Digital marketing
One team connects your campaigns and lead data, so every channel informs the next move.
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Digital marketing services in Ottawa: 1 team, all channels
SEO
Service pages target relevant searches. Google Ads data shows which enquiries deserve more attention.
Google Ads
Campaigns reach people searching for your services. Their enquiries inform SEO and page improvements.
Conversion + AI
We improve contact paths and AI-search visibility. Lead data guides changes across search and ads.
No agency silence
5 moves. Less waiting. More action.
Find the leaks
Your free audit checks your search visibility, ads and website for opportunities you missed.
Spot what's broken
The QUIQ Pixel finds technical SEO issues in hours, not weeks.
Put fixes live
Our scripts and AI tools ship fixes and pages fast.
See the work
Check leads, rankings, spend and the change log in your Glass Box Portal.
Chase better enquiries
Your team uses lead data to sharpen your ads, pages and next moves.
Case study
20 to 133 qualified leads monthly in 12 months
For an Ottawa residential plumber, we paired SEO pages with Google Ads, repaired attribution and filtered irrelevant searches.
SEOPPCResidential plumbingOttawa, ON12 months
Ottawa plumbing company
20→133qualified leads per monthSEO + PPC; deduplicated forms and calls; verified baseline
Combined SEO service pages with Google Ads, repaired attribution and filtered irrelevant searches. Monthly qualified leads rose from 20 to 133 across organic and paid traffic.
Qualified leads / month2025–2025 year before
- 13 tracking repairs
- 2186 negatives added
- 34 drain pages consolidated
- 42 campaigns adopt qualified-lead bidding
Qualified leads / mo20 → 133+565%
Organic leads / mo8 → 53+562%
Paid leads / mo12 → 80+567%
Organic sessions / mo400 → 1,200+200%
Paid landing sessions / mo600 → 1,300+117%
Qualified leads / session2% → 4%+100%
- 20 verified monthly leads; platform totals included 14 duplicate events.
- 400 organic sessions produced 8 qualified leads in December 2024.
- 600 paid sessions produced 12 qualified leads in December 2024.
- 31% of search spend reached jobs, training and DIY queries.
- 4 drain-service pages competed for the same Ottawa queries.
AJAX forms counted each enquiry twice
GTM submission and success listeners both fired; retained confirmed-success events and deduplicated by enquiry ID.
14 duplicate events removedCached pages displayed another visitor’s tracking number
WordPress cached server-rendered CallRail numbers; restored the base number and moved replacement to the browser.
3 templates correctedBooking handoff lost Google Ads attribution
External booking redirects stripped click IDs; captured GCLID before handoff and linked confirmed bookings through offline imports.
1 booking flow repaired| Jan ’25 | 3 | tracking defects repaired; baseline reconciled against enquiry records |
| Feb ’25 | 4 | paid landing pages separated by service intent |
| Mar ’25 | 186 | negative keywords excluded employment, training, parts and DIY searches |
| Apr ’25 | 3 | audience observation segments added; Ottawa presence targeting enforced |
| May ’25 | 4 → 1 | competing drain pages consolidated; redirects preserved existing search signals |
| Jun ’25 | 12 | responsive search ad variants tested against service-specific landing pages |
| Jul ’25 | 2 | campaigns switched to qualified-lead bidding using offline conversion imports |
| Sep ’25 | 36 | internal links connected service pages with Ottawa project evidence |
The GlebeOlder housing stock
1 service section covered drain diagnosis in older homes
Sandy HillRental housing near the University of Ottawa
1 landlord enquiry route captured tenant-access requirements
Old Ottawa SouthRideau River floodplain affects some properties
1 backwater-valve guide linked City flood mapping and eligibility requirements
OrléansFrench- and English-speaking households
2 language-specific ad groups matched corresponding landing pages
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Get A Free AuditMarket data
180K searches. Is your business in the picture?
Across 6 Ottawa business types (Ahrefs + Keyword Planner). QliqQliq tests: 25% of calls after hours went unanswered.
