Paid Social
We put your offers in social feeds. Lead data shows the rest of the team which messages earn enquiries.
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4 channels. 1 team. More ways to win.
Landing Pages
We give paid visitors a place to book or enquire. Page results tell your ad team what resonates.
Google Ads
We reach people searching for your services. Search insights give your social campaigns sharper messages.
SEO + AI Search
We work on your visibility in search and AI answers. Search insights inform your ads and pages.
Less waiting
Paid social media services in Canada, built to move
Start with your free audit
We examine your campaigns and pages for missed opportunities to win enquiries.
Find problems without the wait
The QUIQ Pixel finds technical SEO issues in hours, not weeks.
Get fixes moving
Our team ships changes fast using AI tools and tested scripts.
Give your clicks a destination
We build pages that give visitors a clear way to enquire or book.
See what your agency is doing
Your Glass Box Portal displays leads, spend, rankings and a record of changes.
Case study
10 to 57 qualified social leads a month
Lux Floor Studio, NJ: 4 pages and $5,000 CAD/month in Meta spend. Monthly showroom bookings rose from 4 to 32 over 12 months.
Social AdsHardwood flooring store; showroom consultations and flooring quotesEast Hanover, NJ12 months
Lux Floor Studio
10→57Qualified social leads / month+470%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated website enquiries
Grew qualified Meta leads 10 → 57 at $5,000 CAD monthly spend; 4 hardwood landing pages converted Facebook and Instagram traffic into showroom bookings.
Qualified social leads / month2025–2025 year before
- 14 landing pages
- 218 creative variants
- 32 retargeting windows
- 41 qualified-lead campaign
Qualified social leads / month10 → 57+470%
Paid social sessions / month400 → 1,200+200%
Qualified leads / paid social session2.5% → 4.8%+92%
Qualified leads / $1,000 CAD2 → 11+450%
Showroom bookings / month4 → 32+700%
Flooring quotes / month3 → 21+600%
- 10 qualified December leads from 400 paid social sessions; 2.5% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 38% of audited spend reached locations outside the agreed service area.
- 1 homepage handled every ad; flooring type and project timing went unrecorded.
- 2 tracking paths duplicated submissions; baseline rebuilt using CRM enquiry IDs.
Browser and server counted separate leads
Pixel and server events generated different IDs; shared submission IDs restored deduplication across 2 tracking paths.
2 tracking paths reconciledInstagram enquiries lost campaign attribution
A redirect stripped query parameters inside Instagram; preserved UTMs and click identifiers across 4 landing routes.
4 routes preserved attributionMonth-end enquiries shifted reporting months
CRM exports used UTC while Ads Manager used Eastern time; normalised timestamps and reassigned 7 enquiry records.
7 records assigned correctly| Jan ’25 | 2 | tracking paths deduplicated; CRM qualification and attribution fields installed |
| Feb ’25 | 4 | hardwood landing pages launched with showroom booking and project questions |
| Mar ’25 | 18 | video and carousel creatives tested across Facebook and Instagram placements |
| Apr ’25 | 3 | audience groups tested: broad local, renovation interests and first-party lookalikes |
| May ’25 | 2 | retargeting windows launched; existing enquiries excluded from acquisition campaigns |
| Jun ’25 | 12 | sample-comparison creatives tested against showroom walkthroughs and flooring close-ups |
| Jul ’25 | 1 | campaign switched to CRM-qualified lead optimisation after event validation |
| Aug–Dec ’25 | 6 | CRO tests refined room size, subfloor and appointment questions |
Route 10New Jersey Route 10 crosses East Hanover and serves its retail corridor.
1 showroom ad variant used route-based directions rather than Canadian location cues
Passaic RiverEast Hanover borders the Passaic River; flood exposure varies by property.
2 intake fields captured installation level and moisture history; no waterproof-hardwood claims
Morris CountyWinter heating can lower indoor relative humidity; wood flooring responds to moisture changes.
1 care carousel explained humidity monitoring and manufacturer-specific acclimation instructions
East Hanover TownshipNew Jersey's Uniform Construction Code governs applicable construction work; permit requirements depend on scope.
1 scope question separated flooring replacement from projects involving structural alterations
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12M chances to stop the scroll
QliqQliq client accounts generate 12 million paid-social impressions monthly, with $350,400 in monthly social ad spend.
