Instagram Ads
We manage your paid creative, audiences and spend. Winning messages inform your search ads and pages.
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4 CHANNELS. 1 TEAM
1 team. 4 channels. Fewer lost sales.
Conversion
We improve pages and checkout so visits from Instagram, Google Ads and search face fewer barriers to buying.
Google Ads
We reach people searching for your offer. Their search terms sharpen Instagram messaging and page copy.
SEO + AI search
We build search and AI-search visibility. Search insights inform your ads; conversion fixes support those visits.
MOVE WITHOUT DELAY
5 moves to put your Instagram spend to work
Find the leaks
Your free audit pinpoints opportunities in your ads and the pages visitors reach.
Spot search problems
The QUIQ Pixel finds technical SEO issues in hours, not weeks.
Get fixes out the door
Tested scripts plus AI tools help us ship fixes and pages without the usual wait.
Make every test count
We test Instagram creative and audiences, then use what we learn to sharpen your campaign.
See what changed
Open your Glass Box Portal for rankings, leads, spend and a record of the work.
Case study
40 → 214 Instagram orders a month
Baby Warehouse, Toronto: Instagram-attributed revenue grew from $12,000 to $84,000 CAD/month in 12 months. Spend stayed at $8,000 CAD/month.
Social AdsBaby and kids furniture: retail + e-commerceToronto, ON12 months
Baby Warehouse
40→214Instagram-attributed orders / month+435%; $8,000 CAD monthly spend at both endpoints; deduplicated orders, 7-day click attribution, no view-through credit
Increased Instagram-attributed orders 40 → 214 and revenue $12,000 → $84,000 CAD; monthly spend stayed $8,000 through catalogue repairs, Reels testing and checkout changes.
Instagram-attributed orders / month2025–2025 year before
- 164 catalogue links repaired
- 218 Instagram creatives
- 34 landing pages
- 42 campaigns: purchase bidding
Instagram-attributed orders / month40 → 214+435%
Instagram paid sessions / month2,000 → 6,000+200%
Orders / Instagram paid session2% → 3.6%+80%
Orders / $1,000 CAD5 → 27+440%
Instagram-attributed revenue / month12,000CAD → 84,000CAD+600%
Instagram checkout starts / month100 → 535+435%
- 40 December orders from 2,000 Instagram sessions; 2% purchase conversion.
- $8,000 CAD December spend generated $12,000 CAD attributed revenue.
- 31% of audited spend optimised for engagement rather than purchases.
- 64 catalogue variants opened product pages with different finishes selected.
- 2 purchase signals lacked shared event IDs; baseline rebuilt from order records.
Catalogue ads opened the wrong cot finish
Variant links omitted finish parameters; rebuilt 64 catalogue URLs using variant IDs and verified Instagram previews.
64 variant destinations correctedInstagram checkout lost campaign attribution
Checkout redirects stripped click identifiers; retained consented attribution server-side and reconciled 23 test orders.
23 test orders matchedBrowser and server purchases counted twice
Pixel and Conversions API generated different event IDs; shared order-based IDs across both purchase signals.
2 signals deduplicated| Jan ’25 | 2 | purchase signals reconciled; consented click attribution and order-ID deduplication installed |
| Feb ’25 | 64 | catalogue variant links repaired; stock and price synchronisation checked |
| Mar ’25 | 18 | Reels, Stories and Feed creatives tested across nursery product categories |
| Apr ’25 | 4 | landing pages added dimensions, delivery estimates and assembly information |
| May ’25 | 3 | audience groups tested: prospecting, product viewers and checkout abandoners |
| Jun ’25 | 2 | sales campaigns switched from engagement optimisation to purchase bidding |
| Jul ’25 | 12 | creator demonstrations tested with placement-specific crops and product overlays |
| Aug–Dec ’25 | 6 | checkout tests covered shipping estimates, payment options and delivery questions |
CityPlaceCondominium towers have building-specific elevator and receiving procedures.
1 delivery module prompted buyers to check elevator bookings before furniture arrival
LeslievilleVictorian-era houses include layouts where stairs and doorways constrain furniture access.
3 measurement prompts covered doorways, stair turns and packaged dimensions
North YorkHousing includes condominium towers and detached homes; delivery access varies by address.
2 delivery questions separated building access from assembly requirements
TorontoCribs sold locally or shipped across Canada must meet federal Cribs, Cradles and Bassinets Regulations.
1 product-information checklist checked crib claims before catalogue promotion
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
12M monthly impressions. Make yours count.
Client Ads Manager: $1.51/link click. CRM + Ads Manager: $31.55/lead. Get your free audit.
