Digital strategy
We join your channels around calls and leads, using what each one learns to direct the rest.
Featured at
1 connected team
Digital marketing services in London, ON: 4 channels, 1 team
SEO
We improve search and AI visibility. Search insights guide Ads; stronger pages support conversions.
Google Ads
We manage campaigns for your services. Lead and search data point SEO and page improvements in the right direction.
Conversion
We improve enquiry paths so traffic from search and Ads has a clearer route to your phone or form.
No more waiting
From site problems to shipped fixes in hours
Find what's holding your site back
QUIQ Pixel spots technical SEO issues in hours instead of weeks.
Get fixes out the door
Our proven scripts and AI tools help your team ship changes as slower agencies plan.
Put your services in front of buyers
We use those same tools to build and ship pages for the services you want to sell.
Make every channel pull its weight
SEO, Google Ads, conversion upgrades and AI-search visibility share lead goals.
See the work without chasing us
Visit the Glass Box Portal to view rankings, leads, spend and recorded changes.
Case study
London roofer: 25 → 129 qualified leads/month
In 12 months, we rebuilt roofing pages and Ads. Qualified organic leads: 10→52; Ads: 15→77. Calls and forms checked attribution.
SEOGoogle AdsResidential roofingLondon, ON12 months
London roofing company
25→129Qualified leads / monthSEO + Google Ads; deduplicated enquiries, excluding spam and jobseekers
Over 12 months, rebuilt roofing search pages and Google Ads campaigns. Qualified monthly leads rose from 25 to 129, with channel attribution reconciled against calls and forms.
Qualified leads / month2025–2025 year before
- 13 tracking faults fixed
- 24 landing pages launched
- 34 repair pages consolidated
- 41 qualified-lead bidding experiment
Qualified leads / month25 → 129+416%
Organic qualified leads / month10 → 52+420%
Google Ads qualified leads / month15 → 77+413%
Organic keywords in top 1012 → 72+500%
SEO + Ads sessions / month1,000 → 2,500+150%
Qualified leads / session2.5% → 5.2%+108%
- 25 qualified December leads: 10 organic, 15 Google Ads; baseline reconciled against CRM.
- 1,000 monthly SEO and Ads sessions converted at 2.5%.
- 4 overlapping roof-repair pages split rankings and internal links.
- 31% of search-ad spend reached employment, supply-only or out-of-area searches.
- 3 tracking faults obscured form submissions, call sources and bidding signals.
AJAX forms never triggered lead events
Contact Form 7 submitted without navigation; replaced thank-you page triggers with submission events and unique lead IDs.
1 form event restoredOrganic visitors saw paid tracking numbers
WordPress cached dynamically swapped phone numbers; excluded number replacement from caching and loaded CallRail client-side.
2 channels separatedLondon interest targeting attracted distant enquiries
Google Ads included location interest; changed targeting to presence and excluded unserved areas.
1 location setting corrected| Jan ’25 | 3 | tracking faults fixed; CRM reconciled; baseline reconstructed |
| Feb ’25 | 186 | negative keywords added for jobs, supplies and unserved locations |
| Mar ’25 | 4 | landing pages launched for repairs, replacement, shingles and flat roofs |
| Apr ’25 | 4 → 1 | competing repair pages consolidated; redirects and service content rebuilt |
| May ’25 | 3 | audience observation segments added; customer exclusions applied where supported |
| Jun ’25 | 12 | search-ad variants tested across estimates, repairs and replacement messaging |
| Jul ’25 | 1 | bidding experiment adopted qualified-lead imports as its primary conversion |
| Sep–Nov ’25 | 48 | internal links connected roofing guides, neighbourhood evidence and service pages |
Old NorthOlder housing stock; roof access varies by property
6 project examples documented access and tear-off arrangements
Old East VillageHeritage Conservation District; exterior alterations may require heritage approval
1 heritage-approval screening step added before quoting material changes
ByronThames River corridor includes UTRCA-regulated land
1 property-specific permit check added for sites within regulated areas
MasonvilleLondon winters bring snow and freeze–thaw cycles
2 guide sections covered attic ventilation and ice-dam assessment
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Get A Free AuditMarket data
120K monthly searches across 6 business types
Ahrefs and Keyword Planner show London demand. Our mystery-shopper test showed 35% of calls after hours were missed.
