Digital campaign
We connect SEO, ads and conversion with AI-search visibility. Each informs the next move.
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Connected by design
1 team. 4 channels pulling together.
SEO
Service pages target relevant searches; search insights guide ads and support AI-search visibility.
Google Ads
Search ads reach active buyers. Enquiry data shows SEO and conversion teams what draws qualified leads.
Conversion
Page fixes make enquiries easier. Lead tracking tells your search and ad teams where to focus.
Move before they do
5 ways we turn waiting into action
Find the leaks
We assess your site, ads and enquiry tracking for opportunities worth pursuing.
Spot what’s broken
The QUIQ Pixel finds technical SEO issues in hours instead of weeks.
Get changes out the door
Our team uses tested scripts and AI to ship fixes and pages fast.
See what you’re paying for
Your Glass Box Portal shows spend, leads, rankings and the work logged on your campaign.
See the Markham case
One personal injury firm grew from 15 to 83 qualified enquiries a month.
Case study
15 → 83 qualified enquiries a month
A Markham personal injury firm combined service pages, search ads and qualified-lead tracking over 12 months.
SEOPPCPersonal injury lawMarkham, ON12 months
Markham personal injury law firm
15→83qualified enquiries per month30 organic + 45 paid; deduplicated forms and calls
Grew monthly qualified enquiries from 15 to 83 through organic service pages, search ads, geographic controls and CRM-qualified conversion tracking.
Qualified enquiries / month2024–2025 year before
- 11 qualified-enquiry definition applied to both periods
- 23 paid landing pages launched
- 345 paid qualified enquiries enabled bidding change
- 4First of 4 neighbourhood hubs published
Qualified enquiries / mo15 → 83+453%
Organic qualified enquiries / mo5 → 30+500%
Paid qualified enquiries / mo10 → 45+350%
Organic sessions / mo250 → 1,000+300%
Paid click-to-qualified-enquiry rate2% → 6%+200%
Paid enquiries per $1,0002 → 7.5+275%
- 15 qualified enquiries monthly: 5 organic and 10 paid.
- $5,000 monthly ad spend generated 500 clicks and 10 qualified enquiries.
- 250 monthly organic sessions across 8 competing service pages.
- 2 primary conversion actions counted the same submitted form.
- 31% of paid clicks came from outside the service area.
1 form counted twice in bidding
Native Ads tagging and GA4 imports both counted submissions; retained 1 primary action and imported qualified outcomes.
2 actions became 1Cached forms reused 1 visitor's click identifier
WordPress cached server-rendered GCLID fields; populated identifiers per session after consent and excluded form endpoints from caching.
18 attribution records correctedSibling subdomain inflated organic sessions by 22%
A shared GA4 tag collected recruitment-subdomain visits; added hostname filtering and rebuilt the baseline using main-domain sessions only.
22% reporting inflation removed| Oct ’24 | 2 → 1 | primary conversion actions; connected CRM qualification and consent-aware click attribution |
| Oct–Nov ’24 | 186 | negative keywords excluding recruitment, courses and unrelated legal searches |
| Nov ’24 | 3 | landing pages separating collision, pedestrian and slip-and-fall enquiries |
| Dec ’24 | 8 → 4 | organic service pages; merged competing URLs and added Ontario legal references |
| Jan ’25 | 12 | search-ad variants tested without guarantees or settlement-value claims |
| Feb ’25 | 1 | presence-only geographic audience; excluded remarketing and injury-based audience targeting |
| Mar ’25 | 45 | qualified conversions in 30 days before switching to conversion-based bidding |
| Apr–Sep ’25 | 4 | Markham neighbourhood hubs supported by 48 contextual internal links |
Unionville Main StreetHeritage district with shops and pedestrian activity
1 pedestrian-injury section used local street context without implying collision statistics
CornellHome to Oak Valley Health's Markham Stouffville Hospital
1 recovery-document checklist; no hospital affiliation or referral claims
Milliken MillsSteeles Avenue forms Markham's southern boundary with Toronto
1 geographic targeting review checked both sides of the municipal boundary
Thornhill, Markham sideYonge Street separates the Markham and Vaughan portions
1 service-area explanation distinguished Markham coverage from neighbouring Vaughan
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Get A Free AuditMarket data
170K searches a month. Where are you?
Ahrefs and Keyword Planner report 170K monthly service searches across 6 business types. Find your gaps in a free audit.