12 M
Instagram ad impressions per month
48 accounts across 6 segments; impressions are not unique people
QliqQliq client Ads Manager exports$1.51
average cost per link click
$195,000 spend ÷ 129,300 link clicks; rounded
QliqQliq client Ads Manager exports$31.55
average cost per lead
$195,000 spend ÷ 6,180 leads; rounded
QliqQliq CRM and Ads Manager reconciliation25%
of observed Instagram feed units were ads
1,000 sponsored units among 4,000 units in 200 mobile captures
QliqQliq Instagram feed capture| Advertiser segment | Impressions / mo | Avg CPC | Cost per lead | Avg CPM | Link CTR | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Retail & e-commerce | 3,000,000 | $1.20 | $24 | $12 | 1.0% | 5% |
| Beauty & personal care | 2,400,000 | $1.50 | $30 | $18 | 1.2% | 5% |
| Home services | 2,100,000 | $2.00 | $50 | $18 | 0.9% | 4% |
| Fitness & wellness | 1,800,000 | $1.00 | $20 | $15 | 1.5% | 5% |
| Education & training | 1,500,000 | $1.80 | $36 | $18 | 1.0% | 5% |
| Professional services | 1,200,000 | $2.50 | $62.50 | $20 | 0.8% | 4% |
12 million impressions, 129,300 link clicks and 6,180 leads monthly. Retail leads are enquiries or sign-ups, not purchases. CPC uses link clicks; CPM uses impressions. Source: QliqQliq client Ads Manager exports and CRM reconciliation
Instagram adsAll paid social
10 buckets represent 1–10 monthly impressions per person. Matched awareness-campaign subset; not organic rankings or the pooled account CTR. Source: QliqQliq matched exposure test, client paid-social accounts
Review proof available for Instagram ads
Reviews: median Google Business Profile review count among sampled advertisers headquartered in each city. Firms: advertiser accounts; 48 total. Not a paid-media ranking factor. Source: QliqQliq Maps grid scan and advertiser account register
$195K
monthly Instagram media spend across 48 accounts
QliqQliq client Ads Manager exports$16.25
pooled cost per 1,000 impressions
QliqQliq client Ads Manager exports129,300
monthly link clicks from 12 million impressions
QliqQliq client Ads Manager exports1.08%
pooled link CTR, rounded
QliqQliq client Ads Manager exports3.4
median monthly impressions per reached person across accounts
Meta Ads Manager50/30/20
% of leads from Feed / Reels / Stories
QliqQliq placement-level CRM reconciliation68%
of spend allocated to video creative
QliqQliq client Ads Manager exports32%
of spend allocated to static and carousel creative
QliqQliq client Ads Manager exports6
median creative variants tested per account monthly
QliqQliq creative test register14 days
median interval between creative launches
QliqQliq creative test register6,180
monthly deduplicated leads across 48 accounts
QliqQliq CRM reconciliation4.78%
pooled click-to-lead rate, rounded
QliqQliq CRM and Ads Manager reconciliation70/30
% of leads from website forms / Instagram instant forms
QliqQliq CRM reconciliation4,326
monthly website-form leads
QliqQliq CRM reconciliation1,854
monthly Instagram instant-form leads
QliqQliq CRM reconciliation36/48
accounts sending server-side conversion events
QliqQliq tracking audit42/48
accounts excluding existing leads from prospecting
QliqQliq audience audit30/48
accounts returning qualified-lead events to Meta
QliqQliq CRM integration audit7 days
click-through attribution window; view-through leads excluded
QliqQliq attribution protocol2.8 s
median mobile landing-page LCP across sampled destinations
Chrome UX ReportMethod: 48 advertiser accounts · 6 segments · 12 million monthly impressions · 200 mobile feed captures · Q2 2026 monthly averages · CAD · leads deduplicated; click-through attribution only · Updated Q3 2026
BUILT FOR SPEED
4 ways our scripts and AI tools cut delays
Find SEO problems in hours
The QUIQ Pixel flags technical search issues fast, giving your team a head start on fixes that support your visibility.
Get fixes out faster
Our tested in-house scripts speed up work that ordinary agencies take weeks to ship. You get changes on your site sooner.
Move from backlog to live
Our AI tools accelerate the work behind fixes and pages, so your visitors reach a better buying experience sooner.
Check the work at 2 a.m.
Your Glass Box Portal puts rankings, leads, spend and the change log at your fingertips around the clock. No chasing an update.
Who does the work
1 team chasing the calls you deserve
At Mstrseo by QliqQliq, founder Anton Kovalchuk, social lead Lena and our SEO, PPC and development specialists work together. Your focus: calls, leads and revenue. We'll handle the tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before your next ad dollar
What do Instagram advertising services in Canada include?
We manage paid Instagram campaigns, from creative and audience selection to testing and measurement. We also review your ads' landing pages and checkout, with one team connecting Instagram to search, Google Ads and conversion work.
What happens in my free audit?
We review your Instagram campaigns and flag opportunities in your creative, audiences, tracking and destination pages. You'll see where to focus next.
How fast will my campaign improve?
Timing varies with your market, campaign data and budget. Scripts and AI tools let us ship fixes and pages within hours or days; campaign performance takes testing. We don't guarantee rankings or sales.
What should I budget for Instagram advertising?
Your budget and management fee reflect your goals and scope. QliqQliq client data shows an average link click cost of $1.51 and an average lead cost of $31.55. These are benchmarks, not promised prices.
How do I see what your team is doing?
Your Glass Box Portal is open 24/7. It shows rankings, leads and spend with a change log, so you don't have to wait for an agency update.
Will you take on my direct competitor?
We accept only one major business in each niche and region. We don't serve its direct competitors in that region.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your next customer isn't waiting. Why should you?
Find where your Instagram spend goes and what needs fixing first.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche