SEO
Bring financial searchers to your site. Their search terms guide your ads, AI-search content and pages.








Bring financial searchers to your site. Their search terms guide your ads, AI-search content and pages.
Reach prospects through paid search. Ad enquiry data points your SEO team toward valuable topics.
Make it easier to enquire. Clearer pages turn SEO, ad and AI search visits into potential leads.
Put your expertise within reach in AI search. The same clear answers strengthen your SEO pages.
QUIQ Pixel spots technical problems in hours, not weeks. Your audit gives us a place to start.
Your team checks the issues and prioritises the fixes that matter.
Proven scripts and AI tools speed up changes while ordinary agencies are still booking meetings.
We build financial pages for the searches your prospects make in regions you're permitted to serve.
Open your portal for leads, spend, rankings and a log of changes. No waiting for an update.
Over 12 months, monthly organic sessions rose from 1,000 to 4,000. The session-to-lead rate went from 1% to 0.9%.
Grew monthly organic enquiries from 10 to 37 through Canadian planning guides, adviser-reviewed content, crawl repairs and calculators; national targeting stayed within the firm's service permissions.
React rendered explanatory copy only after hydration; server-rendered assumptions, examples and limitations for 2 calculators.
2 tools lacked crawlable explanationsWordPress exposed duplicate guide PDFs; added X-Robots-Tag noindex headers and linked downloads from 18 indexable summaries.
18 duplicate PDFs excludedTheme print parameters returned self-canonicals; normalised canonical URLs and removed parameter links from 168 pages.
168 variants consolidated| Oct ’24 | 1 | measurement audit; reconciled forms, calls and duplicate consultation enquiries |
| Oct–Nov ’24 | 186 → 0 | unwanted indexed URLs; repaired canonicals and PDF indexing directives |
| Nov ’24 | 7 → 2 | retirement pages consolidated by planning versus investment intent |
| Dec ’24 | 3 | adviser biographies documented credentials, registration checks and service jurisdictions |
| Jan–Mar ’25 | 24 | Canadian guides rebuilt with adviser review, CRA sources and dates |
| Apr ’25 | 2 | calculators launched with crawlable assumptions and consultation calls to action |
| May–Jun ’25 | 240 | contextual links connected planning guides, calculators and consultation pages |
| Jul–Sep ’25 | 40 | referring domains earned through sourced commentary and Canadian planning resources |
1 office-access section supported in-person consultation intent
1 transit-access FAQ clarified travel to the Toronto office
2 founder cash-flow examples separated business reserves from personal investments
1 home-purchase planning example linked both governments' tax and rebate guidance
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Get A Free AuditAhrefs and Keyword Planner put Canadian financial-services searches at 420K monthly. Find your opening with a free audit.
1,600 commercial keywords across 6 segments; English and French queries
Ahrefs + Keyword PlannerHighest of 6 segments; tax-advice keywords average $9
Keyword PlannerMedian across 240 commercial SERPs containing ads and Map Packs
QliqQliq SERP capture14 of 50 locations called between 6 pm and 9 am local time
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Mortgage brokers | 120,000 | $18 | $150 | 210 | 1,800 | 20% |
| Insurance brokers | 96,000 | $24 | $200 | 280 | 2,100 | 15% |
| Financial planners | 72,000 | $16 | $160 | 170 | 2,300 | 35% |
| Credit unions | 60,000 | $12 | $100 | 360 | 1,600 | 30% |
| Wealth managers | 42,000 | $28 | $280 | 240 | 2,500 | 25% |
| Tax advisers | 30,000 | $9 | $90 | 120 | 1,900 | 25% |
420,000 searches / mo total; keyword sets deduplicated across 6 segments. AI Overview rates: 40 SERPs per segment. Lead costs: 4 client Google Ads accounts. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Google Ads accounts
Position 1 earns 56% of baseline CTR; ads and Map Packs reduce organic click share. Source: GSC of client sites: 4 financial-services businesses versus 24 other sites, 12 months
49 grid points per city across 6 segments; firms counts unique locations within 5 km of city centre. Review medians are observations, not ranking requirements. Source: QliqQliq Maps grid scan
of organic clicks come from mobile devices
GSC of client sites, 4 businessesof commercial keywords include a city or “near me”
Ahrefs, 1,600 keywordstax-advice searches in March versus the monthly annual average
Keyword Planner, 24 monthsof tracked search demand uses French-language queries
Keyword Planner, 1,600 keywordsof qualified enquiries arrive outside weekday business hours
QliqQliq call tracking and form logs, 4 businessestop-10 results belong to financial-services providers
QliqQliq SERP capture, 240 SERPsmedian referring domains among top-3 service pages
Ahrefsof sampled commercial SERPs display an AI Overview
DataForSEO, 240 SERPsof sampled commercial SERPs display a Map Pack
QliqQliq SERP capture, 240 SERPstop-10 URLs change between consecutive monthly captures
QliqQliq rank tracking, 12 monthswords on a median top-10 service page
QliqQliq crawl, 480 pagesof sampled pages name an author and relevant credentials
QliqQliq crawl, 480 pagesof sampled pages disclose fees or commission arrangements
QliqQliq crawl, 480 pagesof sampled pages show a review date within 12 months
QliqQliq crawl, 480 pagesof sampled URLs with field data pass mobile Core Web Vitals
Chrome UX Reportpercentage of leads by phone / form / chat
QliqQliq call tracking and form logs, 4 businessesorganic session-to-lead rate: 1,440 leads from 24,000 sessions
GSC of client sites, GA4 and CRM, 4 businessesof organic leads book consultations: 504 of 1,440
QliqQliq client CRM records, 4 businessesmean first response among 40 businesses answering test enquiries
QliqQliq mystery-shopper test, 50 businessesof test web enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 50 businessesMethod: 1,600 keywords · 240 SERPs reviewed · 480 top-10 pages crawled · 50 mystery calls · call tracking across 4 client businesses · Updated Q3 2026
QUIQ Pixel spots technical SEO problems in hours. Your team gets a faster start on repairs that keep search engines from missing your pages.
Our tested scripts speed up site changes and page work. You get action in hours or days instead of waiting weeks.
Our team uses AI tools to accelerate page work. Your financial expertise gets in front of prospective clients faster.
Your live Glass Box Portal lists rankings, leads, spend and each logged change. Check it whenever you want, 24/7.
Founder Anton Kovalchuk, social media head Lena, a CMO, developers, SEO and PPC specialists work as one team. You get a focus on calls, leads and revenue—not a lesson in jargon.



We repair site issues, develop content for relevant financial searches and improve enquiry paths. Google Ads, conversion work and AI-search visibility feed the same plan, so you can focus on prospective clients rather than technical details.
Our scripts and AI tools help us ship fixes and pages within hours or days. Search growth takes longer. The timeline depends on your website, market and competition.
No. Search engines decide their results. We focus on measurable gains in enquiries, revenue and visibility.
We plan content for regions your firm may serve and involve your advisers in review. In the Toronto advisory case, national targeting respected the firm's service permissions.
We accept one major client in each niche and region. We don't take on your direct competitors; we check the fit before starting.
We'll review your competitors, site and search visibility, then identify priorities for reaching more relevant prospects.
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Get your free audit to find where your financial firm is losing opportunities.