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We make your expertise clearer to AI search tools. That same information strengthens your pages and ads.
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Find the expensive leaks
We examine your searches, locations, tracking and landing pages. You get priorities before you commit.
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Our team uses tested automation scripts plus AI tools for faster ad and targeting changes.
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We improve the route from a paid click to a call or enquiry.
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Case study
15 to 68: Vaughan Leads That Count
A Vaughan pest-control business reached 68 qualified PPC leads per month in 12 months, up from 15, at the same monthly spend.
PPCGoogle AdsResidential and commercial pest controlVaughan, ON12 months
Vaughan pest control company
15→68Qualified PPC leads / month+353%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Grew qualified leads 15 → 68 at unchanged monthly spend through pest-specific Search campaigns, landing pages, geographic controls and CRM-based bidding.
Qualified PPC leads / month2025–2025 year before
- 14 pest landing pages
- 2172 negatives
- 32 campaigns: qualified-lead bidding
- 44 geographic segments audited
Qualified PPC leads / month15 → 68+353%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session3% → 6.8%+127%
Qualified leads / $1,000 CAD3 → 14+367%
Treatment bookings / month10 → 65+550%
Completed treatments / month8 → 52+550%
- 15 qualified December leads from 500 paid sessions; 3% conversion rate.
- $5,000 CAD December spend; 3 qualified leads per $1,000.
- 28% of audited spend reached DIY, product and employment searches.
- 4 pest categories shared 1 generic landing page.
- 2 primary conversion actions counted phone taps and connected calls separately.
Phone taps inflated bidding signals
Tap events and connected calls both counted; removed tap conversions from bidding and imported CRM-qualified calls.
2 signals reconciledBooking iframe discarded click attribution
Cross-origin booking forms lost click IDs; passed attribution through supported fields and matched bookings to CRM records.
14 bookings attributedMobile numbers bypassed call replacement
Sticky headers copied numbers before replacement; synchronised header links with Google's replacement callback and tested mobile calls.
3 templates corrected| Jan ’25 | 2 | conversion actions rebuilt around CRM-qualified calls and forms |
| Feb ’25 | 4 | landing pages launched for rodents, ants, cockroaches and bed bugs |
| Mar ’25 | 24 | Search assets tested across pest symptoms and treatment enquiries |
| Apr ’25 | 172 | negative keywords added for products, DIY advice and jobs |
| May ’25 | 3 | audiences segmented by property type; sensitive pest pages excluded |
| Jun ’25 | 2 | Search campaigns adopted qualified-lead bidding after import validation |
| Jul ’25 | 4 | geographic segments audited; presence targeting and service boundaries tightened |
| Aug–Dec ’25 | 6 | CRO tests covered pest identification, property access and callback scheduling |
WoodbridgeThe Humber River runs through Woodbridge; properties include river-valley settings.
1 rodent intake section captured exterior entry points and nearby vegetation
ConcordIndustrial and commercial districts include warehouses and multi-unit premises.
1 commercial form captured loading bays, unit numbers and operating hours
ThornhillThornhill spans Vaughan and Markham, divided by Yonge Street.
2 address fields verified municipality and postal code before dispatch
MapleResidential areas include detached homes and townhouses; freezing winters affect exterior inspections.
1 winter page requested entry-point photos before scheduling exterior inspection
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Get A Free AuditMarket data
120K Vaughan Searches. Who Gets the Call?
Keyword Planner counted 120K monthly searches across 6 Vaughan business types. Your free audit shows where your ads stand.
120K
monthly Vaughan searches across 6 business types
1,200 deduplicated commercial keywords; not forecast ad impressions
Keyword Planner75%
of commercial SERPs display ads above organic results
180 of 240 Vaughan SERPs; 40 sampled per business type
QliqQliq SERP capture$120
blended paid-search cost per enquiry
$120,000 spend ÷ 1,000 enquiries across 6 accounts over 90 days
QliqQliq Ads accounts + call tracking25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Impression share | Ad CTR | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Renovation | 24,000 | $12 | $120 | 46% | 4.8% | 10% |
| Landscaping | 18,000 | $9 | $90 | 58% | 5.4% | 10% |
| Dental clinics | 30,000 | $18 | $150 | 42% | 4.6% | 12% |
| Law firms | 18,000 | $30 | $250 | 38% | 4.2% | 12% |
| Auto detailing | 12,000 | $6 | $60 | 64% | 6.0% | 10% |
| HVAC contractors | 18,000 | $15 | $125 | 52% | 5.2% | 12% |
120,000 monthly searches total. Paid metrics are modelled niche benchmarks, not the 6-account aggregate. CPL equals CPC divided by click-to-lead rate. Impression share uses eligible Search impressions; CTR excludes Display and Performance Max. Source: Keyword Planner + QliqQliq paid-search benchmark model
Vaughan service queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 14.8% versus 26.4%, an 11.6-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic results. This comparison does not establish causation. Source: GSC of client sites: 6 Vaughan businesses versus 24 baseline sites, 12 months
Review counts among sampled local-service advertisers
Reviews: median Google review count among sampled advertisers matched to a Business Profile. Firms: deduplicated observed advertisers by municipal address; total 1,260. Regional comparison only, not total business counts or a ranking threshold. Source: QliqQliq paid-SERP capture + QliqQliq Maps grid scan; municipal boundaries: York Region, City of Toronto and Region of Peel.
