SEO
Service and Edmonton neighbourhood pages attract searchers. Their performance informs your Ads and AI content.
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Ads put your services in front of searchers. Lead data points your SEO and page improvements toward demand.
Conversion
Clearer pages with calls to action turn SEO and Ads traffic into more enquiries.
AI Search
Clear service information supports AI-search visibility and gives your SEO and Ads pages stronger answers.
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SEO services in Edmonton: 5 steps, less waiting
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We examine your search visibility, competitors and opportunities to bring in leads.
Spot the roadblocks
The QUIQ Pixel finds site problems in hours, so your team knows what needs attention.
Get fixes moving
Proven scripts plus AI tools get changes live fast, rather than leaving them queued for weeks.
Put local pages to work
We build pages around your services and Edmonton neighbourhood searches.
Check the work yourself
Open your portal to see leads, rankings, spend and the changes made to your site.
Case study
12 to 89 leads. One Edmonton shop.
An Edmonton repair shop went from 12 to 89 monthly organic leads in 12 months, with service pages, local content and index cleanup.
SEOLocal SEOAuto repair & maintenanceEdmonton, AB12 months
Edmonton auto repair shop
12→89Organic leads / monthdeduplicated forms + calls; booking attribution backfilled
Grew monthly organic leads from 12 to 89 through repair-service pages, index cleanup and Edmonton neighbourhood content; session-to-lead conversion rose from 1.5% to 3%.
Organic leads / month2024–2025 year before
- 19 canonical overrides removed
- 217 plugins removed
- 312 repair pages rebuilt
- 44 neighbourhood hubs published
Organic leads / month12 → 89+642%
Organic clicks / month600 → 1,500+150%
Organic sessions / month800 → 2,000+150%
Keywords in top 1018 → 108+500%
Map Pack top 3 (of 49)3 → 18+500%
Organic session-to-lead conversion1.5% → 4.5%+200%
- 800 organic sessions generated 12 deduplicated leads in September 2024.
- 9 repair pages canonicalised to the services directory.
- 240 booking-date URLs indexed alongside repair pages.
- 4 oil-change pages competed for the same Edmonton searches.
- 31 plugins pushed mobile LCP to 5.9 seconds.
Repair pages disappeared behind directory canonical
A custom Rank Math filter canonicalised 9 repair pages to /services/; removed override and regenerated self-referencing canonicals.
9 pages consolidatedAppointment dates appeared in search results
Booking links exposed crawlable date parameters; noindexed 240 date URLs, removed sitemap entries and replaced crawlable calendar links.
240 booking URLs indexedOrganic bookings appeared as referral leads
The external scheduler reset attribution; configured cross-domain measurement and reconciled 12 baseline leads against booking records and call logs.
12 baseline leads reconciled| Oct ’24 | 12 | baseline leads reconciled; cross-domain booking and call attribution configured |
| Oct–Nov ’24 | 9 | repair-page canonical overrides removed; index recovery checked |
| Nov ’24 | 240 | booking-date URLs noindexed and removed from XML sitemaps |
| Dec ’24 | 31 → 14 | plugins; WebP and caching cut mobile LCP from 5.9 to 2.1s |
| Jan–Feb ’25 | 12 | repair pages rebuilt around symptoms, diagnostics and booking intent |
| Mar–May ’25 | 18 | competitor-gap guides published for Edmonton maintenance and winter-driving searches |
| Jun ’25 | 4 | neighbourhood hubs published with directions, service coverage and project evidence |
| Aug–Sep ’25 | 164 | contextual internal links added across guides, hubs and repair pages |
Old Strathcona / Whyte AvenueCommercial corridor with on-street parking
1 arrival guide separated shop access from nearby street parking
Mill WoodsSoutheast residential area; winter cold and snow
5 battery-testing and winter-maintenance questions answered on the hub
Yellowhead TrailIndustrial corridor and truck traffic
3 fleet-maintenance service sections linked to diagnostic booking
DowntownOne-way streets affect driving approaches
2 route examples clarified approaches from the downtown street grid
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Get A Free AuditMarket data
180K searches. Is your phone ringing?
Ahrefs and Keyword Planner show 180K monthly service searches across 6 Edmonton business types. Find your gaps in a free audit.
