SEO
We remove search barriers and create pages with better Ads destinations and clearer answers for AI search.
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SEO company in Toronto: 4 channels, 1 team
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We run campaigns and use their search insights to sharpen your SEO topics and page messages.
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We clear enquiry-path friction, making SEO, AI search and Ads visits work harder.
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We help AI tools better understand your expertise. Those answers also strengthen your SEO and Ads pages.
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QUIQ Pixel spots technical SEO issues while other agencies are booking meetings.
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Our proven scripts and AI tools publish changes without the typical weeks-long wait.
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Our team builds pages for the searches your customers make and the questions they ask.
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Case study
10 to 64 organic leads a month in 12 months
Linara Custom Jewellery got there with indexing repairs, distinct pages and Toronto-focused content. See where your site stands.
SEOLocal SEOCustom jewelleryToronto, ON12 months
Linara Custom Jewellery
10→64organic consultation leads per monthdeduplicated forms + calls; same month year over year
Organic consultation leads rose from 10 to 64 monthly after fixing product indexing, separating competing pages and publishing Toronto-focused custom jewellery content.
Organic consultation leads / month2024–2025 year before
- 118 descriptions made crawlable
- 24 competing pages consolidated
- 34 Toronto guides live
- 435 referring domains added
Organic sessions / mo500 → 2,000+300%
Organic consultation leads / mo10 → 64+540%
Keywords in top 1020 → 128+540%
Map Pack top 3 (of 60)4 → 26+550%
Organic session-to-lead rate2% → 3.2%+60%
Referring domains10 → 45+350%
- 500 monthly organic sessions produced 10 consultation leads; conversion rate was 2%.
- 2,800 filter URLs competed with 36 indexable service and collection pages.
- 18 design descriptions appeared only after shoppers selected a metal.
- 4 pages competed for custom engagement ring searches in Toronto.
- 10 referring domains; only 4 of 60 tracked searches reached Map Pack top-three.
Metal filters multiplied crawlable collection URLs
WooCommerce filters generated parameter combinations; removed crawlable filter links and consolidated duplicates with canonical tags.
2,800 duplicate URLsDesign descriptions vanished without metal selection
Theme fetched descriptions through AJAX after selection; rendered core design text in initial HTML instead.
18 descriptions hiddenConsultation pages canonicalised to booking template
Cloned template hard-coded the booking canonical; restored self-referencing canonicals on distinct service pages.
6 pages consolidated incorrectly| Oct ’24 | 36 | service and collection URLs audited against indexed filter combinations |
| Oct–Nov ’24 | 2800 | duplicate filter URLs consolidated; sitemap restricted to canonical pages |
| Nov ’24 | 18 | design descriptions rendered server-side with contextual consultation links |
| Dec ’24 | 4 → 1 | competing engagement-ring pages consolidated; redirects and internal links updated |
| Jan–Feb ’25 | 12 | guides published on settings, metals, remodelling and consultation preparation |
| Mar–Apr ’25 | 4 | Toronto neighbourhood guides published without implying additional studio locations |
| May–Jun ’25 | 96 | contextual links added between designs, guides and consultation pages |
| Jul–Sep ’25 | 35 | referring domains earned through jewellery features and Toronto business coverage |
YorkvilleBloor–Yorkville luxury retail district
1 guide comparing custom commissions with ready-made jewellery
Financial DistrictPATH underground pedestrian network
1 appointment-planning guide linked to official PATH wayfinding
Queen Street WestFashion and design retail corridor
1 jewellery-remodelling guide illustrated with 3 client commissions
Distillery DistrictPedestrian-only precinct with cobblestone lanes
1 proposal-planning guide linked to official visitor access information
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360K searches. How many find you?
360K monthly service searches across 6 sectors (Ahrefs + Keyword Planner). 40% of our after-hours mystery calls went unanswered.
