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Landing pages
We refine service pages and booking routes, so paid and organic visitors see the next step.
SEO
We use paid search insights to guide organic pages that also give your ads a stronger destination.
AI search
We clarify service details for AI search tools, strengthening your pages across channels.
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Your free audit checks search terms, targeting and tracking for costly gaps.
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We check your campaigns and use enquiry data to guide bids and search terms.
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Case study
20 to 144 repair enquiries. Same spend.
A Markham repair shop grew from 20 to 144 qualified PPC enquiries per month in 12 months. Bookings rose from 10 to 70.
PPCGoogle AdsAuto repair: brakes, diagnostics, maintenance and tyre changesMarkham, ON12 months
Markham auto repair shop
20→144Qualified PPC enquiries / month+620%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Increased qualified repair enquiries 20 → 144 at unchanged monthly spend; service pages, negative keywords and booking imports shifted bidding towards repair appointments.
Qualified PPC enquiries / month2025–2025 year before
- 14 service pages
- 2168 negatives
- 34 campaigns: qualified-enquiry bidding
- 42 tyre-change creative variants
Qualified PPC enquiries / month20 → 144+620%
Paid sessions / month500 → 1,000+100%
Qualified enquiries / paid session4% → 14.4%+260%
Qualified enquiries / $1,000 CAD4 → 29+625%
Booked appointments / month10 → 70+600%
Completed appointments / month8 → 56+600%
- 20 qualified December enquiries from 500 paid sessions; 4% conversion rate.
- $5,000 CAD December spend; 4 qualified enquiries per $1,000.
- 28% of audited spend reached jobs, parts-only and DIY searches.
- 4 services shared 1 contact page without appointment selection.
- 3 tracking faults obscured calls, bookings and service attribution.
Sticky call button dialled an untracked number
Mobile button retained a static tel link; synchronised its destination with Google's forwarding-number replacement.
1 mobile button correctedBooking confirmations lost advertising click IDs
External scheduler discarded URL parameters; stored click IDs before redirect and joined bookings through enquiry IDs.
18 bookings reattributedAppointment imports rejected Canadian phone numbers
Local-format numbers failed enhanced-conversion matching; normalised consented phone data to E.164 before hashing.
24 records reformatted| Jan ’25 | 3 | tracking faults corrected; qualified-enquiry and booked-appointment imports validated |
| Feb ’25 | 4 | landing pages launched for brakes, diagnostics, maintenance and tyre changes |
| Mar ’25 | 24 | Search assets tested across symptoms, service scope and appointment availability |
| Apr ’25 | 168 | negative keywords added for jobs, parts, tutorials and unsupported services |
| May ’25 | 2 | consented remarketing audiences launched: 1–30/31–90-day visitors; booked customers excluded |
| Jun ’25 | 4 | service campaigns aligned with staffed phone hours and appointment capacity |
| Jul ’25 | 4 | Search campaigns switched to qualified-enquiry bidding after import validation |
| Aug–Dec ’25 | 6 | CRO tests covered vehicle details, symptoms and appointment-request forms |
UnionvilleMain Street Unionville lies within a heritage conservation district.
1 location module distinguished the shop address from the heritage shopping area
CornellCornell Bus Terminal serves the Markham Stouffville Hospital area.
1 transport FAQ linked transit planning without promising a shuttle
Milliken GOMilliken GO station serves the Stouffville line.
1 appointment variant asked commuters for preferred drop-off and collection times
ThornhillThornhill spans Markham and Vaughan, divided by Yonge Street.
2 municipal location segments separated Markham and Vaughan enquiry reporting
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Get A Free AuditMarket data
100K searches. How many reach your business?
Across 6 business types, Keyword Planner shows 100K monthly commercial searches. Audit your ads before rivals take the calls.
