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SEO
Grow organic visibility for valuable searches. PPC data sets priorities; stronger content feeds AI search.
Conversion
Match page language to your ads and clear the path to enquiry. Paid and organic visitors both benefit.
AI Search
Make your business information easier for AI tools to find. SEO content gives those tools more to discover.
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Montreal PPC Agency: Move in Hours
Find site problems fast
The QUIQ Pixel spots technical SEO problems in hours. No weeks-long wait for a diagnosis.
Get fixes out the door
Our scripts and AI tools speed up campaign changes and pages while slower agencies line up meetings.
Put bids to work
Your team adjusts bids using campaign and lead data, rather than leaving your budget on autopilot.
Talk leads, not jargon
We review enquiry quality and next steps with you. Your phone calls matter more than a traffic chart.
See what changed
Check spend, leads and the change log whenever you want. No chasing your agency for an update.
Case study
10 → 57 Qualified PPC Leads per Month
Over 12 months, a Montreal renovator grew leads at unchanged spend. French and English ads matched project, borough and page language.
PPCGoogle AdsKitchen, bathroom and interior renovationsMontreal, QC12 months
Montreal home renovation contractor
10→57Qualified PPC leads / month+470%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Qualified renovation leads rose 10 → 57 at unchanged spend; French and English Search campaigns matched project scope, borough and landing-page language.
Qualified PPC leads / month2025–2025 year before
- 16 language-matched pages
- 2164 negatives
- 32 campaigns: qualified-lead bidding
- 44 borough variants
Qualified PPC leads / month10 → 57+470%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 5.7%+185%
Qualified leads / $1,000 CAD2 → 11+450%
Site-visit bookings / month5 → 28+460%
Renovation quotes / month4 → 23+475%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached jobs, materials and DIY searches.
- 2 ad languages shared 1 English landing page.
- 3 conversion glitches obscured language attribution and lead quality.
French URL redirects stripped click IDs
Language redirects discarded query strings; preserved click IDs through redirects and tested 12 destination paths.
12 paths retained attributionKitchen enquiries inherited bathroom campaign attribution
Cached hidden fields retained earlier campaign values; refreshed attribution per session and retested 8 navigation sequences.
8 attribution tests passedLanguage switching fired false form conversions
Language changes triggered a shared success event; restricted conversion tags to server-confirmed submissions across 2 languages.
2 languages validated| Jan ’25 | 3 | tracking glitches fixed; CRM qualification and click-ID capture verified |
| Feb ’25 | 6 | landing pages launched: 3 renovation scopes × 2 languages |
| Mar ’25 | 24 | French and English ad assets tested against matching landing pages |
| Apr ’25 | 164 | negative keywords excluded employment, supplies, tutorials and appliance repairs |
| May ’25 | 3 | remarketing audiences segmented by scope; submitted leads excluded |
| Jun ’25 | 2 | Search campaigns adopted qualified-lead bidding after CRM import validation |
| Jul ’25 | 4 | borough variants added property type, access and approval questions |
| Aug–Dec ’25 | 5 | CRO tests covered budgets, timelines, photographs and callback language |
Le Plateau-Mont-RoyalExterior alterations can require borough permits and heritage review, depending on the property and work.
1 scope question separated interior renovations from exterior alterations
Rosemont–La Petite-PatrieDuplexes and triplexes can involve occupied units, shared stairs and constrained material access.
3 intake fields captured occupancy, floor and access
Ville-MarieDivided co-ownership renovations must respect the declaration of co-ownership; work affecting common portions requires applicable authorisation.
1 approval question screened condominium projects before site visits
OutremontExterior changes in designated heritage sectors may require architectural review before permit approval.
1 address check flagged potential heritage review before quoting exterior work
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230K Searches. How Many Find You?
Ahrefs and Keyword Planner show 230K monthly commercial searches across 6 business types. Your next customer is looking.
230K
commercial searches a month across 6 business types
1,800 deduplicated French- and English-language keywords across target areas
Ahrefs + Keyword Planner80%
of commercial SERPs display ads above organic results
192 of 240 mobile SERPs; 40 sampled per business type
QliqQliq SERP capture9.0%
paid-search click-to-enquiry rate
1,800 deduplicated enquiries from 20,000 clicks across 6 client accounts
QliqQliq Google Ads accounts + call tracking25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Renovation | 48,000 | $6.00 | $100 | 40% | 5.5% | 6% |
| Landscaping | 32,000 | $4.80 | $60 | 45% | 6.0% | 8% |
| Dental clinics | 54,000 | $9.00 | $90 | 50% | 6.5% | 10% |
| Law firms | 36,000 | $18.00 | $150 | 35% | 4.5% | 12% |
| Auto detailing | 20,000 | $3.60 | $45 | 55% | 7.0% | 8% |
| Real estate brokers | 40,000 | $4.50 | $75 | 40% | 5.0% | 6% |
230,000 searches total. Search campaigns only; brand campaigns excluded. Each row represents a pooled cohort, not an equally weighted share of the 6-client dataset. CPL equals CPC divided by click-to-lead rate; leads are enquiries, not booked jobs. Source: Keyword Planner, QliqQliq Google Ads accounts + call tracking
Montréal service queriesAll client niches
Position 1: 13.8% versus 26.4%, a 12.6-point gap. Organic positions 1–10, not ad positions. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Montréal businesses versus 24 baseline sites, 12 months
Review context for local campaign targeting
Reviews: median among sampled Map Pack top-3 profiles, equally weighted across 6 business types; not a paid-ad ranking threshold. Firms: deduplicated profiles within borough or city boundaries; total 6,000. Source: QliqQliq Maps grid scan, 49 points per area; boundaries: Ville de Montréal, Ville de Laval, Ville de Longueuil.
