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We target Ottawa service searches. Campaign data tells your pages and SEO which offers draw enquiries.
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4 channels. 1 team chasing your next call.
Conversion
We improve service pages and contact paths. More useful paid-click data guides the next round of ads.
SEO
We strengthen organic service pages. Those pages give paid visitors and AI search clearer information too.
AI search
We make your services more understandable to AI search. That clearer content supports SEO and paid pages.
Move faster
Ottawa PPC agency: 5 moves to fight wasted spend
Find site faults
The QUIQ Pixel flags technical SEO issues in hours, giving your team a head start on fixes.
Spot the leaks
We check search terms, targeting and lead paths for money chasing the wrong clicks.
Ship the work
Tested AI tools and scripts get fixes and pages out fast, instead of weeks in agency limbo.
Sharpen your Ottawa campaigns
We tune ads and service areas around the jobs you want, from drain clearing to sump pumps.
See what's changed
Your Glass Box Portal lists spend, leads, rankings and a change log.
Case study
10 to 63 qualified leads. Unchanged endpoint spend.
In 12 months, an Ottawa plumbing company's monthly qualified PPC leads rose from 10 to 63. Endpoint ad spend was unchanged.
PPCGoogle AdsEmergency plumbing, drain clearing, sump pumps and fixture replacementsOttawa, ON12 months
Ottawa plumbing company
10→63Qualified PPC leads / month+530%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Grew qualified plumbing leads 10 → 63 at unchanged endpoint spend; service pages, Ottawa-only targeting and CRM bidding increased booked jobs from 8 → 48.
Qualified PPC leads / month2025–2025 year before
- 14 service pages
- 2164 negatives
- 32 campaigns: qualified-lead bidding
- 44 location exclusions
Qualified PPC leads / month10 → 63+530%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 6.3%+215%
Qualified leads / $1,000 CAD2 → 13+550%
Booked jobs / month8 → 50+525%
Replacement estimates / month3 → 19+533%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached supply, training and DIY searches.
- 4 plumbing services shared 1 homepage destination.
- 2 primary conversion actions counted enquiries before CRM qualification.
Voicemail time counted as qualified calls
Call-duration conversions included voicemail greetings; replaced the primary action with CRM-qualified imports after auditing 24 recordings.
24 calls reclassifiedEmbedded booking forms lost click IDs
The booking iframe omitted parent-page attribution; passed click IDs into hidden fields and verified 15 test submissions.
15 attribution tests passedDaylight-saving imports failed timestamp validation
CRM exports retained winter offsets after clock changes; generated timezone-aware conversion timestamps and reprocessed 11 rejected records.
11 records imported| Jan ’25 | 2 | primary conversions rebuilt around CRM qualification and deduplicated enquiries |
| Feb ’25 | 4 | landing pages launched for emergencies, drains, sump pumps and replacements |
| Mar ’25 | 20 | Search creatives tested with service scope and dispatch availability |
| Apr ’25 | 164 | negative keywords added for supplies, apprenticeships and DIY instructions |
| May ’25 | 3 | remarketing audiences segmented; booked customers excluded from acquisition campaigns |
| Jun ’25 | 2 | Search campaigns switched to qualified-lead bidding after import validation |
| Jul ’25 | 4 | location exclusions paired with presence-only Ottawa targeting |
| Aug–Dec ’25 | 6 | CRO tests covered phone placement, service selection and booking fields |
The GlebeOlder housing includes legacy plumbing; drain material and condition require inspection.
1 drain-page variant requested property age and previous blockage history
OrléansOttawa winters bring freezing temperatures; unheated spaces can expose plumbing to freezing.
1 winter ad group separated frozen-pipe enquiries from fixture replacements
KanataSpring snowmelt and rainfall can increase groundwater around foundations; sump requirements vary by property.
1 sump-pump page collected pump type and discharge details
Sandy HillParts of Sandy Hill lie within heritage conservation districts; exterior alterations may require heritage approval.
1 intake question flagged exterior plumbing changes for approval review
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Get A Free AuditMarket data
130K searches a month. 6 service types.
Ahrefs and Keyword Planner data show the demand. Your free audit shows where your Ottawa ads miss that demand.