120K
service searches a month across 6 business types
1,200 deduplicated commercial keywords across 6 target municipalities
Ahrefs + Keyword Planner2.0
mobile screens before the first organic result
Median across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture35%
of after-hours mystery calls went unanswered
21 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test20%
of mystery form enquiries received no response within 2 business days
12 of 60 enquiries; 10 businesses per business type
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Renovation | 22,000 | $10 | $100 | 65 | 1,500 | 25% |
| Landscaping | 16,000 | $6 | $60 | 40 | 1,100 | 30% |
| Dental clinics | 28,000 | $12 | $100 | 90 | 1,600 | 20% |
| Law firms | 20,000 | $24 | $200 | 140 | 2,000 | 15% |
| Auto repair | 18,000 | $5 | $50 | 35 | 1,000 | 10% |
| Realtors | 16,000 | $6 | $75 | 100 | 1,400 | 5% |
120,000 searches total; 40 SERPs per type. CPC is click-weighted; lead costs equal ad spend divided by enquiries, not booked jobs. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
London-area service queriesAll client niches
Position 1: 16.4% versus 27.1%, a 10.7-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 service businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles within named communities; total 4,320. Strathroy excludes Mount Brydges; the market sample extends beyond the London CMA. Source: QliqQliq Maps grid scan, 49 points per community; place identities: Statistics Canada.
72%
of non-brand organic clicks come from phones
GSC of client sites, 6 businesses26%
of commercial keywords include a city, neighbourhood or near-me modifier
Ahrefs, 312 of 1,200 keywords+60%
landscaping searches during April–September versus October–March
Keyword Planner, 24 months; seasonal context: southwestern Ontario.18%
of commercial keywords reference an urgent or same-day service
Keyword Planner, 216 of 1,200 keywords1.5×
enquiry rate on municipality-specific landing pages versus matched regional pages
Client analytics + call tracking, 6 businesses; 6% versus 4%85%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs75%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs6.5 / 10
top-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,560 of 2,400 result slots17.5%
of sampled commercial queries trigger an AI Overview
DataForSEO, 42 of 240 SERPs180
referring domains per top-3 service-business page, median
Ahrefs1,400
words per sampled service page, pooled median
QliqQliq crawl, 600 pages; 100 per business type30%
of sampled service pages publish a starting price or fee range
QliqQliq crawl, 180 of 600 pages18%
of renovation pages explain building-permit steps
QliqQliq crawl, 18 of 100 renovation pages; context: City of London building permits.24%
of law firm pages explain consultation fees
QliqQliq crawl, 24 of 100 law firm pages40%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 40 of 100 eligible origins60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 720 calls, 420 forms, 60 chats6.0%
organic session-to-enquiry rate: 1,200 enquiries from 20,000 sessions
Client analytics + call tracking, 6 businesses35%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 420 of 1,200 enquiries5 h 40 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 600 service pages · 60 mystery calls · 60 form enquiries · 6 client sites · 6 target municipalities · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Speed with purpose
4 tools for faster work and clearer results
Find website problems in hours
The QUIQ Pixel spots technical SEO issues quickly, so your team knows what to tackle instead of spending weeks looking.
Get changes shipped faster
Our in-house tested scripts cut repetitive work. Your fixes move from the list to your website in hours or days.
Get useful pages out sooner
Our team uses AI tools to speed up page work, putting your services in front of potential customers sooner.
See what your money is doing
Check your rankings, leads, spend and every recorded change whenever you want. No waiting for an agency update.
Who does the work
1 team focused on your next lead
Founder Anton Kovalchuk, social media head Lena, a CMO, developers, and SEO and PPC specialists work together on your growth. You don't need the technical details. You need calls, leads and revenue.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
Get answers. Then get moving.
What do digital marketing services in London, Ontario include?
We run SEO and Google Ads, streamline the visit-to-enquiry path, and improve AI-search visibility. Each part informs the others, with your calls and leads as the focus.
How fast do changes ship? Do you guarantee rankings?
Proven scripts and AI tools help us ship pages and fixes within hours or days. SEO timelines vary by market and website. We do not guarantee rankings.
What will you look at in my free audit?
We check how customers find your business, where your advertising stands and what gets in the way of an enquiry. You'll get a starting point for deciding what needs attention.
How do I see what you're doing?
Your Glass Box Portal is available 24/7. It tracks rankings, leads and spend, plus a change log, so updates are available without waiting.
Will you also work for my London competitors?
We take only one major client in a niche within each region. We won't serve direct competitors. We'll discuss your region and niche before proceeding.
What does digital marketing cost?
We discuss the scope of work and advertising budget after your free audit, based on what your business needs.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Don't let the next call go to a rival
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