SEO
We improve Ottawa service and neighbourhood pages. Search insights guide your ads and conversion work.
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Paid search puts your offer in front of buyers. Search-term data sharpens your SEO priorities.
Conversion
We make calling or enquiring easier. Better landing pages give your SEO and ads more chances to convert.
AI Search
We strengthen your information for AI search. Clearer content also supports SEO and your landing pages.
STOP WAITING
5 moves before a rival takes your next call
Get your free audit
See where your Ottawa site loses ground and where to start.
Find the snags
QUIQ Pixel spots technical SEO problems in hours, not weeks.
Ship the fixes
In-house scripts and AI tools move changes live without a weeks-long wait.
Put pages to work
We ship pages for your services and Ottawa neighbourhoods, built to bring in enquiries.
See the work
See rankings, leads, spending and changes via your Glass Box Portal.
Case study
12 to 81 monthly organic leads in 12 months
Local links, Ottawa neighbourhood pages, crawl repairs and consolidated services drove growth for an HVAC contractor.
SEOLocal SEOHVAC installation, repair & maintenanceOttawa, ON12 months
Ottawa hvac contractor
12→81organic leads per monthdeduplicated forms + calls, same month year over year
Increased monthly organic leads from 12 to 81 through crawl repairs, service-page consolidation, Ottawa neighbourhood content and local authority links.
Organic leads / month2024–2025 year before
- 1286 duplicate URLs removed
- 212 bilingual page pairs repaired
- 38 neighbourhood hubs live
Organic leads / mo12 → 81+575%
Organic sessions / mo600 → 2,200+267%
Keywords in top 1020 → 135+575%
Map Pack top 3 (of 60)5 → 20+300%
Organic session-to-lead rate2% → 3.7%+85%
Referring domains8 → 40+400%
- 12 organic leads from 600 sessions in September 2024.
- 4 furnace pages competed for the same Ottawa repair queries.
- 286 indexed filter URLs duplicated 18 service pages.
- 31 plugins; mobile LCP measured 6.2 seconds.
- 0 neighbourhood pages explained equipment access or local property constraints.
Furnace answers vanished without JavaScript
Elementor fetched accordion answers only after interaction; rendered all 18 service FAQs in initial HTML.
18 FAQs restoredFilter URLs replaced service-page canonicals
A template inherited filter query parameters; enforced clean self-canonicals and removed parameter URLs from sitemaps.
286 duplicate URLs removedFrench pages carried English canonical targets
A translation template reused English canonicals; assigned self-canonicals and reciprocal hreflang across 12 bilingual page pairs.
12 page pairs repairedMobile visitors received desktop equipment tables
Cloudflare cached device-specific HTML under one key; replaced device detection with responsive markup and purged cached variants.
9 service tables repaired| Oct ’24 | 18 | service pages audited; organic forms and calls reconciled |
| Oct–Nov ’24 | 286 | filter URLs removed from index; canonical templates repaired |
| Nov ’24 | 31 → 12 | plugins retained; WebP and caching cut LCP 6.2 → 1.9 seconds |
| Dec ’24 | 4 → 1 | competing furnace repair pages consolidated with redirects |
| Jan ’25 | 12 | bilingual page pairs repaired with self-canonicals and reciprocal hreflang |
| Feb–Mar ’25 | 8 | Ottawa neighbourhood hubs published with property-specific service guidance |
| Apr–Jun ’25 | 144 | contextual internal links added across service and neighbourhood pages |
| Jul–Sep ’25 | 32 | referring domains earned through supplier listings and local editorial coverage |
CentretownOlder housing includes constrained equipment access
4 retrofit examples documented stair, doorway and equipment-clearance checks
KanataDetached housing supports ducted heating and cooling retrofits
2 service guides compared furnace replacement and ducted heat pumps
OrléansOttawa winters require cold-weather heating design
3 case examples explained heat-loss sizing and backup-heat selection
Old Ottawa SouthSome Rideau River properties face floodplain constraints
1 checklist directed owners to RVCA mapping before exterior equipment placement
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Get A Free AuditMarket data
192K searches. Is your phone ringing?
Ahrefs and Keyword Planner found 192K monthly searches for services in 6 business types. Find your gaps with a free audit.
