SEO audit
Find technical, content and tracking gaps. Your findings direct SEO work, Ads, conversion fixes plus AI visibility.
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One team
4 channels. One team chasing your next lead.
Google Ads
Paid search reveals what buyers search for. Those insights sharpen your SEO pages and conversion work.
Conversion
Improve pages and forms so visits from SEO and Ads have a clearer route to becoming enquiries.
AI visibility
Make your content more useful for AI search. Those answers also strengthen the pages your SEO and Ads rely on.
Move faster
Get your website SEO audit in Canada moving
Find the technical trouble
QUIQ Pixel spots technical SEO issues in hours, not weeks.
See where leads get stuck
We examine your content, competitors and tracking, so you see more than a list of errors.
Put the biggest issues first
You get clear priorities tied to the calls and enquiries your business needs.
Get fixes out the door
Hire our team to implement the plan. AI tools and tested scripts speed up fixes and pages.
See what your team has done
Clients get a live portal showing changes, rankings, leads and spend.
Case study
10 to 58 organic leads per month
After 28 prioritised fixes, Lux Floor Studio in East Hanover, NJ, grew monthly organic leads over 12 months without added paid traffic.
SEOTechnical SEOHardwood flooring storeEast Hanover, NJ12 months
Lux Floor Studio
10→58organic leads per monthdeduplicated forms + calls, same month year over year
A technical, content and measurement audit prioritised 28 fixes. Validated implementation lifted monthly organic leads from 10 to 58 without adding paid traffic.
Organic leads / month2024–2025 year before
- 128 audit findings prioritised
- 214 grids repaired
- 318 category rebuilds completed
- 43 validation crawls completed
Organic leads / mo10 → 58+480%
Organic clicks / mo500 → 2,000+300%
Organic sessions / mo400 → 1,250+212%
Organic lead conversion rate2.5% → 4.6%+84%
Commercial pages indexed20 → 90+350%
Keywords in top 1012 → 72+500%
- 28 audit findings ranked by revenue relevance, implementation effort and crawl evidence.
- 1,640 filter URLs indexed; only 20 commercial pages indexed.
- 18 hardwood categories shared titles; 9 competed for the same queries.
- 14 product grids required JavaScript; raw HTML contained no product links.
- 10 verified monthly organic leads; GA4 recorded 18 through duplicate events.
Colour filters became canonical destinations
A WooCommerce filter extension rewrote canonical tags; restored category canonicals and removed filter URLs from internal links.
1,640 filter URLs indexedProduct links disappeared without JavaScript
An AJAX grid replaced server-rendered products; restored HTML product links and tested rendered output against raw responses.
14 category grids affectedEnquiries doubled after consent acceptance
Consent updates reattached form listeners; installed one submission handler and deduplicated events using submission IDs.
8 duplicate leads removedPagination pointed every page to page one
A theme override hard-coded pagination canonicals; restored self-referencing tags and crawlable next-page links.
36 product URLs orphaned| Oct ’24 | 28 | audit findings prioritised from crawl, rendering, analytics and search evidence |
| Oct ’24 | 18 → 10 | recorded baseline leads reconciled against forms and call logs |
| Nov ’24 | 14 | category grids restored to server-rendered product links |
| Dec ’24 | 1,640 → 120 | indexed filter URLs reduced through canonical and discovery fixes |
| Jan ’25 | 36 | orphaned products reconnected through pagination and category links |
| Feb–Mar ’25 | 18 | category pages rebuilt around distinct flooring purchase intents |
| Apr–Jun ’25 | 240 | product images converted to WebP; cache exclusions tested |
| Jul–Sep ’25 | 3 | validation crawls checked fixes against indexation and lead attribution |
Route 10 corridorCommercial corridor through East Hanover
1 location page separated showroom intent from online product searches
Passaic RiverFlood-hazard areas subject to NJDEP regulation
1 moisture guide distinguished flooring selection from flood mitigation
Whippany RiverFlood-prone river corridor bordering East Hanover
1 subfloor checklist required moisture testing before hardwood recommendations
Lurker ParkMunicipal park on Ridgedale Avenue
1 service-area section used the landmark without creating a doorway page
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Get A Free AuditMarket data
65% of audited sites excluded pages by mistake
QliqQliq audit records. Canada sees 18,400 SEO audit searches monthly, per Ahrefs and Keyword Planner.
