Paid social
Facebook and Instagram ads bring people to your pages. Qualified lead feedback sharpens the campaigns.
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4 channels. 1 team. More ways to win the call.
Conversion
Service pages give ad visitors a clear way to enquire. Their response guides social and search campaigns.
Google Ads
Reach people searching for your service. Search insights give your social ads and pages sharper direction.
SEO + AI search
Build visibility in search and AI answers. More discovery supports your ads and draws visitors to your site.
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A Toronto paid social agency that moves in hours
Find where enquiries slip away
Your free audit examines your campaigns, pages and tracking for missed opportunities.
Spot problems without the wait
The QUIQ Pixel finds technical SEO issues in hours, so our team knows what to fix.
Get fixes and pages live
Tested scripts plus AI tools speed up work. Your business doesn't sit in an agency queue.
Put your ads to work
We run Facebook and Instagram campaigns and refine them using lead-quality feedback.
See what you're paying for
Your portal shows spend, leads, rankings and a record of changes. No chasing an update.
Case study
Kozak: 10 → 63 qualified social ad leads a month
In 12 months, Kozak Renovations used renovation videos and landing pages. Monthly site consultations rose from 5 to 35.
Social AdsHome renovation contractorToronto, ON12 months
Kozak Renovations
10→63Qualified social ad leads / month+530%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated website enquiries
Grew qualified Facebook and Instagram leads 10 → 63 through renovation videos, service landing pages, audience exclusions and CRM-qualified conversion feedback.
Qualified social ad leads / month2025–2025 year before
- 13 service landing pages
- 218 video creatives
- 33 remarketing windows
- 42 qualified-lead ad sets
Qualified social ad leads / month10 → 63+530%
Paid social sessions / month500 → 1,500+200%
Qualified leads / paid social session2% → 4.2%+110%
Qualified leads / $1,000 CAD2 → 13+550%
Site consultations booked / month5 → 35+600%
Renovation quotes issued / month4 → 25+525%
- 10 qualified December leads from 500 paid social sessions; 2% conversion.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 34% of reviewed enquiries requested employment, repairs or out-of-area service.
- 3 renovation services shared 1 homepage destination.
- 2 Meta event sources lacked shared deduplication IDs; baseline rebuilt from CRM.
Browser and server events counted separately
Pixel and server events generated different IDs; shared submission IDs across both sources and validated 20 test enquiries.
20 test events deduplicatedInstagram uploads erased renovation details
Upload-triggered page refresh cleared in-app form fields; added asynchronous uploads and preserved state across 12 device tests.
12 device tests passedBooking widget erased campaign attribution
Cross-domain calendar navigation dropped campaign fields; persisted first-touch parameters and passed enquiry IDs into 15 test bookings.
15 bookings retained attribution| Jan ’25 | 2 | event sources deduplicated; CRM qualification and campaign attribution connected |
| Feb ’25 | 3 | kitchen, bathroom and basement landing pages launched with scope screening |
| Mar ’25 | 18 | video creatives tested: walkthroughs, project sequences and contractor explanations |
| Apr ’25 | 4 | audience groups tested; customers, submitted leads and out-of-area locations excluded |
| May ’25 | 126 | irrelevant comment terms filtered; employment requests routed outside sales |
| Jun ’25 | 3 | remarketing windows launched: 7/30/90 days; converted enquiries excluded |
| Jul ’25 | 2 | ad sets switched to qualified-lead optimisation after CRM feedback validation |
| Aug–Dec ’25 | 6 | CRO tests covered budgets, timelines, uploads and consultation booking |
RiverdaleRemoving load-bearing walls requires a Toronto building permit.
1 kitchen page distinguished cosmetic updates from structural alterations
The AnnexExterior alterations to designated heritage properties may require heritage approval.
1 intake question flagged heritage status before exterior-work consultations
CityPlaceRenovations affecting condominium common elements generally require board approval and may require a section 98 agreement.
2 form fields captured building approval and proposed plumbing changes
The KingswayBasement underpinning requires a building permit; structural design depends on existing foundations.
1 basement video separated finishing work from underpinning scope
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Get A Free AuditMarket data
6M impressions. 6 advertisers. 1 month.
Meta exports: $2.20 per link click. Ad accounts, call tracking and form logs: $96.23 per enquiry. Both blended.