180K
service searches a month across 6 business types
1,500 deduplicated commercial keywords across the target cities
Ahrefs + Keyword Planner2.0
mobile screens before the first organic result
Median across 240 commercial SERPs; ads and Map Pack included
QliqQliq SERP capture25%
of after-hours mystery calls went unanswered
15 of 60 businesses; 10 per business type, 6–9 pm weekdays
QliqQliq mystery-shopper test6.0%
organic session-to-enquiry rate across 6 client sites
900 deduplicated enquiries from 15,000 organic sessions over 12 months
Client analytics + call tracking| Business type | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Renovation | 38,000 | $12 | $120 | 85 | 1,500 | 25% |
| Landscaping | 24,000 | $8 | $80 | 60 | 1,100 | 30% |
| Dental clinics | 42,000 | $16 | $128 | 120 | 1,600 | 20% |
| Law firms | 32,000 | $28 | $224 | 180 | 2,100 | 15% |
| Auto detailing / ceramic coating | 16,000 | $5 | $50 | 45 | 1,000 | 10% |
| Realtors | 28,000 | $7 | $100 | 140 | 1,400 | 5% |
180,000 searches total; 40 SERPs per type. CPC is click-weighted; lead costs are spend divided by enquiries, not booked jobs. Referring domains and words are medians. Source: Ahrefs, Keyword Planner, DataForSEO, QliqQliq Ads accounts
Edmonton service queriesAll client niches
Position 1: 16.4% versus 27.1%, a 10.7-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Source: GSC of client sites: 6 service businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles within each city boundary; total 6,000. Source: QliqQliq Maps grid scan, 49 points per city; municipal identities: Edmonton Metropolitan Region Board.
76%
of non-brand organic clicks come from phones
GSC of client sites, 6 businesses26%
of commercial queries include a city, neighbourhood or near-me modifier
Ahrefs, 390 of 1,500 sampled keywords+65%
landscaping searches during May–August versus November–February
Keyword Planner, 24 months; monthly averages compared; climate context: Environment and Climate Change Canada, Edmonton climate normals.18%
of sampled commercial keywords reference winter services or seasonal maintenance
Keyword Planner, 270 of 1,500 sampled keywords1.4×
enquiry rate on city-specific landing pages versus matched regional pages
Client analytics + enquiry tracking, 6 businesses; 7% versus 5% across matched page cohorts80%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 192 of 240 SERPs65%
of commercial SERPs display ads above organic results
QliqQliq SERP capture, 156 of 240 SERPs6.8 / 10
top-10 results belong to service businesses rather than directories, publishers or platforms
QliqQliq SERP capture, 1,632 of 2,400 result slots across 240 SERPs17.5%
of sampled commercial queries trigger an AI Overview
DataForSEO, 42 of 240 SERPs210
referring domains per top-3 service-business page, median
Ahrefs1,450
words per top-10 service page, pooled median
QliqQliq crawl, 600 pages32%
of sampled service pages publish a starting price or fee range
QliqQliq crawl, 192 of 600 pages24%
of renovation pages explain municipal permit steps
QliqQliq crawl, 24 of 100 renovation pages; permit context: City of Edmonton residential construction guidance.36%
of realtor pages explain Alberta condominium document review
QliqQliq crawl, 36 of 100 realtor pages; terminology: Real Estate Council of Alberta consumer guidance.41%
of sampled origins with field data pass all 3 mobile Core Web Vitals
Chrome UX Report, 41 of 100 eligible origins60/34/6
% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs, 6 businesses; 540 calls, 306 forms, 54 chats6.0%
organic session-to-enquiry rate: 900 enquiries from 15,000 sessions
Client analytics + call tracking, 6 businesses32%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 288 of 900 enquiries5 h 40 m
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 businesses20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,500 keywords · 240 commercial SERPs · 600 top-10 pages · 60 mystery calls · 60 form enquiries · 6 client sites · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
4 tools. Less waiting. More work shipped.
Find site problems in hours
The QUIQ Pixel spots technical issues fast, giving your team a head start on fixes that support your search visibility.
Move fixes out of the queue
Our tested scripts speed up site work, so your changes ship in hours or days, not weeks.
Get useful pages live faster
Our specialists use tested AI tools to speed up page work. You get service and local content without waiting weeks for every update.
See what your money is doing
Your Glass Box Portal shows leads, rankings, spend and a record of changes around the clock. No chasing your agency for an update.
Who does the work
1 team focused on your next lead
At Mstrseo by QliqQliq, founder Anton Kovalchuk works with a CMO, developers and SEO and PPC specialists. Lena heads social media. Your team focuses on calls, leads and revenue—not jargon.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you claim your audit
What do your SEO services in Edmonton include?
We address site issues, build neighbourhood and service pages, and work on local search visibility. Your team also connects SEO with Google Ads, AI-search visibility and conversion improvements.
What will my free audit cover?
We assess your search visibility, competitors and opportunities for the searches you want to win. You'll get findings you can use to plan your next steps.
How soon will I see results?
Timing depends on your market and website. We never promise a search position. Our tested scripts plus AI tools ship fixes and pages within hours or days, while search visibility and leads take time to develop.
Will I know what your team is doing?
Yes. Your Glass Box Portal runs 24/7, showing leads, rankings, spend and a record of changes. You won't wait for an agency to send an update.
Will you take on my direct competitors?
No. We serve one major client in each niche and region, so your direct competitors don't get the same team.
How much for Edmonton SEO?
The audit is free. Your investment varies by site, competition and goals; we'll discuss a plan once we review the work.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your competitor picked up. Did you?
Your rival's van is in your customer's driveway. Your phone is quiet. Find the gaps with a free audit.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche