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We run search campaigns and use lead data to guide SEO priorities and page improvements.
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We fix page friction so SEO and Ads visitors have a clearer path to contact you. Lead data guides the next fix.
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We prepare your content for AI-assisted discovery, building on the service information your SEO pages provide.
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SEO services, Richmond Hill: 5 moves, less waiting
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An injury law firm in Richmond Hill grew from 6 to 31 monthly organic leads, verified by its CRM.
Case study
12 months: 6 → 31 monthly organic leads
An injury law firm in Richmond Hill saw organic sessions rise from 300 to 1,200 a month. Lead growth was checked against CRM records.
SEOLocal SEOPersonal injury lawRichmond Hill, ON12 months
Richmond Hill personal injury law firm
6→31Organic leads / monthDeduplicated enquiries from organic search, including unpaid Google Business Profile visits; same month year over year
Rebuilt injury-service content, corrected indexing and connected Richmond Hill guides to practice pages. Monthly organic leads rose from 6 to 31, verified against CRM records.
Organic leads / month2024–2025 year before
- 17 canonical overrides removed
- 212 practice pages rebuilt
- 384 internal links added
- 44 local guides complete
Organic leads / month6 → 31+417%
Organic sessions / month300 → 1,200+300%
Keywords in top 1010 → 60+500%
Map Pack top 3 (of 49)3 → 15+400%
Organic session-to-lead rate2% → 2.6%+30%
Referring domains8 → 32+300%
- 300 organic sessions generated 6 deduplicated leads in September 2024.
- 7 English practice pages canonicalised to French equivalents.
- 36 attachment URLs competed with 12 practice pages.
- 4 sticky phone buttons bypassed the analytics click selector.
- 5 overlapping collision pages split internal links and search impressions.
English pages canonicalised to French translations
WPML duplicated 7 manual canonical overrides; removed overrides and regenerated language-specific canonicals and hreflang.
7 pages miscanonicalisedSticky phone buttons escaped click tracking
Elementor cloned 4 mobile buttons outside GTM selectors; implemented delegated tracking and reconciled enquiries against CRM records.
4 buttons untrackedIntake attachments outranked practice pages
Rank Math included 36 attachment pages in sitemaps; redirected wrappers, excluded attachments and linked directly to practice pages.
36 competing URLsInjury answers absent from rendered HTML
An Elementor add-on fetched accordion answers only after interaction; replaced widgets with server-rendered HTML accordions.
18 answers hidden| Oct ’24 | 4 | phone buttons tracked; historical leads reconciled against CRM |
| Nov ’24 | 7 | canonical overrides removed; language alternates validated |
| Dec ’24 | 36 → 0 | attachment pages retained in XML sitemaps |
| Jan ’25 | 12 | practice pages rebuilt with lawyer-reviewed answers and intake paths |
| Feb ’25 | 5 → 1 | overlapping collision pages consolidated with redirects |
| Mar ’25 | 84 | contextual internal links added across practice pages and guides |
| Apr–May ’25 | 4 | Richmond Hill guides published with location-specific evidence checklists |
| Jun–Sep ’25 | 8 → 32 | referring domains through legal directories and editorial outreach |
Yonge Street & 16th AvenueSignalised intersection on York Region arterial roads
1 collision guide covering witness details, intersection photographs and evidence preservation
Richmond Hill GO StationRail and bus connections on Newkirk Road
1 pedestrian-injury guide covering incident location and transit-operator identification
Lake Wilcox ParkWaterfront boardwalk and walking paths
1 fall-evidence checklist covering surface conditions, weather and timestamps
Mackenzie Richmond Hill HospitalEmergency department on Trench Street
1 post-collision guide explaining medical-record requests; no hospital affiliation claimed
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180K searches. Is your phone ringing?
Monthly demand across 6 service types. Source: Keyword Planner and Ahrefs. Your free audit reveals where to focus.
