Social ads
Paid campaigns reach your audience. Lead feedback tells the team which messages and pages deserve attention.
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1 CONNECTED TEAM
4 channels work harder together
Landing pages
Pages match your offers and turn visits into enquiries. Those pages serve social ads, Google Ads and SEO.
Google Ads
Search campaigns reach people looking for your services. Search and lead data sharpen your social messaging.
SEO + AI search
Search visibility puts your services in more places. Stronger service pages support paid traffic, too.
NO MORE WAITING
Social media strategy services in Canada, without the wait
Find the leaks
We review your ads and the route customers take before they enquire.
Spot technical problems
The QUIQ Pixel finds SEO issues in hours, so your team knows what needs fixing.
Ship the fixes
AI tools and tested scripts get changes live while other agencies are still scheduling calls.
Put pages to work
Your team builds pages around the services your ads promote, without a weeks-long wait.
See the work yourself
The Glass Box Portal shows your leads, rankings, spend and a record of every change.
Case study
Avanti: 10 → 59 qualified social leads monthly
Over 12 months in Toronto, project videos and service pages lifted qualified leads without raising ad spend.
Social AdsResidential & commercial landscapingToronto, ON12 months
Avanti Landscaping
10→59Qualified social leads / month+490%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Grew qualified Facebook and Instagram leads 10 → 59 at unchanged spend through project videos, service-specific pages, audience exclusions and CRM-qualified conversion feedback.
Qualified social leads / month2025–2025 year before
- 13 service landing pages
- 218 creative variants
- 33 retargeting audiences
- 42 campaigns: qualified-lead optimisation
Qualified social leads / month10 → 59+490%
Paid social sessions / month500 → 1,000+100%
Qualified leads / paid social session2% → 5.9%+195%
Qualified leads / $1,000 CAD2 → 12+500%
Site consultations / month5 → 30+500%
Project quotes / month4 → 24+500%
- 10 qualified December leads from 500 paid social sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 38% of audited enquiries requested jobs or services outside coverage.
- 3 service offers shared 1 generic enquiry page.
- 2 event sources lacked shared IDs; baseline rebuilt from CRM records.
Browser and server events inflated enquiries
Pixel and server generated different event IDs; shared submission IDs restored deduplication across 2 sources.
2 sources deduplicatedInstagram uploads erased campaign attribution
Upload redirects dropped URL parameters in Instagram’s browser; persisted attribution before upload and verified 12 submissions.
12 submissions retained attributionReels overlays covered project captions
Feed exports placed captions beneath Reels controls; rebuilt 6 vertical assets using placement safe zones.
6 assets corrected| Jan ’25 | 2 | event sources deduplicated; CRM qualification and campaign attribution installed |
| Feb ’25 | 3 | landing pages launched for landscaping, interlocking and commercial grounds |
| Mar ’25 | 18 | project videos and carousel creatives tested across Facebook and Instagram |
| Apr ’25 | 4 | audience exclusions added: customers, submitted leads, employees and recruitment engagers |
| May ’25 | 3 | retargeting audiences launched: 7/30/90-day visitors; converted enquiries excluded |
| Jun ’25 | 6 | vertical creatives rebuilt around project stages and placement safe zones |
| Jul ’25 | 2 | lead campaigns switched to CRM-qualified conversion optimisation after import validation |
| Aug–Dec ’25 | 5 | CRO tests covered budgets, property types, timelines and consultation requests |
LeasideToronto’s private-tree by-law generally protects trees measuring at least 30 cm diameter at 1.4 m above ground.
1 intake question flagged tree removal or nearby excavation for permit review
Don MillsProperties within Toronto’s protected ravines may require permits for grading, filling or vegetation removal.
1 address-screening step flagged ravine constraints before consultation
The KingswayExcavation requires underground utility locates; landscaping plans must account for marked infrastructure.
1 interlocking page explained locate checks before excavation
Liberty VillageCondominium landscaping can involve common elements and require corporation authorisation.
2 commercial intake fields captured property-manager contact and approval status
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
4 ads among 20 feed spots. Win the click.
Our feed audit counted them. Client exports: $1.47 per landing-page click; exports plus call tracking: $35 per lead. Blended.
