B2B SEO
Buyer pages target organic enquiries. Search insights sharpen your Ads and AI-search content.
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ONE TEAM
4 channels. One team chasing your next lead.
Google Ads
Paid search reaches buyers while enquiry data guides your SEO topics and landing pages.
Conversion
Clearer enquiry paths turn more visits into leads from SEO and Ads.
AI search
Content built for AI-search visibility uses SEO and Ads insights to reach more buyers.
MOVE FASTER
B2B SEO services in Canada that don't wait weeks
Find what's holding you back
The QUIQ Pixel spots technical problems in hours. No waiting weeks for a list of blockers.
Get fixes moving
Tested scripts plus AI tools put your team to work on changes while other agencies book meetings.
Put buyer pages to work
We build pages for the supplier searches your business buyers make.
Clear the path to an enquiry
We fix obstacles on your site so buyers know where to go when they're ready to talk.
See the work for yourself
Your portal lists rankings, leads, spend and a record of changes. No chasing your agency.
Case study
10 to 43 employer leads a month
24 Hour Labour & Brokers grew monthly organic employer leads in 12 months. See what your free audit uncovers.
SEOTechnical SEOB2B staffing agencyToronto, ON12 months
24 Hour Labour & Brokers
10→43organic employer leads per monthCRM-deduplicated employer forms; excludes job applicants; December year over year
Increased organic employer leads from 10 to 43 monthly through buyer-intent staffing pages, employer/applicant separation, technical repairs and Canadian industry content.
Organic employer leads / month2025–2025 year before
- 12 conversion streams separated
- 272 city pages consolidated into 12
- 312 buyer guides published
- 430 referring domains added
Organic employer leads / mo10 → 43+330%
Organic sessions / mo500 → 2,000+300%
Organic employer enquiry rate2% → 2.1%+5%
Non-brand organic clicks / mo400 → 1,600+300%
Employer-intent keywords in top 1015 → 64+327%
Referring domains to employer content10 → 40+300%
- 10 monthly employer enquiries from 500 organic sessions; 2% conversion.
- 72 templated city pages competed with 6 employer service pages.
- 640 indexed job-filter URLs diluted crawling of employer content.
- 81% of recorded form conversions were applicants, not employer enquiries.
- 15 employer-intent keywords ranked top 10; warehouse hiring terms lagged.
Applicant forms counted as employer leads
Shared Gravity Forms confirmation triggered every conversion; restricted employer events by form ID and reconciled submissions against CRM records.
81% applicant contaminationJob filters generated indexable URL combinations
Filter parameters created crawlable combinations; removed internal parameter links, applied noindex and removed filter URLs from sitemaps.
640 indexed filter URLsEmployer pages inherited JobPosting markup
A global template injected JobPosting schema; limited markup to active vacancies and validated employer templates separately.
18 employer pages correctedEmployer form submissions lost source attribution
AJAX submissions omitted acquisition fields; persisted first-party source values into hidden fields and verified CRM delivery.
27% source fields blank| Jan ’25 | 2 | conversion streams separated: employer enquiries and applicant submissions |
| Feb ’25 | 640 → 32 | indexed job-filter URLs after crawl and sitemap repairs |
| Mar ’25 | 72 → 12 | templated city pages consolidated into employer service and industry pages |
| Apr ’25 | 6 | employer landing pages rebuilt around roles, screening and hiring requirements |
| May–Jun ’25 | 12 | buyer guides published from Canadian staffing competitor gaps |
| Jul ’25 | 84 | contextual links connected hiring guides to employer enquiry pages |
| Aug–Oct ’25 | 30 | referring domains earned through employer resources and industry outreach |
| Nov–Dec ’25 | 4 | employer form tests clarified headcount, shift timing and worksite requirements |
RexdaleIndustrial employment areas near Highways 409 and 427
3 warehouse staffing examples addressed shift times and worksite access
South EtobicokeIndustrial employment areas along the rail corridor
2 manufacturing hiring examples specified screening and shift coverage
Port LandsIndustrial and film-production uses
2 project-staffing examples separated production support from general labour
ScarboroughIndustrial employment areas around the Highway 401 corridor
3 distribution staffing examples captured headcount and start-date requirements
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Get A Free AuditMarket data
252K searches. How many find you?
Monthly Canadian B2B supplier searches, per Ahrefs and Keyword Planner. Find your missed opportunities in a free audit.