180K
service searches a month across 6 business types
1,500 deduplicated commercial keywords across Richmond Hill and 5 neighbouring municipalities
Ahrefs + Keyword Planner82.5%
of commercial SERPs display a Map Pack
198 of 240 SERPs; 40 queries per business type
QliqQliq SERP capture2.3
mobile screens before the first organic result
Median across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture35%
of after-hours mystery calls went unanswered
21 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Renovation | 32,000 | $12 | $120 | 95 | 1,500 | 25% |
| Landscaping | 24,000 | $8 | $80 | 65 | 1,100 | 30% |
| Dental clinics | 42,000 | $16 | $100 | 130 | 1,600 | 20% |
| Law firms | 28,000 | $28 | $175 | 190 | 2,000 | 15% |
| Auto detailing / ceramic coating | 18,000 | $5 | $50 | 45 | 1,000 | 10% |
| Realtors | 36,000 | $7 | $100 | 160 | 1,400 | 5% |
180,000 searches total; 40 SERPs per type. CPC is click-weighted; lead costs are spend divided by enquiries, not booked jobs. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Richmond Hill service queriesAll client niches
Position 1: 14.8% versus 27.1%, a 12.3-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 Richmond Hill businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated sampled profiles within municipal boundaries, not a business census; total 6,000. Source: QliqQliq Maps grid scan, 49 points per municipality; municipal boundaries: Statistics Canada census subdivisions.
72%
of non-brand organic clicks come from phones
GSC of client sites, 6 Richmond Hill businesses26%
of commercial queries include a city, neighbourhood or near-me modifier
Ahrefs, 390 of 1,500 sampled keywords+60%
monthly snow-removal searches during December–March versus April–November
Keyword Planner, 24 months; Richmond Hill query targeting14%
of sampled search volume uses Chinese-language terms
Keyword Planner, 25,200 of 180,000 monthly searches; deduplicated query-language classification1.5×
enquiry rate on Chinese-language pages versus matched English pages
Client analytics + enquiry tracking, 6 Richmond Hill businesses82.5%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 198 of 240 SERPs75%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs6.5 / 10
top-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,560 of 2,400 result slots17.5%
of sampled commercial queries trigger an AI Overview
DataForSEO, 42 of 240 SERPs230
referring domains per top-3 service-business page, median
Ahrefs1,450
words per top-10 service page, pooled median
QliqQliq crawl, 600 pages30%
of sampled service pages publish a starting price or fee range
QliqQliq crawl, 180 of 600 pages24%
of renovation pages explain municipal building-permit steps
QliqQliq crawl, 24 of 100 renovation pages; City of Richmond Hill building-permit guidance.18%
of landscaping pages discuss Oak Ridges Moraine site constraints
QliqQliq crawl, 18 of 100 landscaping pages; geographic context: Ontario Oak Ridges Moraine mapping.38%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 38 of 100 eligible origins58/36/6
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 580 calls, 360 forms, 60 chats5.0%
organic session-to-enquiry rate: 1,000 enquiries from 20,000 sessions
Client analytics + call tracking, 6 Richmond Hill businesses32%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 320 of 1,000 enquiries5 h 40 m
median first response among 45 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses25%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 15 of 60 enquiriesMethod: 1,500 keywords · 240 commercial SERPs · 600 top-10 pages · 60 mystery calls · 60 form enquiries · 6 client sites · Richmond Hill and 5 neighbouring municipalities · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
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Who does the work
1 team. Your leads, not a jargon lesson.
Founder Anton Kovalchuk, social media head Lena, our CMO, developers, and SEO and PPC specialists work together. You focus on your business; we focus on calls, leads and revenue.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you claim your audit
What do SEO services for Richmond Hill cover?
We address technical problems, service pages and local search visibility. We link SEO with Google Ads, AI-search work and conversion fixes. Your free audit shows where to start.
How soon will SEO bring in leads?
Search growth depends on your site and market competition. Our team ships fixes and pages in hours or days, but that is not a promise of immediate lead growth. The law firm case in Richmond Hill took 12 months.
Do you promise a first-page position?
No. Nobody can guarantee Google rankings. We focus on visibility, leads and revenue, and show you rankings, leads, spend and logged changes in the Glass Box Portal.
Will you work for my direct competitor?
We take one major client in each niche and region. That means we don't work for your direct competitors in the same market.
Why should I care about the map results?
In QliqQliq's search-results capture, 82.5% of commercial results showed a Map Pack. The top organic result appeared after 2.3 mobile screens. Your free audit looks for local visibility gaps.
What did you change for the local law firm?
We revamped injury-service content, fixed indexing and linked Richmond Hill guides with practice pages. In 12 months, monthly organic leads grew from 6 to 31, verified against CRM records.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your competitor's van is already in the driveway.
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