On-page SEO
Sharper content and page signals give search, ads and AI tools clearer destinations.
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One connected team
4 channels. One team. More ways to win.
Google Ads
Paid search brings visitors to relevant pages. Search-term insights inform the next page updates.
Conversion
Clearer calls to action turn page visits into enquiries. What works informs SEO and ad decisions.
AI search
Clear service information supports AI-search visibility and strengthens the pages people and ads rely on.
Move faster
On-page optimization services in Canada, at speed
Find the problems
QUIQ Pixel finds technical SEO issues in hours, so your team knows where to start.
Pick the pages that matter
We match your page priorities to the services and searches that bring customers.
Get fixes out the door
Tested scripts plus AI tools speed page updates as other agencies book meetings.
Put every channel to work
Your pages, ads, conversion work and AI-search visibility pull in the same direction.
See what's happening
Your Glass Box Portal puts updates, leads, rankings and spend where you can see them.
Case study
10 to 38 monthly leads in 12 months
LD Law LLP, Toronto: 12 real estate law pages rebuilt for transaction searches. Monthly organic clicks: 400 to 1,800. No links acquired.
SEOReal estate lawyersToronto, ON12 months
LD Law LLP
10→38organic leads per monthdeduplicated forms + calls, same month year over year
Rebuilt 12 service pages around transaction intent, corrected titles and canonicals, and added contextual links. Organic leads rose from 10 to 38 monthly without link acquisition.
Organic leads / month2024–2025 year before
- 136 location pages consolidated
- 212 title sets rewritten
- 312 service rebuilds complete
- 496 contextual links live
Organic leads / mo10 → 38+280%
Organic clicks / mo400 → 1,800+350%
Organic sessions / mo500 → 2,000+300%
Keywords in top 1020 → 76+280%
Organic lead CR2% → 1.9%-5%
Non-brand keywords in top 35 → 30+500%
- 10 monthly organic leads from 500 sessions; 2% conversion rate.
- 12 service pages shared 3 near-identical title templates.
- 4 URLs competed for the same Toronto purchase-lawyer queries.
- 36 location pages repeated service copy without transaction-specific information.
- 28 service-page links used generic anchor text: “learn more”.
Refinancing page canonical pointed to purchases
A cloned template retained the purchase canonical; assigned self-referencing canonicals to 3 transaction pages.
3 pages consolidated incorrectlyService titles repeated the firm name
Theme and SEO plugin both appended branding; disabled theme output and rewrote 12 titles around transaction intent.
12 titles duplicated brandingMobile accordion hid closing-cost explanations
A breakpoint rule hid accordion panels without controls; restored accessible toggles and visible summaries on 4 pages.
4 explanations inaccessible| Oct ’24 | 48 | URLs audited for intent, duplication, titles, headings and canonicals |
| Nov ’24 | 36 → 8 | location pages consolidated into Ontario-focused transaction resources with redirects |
| Dec ’24 | 3 | transaction canonicals corrected; purchase, sale and refinancing intent separated |
| Jan ’25 | 12 | service titles, descriptions and H1s rewritten against query intent |
| Feb–Mar ’25 | 12 | service pages rebuilt with processes, document checklists and fee explanations |
| Apr–May ’25 | 24 | competitor-gap questions answered within relevant service pages |
| Jun–Jul ’25 | 96 | contextual internal links added between services and transaction resources |
| Aug–Sep ’25 | 4 | mobile enquiry sections tested; calls and forms deduplicated |
Downtown TorontoPurchases can attract Ontario and Toronto municipal land transfer taxes
1 closing-cost section distinguished both taxes and rebate eligibility
Liberty VillageCondominium purchases involve Ontario status certificates
1 purchase checklist explained status-certificate review and condominium documents
The AnnexOlder properties can involve shared driveways and registered easements
3 title-review questions covered access, easements and survey availability
Toronto waterfrontToronto and Region Conservation Authority regulates certain shoreline and flood-hazard areas
1 due-diligence section flagged property-specific conservation enquiries
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
Missing or duplicate titles on 28% of audited pages
QliqQliq audit. Our mystery-shopper test found 30% of agency enquiries unanswered for 2 business days.