130K
service searches a month across 6 business types
1,800 deduplicated commercial keywords; Ottawa city targeting
Ahrefs + Keyword Planner$134,000
Search ad spend across 6 client accounts
12 months; 12,000 clicks and 1,040 tracked enquiries; excludes management fees
QliqQliq Ads accounts + call tracking4.10%
Search ad CTR across 6 client accounts
12,000 clicks divided by 292,500 impressions; non-brand campaigns
QliqQliq Ads accounts59%
median Search impression share across 6 client accounts
Account-level median; individual shares range from 48% to 65%
QliqQliq Ads accounts| Business type | Searches / mo | Avg CPC | Cost per lead | Ad CTR | Search impr. share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Renovation | 24,000 | $12 | $150 | 4.0% | 55% | 8.0% |
| Dental clinics | 32,000 | $9 | $90 | 5.0% | 62% | 10.0% |
| Law firms | 18,000 | $24 | $300 | 3.2% | 48% | 8.0% |
| Heating and cooling | 28,000 | $12 | $120 | 4.0% | 60% | 10.0% |
| Auto detailing | 12,000 | $4 | $50 | 5.0% | 65% | 8.0% |
| Physiotherapy | 16,000 | $6 | $75 | 4.0% | 58% | 8.0% |
130,000 monthly searches total. One client account per type; each recorded 2,000 clicks over 12 months. Spend totals $134,000; leads total 1,040. Leads are deduplicated enquiries, not booked jobs. Search impression share uses eligible impressions, not keyword volume. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Ottawa service queriesAll client niches
Organic position 1: 14.8% versus 27.1%, a 12.3-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. These are organic positions, not ad slots. Source: GSC of client sites: 6 Ottawa service businesses versus 24 baseline sites, 12 months
Review counts in Map Pack top-3 profiles
Reviews: median among sampled top-3 profiles, equally weighted across 6 business types; not an ad-ranking threshold. Firms: deduplicated profiles assigned to 6 non-overlapping study polygons around the named districts; total 4,200. Study polygons are not municipal boundaries. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Ottawa.
72%
of paid Search clicks come from phones
QliqQliq Ads accounts, 8,640 of 12,000 clicks28%
of commercial keywords include Ottawa, a district name or near-me wording
Ahrefs, 504 of 1,800 keywords14%
of sampled commercial keywords use French-language wording
Keyword Planner, 252 of 1,800 deduplicated keywords+38%
heating searches during October–March versus April–September
Keyword Planner, 24 months; climate context: Environment and Climate Change Canada, Ottawa climate normals.1.3×
enquiry rate on French-language landing pages versus matched English-language pages
QliqQliq landing-page test + call tracking, 6 accounts; matched device and service cohorts90%
of sampled commercial SERPs display ads above organic results
QliqQliq SERP capture, 216 of 240 SERPs45%
of sampled commercial SERPs display 4 ads above organic results
QliqQliq SERP capture, 108 of 240 SERPs80%
of sampled commercial SERPs also display a Map Pack
QliqQliq SERP capture, 192 of 240 SERPs$11.17
average CPC across 6 accounts, weighted by clicks
QliqQliq Ads accounts, $134,000 divided by 12,000 clicks$128.85
blended cost per enquiry across 6 accounts
QliqQliq Ads accounts + call tracking, $134,000 divided by 1,040 enquiries36%
of sampled landing pages publish a starting price or fee range
QliqQliq landing-page audit, 216 of 600 pages30%
of sampled landing pages offer a French-language equivalent
QliqQliq landing-page audit, 180 of 600 pages18%
of sampled landing pages omit click-to-call event tracking
QliqQliq tag audit, 108 of 600 pages; separate market sample from client accounts42%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 42 of 100 eligible origins24%
of sampled landing pages lack a visible service-area statement
QliqQliq landing-page audit, 144 of 600 pages60/35/5
% of paid enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 624 calls, 364 forms, 52 chats8.67%
paid click-to-enquiry rate: 1,040 enquiries from 12,000 clicks
QliqQliq Ads accounts + call tracking, 6 businesses30%
of paid enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 312 of 1,040 enquiries4 h 40 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses; response window of 2 business days20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery form enquiries · 6 client accounts · 12 months of non-brand Search campaigns: 292,500 impressions, 12,000 clicks, 1,040 enquiries, $134,000 spend · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
Our scripts and AI tools: 4 ways to move faster
Find site problems in hours
The QUIQ Pixel spots technical SEO problems fast. Your team gets a head start on fixes that support your site and search visibility.
Get fresh messages out faster
AI tools speed up ad and landing-page variations, so you can test new messages instead of waiting weeks for a rewrite.
Put lead data to work
AI-driven bidding uses lead signals to adjust bids. Your budget follows searches associated with enquiries, not just traffic.
See the work without chasing updates
Your portal displays spend, leads, rankings and a change log 24/7. You see what's happening without waiting for a report.
Who does the work
1 team. Your calls, not tech talk.
Founder Anton Kovalchuk, social lead Lena, a CMO, developers and SEO and PPC specialists work as one team. Your focus: calls, leads and revenue. No tech fluency required.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you put another dollar in
What does an Ottawa PPC agency do for your business?
We manage Google Ads bids, targeting and copy, connect lead tracking, and improve landing pages. SEO and AI-search visibility work alongside paid search, so each channel informs the others.
What do you check in the free audit?
Your account settings, lead paths, search terms and ads are checked. You'll see where your budget is going and what we'd tackle first.
How quickly will leads arrive?
Our scripts and AI tools deliver fixes and pages within hours or days. Lead timing varies by market and account. We can't guarantee rankings or lead counts.
Will you work with my direct competitors?
We take one major client per niche and region and don't work for direct competitors. Ask us about Ottawa availability during your free audit.
How can I view your work?
The Glass Box Portal runs 24/7. It displays spend, leads, rankings and a change log, so you can inspect the work whenever you want.
How tough is paid search?
In 6 QliqQliq client accounts, Search ad spend was $134,000, Search CTR was 4.10%, and median Search impression share equaled 59%. Sources: QliqQliq Ads accounts and call tracking. These figures aren't your account's forecast.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your competitor won't wait for your agency
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