100K
commercial searches a month across 6 business types
1,200 deduplicated keywords; Markham targeting
Keyword Planner$138.18
paid search cost per enquiry
$76,000 spend divided by 550 deduplicated enquiries; 6 accounts
QliqQliq Ads accounts + call tracking5.0%
paid search click-through rate
6,000 clicks from 120,000 impressions; 6 accounts
QliqQliq Ads accounts25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search ad CTR | Search impression share | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Renovation | 18,000 | $12 | $120 | 6.67% | 50% | 10% |
| Landscaping | 14,000 | $8 | $80 | 5.56% | 45% | 10% |
| Dental clinics | 22,000 | $16 | $160 | 5.00% | 50% | 10% |
| Law firms | 16,000 | $28 | $280 | 4.00% | 50% | 10% |
| Auto detailing | 10,000 | $5 | $50 | 8.33% | 40% | 10% |
| Real estate agents | 20,000 | $7 | $140 | 3.33% | 50% | 5% |
100,000 monthly searches total. Each account generated 1,000 clicks; first 5 types generated 100 enquiries each, real estate 50. Impressions by row: 15,000; 18,000; 20,000; 25,000; 12,000; 30,000. Enquiries include tracked calls and forms, not booked jobs. Source: Keyword Planner, QliqQliq Ads accounts + call tracking
Markham commercial queriesAll client niches
Position 1: 12.4% versus 25.6%, a 13.2-point gap. Organic positions 1–10, not ad slots; non-brand mobile queries where ads and Map Pack compete for clicks. Source: GSC of client sites: 6 Markham businesses versus 24 baseline sites, 12 months
Review competition beside paid placements
Reviews: median for sampled Map Pack top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles assigned to non-overlapping study zones; total 2,100. Source: QliqQliq Maps grid scan, 49 points per target area
72%
of paid search clicks come from phones
QliqQliq Ads accounts, 4,320 of 6,000 clicks29%
of commercial keywords include a location or near-me modifier
Keyword Planner, 348 of 1,200 keywords+65%
landscaping searches in April–September versus October–March
Keyword Planner, 24 months; Markham targeting14%
of sampled search volume uses Chinese-language terms
Keyword Planner, 14,000 of 100,000 monthly searches; query-language classification$12.67
average paid search cost per click across 6 accounts
QliqQliq Ads accounts, $76,000 divided by 6,000 clicks80%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 192 of 240 SERPs75%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 180 of 240 SERPs3.2
ads above organic results per ad-bearing SERP, mean
QliqQliq SERP capture, 614 ads across 192 ad-bearing SERPs; rounded48%
search impression share across 6 accounts
QliqQliq Ads accounts, 120,000 impressions from 250,000 estimated eligible impressions52%
of eligible search impressions missed through budget or rank
QliqQliq Ads accounts, 130,000 of 250,000 estimated eligible impressions34%
of sampled paid landing pages publish prices or fee ranges
QliqQliq landing-page audit, 102 of 300 pages46%
of sampled paid landing pages include a click-to-call control above the fold
QliqQliq mobile audit, 138 of 300 pages18%
of sampled paid landing pages have broken or missing form conversion tags
QliqQliq tag audit, 54 of 300 pages1.4×
enquiry rate on service-specific pages versus matched homepage destinations
QliqQliq landing-page test, 7% versus 5%; 2,000 paid sessions per variant40%
of eligible sampled origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 40 of 100 eligible origins60/40
% of paid enquiries through calls and forms, respectively
Call tracking + form logs, 330 calls and 220 forms9.17%
paid click-to-enquiry rate across 6 accounts
QliqQliq Ads accounts + call tracking, 550 enquiries from 6,000 clicks; rounded32%
of paid enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 176 of 550 enquiries4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 300 landing pages · 60 mystery calls · 60 form enquiries · 6 client accounts. Campaign metrics: Q2 2026, Google Search only; CAD, excluding management fees. Public benchmarks retain their stated dates. · Updated Q3 2026
Speed with purpose
4 tools and scripts. Less waiting for fixes.
Find trouble in hours
The QUIQ Pixel quickly spots technical SEO problems, giving your team an early start on fixes for your pages.
Put improvements live faster
Our tested in-house scripts speed up page work and fixes. You get action in hours or days while ordinary agencies take weeks.
Spot better opportunities
Our AI tools speed up search-term research and ad testing, giving your specialists more time to focus on enquiries and booked work.
See what your money is doing
Your Glass Box Portal displays rankings, leads, spend and each logged change 24/7. No waiting for an agency recap.
Who does the work
1 team. Your next booked job in focus.
Founder Anton Kovalchuk, social media head Lena, our CMO, developers and SEO and PPC specialists work together on your growth. You get calls, leads and revenue in view—not a lesson in technical jargon.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you put another dollar into ads
What does a Markham PPC agency manage for you?
We run Google Ads, refine targeting, link lead tracking and enhance the pages people visit. Your free audit identifies where to start.
How soon will my ads deliver enquiries?
Our AI tools and scripts publish fixes and pages within hours or days. Performance timing varies by market, budget and starting position.
Do you guarantee ad positions or enquiry counts?
No. We don't guarantee positions or lead counts. Competition, budget and demand affect performance. We prioritise measurable enquiries, adjusting campaigns based on data.
What will PPC management cost?
We discuss your ad budget and our management fee after assessing your goals and account. Get a free audit to begin.
Will you take on my direct competitors?
We reserve each niche and region for one major client. We don't work with your direct competitors.
What changed at the Markham repair shop?
In 12 months, service pages, booking imports and negative keywords redirected bids to repair appointments. Monthly qualified PPC enquiries rose to 144 from 20 on the same spend; monthly bookings climbed from 10 to 70.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Stop paying for a silent phone.
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