360K
service searches a month across 6 business types
1,800 deduplicated commercial keywords across the target municipalities
Ahrefs + Keyword Planner90%
of commercial SERPs display a Map Pack
216 of 240 SERPs; 40 searches per business type
QliqQliq SERP capture2.4
mobile screens before the first organic result
Median across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture40%
of after-hours mystery calls went unanswered
24 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Renovation | 72,000 | $16 | $160 | 140 | 1,700 | 25% |
| Landscaping | 48,000 | $10 | $100 | 90 | 1,200 | 20% |
| Dental clinics | 84,000 | $21 | $140 | 180 | 1,800 | 15% |
| Law firms | 66,000 | $36 | $240 | 280 | 2,200 | 10% |
| Auto detailing / ceramic coating | 30,000 | $7 | $70 | 65 | 1,000 | 5% |
| Realtors | 60,000 | $9 | $120 | 210 | 1,500 | 0% |
360,000 searches total; 40 SERPs per type. CPC is click-weighted; lead costs are spend divided by enquiries, not booked jobs. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Toronto-area service queriesAll client niches
Position 1: 13.8% versus 27.1%, a 13.3-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 service businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles within each municipal boundary; total 8,640. Source: QliqQliq Maps grid scan, 49 points per municipality; municipal boundaries: Statistics Canada census subdivisions.
76%
of non-brand organic clicks come from phones
GSC of client sites, 6 businesses28%
of commercial queries include a city, neighbourhood or near-me modifier
Ahrefs, 504 of 1,800 keywords+48%
basement waterproofing searches in March–May versus December–February
Keyword Planner, 24 months; seasonal context: Toronto spring thaw and rainfall.18%
of tracked organic enquiries originate on municipality-specific service pages
Client analytics + call tracking, 216 of 1,200 enquiries1.5×
enquiry rate on location-specific pages versus matched generic service pages
Client analytics + enquiry tracking, 6 businesses; 7.5% versus 5.0%90%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 216 of 240 SERPs80%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 192 of 240 SERPs6.2 / 10
top-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,488 of 2,400 result slots12.5%
of sampled commercial queries trigger an AI Overview
DataForSEO, 30 of 240 SERPs320
referring domains per top-3 service-business page, median
Ahrefs1,600
words per top-10 service page, pooled median
QliqQliq crawl, 600 pages; 100 per business type24%
of sampled service pages publish a starting price or fee range
QliqQliq crawl, 144 of 600 pages19%
of renovation pages explain municipal building-permit steps
QliqQliq crawl, 19 of 100 renovation pages; context: municipal building-permit guidance.32%
of law-firm pages link to the Law Society of Ontario directory
QliqQliq review, 32 of 100 law-firm pages41%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 41 of 100 eligible origins60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 720 calls, 420 forms, 60 chats6.0%
organic session-to-enquiry rate: 1,200 enquiries from 20,000 sessions
Client analytics + call tracking, 6 businesses35%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 420 of 1,200 enquiries7 h 20 m
median first response among 45 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses25%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 15 of 60 enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 top-10 pages · 60 mystery calls · 60 form enquiries · 6 client sites · 6 target municipalities · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
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Who does the work
1 team, chasing your next call
Anton Kovalchuk, Lena and our CMO, developers, SEO and PPC specialists focus on your leads and revenue. You don't need to learn the tech. That's our job.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers. Then let's find your missed leads.
What does your SEO company in Toronto do for me?
We align SEO, Google Ads, fixes for conversions and AI-search visibility with your business goals. Each channel feeds the others, with the focus on calls, leads and revenue.
When will I see results?
Our team ships pages and fixes in hours or days with tested scripts plus AI tools. Organic growth takes longer and varies by market, competition and website. We don't guarantee rankings.
What's included in the free audit?
We'll assess your site, search visibility and conversion issues, then discuss priorities for attracting enquiries.
Do you work with my direct rivals?
We take on one major business per niche in a region. We won't take on its direct rivals there. Ask about your niche during the audit.
How can I track your work?
Your Glass Box Portal runs 24/7. It tracks rankings, leads, spend plus a change log, with no wait for updates.
What results have you delivered?
Our portfolio has delivered 910,341+ leads to Ontario businesses, driving $59.6M+ in client revenue via SEO, AI visibility and Ads. QliqQliq ranks in the top 3% of agencies as a Google Premier Partner.
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 20261 free audit. Find out what's holding you back.
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