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We strengthen search pages for organic traffic. Those pages also support your ads and AI-search presence.
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We improve your visibility in AI search. Buyer questions guide better answers on your SEO and ad pages.
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Burnaby PPC agency: 5 moves against wasted spend
Find the expensive leaks
We inspect your searches, ads and tracking while your competitor's van sits in your client's driveway.
Spot site trouble
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Get fixes out the door
Our proven scripts and AI tools accelerate fixes and pages. No waiting weeks for work to ship.
Put budget to work
We refine your ads and search targeting around the enquiries you want.
See the work yourself
Check spend, leads and the change log in your Glass Box Portal. No chasing your agency for an update.
Case study
10 → 67 qualified enquiries per month
Bridgewell Group: 12 months, unchanged endpoint spend, and buyer or seller appointments up from 4 to 27 a month.
PPCGoogle AdsRealtor team: Burnaby home sales, valuations and buyer representationCoquitlam, BC12 months
Bridgewell Group
10→67Qualified PPC enquiries / month+570%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated Burnaby buyer and seller enquiries
Grew qualified Burnaby enquiries 10 → 67 at unchanged endpoint spend through Search ads, property-specific landing pages, negative keywords and CRM-qualified conversion imports.
Qualified PPC enquiries / month2025–2025 year before
- 14 landing pages
- 2168 negative keywords
- 36 sitelinks repaired
- 42 campaigns: qualified-enquiry bidding
Qualified PPC enquiries / month10 → 67+570%
Paid sessions / month500 → 1,000+100%
Qualified enquiries / paid session2% → 6.7%+235%
Qualified enquiries / $1,000 CAD2 → 13+550%
Buyer or seller appointments / month4 → 27+575%
Seller valuation appointments / month3 → 20+567%
- 10 qualified December enquiries from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified enquiries per $1,000.
- 28% of audited spend reached rentals, employment and property-management searches.
- 4 buyer and seller intents shared 1 homepage destination.
- 2 form listeners inflated conversions; baseline rebuilt using CRM enquiry IDs.
IDX forms counted each enquiry twice
Iframe messages and parent-page listeners both fired; retained 1 verified message listener and deduplicated by enquiry ID.
11 duplicate conversions removedCRM imports rejected valid click IDs
CRM normalisation lowercased case-sensitive GCLIDs; preserved original strings and reprocessed 14 eligible records.
14 enquiries matchedSold-listing sitelinks opened the homepage
Expired listing URLs redirected to the homepage; replaced 6 sitelinks with persistent buyer and seller destinations.
6 sitelinks repaired| Jan ’25 | 2 | conversion listeners reconciled; CRM enquiry IDs and click-ID preservation implemented |
| Feb ’25 | 4 | landing pages launched for condo buyers, house buyers and seller intents |
| Mar ’25 | 24 | Search ad assets tested across valuations, strata documents and viewing requests |
| Apr ’25 | 168 | negative keywords excluded rentals, jobs, licensing courses and property management |
| May ’25 | 3 | audience segments observed; city targeting retained without demographic or postcode restrictions |
| Jun ’25 | 6 | sitelinks replaced; expired listing destinations removed from active ads |
| Jul ’25 | 2 | Search campaigns adopted qualified-enquiry bidding after offline import validation |
| Aug–Dec ’25 | 5 | CRO tests refined property type, timing and appointment request fields |
BrentwoodHigh-rise strata homes cluster around Brentwood Town Centre station on the Millennium Line.
1 condo page offered strata-document review and viewing requests
MetrotownMetrotown station serves the Expo Line; nearby condo purchases can involve strata fees, depreciation reports and special levies.
3 intake fields captured strata fees, document availability and levy questions
EdmondsEdmonds station is on the Expo Line; surrounding housing includes strata apartments and townhouses.
2 property-type routes separated apartment and townhouse enquiries
UniverCityThe SFU-adjacent community includes leasehold strata homes; buyers must review title, remaining lease terms and financing requirements.
1 leasehold checklist supported buyer qualification before viewing requests
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60K searches. Who gets the calls?
Keyword Planner counts 60K monthly searches across 6 service types. Google Ads exports show a $12 average click across 6 accounts.
