PPC
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4 channels. One team chasing your next lead.
SEO
Stronger search visibility brings organic visitors. Its insights also inform your ad targeting.
Conversion
Better enquiry paths turn visits into opportunities. What works on pages informs both ads and SEO.
AI Search
We build AI-search visibility using PPC and SEO insights, then direct visitors to pages built to convert.
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PPC services guide for Canada: 5 moves, less waiting
Find the budget leaks
Your free audit looks at where your ads are missing the mark and where better enquiries start.
Spot technical snags
The QUIQ Pixel spots technical SEO problems in hours, so our team knows what needs fixing.
Put scripts to work
Our specialists use AI tools and tested scripts to put campaign changes into action fast.
Make the click count
We improve enquiry paths and pages so visitors have a clearer reason to call or contact you.
See the work yourself
Open your Glass Box Portal for leads, spend, rankings and a record of changes.
Case study
10 → 57 qualified PPC enquiries monthly
Toronto's Cozytime Child Care hit that mark in 12 months with spend unchanged. Monthly tour bookings grew from 5 to 28.
PPCGoogle AdsLicensed daycare & MontessoriToronto, ON12 months
Cozytime Child Care
10→57Qualified PPC enquiries / month+470%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Grew qualified childcare enquiries 10 → 57 at unchanged spend; programme pages, location controls and CRM-based bidding converted searches into 30 monthly tour bookings.
Qualified PPC enquiries / month2025–2025 year before
- 13 programme pages
- 2164 negatives
- 32 campaigns: qualified-enquiry bidding
- 45 CRO tests started
Qualified PPC enquiries / month10 → 57+470%
Paid sessions / month500 → 1,200+140%
Qualified enquiries / paid session2% → 4.8%+140%
Qualified enquiries / $1,000 CAD2 → 11+450%
Tour bookings / month5 → 28+460%
Attended tours / month3 → 21+600%
- 10 qualified December enquiries from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified enquiries per $1,000.
- 28% of audited spend reached jobs, training and unrelated childcare searches.
- 3 programme intents shared 1 homepage destination.
- 5 tour bookings produced 3 attended tours; CRM established the baseline.
Scheduler iframe concealed completed tour bookings
Cross-origin iframe events never reached GTM; validated scheduler postMessage events and passed booking IDs into CRM.
14 bookings recoveredProgramme redirects stripped paid click IDs
Redirect rules discarded query strings; preserved attribution parameters and tested 12 ad-to-form journeys.
12 journeys passedTour page views counted as bookings
A broad URL rule matched tour information pages; replaced it with confirmed-booking events and booking-ID deduplication.
1 false trigger removed| Jan ’25 | 3 | tracking faults corrected; qualified enquiry and tour events reconciled |
| Feb ’25 | 3 | programme landing pages launched with age-range and availability questions |
| Mar ’25 | 18 | Search creatives tested across daycare, Montessori and tour-booking intent |
| Apr ’25 | 164 | negative keywords excluded jobs, training, babysitting and unrelated searches |
| May ’25 | 2 | consented adult-contact audiences added in observation; existing families excluded |
| Jun ’25 | 2 | Search campaigns adopted qualified-enquiry bidding after offline import validation |
| Jul ’25 | 3 | location tests compared presence-only targeting and neighbourhood search terms |
| Aug–Dec ’25 | 5 | CRO tests refined tour forms, availability messaging and mobile calls |
WillowdaleNorth York Centre station serves Line 1; transit access differs from driving access.
1 landing-page module separated transit directions from driving directions
NewtonbrookFinch station connects Line 1 with bus services near Yonge Street and Finch Avenue.
1 intake question captured commuting route before tour scheduling
Bayview VillageBayview station serves Line 4 along Sheppard Avenue East.
1 geographic test measured qualified enquiries rather than neighbourhood clicks alone
LansingSheppard–Yonge station connects Lines 1 and 4.
2 route prompts distinguished subway transfers from car-based drop-offs
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Get A Free AuditMarket data
18% of audited spend chased irrelevant searches
Keyword Planner also shows 12M monthly Canadian searches across 6 business segments. Where is your budget going?
