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Case study
10 to 46 monthly organic leads in Vaughan
In 12 months, a brokerage gained leads as we contained IDX bloat, rebuilt neighbourhood guides and improved local visibility.
SEOLocal SEOReal estate brokerageVaughan, ON12 months
Vaughan real estate brokerage
10→46organic leads per monthdeduplicated forms + calls, September year over year
Rebuilt indexable neighbourhood guides, contained IDX index bloat and strengthened local visibility. Monthly organic leads rose from 10 to 46; conversion rate doubled.
Organic leads / month2024–2025 year before
- 1126 canonicals corrected
- 236 guides rebuilt
- 324 buyer/seller guides published
- 440 referring domains added
Organic sessions / mo500 → 1,250+150%
Organic leads / mo10 → 46+360%
Keywords in top 1018 → 108+500%
Map Pack top 3 (of 60)4 → 16+300%
Organic lead conversion rate2% → 3.7%+85%
Ref. domains DR 20+10 → 46+360%
- 500 monthly organic sessions generated 10 deduplicated leads: 2% conversion.
- 8,400 indexed IDX filter URLs competed with 12 neighbourhood pages.
- 36 neighbourhood descriptions appeared only after JavaScript interaction.
- 5 pages competed for Vaughan real estate searches.
- 29 plugins and oversized listing photos pushed mobile LCP to 5.9 seconds.
Filtered searches became indexable listing archives
IDX price sliders generated crawlable parameter links; removed discovery paths and noindexed filter results while preserving listing URLs.
8,400 filter URLs indexedNeighbourhood copy vanished without map interaction
IDX map events injected guide text client-side; moved descriptions and internal links into server-rendered WordPress templates.
36 guides lacked crawlable copySold listings redirected to unrelated homes
Feed expiry matched recycled array positions; replaced redirects with verified property matches or appropriate 410 responses.
73 mismatched redirects removedListing canonicals referenced the staging hostname
IDX template retained a staging base URL; rebuilt canonical generation from production URLs and purged cached HTML.
126 incorrect canonicals corrected| Oct ’24 | 8400 | IDX filter URLs audited; indexation rules separated listings from searches |
| Nov ’24 | 126 | listing canonicals corrected; staging hostname removed from production templates |
| Dec ’24 | 36 | neighbourhood guides rebuilt with server-rendered copy and property links |
| Jan ’25 | 5 → 1 | competing Vaughan buyer pages consolidated into one search-intent hub |
| Feb ’25 | 29 → 14 | plugins retained; WebP and caching reduced LCP from 5.9s to 2.2s |
| Mar ’25 | 24 | competitor-gap guides published for Vaughan buyers and sellers |
| Apr–Jun ’25 | 280 | contextual internal links added across guides, listings and agent profiles |
| Jul–Sep ’25 | 40 | referring domains earned through local housing commentary and editorial outreach |
Vaughan Metropolitan CentreTTC Line 1 terminus; condominium development
1 condo hub linked station access with building-specific buyer questions
MapleMaple GO station on the Barrie line
6 neighbourhood guides referenced GO access without promising fixed commute times
Kleinburg-Nashville Heritage Conservation DistrictDesignated heritage district; alterations may require heritage permits
1 buyer checklist explained designation checks and municipal permit enquiries
Woodbridge Heritage Conservation DistrictHeritage district centred on Woodbridge Avenue
1 seller guide distinguished heritage designation from property age
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156K searches. Is your phone ringing?
Across 6 business types, Vaughan sees 156K service searches monthly, according to Ahrefs and Keyword Planner.