72%
of paid-search clicks come from phones
QliqQliq Ads accounts, 7,200 of 10,000 clicks28%
of sampled keywords include Vaughan, a district name or near-me wording
Keyword Planner, 336 of 1,200 keywords+45%
landscaping searches in April–September versus October–March
Keyword Planner, 24-month Vaughan query model18%
of spend targets search terms producing no tracked enquiries
QliqQliq search-term audit, $21,600 of $120,000; 90-day observation window12%
of clicks originate outside intended service boundaries
QliqQliq Ads location audit, 1,200 of 10,000 clicks3
ads above organic results on ad-bearing SERPs, median
QliqQliq SERP capture, 180 ad-bearing SERPs50%
Search impression share across the client account sample
QliqQliq Ads accounts, 200,000 impressions from 400,000 estimated eligible impressions20%
of eligible Search impressions lost to budget
QliqQliq Ads accounts, 80,000 of 400,000 estimated eligible impressions30%
of eligible Search impressions lost to Ad Rank
QliqQliq Ads accounts, 120,000 of 400,000 estimated eligible impressions5.0%
paid-search CTR across the client account sample
QliqQliq Ads accounts, 10,000 clicks from 200,000 impressions32%
of sampled landing pages publish a starting price or fee range
QliqQliq landing-page audit, 192 of 600 pages41%
of sampled mobile landing pages show a click-to-call control above the fold
QliqQliq landing-page audit, 246 of 600 pages24%
of sampled landing pages use generic rather than service-specific headlines
QliqQliq landing-page audit, 144 of 600 pages38%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 38 of 100 eligible sampled origins1.5×
enquiry rate on matched service pages versus generic homepages
QliqQliq landing-page experiment, 12% versus 8%; 3,000 clicks per variant$12
average paid-search CPC across the client account sample
QliqQliq Ads accounts, $120,000 spend ÷ 10,000 clicks10%
paid-search click-to-enquiry rate across the client account sample
QliqQliq Ads accounts + call tracking, 1,000 enquiries from 10,000 clicks60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs, 600 calls + 350 forms + 50 chats5 h 40 m
median first response among answered mystery form enquiries
QliqQliq mystery-shopper test, 48 answered enquiries20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 Vaughan keywords · 240 Vaughan commercial SERPs · 600 landing pages · 60 mystery calls · 60 form enquiries · 6 client ad accounts over 90 days · 6-municipality advertiser comparison. CAD throughout; enquiries are deduplicated, not booked jobs. Public benchmarks retain their stated dates. · Updated Q3 2026
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Who does the work
1 Team. Your Leads Come First.
Mstrseo by QliqQliq brings founder Anton Kovalchuk, social lead Lena, a CMO, developers and SEO and PPC specialists together. Your goal: more qualified calls and leads, not a lesson in tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 Answers Before Your Budget Burns
What do I get from the free audit?
We check your Google Ads searches, locations, tracking and landing pages. Before you commit, get a priority list to cut wasted spend and improve lead quality.
How does a Vaughan PPC agency find better leads?
We target campaigns to your services and service areas, improve landing pages, then track enquiries. We use available CRM data on qualified leads to guide campaign and bidding changes.
How soon do changes go live?
Our tested scripts, paired with AI tools, get pages and fixes live in hours or days, not weeks. Lead growth timing varies with your market, account and budget.
What does PPC management cost?
Management fees and ad budgets vary with your account, market and goals. After your free audit, we discuss your priorities.
Do you guarantee rankings, ad positions or lead numbers?
No. Ad positions and lead numbers vary with the auction, your budget and market. We track your leads and show the work completed on your campaigns.
Will you also manage ads for my competitors?
We work with just one major client per niche and region. That means we don't work for your direct competitors there. Ask whether your niche is open when you book.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 20261 Free Audit. Stop Paying for Dead Clicks.
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