18,400
SEO audit searches a month in Canada
6 non-overlapping commercial keyword segments; English and French
Ahrefs + Keyword Planner65%
of audited websites had unintended indexation exclusions
78 of 120 sites; robots directives, canonicals or noindex tags
QliqQliq audit records27%
median share of crawled URLs without search landing-page value
120 audits; filters, internal search results and duplicate URL variants
QliqQliq crawl analysis30%
of SEO audit enquiries received no reply within 2 business days
12 of 40 providers; 1 enquiry per provider
QliqQliq mystery-shopper test| Audit segment | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Technical SEO audits | 5,800 | $14 | $140 | 180 | 2,100 | 28% |
| E-commerce SEO audits | 3,600 | $18 | $180 | 160 | 2,300 | 24% |
| Local SEO audits | 3,200 | $11 | $110 | 110 | 1,700 | 18% |
| Content SEO audits | 2,600 | $12 | $120 | 130 | 2,200 | 36% |
| Migration SEO audits | 1,800 | $20 | $200 | 150 | 1,900 | 22% |
| International SEO audits | 1,400 | $17 | $170 | 140 | 2,000 | 32% |
6 segments total 18,400 searches/month. CPC and lead costs in CAD; leads deduplicated across calls and forms. Referring domains and word counts are top-10 medians. Source: Ahrefs, Keyword Planner, QliqQliq Google Ads accounts
SEO audit queriesAll niches
Position 1 earns 16.2% CTR versus 27.1% across niches; ads and Map Packs occupy space above organic listings. Source: GSC of client sites: 6 SEO agencies versus 24 cross-sector sites, 12 months
Median reviews among Map Pack top-3 SEO audit providers
49 grid points per city; firms counts audit-advertising providers within 10 km of city hall. Review medians describe observed listings, not ranking requirements. Source: QliqQliq Maps grid scan
58%
of SEO audit search impressions come from desktop devices
GSC of client sites, 6 agencies18%
of sampled audit keyword demand is in French
Keyword Planner+24%
January audit searches versus the 12-month average
Keyword Planner, 24 months16%
of audit searches include a city or province
Ahrefs42%
of qualified audit enquiries concern e-commerce websites
QliqQliq lead tracking, 6 agencies7.2 / 10
organic results are agency pages rather than tools, directories or publishers
QliqQliq SERP capture, 200 queries46%
of sampled commercial queries display a Map Pack
QliqQliq SERP capture, 200 queries310
median referring domains among position-1 pages
Ahrefs27%
of sampled commercial queries display an AI Overview
DataForSEO, 200 queries2.4 / 10
organic URLs change within 30 days on an average sampled SERP
QliqQliq SERP capture, 200 queries40%
of audited sites contain broken internal links to commercial pages
QliqQliq audit records, 48 of 120 sites35%
of audited sites have conflicting canonical signals
QliqQliq audit records, 42 of 120 sites25%
of audited sites omit indexable commercial URLs from XML sitemaps
QliqQliq audit records, 30 of 120 sites20%
of audited sites have duplicate analytics tags inflating reported sessions
QliqQliq audit records, 24 of 120 sites45%
of audited origins pass mobile Core Web Vitals
Chrome UX Report, 54 of 120 audited origins54/38/8
percentage of audit leads from forms, calls and chat, respectively
QliqQliq lead tracking, 6 agencies4.0%
session-to-lead conversion: 480 leads from 12,000 audit landing-page sessions
QliqQliq analytics and call tracking, 6 agencies7 h
median first response among 28 providers replying within 2 business days
QliqQliq mystery-shopper test, 40 providers8 days
median business-day turnaround from access approval to audit delivery
QliqQliq project records, 120 audits$2,400
median audit fee in CAD, excluding implementation and taxes
QliqQliq project records, 120 auditsMethod: 120 website audits · 240,000 URLs crawled · 200 commercial SERPs reviewed · 40 mystery enquiries · GSC and lead tracking from 6 client agencies · Updated Q3 2026
Built for speed
4 ways our scripts and AI tools speed up your work
Find technical problems in hours
QUIQ Pixel scans for technical SEO problems fast, giving your team a head start on fixes.
Get fixes moving
Our in-house tested scripts take repetitive work off the team's plate, so your fixes and pages ship faster.
Get pages out faster
Our team uses AI tools alongside tested scripts to speed up page creation and changes. You get action, not a technical lecture.
Stop chasing your agency for updates
Your Glass Box Portal shows rankings, leads, spend and a record of changes around the clock. Available to clients.
Who does the work
Your business deserves more than silence
Anton Kovalchuk, Lena and your CMO, developers, SEO and PPC specialists work as one team. You don't need to learn the tech. You need a plan aimed at calls, leads and revenue.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 straight answers before you start
What does a website SEO audit in Canada cover?
We review technical issues, indexing, content, backlinks, competitors and measurement. You get priorities for improving your site's visibility and turning visits into enquiries.
Is the first audit free?
Yes. The initial audit is free. For implementation or ongoing work, we'll discuss scope and pricing before you commit.
How fast will I receive the audit?
QUIQ Pixel finds technical problems in hours. Full audit timing varies by site size and complexity; we'll confirm it with you.
Will this put me on Google's first page?
No agency can guarantee a position in search results. Timing and outcomes vary with your market, competition and the changes made.
What happens when the audit is done?
We review the priorities with you. If you hire us to implement them, our specialists use AI tools and tested scripts to ship fixes and pages quickly. Clients can follow changes, leads, rankings and spend in the Glass Box Portal.
Will you work for my direct competitor too?
We take on just one major client in each niche and region, so we don't work for direct competitors. We'll check your market before proceeding.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your competitor is getting the call. Are you?
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