68%
of paid-search clicks come from French-language queries
QliqQliq Google Ads accounts, 13,600 of 20,000 clicks72%
of paid-search clicks come from phones
QliqQliq Google Ads accounts, 14,400 of 20,000 clicks26%
of commercial keywords include a borough, city or near-me modifier
Ahrefs, 468 of 1,800 deduplicated keywords+60%
landscaping search volume in April–September versus October–March
Keyword Planner, seasonal means of 40,000 versus 25,000 monthly searches1.25×
enquiry rate with query-language-matched landing pages versus unmatched pages
QliqQliq matched observational sample: 500/5,000 clicks versus 400/5,000; not a causal test3
ads above the first organic result, median across sampled SERPs
QliqQliq SERP capture, 240 mobile SERPs65%
of commercial SERPs display both ads and a Map Pack
QliqQliq SERP capture, 156 of 240 SERPs24%
search impression share lost to budget
QliqQliq Google Ads accounts, pooled eligible impressions across 6 accounts31%
search impression share lost to rank
QliqQliq Google Ads accounts; 45% served + 24% budget loss + 31% rank loss$18.00
average law-firm CPC versus $3.60 for auto detailing
Keyword Planner + QliqQliq Google Ads accounts, matching business-type cohorts36%
of sampled landing pages publish a starting price or fee range
QliqQliq landing-page audit, 216 of 600 pages42%
of sampled landing pages offer both French and English versions
QliqQliq landing-page audit, 252 of 600 pages18%
of sampled mobile landing pages lack a tap-to-call link
QliqQliq landing-page audit, 108 of 600 pages30%
of audited advertisers lack deduplicated call and form conversion tracking
QliqQliq tracking audit, 18 of 60 advertiser accounts41%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, sample result: 41 of 100 eligible origins60/35/5
% of paid-search enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 1,080 calls, 630 forms, 90 chats$80
pooled paid-search CPL from $144,000 spend and 1,800 enquiries
QliqQliq Google Ads accounts + call tracking, 6 businesses32%
of paid-search enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 576 of 1,800 enquiries4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery calls · 60 form enquiries · 6 client accounts · 12 months · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
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The QUIQ Pixel finds technical SEO problems fast, giving your team a head start on fixes that support your site's visibility.
Skip the slow, repetitive work
Our tested scripts speed up the work behind campaign changes and pages, so your team ships in hours or days rather than weeks.
Get fresh tests moving
Our AI tools speed up creating ad and landing-page tests. Your team gets new messages in front of buyers sooner.
Check your numbers at 2 a.m.
Your Glass Box Portal shows rankings, leads, spend and the change log around the clock. You see the work without asking for a report.
Who does the work
1 Team. Your Business on the Line.
Founder Anton Kovalchuk, Lena, our CMO, developers and SEO and PPC specialists work together. You get a team focused on the calls and enquiries that grow your business, not another lecture on ad tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 Answers Before You Spend Another Dollar
Why hire a Montreal PPC agency?
You get a team managing Google Ads, tracking enquiries and improving the pages people land on. We use search data to connect paid campaigns with SEO and AI-search visibility. Your free audit identifies where to start.
Do you run campaigns in French and English?
Yes. We align ads with your services and the Montreal boroughs you serve, then match each landing page to the ad's language.
What does management cost?
Your fee and ad budget vary by your goals, competition and account needs. We'll discuss the scope during your free audit.
When will my campaigns move?
Our scripts and AI tools help ship pages and fixes in hours or days. Results take longer; timing varies by your market, budget and account. We don't guarantee lead counts or ad positions.
Can I check where my money goes?
Yes. Your Glass Box Portal shows spend, leads, rankings and the change log 24/7. You don't need to decode technical reports to see the work.
Will you also manage my competitor's ads?
No. We take one major client in each niche and region, and we don't work for direct competitors. Ask about availability during your free audit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Don't Fund Your Competitor's Next Call.
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