$1.47
blended cost per landing-page click
$176,400 monthly spend ÷ 120,000 clicks across 24 accounts
QliqQliq client ad account exports$35
blended cost per lead
$176,400 monthly spend ÷ 5,040 tracked leads
QliqQliq ad account exports + call tracking4 / 20
feed placements were paid ads
2,400 ads among 12,000 placements across 600 feed sessions
QliqQliq feed capture audit30%
of advertiser enquiries received no reply within 24 hours
12 of 40 paid-social advertiser enquiries
QliqQliq mystery-shopper test| Advertiser segment | Landing-page clicks / mo | Avg CPC | Cost per lead | Ad CTR | Lead conversion rate | Leads / mo |
|---|---|---|---|---|---|---|
| Retail & e-commerce | 36,000 | $0.90 | $18 | 1.80% | 5.00% | 1,800 |
| Home services | 24,000 | $1.80 | $45 | 1.20% | 4.00% | 960 |
| Health & wellness | 18,000 | $1.40 | $35 | 1.50% | 4.00% | 720 |
| Professional services | 18,000 | $2.40 | $60 | 1.00% | 4.00% | 720 |
| Real estate | 12,000 | $1.50 | $50 | 1.20% | 3.00% | 360 |
| Education & training | 12,000 | $1.20 | $30 | 1.50% | 4.00% | 480 |
24 accounts; 120,000 monthly landing-page clicks; 5,040 deduplicated leads; $176,400 spend. CTR uses landing-page clicks ÷ impressions; conversion rate uses leads ÷ landing-page clicks. Source: QliqQliq client ad account exports + CRM attribution
Lead-generation campaignsAll sampled campaigns
10 successive ad exposures per user; landing-page clicks ÷ impressions. Lead-generation campaigns exclude retail; baseline includes all 24 accounts. Exposure order is not organic search rank. Source: QliqQliq consented campaign exposure study
Paid-social ad reviews by city
Reviews counts audited ad creatives, not customer reviews; firms counts sampled advertisers. 420 creatives from 105 advertisers; 4 creatives per advertiser. Source: QliqQliq ad creative audit using Meta Ad Library
$176,400
monthly spend across 24 client accounts
QliqQliq client ad account exports120,000
monthly landing-page clicks across 6 advertiser segments
QliqQliq client ad account exports5,040
monthly deduplicated leads across 24 accounts
QliqQliq CRM attribution + call tracking4.20%
lead conversion rate across 120,000 landing-page clicks
QliqQliq CRM attribution92%
of paid-social impressions served on mobile devices
QliqQliq client ad account exports20%
paid-ad density across 12,000 audited feed placements
QliqQliq feed capture audit$21
blended CPM across 8.4 million monthly impressions
QliqQliq client ad account exports1.43%
blended landing-page CTR, rounded from 120,000 clicks and 8.4 million impressions
QliqQliq client ad account exports3.2
average monthly impressions per reached user
QliqQliq client ad account exports28%
of 600 feed sessions contained competing advertisers within 5 placements
QliqQliq feed capture audit420
ad creatives reviewed across 105 Canadian advertisers
QliqQliq ad creative audit using Meta Ad Library55%
of 420 reviewed creatives used video
QliqQliq ad creative audit30%
of 420 reviewed creatives used static images
QliqQliq ad creative audit15%
of 420 reviewed creatives used carousels
QliqQliq ad creative audit42%
of 24 sampled landing-page origins passed mobile Core Web Vitals, rounded
Chrome UX Report60/35/5
percentage of 5,040 leads from forms, calls and messages
QliqQliq CRM attribution + call tracking3,024
monthly form leads across 24 accounts
QliqQliq CRM attribution1,764
monthly phone leads across 24 accounts
QliqQliq call tracking252
monthly message leads across 24 accounts
QliqQliq CRM attribution7 h
median first reply among 28 advertisers responding within 24 hours
QliqQliq mystery-shopper testMethod: 24 client accounts · 120,000 monthly landing-page clicks · 600 feed sessions captured · 420 ads reviewed · 40 advertiser enquiries tested · Updated Q3 2026
BUILT FOR SPEED
4 scripts and tools. Less waiting, more action.
Find problems in hours
The QUIQ Pixel spots technical SEO problems quickly, giving your team a head start on fixes that support your wider marketing.
Get fixes out faster
Our tested in-house scripts speed up page builds and fixes. Your team spends less time on repetitive work and more time getting changes live.
Move from idea to page
Our AI tools speed up content creation. Your team uses them to get useful pages and messaging ready for your campaigns sooner.
Check progress whenever you want
Your Glass Box Portal shows rankings, leads, spend and every recorded change, around the clock. No waiting for an agency update.
Who does the work
1 team focused on your next call
Anton Kovalchuk founded QliqQliq. Lena leads social. A CMO, developers, SEO and PPC specialists work together on your calls, revenue and qualified leads. Leave the technical work to us.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you book your audit
What do social media strategy services in Canada include?
We plan and run paid social campaigns for Canadian businesses, build and improve relevant pages, and use lead feedback to guide changes. Social works with your Google Ads, SEO and visibility in AI search.
How fast will leads arrive, and are they guaranteed?
Our scripts and AI tools let us ship fixes and pages in hours or days. Your lead timing varies by market, budget, starting point and competition. We don't guarantee a lead count or a search ranking.
What changed for Avanti Landscaping?
Over 12 months, qualified Facebook and Instagram leads rose from 10 to 59 a month at unchanged spend. The work included project videos, service-specific pages, audience exclusions and feedback on which leads were qualified.
What will I pay for social ads?
Your budget varies by your market, goals and scope. The free audit gives us a starting point for discussing your needs and spend.
How do I see what your team is doing?
Your Glass Box Portal is available 24/7. It shows rankings, leads, spend and a log of changes, so you don't have to wait for an update to see the work.
Will you also work for my direct competitors?
No. We take one major client per niche and region, so we don't work for direct competitors in that region.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your rival's van is pulling into the driveway
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