SEO
Service and borough pages target Montreal searches and provide Ads and AI search with useful content.
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Case study
10 to 56 Monthly Organic Leads in 12 Months
A Montreal roofer gained leads through bilingual indexing repairs, borough and service pages, and quote-form fixes.
SEOLocal SEOResidential roofingMontreal, QC12 months
Montreal roofing company
10→56organic leads per monthdeduplicated forms + calls, same month year over year
Increased monthly organic leads from 10 to 56 through bilingual indexing repairs, roofing service pages, borough content and quote-form fixes.
Organic leads / month2024–2025 year before
- 114 French canonicals repaired
- 22 quote forms repaired
- 38 borough hubs rebuilt
Organic sessions / mo500 → 2,000+300%
Organic leads / mo10 → 56+460%
Keywords in top 1012 → 72+500%
Map Pack top 3 (of 60)3 → 18+500%
Organic session-to-lead rate2% → 2.8%+40%
Referring domains10 → 40+300%
- 10 monthly organic leads from 500 sessions; 2% session-to-lead conversion.
- 14 French service URLs canonicalised to English equivalents.
- 32 overlapping service pages split rankings across 2 languages.
- Mobile LCP reached 5.9 seconds; 2 quote forms required repeat taps.
- 186 attachment URLs indexed; 8 borough pages lacked project evidence.
French pages canonicalised to English versions
A custom WPML filter reused source-language canonicals; removed it and regenerated self-referencing canonicals for 14 French URLs.
14 French URLs affectedFirst quote-button tap did nothing
WP Rocket delayed the modal listener until interaction; excluded its script and tested both language versions.
2 quote forms repairedRoof photos outranked their service pages
Attachment templates generated indexable pages; redirected 186 attachment URLs to relevant parents and removed them from XML sitemaps.
186 attachment URLs removed| Oct ’24 | 14 | French canonicals repaired; reciprocal hreflang pairs validated |
| Nov ’24 | 32 → 12 | overlapping service pages consolidated, preserving French and English equivalents |
| Dec ’24 | 186 | attachment URLs redirected and removed from XML sitemaps |
| Jan ’25 | 5.9 → 2.1 | mobile LCP seconds after WebP, caching and script exclusions |
| Feb ’25 | 2 | quote forms repaired; submissions tested across both languages |
| Mar ’25 | 8 | borough hubs rebuilt with roof types and project evidence |
| Apr ’25 | 96 | contextual links added between borough, service and project pages |
| May–Sep ’25 | 30 | referring domains earned through supplier listings and local project coverage |
Le Plateau-Mont-RoyalExterior alterations can require borough permits and heritage review
1 permit checklist linked to borough guidance; no blanket approval promises
Rosemont–La Petite-PatrieFlat roofs are common on duplexes and triplexes
6 project examples explained membrane replacement and roof-drain access
VerdunSnow accumulation and freeze–thaw cycles affect roof drainage
1 seasonal guide covered blocked drains, leaks and inspection timing
Ville-MarieStreet occupation for equipment can require municipal authorisation
1 access checklist covered scaffolding, containers and public-space permits
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Get A Free AuditMarket data
260K Searches. Is Your Phone Ringing?
Ahrefs and Keyword Planner show 260K monthly searches across 6 business types. Your audit spots where Montreal buyers miss you.
260K
service searches a month across 6 business types
1,800 deduplicated commercial keywords across the target cities
Ahrefs + Keyword Planner60%
of paired French and English searches return different Map Pack businesses
72 of 120 matched query pairs; same location, device and capture window
QliqQliq SERP capture2.3
mobile screens before the first organic result
Median across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture35%
of after-hours mystery calls went unanswered
21 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Renovation | 52,000 | $12 | $120 | 95 | 1,500 | 25% |
| Landscaping | 34,000 | $8 | $80 | 65 | 1,100 | 30% |
| Dental clinics | 64,000 | $16 | $100 | 135 | 1,600 | 20% |
| Law firms | 46,000 | $28 | $175 | 205 | 2,100 | 15% |
| Auto detailing / ceramic coating | 24,000 | $5 | $50 | 50 | 1,000 | 10% |
| Real estate brokers | 40,000 | $7 | $100 | 165 | 1,400 | 5% |
260,000 searches total; 40 SERPs per type. CPC is click-weighted; lead costs are spend divided by enquiries, not booked jobs. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Greater Montréal service queriesAll client niches
Position 1: 14.8% versus 27.1%, a 12.3-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 service businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles within each city boundary; total 8,400. Source: QliqQliq Maps grid scan, 49 points per city; municipal boundaries: Communauté métropolitaine de Montréal.
