Citations are where your business is being mentioned somewhere on the internet. It includes your business information such as the name of your business, the address, and contact phone number. Local citations are found in directories like Google+, Yellow Pages, Local Pages, and other relevant directory websites. However, Google takes citations from news websites like the CTV News or CBC, blogs or event listing sites. Generally, you get citations from anywhere your business is mentioned. Citations expose your business publicly to any viewer both local and international depending on the search.
Reviews are typically what keeps your business moving forward. Websites like Trip Advisor, Yelp, Home Advisor, Next door, and other review websites. Masterseo keeps counts of the number of good and poor reviews when it comes to determining your local search rank. This reviews website tells the search engine how trusted, and reliable your business is and if it is worth trying.
Backlinks to your website from high authority websites are the final key to rank on Google. You should not fake a link to your webiste from another business website. Indeed, not all backlinks are created equal but from high authority websites, Backlink is the key factor to your search algorithm.