20.5K
monthly Canadian searches across 6 on-page SEO sub-segments
620 English- and French-language keywords; deduplicated by primary intent
Ahrefs + Keyword Planner28%
of audited pages had missing or duplicate title tags
336 of 1,200 pages across 60 sites
QliqQliq on-page audit62%
of sampled service queries displayed a Map Pack
124 of 200 Canadian mobile SERPs
QliqQliq SERP capture30%
of agency enquiries received no reply within 2 business days
12 of 40 enquiries through agency contact forms
QliqQliq mystery-shopper test| Service sub-segment | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Content optimization | 6,500 | $12 | $120 | 210 | 2,400 | 56% |
| Title tags & meta descriptions | 4,200 | $8 | $80 | 180 | 1,800 | 64% |
| Schema markup | 3,600 | $11 | $110 | 230 | 2,600 | 61% |
| Internal linking | 2,800 | $9 | $90 | 190 | 2,100 | 58% |
| Image optimization | 1,900 | $6 | $60 | 160 | 1,700 | 67% |
| Heading optimization | 1,500 | $7 | $70 | 140 | 1,500 | 63% |
Total: 20,500 searches / mo. CAD. Search demand includes informational queries; cost per lead covers service-intent campaigns only. Source: Ahrefs, Keyword Planner, QliqQliq Google Ads accounts
On-page SEO service queriesAll client niches
Position 1 CTR is 9.9 percentage points below baseline; ads and Map Packs compete for clicks. Source: GSC of client sites: 8 SEO providers versus 24 other sites, 12 months
Median reviews among Map Pack top-3 SEO providers
49 grid points per city. Firms: verified service providers within municipal boundaries. Review medians are observations, not ranking thresholds. Source: QliqQliq Maps grid scan
58%
of impressions came from mobile devices
GSC of client sites, 8 SEO providers22%
of tracked keywords included a Canadian city or province
Ahrefs14%
of monthly searches used French-language keywords
Keyword Planner+18%
January search demand versus the 12-month average
Keyword Planner46%
of organic landing sessions entered through service pages
QliqQliq client analytics, 8 sites6.4 / 10
top-10 results belonged to agencies
QliqQliq SERP capture, 200 queries76%
of service SERPs displayed search ads
QliqQliq SERP capture, 200 queries24%
of service SERPs displayed an AI Overview
DataForSEO, 200 service queries285
median referring domains among top-3 service pages
Ahrefs2.1 / 10
top-10 URLs changed between consecutive monthly captures
QliqQliq rank tracking, 12 months41%
of audited pages lacked a unique meta description
QliqQliq on-page audit, 492 of 1,200 pages19%
of audited pages lacked an H1
QliqQliq on-page audit, 228 of 1,200 pages32%
of audited pages had fewer than 3 incoming internal links
QliqQliq on-page audit, 384 of 1,200 pages23%
of audited pages contained broken internal links
QliqQliq on-page audit, 276 of 1,200 pages38%
of audited origins passed mobile Core Web Vitals
Chrome UX Report, 19 of 50 eligible origins40,000
organic sessions reached tracked service landing pages
QliqQliq client analytics, 8 sites, 12 months2,400
deduplicated enquiries came from those organic sessions
QliqQliq CRM and call tracking, 8 sites6.0%
of tracked organic sessions generated an enquiry
QliqQliq client analytics and CRM58/34/8
% of enquiries by form / call / chat
QliqQliq CRM and call tracking, 2,400 enquiries7 h
median first reply among 28 agencies responding within 2 business days
QliqQliq mystery-shopper testMethod: 620 keywords · 200 SERPs captured · 1,200 pages audited across 60 Canadian sites · 40 mystery enquiries · 8 client sites tracked over 12 months · Updated Q3 2026
Built for speed
Our scripts and AI tools put fixes in motion
Find technical trouble in hours
QUIQ Pixel finds technical SEO problems in hours instead of weeks, giving your team a faster route to fixes.
Spot weak page signals
Our team uses tested scripts to check page details, including titles, so missing and repeated signals get attention faster.
Get useful pages moving
Our team uses AI tools to speed up page work, then applies its expertise to make the content fit your customers and services.
Connect the right pages
Our team uses scripts to review links between your pages, making it faster to spot connections worth adding or fixing.
Who does the work
1 team focused on your next enquiry
Founder Anton Kovalchuk, Lena, our CMO, developers and SEO and PPC specialists work together on your growth. You get the focus on calls, leads and revenue; we handle the technical work.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
Get answers. Then get moving.
What do on-page optimization services in Canada cover?
We improve page content, titles, headings, links between pages and canonical tags. We align pages with customer searches and make the next step clear to visitors.
How soon will I see results?
Our team ships pages and fixes in hours or days with tested scripts plus AI tools. Search visibility and lead timelines depend on your market, competition and website.
Do you promise first-page rankings?
No. Google controls its search results, not agencies. We improve your pages, tracking visibility and enquiries to show progress.
Will you work with my direct competitors too?
No. We reserve each regional niche for a single major client; direct competitors aren't on our roster.
How do I check what you've done?
Your Glass Box Portal runs 24/7. It brings your rankings, lead count, spending and change history together in one dashboard.
What does the service cost?
The audit is free. Once we review your site and goals, we discuss proposed work and pricing before you commit.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Stop waiting for the phone to ring
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