156K
service searches a month across 6 business types
1,800 deduplicated commercial keywords across the target municipalities
Ahrefs + Keyword Planner2.3
mobile screens before the first organic result
Median across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test24%
of service pages publish a starting price or fee range
144 of 600 sampled top-10 pages
QliqQliq page audit| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Renovation | 28,000 | $13 | $130 | 95 | 1,550 | 25% |
| Landscaping | 22,000 | $8 | $80 | 65 | 1,150 | 30% |
| Dental clinics | 34,000 | $17 | $136 | 130 | 1,650 | 20% |
| Law firms | 30,000 | $30 | $200 | 190 | 2,100 | 15% |
| Auto detailing / ceramic coating | 16,000 | $5 | $50 | 45 | 1,050 | 10% |
| Realtors | 26,000 | $7 | $100 | 155 | 1,450 | 5% |
156,000 searches total; 40 SERPs per type. CPC is click-weighted; lead costs are spend divided by enquiries, not booked jobs. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Vaughan service queriesAll client niches
Position 1: 14.8% versus 27.1%, a 12.3-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Vaughan service businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated sampled profiles within municipal boundaries; total 9,240, not a complete business census. Source: QliqQliq Maps grid scan, 49 points per municipality; municipal boundaries: Statistics Canada.
76%
of non-brand organic clicks come from phones
GSC of client sites, 6 businesses27%
of commercial queries include a city, neighbourhood or near-me modifier
Ahrefs, 1,800-keyword sample+65%
landscaping searches during April–September versus October–March
Keyword Planner, 24 months; seasonal context: southern Ontario growing season.18%
of Vaughan-modified searches name Woodbridge, Maple, Concord or Kleinburg instead of Vaughan
Keyword Planner, deduplicated location-modifier classification1.5×
enquiry rate on district-specific pages versus matched city-wide pages
Client analytics + call tracking, 6 businesses90%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 216 of 240 SERPs75%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs6.2 / 10
top-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,488 of 2,400 result slots17.5%
of sampled commercial queries trigger an AI Overview
DataForSEO, 42 of 240 SERPs225
referring domains per top-3 service-business page, median
Ahrefs1,450
words per top-10 service page, pooled median
QliqQliq crawl, 600 pages24%
of sampled service pages publish a starting price or fee range
QliqQliq page audit, 144 of 600 pages19%
of renovation pages explain municipal building-permit steps
QliqQliq page audit, 19 of 100 renovation pages; City of Vaughan building-permit guidance.18%
of realtor pages omit brokerage identification required by Ontario advertising rules
QliqQliq advertising review, 18 of 100 realtor pages; RECO advertising guidance.41%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 41 of 100 eligible origins60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs, 600 calls, 350 forms, 50 chats5.0%
organic session-to-enquiry rate: 1,000 enquiries from 20,000 sessions
Client analytics + call tracking, 6 businesses32%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 320 of 1,000 enquiries5 h 40 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, responses recorded within 2 business days20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 top-10 pages · 60 mystery calls · 60 form enquiries · 6 client sites. Catchment: Vaughan and 5 nearby municipalities; selected service queries, not complete municipal markets. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
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Founder Anton Kovalchuk, social media lead Lena, developers, SEO and PPC specialists work together on your growth. You focus on your business; we focus on calls, leads and revenue.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
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Does my budget fit SEO for a small business in Vaughan?
Your plan varies by your goals, competition and your site's required work. Get a free audit first. We’ll discuss the priorities and your budget before you decide what to do.
How quickly will I see progress?
Our team ships pages and fixes in hours or days once we have approval and access. Organic growth takes longer; timing varies by market and your site’s starting point.
Do you guarantee a first-page position?
No. Nobody can guarantee search rankings. We focus on work you can see and outcomes you can track, including leads.
Will you take on my direct competitor?
No. We work with one key client in each niche per region, without taking direct competitors. Ask about Vaughan availability during your audit.
Must I grasp the technical work?
No. Our specialists handle it. Your Glass Box Portal tracks rankings, leads, spend and the change log around the clock.
What happened for the Vaughan brokerage?
Over 12 months, monthly organic leads rose from 10 to 46 and sessions from 500 to 1,250. Lead conversion went from 2% to 3.7%. We contained IDX index bloat, rebuilt neighbourhood guides and strengthened local visibility.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your competitor is getting the call
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