60K
local service searches per month across 6 business types
900 deduplicated commercial keywords; Burnaby targeting
Keyword Planner$12
average paid search CPC across 6 client accounts
$60,000 spend divided by 5,000 clicks; search campaigns only
QliqQliq Google Ads account exports$120
cost per tracked enquiry across 6 client accounts
$60,000 spend divided by 500 deduplicated enquiries; not booked jobs
QliqQliq Google Ads account exports + call tracking80%
of commercial SERPs show ads above organic results
192 of 240 mobile SERPs; 40 per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Search ad CTR | Search impression share | SERPs with top ads |
|---|---|---|---|---|---|---|
| Renovation | 12,000 | $14 | $140 | 4.8% | 58% | 85% |
| Landscaping | 8,000 | $8 | $100 | 5.6% | 64% | 75% |
| Dental clinics | 16,000 | $16 | $160 | 5.2% | 55% | 90% |
| Law firms | 9,000 | $30 | $250 | 4.2% | 46% | 85% |
| Auto detailing / ceramic coating | 5,000 | $6 | $60 | 6.4% | 70% | 70% |
| Realtors | 10,000 | $9 | $150 | 4.6% | 52% | 75% |
60,000 monthly searches total. CPC, CPL, CTR and impression share are separate planning benchmarks, not pooled client-account results. Top-ad incidence: 192 of 240 SERPs. CPL measures enquiries, not sales. Source: Keyword Planner + QliqQliq Google Ads benchmark model + QliqQliq SERP capture
Burnaby-targeted client campaignsOther Lower Mainland client campaigns
September 2025–June 2026, chronological; percentages, not ranking positions. Each cohort records 10,000 impressions monthly: Burnaby totals 5,000 clicks and 5.0% CTR; baseline totals 6,000 clicks and 6.0% CTR. Search ads only. Source: QliqQliq Google Ads account exports: 6 Burnaby-targeted accounts versus 12 comparison accounts
Review counts on Map Pack competitors by city
Reviews: median among sampled top-3 profiles, equally weighted across 6 business types; not an advertising eligibility threshold. Firms: deduplicated profiles within city boundaries, totalling 1,800. Comparison cities inform targeting exclusions; campaign totals cover Burnaby targeting only. Source: QliqQliq Maps grid scan, 49 points per city; municipal boundaries: Metro Vancouver.
72%
of paid search clicks come from mobile devices
QliqQliq Google Ads account exports, 3,600 of 5,000 clicks74%
of spend targets searches physically located in Burnaby
QliqQliq Google Ads location reports, $44,400 of $60,000; remainder shows Burnaby location intent24%
of monthly keyword volume includes an explicit Burnaby modifier
Keyword Planner, 14,400 of 60,000 searches18%
of keyword volume concerns emergency or same-day services
Keyword Planner, 10,800 of 60,000 searches; overlaps location modifiers28%
of tracked enquiries arrive on weekends
Call tracking + form and chat logs, 140 of 500 enquiries65%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 156 of 240 SERPs2.4
top-of-page sponsored listings per sampled SERP, mean
QliqQliq SERP capture, 576 listings across 240 SERPs42%
pooled search impression share across 6 client accounts
QliqQliq Google Ads account exports; impression-weighted reporting38%
of eligible search impressions are lost to ad rank
QliqQliq Google Ads account exports; same eligible-impression denominator as impression share20%
of eligible search impressions are lost to budget
QliqQliq Google Ads account exports; 42% served + 38% rank loss + 20% budget loss40%
of sampled advertising landing pages publish starting prices or fee ranges
QliqQliq landing-page audit, 24 of 60 pages30%
of sampled landing pages reference Burnaby service coverage above the first scroll
QliqQliq mobile landing-page audit, 18 of 60 pages15%
of sampled landing pages have a failed mobile form submission
QliqQliq landing-page audit, 9 of 60 pages; one test per page20%
of sampled landing pages lack a tappable phone number
QliqQliq mobile landing-page audit, 12 of 60 pages40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 24 of 60 eligible origins60/36/4
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 300 calls, 180 forms, 20 chats10%
paid click-to-enquiry rate across 6 client accounts
QliqQliq Google Ads account exports + call tracking, 500 enquiries from 5,000 clicks32%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 160 of 500 enquiries; includes 140 weekend enquiries25%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 15 of 60 calls; 6–9 pm weekdays20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 900 keywords · 240 commercial SERPs · 1,800 business profiles · 60 landing pages · 60 mystery calls · 60 form enquiries · 6 client accounts. Campaign window: September 2025–June 2026; 100,000 impressions, 5,000 clicks, 500 enquiries, $60,000 spend. CAD; public benchmarks retain their dates. · Updated Q3 2026
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Who does the work
1 team. Your calls, not tech talk.
Founder Anton Kovalchuk and Lena, head of social media, work with our CMO, developers, SEO and PPC specialists. You get a team focused on calls, leads and revenue—not a lesson in code.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 straight answers before you spend again
What does a Burnaby PPC agency do with my budget?
We audit your account, run Google Ads, sharpen targeting and improve landing pages plus lead tracking. Your audit identifies where your spend needs attention.
How soon will my Burnaby ads produce leads?
It varies by your market, budget and account. Our scripts and AI tools get fixes and pages live in hours or days, but lead growth takes time to measure. We don't promise a ranking or a fixed lead count.
What does Burnaby PPC management cost?
Your ad budget and fee vary by goals, campaign scope and competition. Start with the free audit to discuss what your account needs.
What changed for Bridgewell Group?
We used Search ads, tailored property pages, negative keywords and Bridgewell CRM-qualified enquiry imports. In 12 months, qualified PPC enquiries climbed from 10 to 67 a month; endpoint spend stayed flat. Buyer or seller appointments grew from 4 to 27 per month.
Will you take on my Burnaby rival?
We accept one major business in each niche and region. We don't work for your direct competitors. Discuss your niche at the audit.
How do I see what you're doing?
Your Glass Box Portal is live 24/7. It shows rankings, leads, spend and a log of changes, so you don't have to wait for an agency update.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 20261 free audit. Put wasted spend on notice.
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