76%
of non-brand organic clicks come from phones
GSC of client sites, 6 businesses26%
of commercial queries include a city, borough or near-me modifier
Ahrefs, 1,800-keyword sample+48%
landscaping searches during April–September versus October–March
Keyword Planner, 24 months68/29/3
% of search volume from French, English and other-language queries, respectively
Keyword Planner, deduplicated query-language classification1.5×
enquiry rate on French pages versus matched English-only pages for French-language traffic
Client analytics + enquiry tracking, 6 businesses90%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 216 of 240 SERPs75%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 SERPs6.2 / 10
top-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,488 of 2,400 result slots17.5%
of sampled commercial queries trigger an AI Overview
DataForSEO, 42 of 240 SERPs245
referring domains per top-3 service-business page, median
Ahrefs1,450
words per top-10 service page, pooled median
QliqQliq crawl, 600 pages30%
of sampled service pages publish a starting price or fee range
QliqQliq crawl, 180 of 600 pages24%
of renovation pages explain municipal permit checks
QliqQliq crawl, 24 of 100 renovation pages; Ville de Montréal permit guidance.46%
of sampled service pages have linked French and English versions
QliqQliq crawl, 276 of 600 pages38%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 38 of 100 eligible origins60/35/5
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs, 648 calls, 378 forms, 54 chats6.0%
organic session-to-enquiry rate: 1,080 enquiries from 18,000 sessions
Client analytics + call tracking, 6 businesses35%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 378 of 1,080 enquiries5 h 40 m
median first response among 45 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses25%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 15 of 60 enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 top-10 pages · 60 mystery calls · 60 form enquiries · 6 client sites · CAD throughout. French and English queries sampled separately; keyword totals deduplicated. Public benchmarks retain their stated dates. · Updated Q3 2026
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4 Tools and Scripts. Less Waiting for Fixes.
Find problems in hours
The QUIQ Pixel spots technical SEO issues quickly, so your team knows what needs fixing instead of spending weeks hunting.
Get fixes out faster
Our in-house tested scripts speed up work on your site. Your team spends less time on repetitive tasks and more time shipping changes.
Put useful pages live
Our team uses AI tools to move page work faster, giving your business more useful content without the usual agency wait.
See where your money goes
Open the Glass Box Portal any time to check your rankings, lead totals, spend and change log. No mysterious monthly silence.
Who does the work
1 Team. Focused on Your Next Lead.
Founder Anton Kovalchuk, social media lead Lena, developers, SEO and PPC specialists work together on your growth. You see the calls and leads; we handle the technical work.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 Straight Answers Before Your Free Audit
What do Montreal SEO services include?
We examine your search presence, repair technical issues and build pages for the services and areas you serve. We also connect SEO with paid search, conversion work and AI visibility, so your channels share what they learn.
Why does bilingual search matter in Montreal?
In QliqQliq's search-results capture, 60% of matched French-English searches showed different businesses in the Map Pack. Your audit checks where your business appears in both languages.
What happened with the Montreal roofing company?
Over 12 months, its monthly organic leads increased from 10 to 56. Monthly organic sessions grew from 500 to 2,000, while top-10 keywords rose from 12 to 72.
How soon will SEO bring results?
Timing varies by your market, site and competition. Our team ships pages and fixes in hours or days, but search visibility and leads need time. We cannot guarantee rankings.
How do I see what you're doing?
The Glass Box Portal is available around the clock. It shows your rankings, leads, spend and a log of changes, so you don't have to wait for an agency update.
Will you also work for my direct competitor?
No. Only one major client is served per niche and region. Your direct competitor won't share your team in the same market.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your Next Lead Can't Wait. Get 1 Free Audit.
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