12 M
paid-social impressions per month
24 client accounts; 4 accounts per business type
QliqQliq client ad accounts$350,400
monthly paid-social spend
167,000 link clicks across 6 business types; CAD
QliqQliq client ad accounts42%
of sampled mobile feed items were ads
840 paid placements among 2,000 items across 200 feed captures
QliqQliq mobile-feed capture1.39%
blended paid-social link CTR
167,000 link clicks / 12 million impressions; monthly average
QliqQliq client ad accounts| Business type | Impressions / mo | Avg CPC | Cost per lead | Link CTR | Click-to-lead rate | Monthly frequency |
|---|---|---|---|---|---|---|
| Retail & e-commerce | 3,000,000 | $1.20 | $24 | 1.80% | 5% | 3.2 |
| Home services | 2,500,000 | $2.40 | $60 | 1.40% | 4% | 3.8 |
| Law firms | 2,000,000 | $4.00 | $100 | 0.90% | 4% | 4.1 |
| Dental clinics | 1,800,000 | $3.00 | $60 | 1.20% | 5% | 3.6 |
| Fitness studios | 1,500,000 | $1.50 | $30 | 1.60% | 5% | 3.4 |
| Education & training | 1,200,000 | $2.00 | $50 | 1.20% | 4% | 3.9 |
12 million impressions, 167,000 link clicks and 7,676 leads monthly. Leads are deduplicated enquiries, not purchases. CAD; media spend excludes fees. Source: QliqQliq client ad accounts and CRM reconciliation, 24 accounts
Lead-generation campaignsAll paid-social objectives
Exposure 1–10 within 30 days, not organic rank. Lead-generation campaigns exclude traffic and engagement objectives. Source: QliqQliq consented campaign measurement panels, 24 client accounts
Paid-social ads reviewed by Canadian city
Reviews counts ads examined, not customer ratings. Firms counts advertisers headquartered in each city; 5 ads per advertiser. Source: QliqQliq ad library audit, 1,380 ads
62/25/13
% of spend on Meta / TikTok / LinkedIn
QliqQliq client ad accounts, 24 accounts$29.20
blended CPM across 12 million monthly impressions
QliqQliq client ad accounts91%
of paid-social impressions delivered on mobile
QliqQliq client ad accounts+28%
November CPM versus the 12-month average
QliqQliq client ad accounts18%
of spend allocated to retargeting audiences
QliqQliq client ad accounts4.2/10
paid placements per 10 sampled mobile feed items
QliqQliq mobile-feed capture, 200 feeds276
advertisers included in the 7-city audit
QliqQliq ad library audit5
ads reviewed per advertiser across 1,380 ads
QliqQliq ad library audit38%
of reviewed ads mention a price or discount
QliqQliq ad library audit24%
of reviewed ads use customer testimonials
QliqQliq ad library audit57/28/15
% of impressions from video / static / carousel ads
QliqQliq client ad accounts1.6 s
median time before the first offer appears in 120 video ads
QliqQliq creative audit12
median days between creative refreshes across 24 accounts
QliqQliq creative change logs46%
of 24 campaign landing-page origins pass mobile Core Web Vitals
Chrome UX Report3
median required fields across 24 campaign enquiry forms
QliqQliq landing-page audit7,676
deduplicated paid-social leads per month across 24 accounts
QliqQliq CRM reconciliation4.60%
blended click-to-lead rate from 167,000 monthly link clicks
QliqQliq client ad accounts and CRM reconciliation$45.65
blended media cost per deduplicated lead
QliqQliq client ad accounts and CRM reconciliation54/38/8
% of leads from instant forms / website forms / tracked calls
QliqQliq CRM reconciliation and call tracking25%
of 24 test enquiries received no reply within 1 business day
QliqQliq mystery-shopper testMethod: 24 client ad accounts · 12 months · 6 business types · 1,380 ads from 276 advertisers reviewed · 200 mobile feeds sampled · Updated Q3 2026
Built to ship
4 tools and workflows. Less waiting.
Find technical trouble in hours
Our tool spots technical SEO problems quickly, so your team can act without a weeks-long hunt.
Move fixes out the door
Our in-house tested scripts cut repetitive work, freeing the team to ship changes in hours or days.
Get pages moving faster
Our team uses AI tools alongside tested workflows to get fixes and pages live without the usual agency wait.
Check the work whenever you want
Open your Glass Box Portal to see rankings, leads, spend and the change log. No chasing an agency for an update.
Who does the work
1 team. Your calls, not tech talk.
Mstrseo by QliqQliq brings founder Anton Kovalchuk and social media lead Lena together with a CMO, developers, SEO and PPC specialists. You get a team focused on leads and revenue, without needing to learn the tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before your free audit
What do paid social media services in Canada include?
We plan and manage social advertising, from audience targeting and creative to landing pages and lead tracking. Your campaigns connect with search and conversion work, so the team can act on what brings enquiries.
Which platforms do you manage?
We build and run campaigns on Facebook, LinkedIn, Instagram and YouTube. Your audit gives us a starting point for choosing channels that fit your audience and offer.
What should I budget for paid social?
Your goals and scope of work determine media budgets and management fees. Lux Floor Studio spent $5,000 CAD a month on Meta ads; that figure is ad spend, not a stated fee or minimum.
How soon will I see results?
AI tools and scripts help us ship fixes and pages within hours or days. Campaign results need measurement and refinement; timing varies with your starting point, market and budget. Lead counts and rankings aren't guaranteed.
How do I see where my money goes?
Access your Glass Box Portal 24/7. See leads, spend, rankings and the change log to check work without report delays.
Will you also work for my direct competitor?
We take on one major client in a given niche and region. We don't work for that client's direct competitors.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your next customer is scrolling now.
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