HVAC SEO
Service and location pages target organic searches. They also provide relevant pages for your ads.
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One team
4 channels. One team chasing your next lead.
Google Ads
Paid campaigns reach people searching for HVAC services. Search terms inform your SEO priorities.
Conversion
Clearer contact paths turn more of your SEO and ad traffic into opportunities to reach your team.
AI search
We make your services clearer to AI search tools, reinforcing the pages that support your SEO.
Less waiting
5 ways to stop waiting on your agency
Find what's broken
QUIQ Pixel spots technical problems while other agencies are still booking meetings.
Get fixes moving
Our AI tools and tested scripts speed up the work that gets changes onto your site.
Put your services to work
We build pages for your cooling, furnace and heat pump services and the areas you serve.
Make contact easier
We improve your pages so visitors from search and ads have a clearer path to your team.
See what you're paying for
Open your portal for rankings, leads, spend and a record of the changes we've made.
Case study
Toronto HVAC: 12 → 63 monthly organic leads
Over 12 months, cooling, furnace and heat pump content, crawl repairs and Toronto service-area hubs drove growth.
SEOLocal SEOFurnace, air conditioner and heat pump installation and repairToronto, ON12 months
Toronto hvac contractor
12→63organic leads per monthqualified forms + calls, deduplicated; September year over year
Grew monthly organic leads from 12 to 63 through furnace, cooling and heat pump content, crawl repairs and Toronto service-area hubs.
Organic leads / month2024–2025 year before
- 1384 filter URLs consolidated
- 28 Toronto hubs published
- 33 service blocks made crawlable
- 432 referring domains added
Organic leads / mo12 → 63+425%
Organic sessions / mo1,200 → 2,400+100%
Keywords in top 1020 → 100+400%
Map Pack top 3 (of 60)5 → 20+300%
Organic lead conversion rate1% → 2.6%+160%
Ref. domains DR 20+8 → 40+400%
- 12 qualified organic leads from 1,200 sessions in September 2024.
- 6 furnace pages competed for the same repair queries.
- 384 equipment-filter URLs indexed instead of 18 service pages.
- 3 service blocks required a postal-code cookie to render.
- 27% of booking confirmations lost source attribution inside the scheduling iframe.
3 service blocks disappeared for Googlebot
Postal-code cookies controlled Elementor visibility; rendered service copy server-side and reserved location selection for booking.
3 blocks restoredIframe bookings lost attribution on 1 domain
Cross-origin confirmation messages omitted source data; persisted attribution server-side and joined bookings through unique lead IDs.
27% attribution gap closed384 filter URLs competed with services
Equipment filters generated self-canonicals; removed crawlable filter links, redirected duplicates and canonicalised retained variants.
384 → 18 indexed URLs| Oct ’24 | 1 | tracking audit; joined calls and bookings using deduplicated lead IDs |
| Nov ’24 | 384 → 18 | indexed equipment URLs; repaired filters, canonicals and sitemap entries |
| Dec ’24 | 6 → 2 | competing furnace pages consolidated into repair and installation resources |
| Jan ’25 | 8 | Toronto hubs published with service coverage and project evidence |
| Feb ’25 | 96 | internal links connected furnace, cooling and heat pump service clusters |
| Mar ’25 | 12 | competitor-gap guides answered sizing, repair costs and replacement questions |
| Apr ’25 | 3 | cookie-gated service blocks replaced with crawlable server-rendered content |
| Jun–Sep ’25 | 32 | referring domains earned through supplier profiles and project coverage |
The AnnexOlder houses include radiator heating systems
2 boiler guides distinguished hydronic heating from forced-air furnace work
LeslievilleRow houses can restrict side-yard equipment access
1 installation checklist covered access measurements and outdoor-unit placement
North YorkToronto Municipal Code Chapter 591 regulates noise
1 heat pump guide linked noise rules and explained placement checks
Scarborough BluffsSome properties fall within TRCA-regulated areas
1 installation checklist flagged address-specific TRCA review before exterior work
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Get A Free AuditMarket data
480K Canadian HVAC searches each month
Ahrefs + Keyword Planner. Emergency clicks average $32 (Keyword Planner). In our test, 32% of calls after hours went unanswered.