170K
service searches a month across 6 business types
1,200 deduplicated commercial keywords targeting Markham
Ahrefs + Keyword Planner2.0
mobile screens before the first organic result
Median across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture30%
of after-hours mystery calls went unanswered
18 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test6.0%
organic session-to-enquiry conversion rate
900 deduplicated enquiries from 15,000 sessions across 6 client sites
Client analytics + call tracking| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Dental clinics | 42,000 | $15 | $150 | 130 | 1,700 | 15% |
| Law firms | 24,000 | $28 | $200 | 190 | 2,100 | 10% |
| Renovation | 28,000 | $12 | $150 | 95 | 1,600 | 25% |
| Physiotherapy clinics | 18,000 | $8 | $80 | 85 | 1,500 | 20% |
| Restaurants | 36,000 | $2 | $20 | 70 | 800 | 5% |
| Auto repair | 22,000 | $6 | $60 | 60 | 1,200 | 15% |
170,000 searches total; 40 SERPs per type. CPC is click-weighted; cost per lead is spend divided by tracked enquiries, not sales. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Markham service queriesAll client niches
Position 1: 14.8% versus 27.1%, a 12.3-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Markham businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles assigned once to neighbourhood-centred scan areas, not official neighbourhood boundaries; total 3,600. Source: QliqQliq Maps grid scan, 49 points per area; neighbourhood names: City of Markham.
76%
of non-brand organic clicks come from phones
GSC of client sites, 6 businesses29%
of commercial keywords include Markham, a neighbourhood or a near-me modifier
Ahrefs, 348 of 1,200 keywords+35%
renovation searches during April–September versus October–March
Keyword Planner, 24 months18%
of sampled search demand uses Chinese-language terms, 14%, or Tamil-language terms, 4%
Keyword Planner, deduplicated query-language classification1.5×
enquiry rate on Chinese-language or Tamil-language pages versus matched English pages
Client analytics + enquiry tracking, 6 businesses90%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 216 of 240 SERPs75%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs6.5 / 10
top-10 results belong to businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,560 of 2,400 result slots15%
of sampled commercial queries trigger an AI Overview
DataForSEO, 36 of 240 SERPs210
referring domains per top-3 business page, median
Ahrefs1,500
words per top-10 business page, pooled median
QliqQliq crawl, 600 pages32%
of sampled pages publish a starting price or fee range
QliqQliq crawl, 192 of 600 pages24%
of sampled pages provide a Markham-specific project, case study or customer example
QliqQliq content review, 144 of 600 pages40%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 40 of 100 eligible origins25%
of audited PPC landing pages lack a tracked enquiry action
QliqQliq tracking audit, 15 of 60 landing pages60/34/6
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs; 540 calls, 306 forms, 54 chats6.0%
organic session-to-enquiry rate: 900 enquiries from 15,000 sessions
Client analytics + call tracking, 6 businesses32%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 288 of 900 enquiries5 h 40 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 600 top-10 pages · 60 mystery calls · 60 form enquiries · 6 client sites · 3,600 deduplicated Google Business Profiles. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Our speed advantage
4 tools. Less waiting. More work shipped.
Find problems in hours
The QUIQ Pixel spots technical SEO issues quickly, so your team knows what needs fixing instead of spending weeks looking.
Put repetitive work on fast-forward
Our in-house scripts speed up repeatable tasks. Your specialists spend less time on manual work and get changes moving sooner.
Get useful pages out faster
Our team uses AI tools to accelerate page creation, giving your search and ad campaigns more useful places to send prospects.
Check the work whenever you want
Open your Glass Box Portal for a live view of leads, rankings, spend and the change log. No waiting for an agency update.
Who does the work
1 team focused on the calls you want
Founder Anton Kovalchuk, social media lead Lena, a CMO, developers and SEO and PPC specialists work together. You focus on your business; we focus on enquiries and revenue.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you hand over your marketing
What do your digital marketing services in Markham include?
We manage SEO and Google Ads alongside AI-search visibility and conversion improvements. Your campaigns share insights, and we track the enquiries they produce.
How soon does the work start producing results?
We can ship fixes and pages within hours or days using in-house scripts and AI tools. Results take longer; timing varies by market, starting point and campaign.
Do you promise first-page rankings?
No. Rankings aren’t guaranteed. We focus on work you can see and outcomes you can measure, including qualified enquiries and revenue.
Will you take on my direct competitor?
We serve one major client in each niche and region, never direct competitors in that region.
How can I see your team’s work?
The Glass Box Portal is available 24/7. It shows your rankings, leads, spend and campaign change log.
What will digital marketing cost my business?
That depends on your goals and the work your campaign needs. Start with a free audit; we can discuss priorities and budget from there.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Stop waiting for the phone to ring
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