180K
service searches a month across 6 business types
1,200 deduplicated commercial keywords; Ottawa city targeting
Ahrefs + Keyword Planner2.0
mobile screens before the first organic result
Median across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test35%
of mystery form enquiries received no response within 2 business days
21 of 60 businesses; 10 per business type
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| HVAC contractors | 34,000 | $16 | $160 | 95 | 1,400 | 15% |
| Plumbers | 28,000 | $18 | $150 | 85 | 1,300 | 20% |
| Dental clinics | 42,000 | $14 | $140 | 130 | 1,600 | 20% |
| Law firms | 30,000 | $30 | $250 | 190 | 2,100 | 10% |
| Auto repair shops | 26,000 | $7 | $70 | 60 | 1,100 | 10% |
| Physiotherapy clinics | 20,000 | $9 | $90 | 75 | 1,500 | 30% |
180,000 searches total; 40 SERPs per type. CPC is click-weighted; lead costs equal spend divided by enquiries, not appointments. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Ottawa service queriesAll client niches
Position 1: 16.4% versus 27.1%, a 10.7-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Ottawa businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles assigned to 1 neighbourhood each; total 420. These 6 neighbourhoods do not represent all Ottawa businesses. Source: QliqQliq Maps grid scan, 49 points per neighbourhood; neighbourhood references: City of Ottawa.
72%
of non-brand organic clicks come from phones
GSC of client sites, 6 businesses26%
of commercial keywords include Ottawa, a neighbourhood or near-me modifier
Ahrefs, 312 of 1,200 keywords+60%
furnace-repair searches during October–March versus April–September
Keyword Planner, 24 months; Ottawa city targeting14%
of sampled search volume uses French-language queries
Keyword Planner, deduplicated query-language classification; 25,200 of 180,000 monthly searches1.4×
enquiry rate on French-language landing pages versus matched English-language pages
Client analytics + enquiry tracking; 7% versus 5%, 2 bilingual client sites85%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs75%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs6.5 / 10
top-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,560 of 2,400 result slots17.5%
of sampled commercial queries trigger an AI Overview
DataForSEO, 42 of 240 SERPs210
referring domains per top-3 service-business page, median
Ahrefs, service-business pages within 240 SERPs1,450
words per top-10 service page, pooled median
QliqQliq crawl, 600 pages30%
of sampled service pages publish a starting price or fee range
QliqQliq crawl, 180 of 600 pages24%
of sampled pages provide French-language equivalents linked from navigation
QliqQliq crawl, 144 of 600 pages40%
of sampled profiles use campaign-tagged website links
QliqQliq Maps grid scan, 168 of 420 profiles42%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 42 of 100 eligible origins60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs; 720 calls, 420 forms, 60 chats6.0%
organic session-to-enquiry rate: 1,200 enquiries from 20,000 sessions
Client analytics + call tracking, 6 businesses32%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 384 of 1,200 enquiries5 h 40 m
median first response among 39 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses10%
paid click-to-enquiry rate across 6 client accounts
QliqQliq Ads accounts + call tracking, 900 enquiries from 9,000 clicksMethod: 1,200 keywords · 240 commercial SERPs · 600 top-10 pages · 60 mystery calls · 60 form enquiries · 6 client sites · 420 profiles across 6 neighbourhoods. Search demand covers Ottawa citywide; profile scans cover named neighbourhoods only. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Speed, built in
4 tools and scripts that put speed to work
Find problems in hours
The QUIQ Pixel spots technical SEO issues fast, so your team knows what needs fixing without a weeks-long wait.
Get fixes out the door
Our tested scripts speed up repetitive work, so your team spends less time on manual tasks and more time improving your site.
Put pages to work faster
Our AI tools speed up page work. Your team uses them to ship pages and fixes in hours or days instead of dragging work out for weeks.
See progress without chasing
The Glass Box Portal shows leads, ad spend, rankings and a change log around the clock. No waiting for an update to see what's happening.
Who does the work
1 team. Your calls, leads and revenue.
Founder Anton Kovalchuk, social media lead Lena, a CMO, developers and SEO and PPC specialists work together on your results. You run your business. We handle the tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 straight answers. No agency runaround.
What do your digital marketing services in Ottawa include?
Mstrseo by QliqQliq runs SEO and Google Ads in Ottawa for businesses. We also improve conversion paths and AI-search visibility, guided by lead data.
How quickly will I see results?
Timing varies by your market, competition and baseline. Our tested scripts, plus AI tools, ship fixes and pages within days or hours. The QUIQ Pixel finds technical SEO issues in hours.
Can you guarantee my Google rankings?
No. Google controls its rankings, not agencies. We prioritize measurable calls, revenue and qualified leads, and give you access to work and performance data.
How can I see what you've done?
Your Glass Box Portal stays open around the clock. It shows rankings, leads, spend and change history, with no need to chase updates.
Will you also take on my direct competitors?
No. We reserve each niche and region for one major client and don't work for that client's direct competitors.
What does it cost to get started?
Your audit is free. Plan pricing varies by your business, market and selected channels. We'll discuss scope and budget together.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Stop waiting. Make your next move.
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