,200 keywords2.2/10
top-10 URLs replaced monthly on monitored queries
QliqQliq rank tracking, 1,200 keywords1,650
median words on top-10 clinic service pages
QliqQliq crawl, 600 pages7
median FAQ items on top-10 clinic service pages
QliqQliq crawl, 600 pages42%
of sampled pages publish treatment fees or price ranges
QliqQliq crawl, 600 pages58%
of sampled pages identify a regulated clinician as author or reviewer
QliqQliq manual review, 600 pages36%
of sampled clinic origins pass mobile Core Web Vitals
Chrome UX Report, origins with sufficient field data60/32/8
percentage of tracked enquiries by phone, form and online booking
Call tracking and enquiry logs, 6 clinics; deduplicated by first contact6%
organic session-to-enquiry rate: 3,600 enquiries from 60,000 sessions
GSC of client sites, GA4 and enquiry logs, 6 clinics4 h 20 m
median first reply among 40 responding clinics; 10 never replied within 72 hours
QliqQliq mystery-shopper test, 50 clinic forms44%
of tracked enquiries become booked first appointments
Call tracking and booking records, 6 clinics38 s
median wait before abandonment among unanswered calls
Call tracking, 6 clinicsMethod: 1,200 keywords · 240 SERPs reviewed · 600 top-10 pages crawled · 50 mystery calls · GSC and call tracking from 6 client clinics · Updated Q3 2026
BUILT FOR SPEED
4 ways our scripts and AI tools move faster
Spot problems in hours
QUIQ Pixel finds technical SEO problems quickly, so your team can get to work instead of waiting weeks for a diagnosis.
Get repairs out the door
Our tested scripts speed up site fixes. Your specialists spend less time on repetitive work and more time improving your patient journey.
Move faster on patient pages
Our in-house AI tools support faster page production. Your clinicians review treatment content so patients get useful information.
See what your team changed
Open your live dashboard any time to check rankings, leads, spend and the change log. No chasing an agency for an update.
Who does the work
1 team focused on your next patient
Founder Anton Kovalchuk, Lena and our SEO, PPC and development specialists work together. You get plain-English updates and a focus on enquiries, bookings and revenue—not a crash course in tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before a free audit
What does a healthcare SEO agency in Canada do?
We improve your clinic's search visibility, patient-facing content and appointment path. We also connect SEO with Google Ads, conversion improvements and AI-search visibility, so each part supports the others.
How fast will patients start calling?
We ship fixes and pages within hours or days with tested scripts plus AI tools. Growth in search visibility and enquiries takes longer. Your market and competition shape the timing.
Will you promise my clinic a top spot on Google?
No. We can't promise rankings. We target searches your patients use and track progress in your Glass Box Portal.
Will you take on my direct competitors?
We serve one major client per niche and region and avoid direct competitors. We'll review your niche and region in the audit.
What changed for Focus Physiotherapy?
Over 12 months, monthly organic leads rose from 24 to 162, and monthly organic bookings grew from 15 to 90. It included treatment content reviewed by clinicians, index repairs and appointment-path improvements.
What does an audit cost, and what happens after it?
The audit is free. It identifies gaps in your visibility and patient journey. Service pricing reflects your goals, market and scope.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your next patient is searching now
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