6 M
paid social impressions across 6 advertisers in 1 month
Facebook and Instagram; repeat impressions included, not unique reach
QliqQliq client Meta Ads Manager exports$2.20
blended cost per link click
$140,500 spend divided by 63,800 link clicks; rounded
QliqQliq client Meta Ads Manager exports$96.23
blended cost per enquiry
$140,500 spend divided by 1,460 deduplicated enquiries; not booked sales
QliqQliq client ad accounts + call tracking + form logs24%
of sampled mobile feed slots contained an ad
720 of 3,000 slots across Facebook and Instagram; observer sample, not platform-wide inventory
QliqQliq mobile feed capture| Business type | Impressions / mo | Avg CPC | Cost per lead | Ad CTR | CPM | Impression share |
|---|---|---|---|---|---|---|
| Renovation | 1,200,000 | $2.00 | $120 | 1.20% | $24 | 20% |
| Fitness studios | 900,000 | $1.50 | $45 | 1.00% | $15 | 15% |
| Dental clinics | 1,500,000 | $3.00 | $150 | 1.00% | $30 | 25% |
| Law firms | 800,000 | $3.00 | $160 | 0.80% | $24 | 13.33% |
| Restaurants | 600,000 | $1.00 | $30 | 1.50% | $15 | 10% |
| Real estate agents | 1,000,000 | $2.50 | $125 | 1.00% | $25 | 16.67% |
6,000,000 impressions; 63,800 link clicks; $140,500 spend; 1,460 enquiries. Impression share means each type's share of this dataset, not auction impression share. CTR uses link clicks; CPL uses deduplicated calls and forms. Source: QliqQliq client Meta Ads Manager exports + call tracking + form logs, 6 advertisers
Toronto local-service adsAll client sectors
Exposure 1: 1.60% versus 1.90%, a 0.30-percentage-point gap. Percentages by exposure bucket, not search position. Separate 90-day consented panel; descriptive, not a causal frequency test. Source: QliqQliq consented ad-exposure panel + client click logs, 6 Toronto advertisers versus 24 baseline advertisers
Review counts among sampled local advertisers
Reviews: median Google review count for sampled advertisers, not a paid-social ranking factor. Firms: deduplicated businesses with active Meta ads; 360 total. Districts follow Toronto's 6 former municipalities. Source: QliqQliq Meta Ad Library review + Maps grid scan; district identities: City of Toronto.
$140,500
spent across 6 advertisers in 1 month
QliqQliq client Meta Ads Manager exports$23.42
blended CPM across 6 million impressions
QliqQliq client Meta Ads Manager exports; rounded70/30
% of spend on Instagram and Facebook, respectively
QliqQliq client Meta Ads Manager exports: $98,350 and $42,1504.0
monthly impressions per reached account across 6 campaigns
QliqQliq client Meta Ads Manager exports; 1.5 million summed campaign reach, not deduplicated across advertisers28%
of monthly spend delivered during 6–10 pm
QliqQliq client Meta Ads Manager exports: $39,340 of $140,50024%
of 3,000 sampled mobile feed slots contain ads
QliqQliq mobile feed capture: 720 ad slots60%
of 360 advertisers run at least 1 vertical video ad
QliqQliq Meta Ad Library review: 216 advertisers35%
of 360 advertisers show a price or discount in ad copy
QliqQliq Meta Ad Library review: 126 advertisers25%
of 360 advertisers use a Toronto district name in ad copy
QliqQliq Meta Ad Library review: 90 advertisers8
active ads per advertiser, median across 360 businesses
QliqQliq Meta Ad Library review1.06%
link CTR from 63,800 clicks and 6 million impressions
QliqQliq client Meta Ads Manager exports; rounded40%
of 120 ad landing pages display a starting price
QliqQliq landing-page audit: 48 pages30%
of 120 ad landing pages include a district-specific service statement
QliqQliq landing-page audit: 36 pages25%
of 120 ad landing pages lack a visible privacy-policy link
QliqQliq landing-page audit: 30 pages40%
of 60 eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report: 24 of 60 eligible origins2.92%
session-to-enquiry rate: 1,460 enquiries from 50,000 paid-social sessions
QliqQliq client analytics + call tracking + form logs; deduplicated enquiries60/40
% of 1,460 enquiries through forms and calls, respectively
QliqQliq form logs + call tracking: 876 forms and 584 calls30%
of 60 after-hours mystery calls go unanswered
QliqQliq mystery-shopper test: 18 calls; weekdays, 6–9 pm4 h 30 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries20%
of 60 mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test: 12 enquiriesMethod: 6 advertisers · 6 million Meta impressions · 360 local advertisers · 3,000 mobile feed slots · 120 landing pages · 60 mystery calls · 60 form enquiries. Campaign totals cover 1 month; frequency analysis covers a separate 90-day cohort. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
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The QUIQ Pixel spots technical SEO problems in hours. Our team gets a head start on fixes that make your site easier to find.
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Our in-house tested scripts speed up repetitive work, so your team can publish pages and fixes within hours or days.
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Our team uses AI tools to accelerate page and campaign work. You get more time spent improving enquiries, not waiting for drafts.
Check the work whenever you want
The Glass Box Portal shows rankings, leads, spend and every logged change around the clock. No more wondering what your agency did.
Who does the work
1 team. Your calls, not tech talk.
Founder Anton Kovalchuk and social media head Lena work with our CMO, developers, SEO and PPC specialists. You get a team focused on qualified leads, calls and revenue—not a glossary.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers. Then let's find your missed leads.
What does a Toronto paid social agency do?
We plan and run Facebook and Instagram ad campaigns, develop creative, build service pages and track enquiries. Your free audit identifies where to start.
How quickly will my campaigns get results?
Timing varies by market, budget, creative and account access. Tested scripts plus AI tools help ship pages and fixes within hours or days. Qualified lead growth takes ongoing work.
How much should I budget?
Your budget varies by audience, market and goals. We discuss management fees and ad spend with you before work begins. Start with a free audit to identify priorities.
How do I know the leads are worth paying for?
We review calls, form enquiries and available CRM feedback, then refine your campaigns using lead quality. Your Glass Box Portal displays leads, spend, rankings and change logs 24/7.
Will you also work for my direct competitor?
No. We accept one major client in each niche and region. Ask about your niche when you request your free audit.
Are leads or search rankings guaranteed?
No. We don't guarantee lead counts or rankings. We focus on tracking enquiries and improving campaigns with the data your business receives.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your next customer won't wait.
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