480K
HVAC searches a month across Canada
1,920 commercial keywords across 6 service segments; English and French
Ahrefs + Keyword Planner$32
average click on emergency HVAC keywords
Highest CPC among 6 segments; duct cleaning averages $8
Keyword Planner2.4
mobile screens before the first organic result
Median across 240 commercial SERPs containing ads or a Map Pack
QliqQliq SERP capture32%
of after-hours calls went unanswered
16 of 50 contractors called between 6 pm and 9 am local time
QliqQliq mystery-shopper test| Service segment | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Furnace repair & installation | 144,000 | $18 | $90 | 110 | 1,650 | 24% |
| Air conditioning repair & installation | 120,000 | $16 | $80 | 100 | 1,550 | 22% |
| Heat pump installation & service | 84,000 | $20 | $125 | 145 | 2,100 | 46% |
| Duct cleaning | 60,000 | $8 | $40 | 65 | 1,100 | 18% |
| Emergency HVAC repair | 42,000 | $32 | $160 | 125 | 1,400 | 10% |
| Commercial HVAC | 30,000 | $24 | $200 | 155 | 1,850 | 20% |
6 mutually exclusive keyword segments total 480,000 searches / mo. CPC in CAD; cost per lead from 5 QliqQliq Google Ads accounts. Source: Ahrefs, Keyword Planner, QliqQliq Google Ads accounts
HVAC queriesAll niches
Position 1 receives 13.5% CTR versus 27.1% across niches; ads and Map Packs precede organic listings. Source: GSC of client sites: 5 HVAC contractors versus 30 cross-sector sites, 12 months
Median reviews among Map Pack top-3 contractors
49 grid points per city; 3 km radius from city hall. Firms counts unique HVAC profiles; reviews are observations, not ranking thresholds. Source: QliqQliq Maps grid scan
78%
of organic HVAC clicks come from phones
GSC of client sites, 5 HVAC contractors31%
of commercial queries include a city or near me
Ahrefs+82%
air conditioning searches in July versus the monthly annual average
Keyword Planner, 24 months+64%
furnace searches in January versus the monthly annual average
Keyword Planner, 24 months2.1×
after-hours call volume during cold alerts versus other winter nights
QliqQliq call tracking, 5 HVAC contractors7.2/10
top-10 organic results belonging to HVAC contractors
QliqQliq SERP capture, 240 queries92%
of sampled commercial SERPs display a Map Pack
QliqQliq SERP capture, 240 queries240
median referring domains among top-3 service pages
Ahrefs27%
of tracked HVAC queries display an AI Overview
DataForSEO2.4/10
top-10 URLs replaced per month
QliqQliq rank tracking, 1,920 keywords1,650
median words per top-10 service page
QliqQliq crawl, 600 pages8
median FAQ items per top-10 service page
QliqQliq crawl, 600 pages22%
of crawled pages publish installation price ranges
QliqQliq crawl, 600 pages38%
of crawled pages use HVACBusiness structured data
QliqQliq crawl, 600 pages41%
of sampled origins pass mobile Core Web Vitals
Chrome UX Report68/27/5%
of leads arrive by call, form and chat respectively
QliqQliq call tracking and CRM, 5 HVAC contractors8.0%
session-to-lead rate: 4,800 leads from 60,000 organic sessions
GSC of client sites + GA4 + CRM, 5 contractors37%
of tracked leads arrive during evenings or weekends
QliqQliq call tracking and CRM, 5 HVAC contractors3 h 20 m
median form reply time among respondents; 24% never replied within 48 hours
QliqQliq mystery-shopper test, 50 contractors44 s
median hold time before callers abandon unanswered queues
QliqQliq call tracking, 5 HVAC contractorsMethod: 1,920 keywords · 240 SERPs reviewed by hand · 600 top-10 pages crawled · 50 contractors mystery-shopped · call tracking of 5 client contractors · Updated Q3 2026
Built in-house
Our scripts and AI tools: 4 ways to move faster
Find problems without the long wait
QUIQ Pixel spots technical issues within hours. Your team gets a repair list without waiting weeks for answers.
Get fixes out the door
Our tested scripts speed up repeatable website work, so your team spends less time waiting and more time getting changes live.
Put useful pages to work faster
Our team uses AI tools to speed up page creation and give your HVAC services more useful places to be found.
Check the work whenever you want
Your Glass Box Portal shows leads, rankings, spend and each change, any time you want to look.
Who does the work
1 team. No tech headaches.
Founder Anton Kovalchuk, Lena, our head of social media, and our CMO, developers, SEO and PPC specialists work together. You focus on your business; we focus on calls, leads and revenue.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 straight answers on leads and speed
What's in SEO for HVAC contractors across Canada?
We examine your website and search presence, repair technical problems, build service and location pages, and improve your Google Business Profile. We connect that work with ads, conversion improvements and AI-search visibility.
What happened in the Toronto HVAC campaign?
Over 12 months, monthly organic leads grew from 12 to 63 and sessions from 1,200 to 2,400. Top-10 keywords climbed from 20 to 100. Map Pack top-three positions rose from 5 to 20 out of 60 tracked. Organic lead conversion increased from 1% to 2.6%.
How quickly will I see progress?
Timing varies with your market, competition and website. Our tested tools speed up the work: fixes and pages ship within hours or days. Search growth is slower. The Toronto HVAC campaign ran for 12 months.
Do you promise first-page rankings?
No. Rankings can't be guaranteed. We prioritize calls, leads and revenue, showing you our work and performance data via your Glass Box Portal.
Will you take on my direct competitors?
No. We accept only one major client in a given niche and region, and we don't serve your direct competitors.
What are the HVAC market figures based on?
Ahrefs and Keyword Planner report 480K Canadian HVAC searches monthly. Keyword Planner pegs the average emergency click at $32. Our search capture found 2.4 mobile screens ahead of the first organic listing; mystery shopping found 32% of calls after hours unanswered.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Don't let the next call go elsewhere.
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