192K
service searches a month across 6 business types
1,800 deduplicated commercial keywords; Ottawa targeting
Ahrefs + Keyword Planner2.0
mobile screens before the first organic result
Median across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture30%
of after-hours mystery calls went unanswered
18 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test35%
of mystery form enquiries received a response within 1 hour
21 of 60 enquiries; submitted Monday–Friday, 9 am–4 pm
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| HVAC contractors | 36,000 | $16 | $160 | 95 | 1,300 | 20% |
| Plumbers | 32,000 | $18 | $150 | 85 | 1,200 | 25% |
| Dental clinics | 44,000 | $14 | $140 | 120 | 1,600 | 15% |
| Law firms | 28,000 | $28 | $200 | 180 | 2,000 | 10% |
| Auto repair shops | 30,000 | $7 | $70 | 65 | 1,000 | 5% |
| Physiotherapy clinics | 22,000 | $8 | $80 | 75 | 1,500 | 30% |
192,000 searches total; 40 SERPs per type. CPC is click-weighted; lead costs are spend divided by enquiries, not booked appointments. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Ottawa service queriesAll client niches
Position 1: 16.1% versus 27.1%, an 11.0-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Ottawa businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles within non-overlapping study boundaries; total 5,400. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Ottawa.
72%
of non-brand organic clicks come from phones
GSC of client sites, 6 businesses26%
of commercial queries include Ottawa, a district name or a near-me modifier
Ahrefs, 468 of 1,800 keywords+64%
mean monthly furnace-repair searches in November–March versus June–August
Keyword Planner, 24 months; seasonal context: Environment and Climate Change Canada, Ottawa climate normals.18%
of sampled search volume uses French-language queries
Keyword Planner, deduplicated query-language classification; 34,560 of 192,000 monthly searches1.4×
enquiry rate on French pages versus matched English pages receiving French-language search traffic
GSC of client sites + enquiry tracking; 7.0% versus 5.0%85%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs75%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs6.5 / 10
top-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,560 of 2,400 result slots17.5%
of sampled commercial queries trigger an AI Overview
DataForSEO, 42 of 240 SERPs210
referring domains per top-3 service-business page, median
Ahrefs1,400
words per top-10 service page, pooled median
QliqQliq crawl, 600 pages32%
of sampled service pages publish a starting price or fee range
QliqQliq crawl, 192 of 600 pages24%
of sampled service pages have a French-language equivalent
QliqQliq crawl, 144 of 600 pages19%
of HVAC pages explain when Ottawa building permits may be required
QliqQliq review, 19 of 100 HVAC pages; City of Ottawa building permit guidance.41%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 41 of 100 eligible origins60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs; 720 calls, 420 forms, 60 chats6.0%
organic session-to-enquiry rate: 1,200 enquiries from 20,000 sessions
Client analytics + call tracking, 6 businesses33%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 396 of 1,200 enquiries4 h 20 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 top-10 pages · 60 mystery calls · 60 form enquiries · 6 client sites · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
BUILT FOR SPEED
4 ways our scripts and AI tools beat the wait
Find problems in hours
QUIQ Pixel uncovers technical SEO problems fast, so your team knows what needs attention without a weeks-long investigation.
Get fixes out of the queue
Our in-house tested scripts speed up site changes. Your fixes move towards the live site instead of sitting in an agency backlog.
Get pages moving faster
Our AI tools accelerate the work behind fixes and pages, so your business spends less time waiting for changes to ship.
Check progress at 2 a.m.
Your Glass Box Portal shows rankings, leads, spend and a log of changes around the clock. No chasing your agency for an update.
Who does the work
1 team. No chasing for answers.
Founder Anton Kovalchuk, social media lead Lena, our CMO, developers and SEO and PPC specialists work together. You can see your calls and leads. You don't need to learn the tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers. Then let's get moving.
What do your Ottawa SEO services include?
We research customer searches, fix site issues, upgrade service pages and develop local content and authority. We monitor visibility and leads to show the impact of our work.
How soon will I see results, and are rankings guaranteed?
Rankings aren't guaranteed. Your market, competition and site condition shape the timeline. QUIQ Pixel finds technical issues in hours, and our team ships pages and fixes within hours or days.
What does an audit cost, and what happens next?
The audit is free. We'll examine your site and search visibility, then discuss priorities. Ongoing work costs vary based on your site, goals and market.
Will you work for my direct competitor too?
No. We serve just one major client per niche and region, never their direct competitors. Ask us about your niche and your region during the audit.
What changed for the Ottawa HVAC contractor?
In 12 months, the contractor's monthly organic leads rose from 12 to 81. Monthly organic sessions climbed from 600 to 2,200.
How do I see what you're doing?
Your Glass Box Portal is available 24/7. It shows rankings, leads, spend and a log of changes, so you don't have to wait for an agency update.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Don't let the next call go elsewhere.
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