252K
B2B supplier searches a month in Canada
1,800 commercial keywords across 6 segments; informational queries excluded
Ahrefs + Keyword Planner$32
average paid click for managed IT supplier queries
Highest of 6 segments; industrial supply averages $9
Keyword Planner2.1
phone screens before the first organic result
Median across 300 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture28%
of supplier calls went unanswered during business hours
14 of 50 suppliers called once, weekdays between 9 am and 5 pm locally
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Managed IT services | 72,000 | $32 | $240 | 210 | 1,800 | 36% |
| Commercial cleaning | 54,000 | $14 | $110 | 85 | 1,200 | 24% |
| Industrial supply | 42,000 | $9 | $150 | 160 | 1,000 | 18% |
| Freight & logistics | 36,000 | $18 | $180 | 140 | 1,400 | 30% |
| Staffing & recruitment | 28,000 | $23 | $210 | 190 | 1,600 | 42% |
| Business consulting | 20,000 | $26 | $260 | 175 | 2,200 | 48% |
6 mutually exclusive keyword sets total 252,000 searches monthly. AI Overview incidence: 50 SERPs per segment. Lead costs: paid-search enquiries, not sales-qualified leads. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
B2B supplier queriesAll niches
Position 1 receives 16.2% CTR versus 27.1% across niches; supplier queries often show ads and Map Pack results. Source: GSC of client sites: 6 B2B sites versus 24 cross-sector sites, 12 months
Median reviews on Map Pack top-3 supplier profiles
49 grid points per city across 6 supplier queries. Firms: deduplicated supplier profiles within 10 km of city centre. Review medians describe observed rankings, not minimum requirements. Source: QliqQliq Maps grid scan
44%
of organic sessions arrive on a phone
GSC of client sites, 6 B2B sites22%
of supplier searches include a city or province
Ahrefs, 1,800 keywords+24%
September supplier searches versus the monthly annual average
Keyword Planner, 24 months81%
of tracked enquiries arrive Monday through Friday
Call tracking and CRM, 6 B2B clients33%
of sampled supplier queries show an AI Overview
DataForSEO, 300 SERPs6.4 / 10
top-10 results belong to suppliers rather than directories or publishers
QliqQliq SERP capture, 300 queries310
median referring domains among top-3 supplier pages
Ahrefs76%
of sampled commercial queries show search ads
QliqQliq SERP capture, 300 queries58%
of sampled commercial queries show a Map Pack
QliqQliq SERP capture, 300 queries2.2 / 10
top-10 URLs change between monthly captures
QliqQliq rank tracking, 1,800 keywords1,550
median words on 600 ranking supplier pages
QliqQliq crawl, 600 pages32%
of ranking supplier pages include a case study
QliqQliq crawl, 600 pages18%
of ranking supplier pages disclose pricing or minimum contract value
QliqQliq crawl, 600 pages41%
of ranking supplier pages identify industries served
QliqQliq crawl, 600 pages46%
of eligible sampled origins pass mobile Core Web Vitals
Chrome UX Report, 200 eligible origins55/35/10
percentage of leads from forms, calls and chat respectively
Call tracking and CRM, 480 leads2.4%
session-to-lead rate: 480 enquiries from 20,000 organic sessions
QliqQliq analytics, 6 client sites, 90 days7 h 20 m
median first response among 40 suppliers replying to quote requests
QliqQliq mystery-shopper test, 50 suppliers20%
of suppliers never replied within 5 business days
QliqQliq mystery-shopper test, 50 suppliers35%
of 480 enquiries became sales-qualified leads: 168 prospects
QliqQliq client CRM, 6 B2B accountsMethod: 1,800 keywords · 300 SERPs reviewed · 600 top-10 pages crawled · 50 mystery calls · 6 client sites · all costs in CAD · Updated Q3 2026
BUILT FOR SPEED
4 ways scripts and AI tools get you moving
Find the snags in hours
Our QUIQ Pixel checks your site for technical SEO issues in hours, so your team knows what to fix without a weeks-long wait.
Ship changes faster
Our tested scripts speed up repeatable work. Your team spends less time on manual tasks and more time getting fixes live.
Get buyer pages moving
Our in-house AI tools speed up page work, so you get useful content for business buyers without the usual agency slowdown.
See what your agency is doing
The Glass Box Portal gives you a live view of rankings, leads, spend and each change, day or night.
Who does the work
1 team. Your leads come first.
Founder Anton Kovalchuk, social lead Lena, a CMO, developers and SEO and PPC specialists work as one team. You get clear numbers on leads and calls, not a lecture on the tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you put your phone to work
What do B2B SEO services in Canada include?
We find buyer searches, build relevant pages, repair site problems and track enquiries. We link this work to Google Ads, conversion fixes and AI-search visibility too.
How soon do you ship changes, and are rankings guaranteed?
Scripts and AI tools let us ship fixes and pages within hours or days. Lead and ranking timelines depend on market, competition and baseline. We don't guarantee rankings.
How much do B2B SEO services cost?
The scope and price depend on your site, goals and competition. Get a free audit, then we'll discuss a plan for your company.
What happened at 24 Hour Labour & Brokers?
In 12 months, monthly organic employer leads grew from 10 to 43 and organic sessions from 500 to 2,000. We built employer-focused pages, split employer and applicant journeys, fixed site issues and created Canadian industry content.
Will you take on my direct competitors?
We accept one major client in each niche and region, and won't serve your direct competitors there.
How do I see what you're doing?
Your Glass Box Portal is available 24/7. It lists rankings, leads, spend and a log of changes, so you don't have to wait for an agency update.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your next buyer is searching. Get there first.
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