12 M
monthly Canadian searches across 6 business segments
1,800 commercial keywords; Canada targeting
Keyword Planner3.2
text ads before the first organic result on mobile
Mean across 240 commercial SERPs; excludes Maps and Shopping placements
QliqQliq SERP capture18%
of audited search spend used irrelevant search terms
$216,000 of $1,200,000 annual spend across 24 accounts
QliqQliq paid-media audits$72
median account cost per tracked lead
20 lead-generation accounts; 4 e-commerce accounts excluded
QliqQliq Google Ads accounts and call tracking| Business segment | Searches / mo | Avg CPC | Cost per conversion | Search impression share | Ad CTR | Click conversion rate |
|---|---|---|---|---|---|---|
| E-commerce | 3,600,000 | $1.80 | $45 | 48% | 3.6% | 4.0% |
| Home services | 2,400,000 | $6.00 | $60 | 62% | 5.4% | 10.0% |
| Automotive | 1,800,000 | $3.60 | $60 | 58% | 4.8% | 6.0% |
| Dental clinics | 1,500,000 | $7.20 | $90 | 55% | 4.2% | 8.0% |
| B2B services | 1,500,000 | $8.40 | $140 | 46% | 3.9% | 6.0% |
| Law firms | 1,200,000 | $18.00 | $180 | 51% | 4.5% | 10.0% |
Search volumes total 12,000,000 monthly. Conversion means purchase for e-commerce; deduplicated lead elsewhere. Cost per conversion = CPC ÷ click conversion rate. CAD; Search campaigns only. Source: Keyword Planner; QliqQliq Google Ads accounts and call tracking
Commercial queriesAll query types
Positions 1–10 are organic positions, not ad positions. Commercial position 1 earns 48.5% of baseline CTR; ads and Map Packs occupy screen space above it. Source: GSC of client sites, 24 Canadian sites, 12 months
Reviews on businesses appearing beside paid placements
Reviews: median count among organic Map Pack top-3 businesses for home-service searches, not a ranking requirement. Firms: distinct home-service profiles within 3 km of each city centre. Paid placements excluded from review medians. Source: QliqQliq Maps grid scan, 49 points per city
68%
of tracked search-ad clicks come from mobile devices
QliqQliq Google Ads accounts, 24 accounts74%
of 240 commercial mobile SERPs contain text ads
QliqQliq SERP capture+28%
e-commerce CPC in November versus the remaining 11 months
Keyword Planner, Canada, 24 months22%
of commercial keywords include a city or near-me modifier
Ahrefs, 1,800 keywords41%
of 240 commercial SERPs show Shopping placements
DataForSEO$1.20 M
annual search spend across 24 audited accounts
QliqQliq Google Ads accounts54%
mean account search impression share across 24 accounts
QliqQliq Google Ads accounts19%
mean account search impression share lost to budget
QliqQliq Google Ads accounts27%
mean account search impression share lost to ad rank
QliqQliq Google Ads accounts$216K
annual spend on irrelevant terms across 24 accounts
QliqQliq paid-media audits4.8%
median account search-ad CTR across 24 accounts
QliqQliq Google Ads accounts6.4%
median click-to-lead conversion rate across 20 lead-generation accounts
QliqQliq Google Ads accounts and call tracking2.8 s
median mobile largest contentful paint across 120 landing pages
Chrome UX Report35%
of 120 landing pages pass mobile Core Web Vitals
Chrome UX Report40%
of 120 landing pages lack a visible phone number above the fold
QliqQliq landing-page audits60/35/5
percent of tracked leads from calls, forms and chat respectively
QliqQliq call tracking and CRM exports, 20 accounts25%
of 24 accounts lack qualified-lead imports from their CRM
QliqQliq conversion-tracking audits15%
of tracked leads are duplicates, spam or outside the service area
QliqQliq call tracking and CRM exports, 20 accounts32%
of tracked leads arrive outside weekday business hours
QliqQliq call tracking and form timestamps, 20 accounts$72
median account cost per tracked lead across 20 accounts
QliqQliq Google Ads accounts and call trackingMethod: 1,800 commercial keywords · 240 mobile SERPs · 24 Google Ads accounts · 12 months of conversion tracking · 49 Maps grid points per city · Updated Q3 2026
Built for speed
4 tools that put your business ahead of the queue
Find problems in hours
Our QUIQ Pixel spots technical SEO issues within hours, not weeks. Your team gets a faster route to fixing pages.
Get fixes out the door
Our in-house scripts cut the manual work behind fixes and pages. You get action in hours or days instead of waiting through weeks of meetings.
Move faster without the jargon
Our team uses AI tools alongside tested scripts to ship changes and pages quickly. You stay focused on the enquiries, not the machinery.
Stop chasing updates
Your dashboard is open around the clock. Check rankings, leads, spend and the change log whenever you want.
Who does the work
1 team. Your results in focus.
Anton Kovalchuk, social media head Lena, our CMO, developers, SEO and PPC specialists work as one team. You get action aimed at revenue, qualified leads and calls—not a lesson in tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you put another dollar into ads
What is PPC advertising?
Pay-per-click (PPC) charges for each ad click. With Google Ads, you can reach people searching for services like yours. We manage campaigns around the enquiries your business wants.
What does this PPC services guide for Canada cover?
Paid search and campaign decisions are introduced: targeting, bids, pages and lead tracking. Your free audit puts those ideas to work on your business.
How much should I budget for PPC?
That varies by your market, competition and goals. Across QliqQliq's Google Ads accounts and tracked calls, the median cost was $72 per tracked lead per account. Your cost will differ; discuss your budget in the free audit.
How fast will I see leads?
Our team ships fixes and pages in hours or days with AI tools and tested scripts. When leads arrive varies by market, budget and campaign. We can't guarantee rankings or a specific lead count.
How do I see what you're doing?
Your Glass Box Portal is open 24/7. See rankings, leads, spend and logged changes to check progress without waiting for an agency update.
Will you also work for my competitors?
We take only one major client per niche and region, and don't work with direct competitors. Ask us to review your niche and region in your free audit.
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