Real estate SEO
Buyer and seller pages earn search visits. The searches people use also sharpen your ads and AI content.
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Better together
1 team. 4 channels. More ways to win enquiries.
Google Ads
Ads reach active searchers. Their search terms inform SEO pages, while conversion fixes make clicks work harder.
Conversion
Clearer contact paths turn SEO and ad visits into enquiries. Your team tracks what brings people to you.
AI search
Your property expertise is prepared for AI search, using questions uncovered through SEO and Ads.
While you wait
5 moves. Less waiting for your next enquiry.
Find what’s broken
The QUIQ Pixel spots technical SEO problems in hours, not weeks.
Get fixes moving
Our tested AI tools and scripts put changes live as other agencies keep planning.
Put useful pages to work
Your team ships pages for the buyers and sellers you want to reach.
See the work
Open the Glass Box Portal to view rankings, leads, spend and each change.
See what’s possible
Bridgewell Group went from 10 to 63 organic enquiries a month in Coquitlam, BC.
Case study
10 to 63 organic enquiries a month
Bridgewell Group, Coquitlam, BC: IDX index control, local guides and seller resources. Organic clicks grew from 1,000 to 5,000 a month.
SEOLocal SEORealtor teamCoquitlam, BC12 months
Bridgewell Group
10→63Organic leads / modeduplicated buyer and seller enquiries; forms + calls
Grew monthly organic enquiries from 10 to 63 through IDX index control, neighbourhood guides, seller resources and tracked consultation paths.
Organic leads / month2024–2025 year before
- 117 neighbourhood pages rebuilt
- 274 listing redirects corrected
- 318 guides published
- 460 organic enquiries
Organic clicks / mo1,000 → 5,000+400%
Organic leads / mo10 → 63+530%
Organic sessions / mo800 → 3,000+275%
Organic session conversion rate1.25% → 2.1%+68%
Keywords in top 1020 → 126+530%
Map Pack top 3 (of 60)5 → 25+400%
- 8,400 IDX filter URLs indexed; neighbourhood guides competed with search results.
- 10 monthly organic enquiries from 800 sessions: 1.25% conversion.
- 17 neighbourhood pages reused listing feeds without buyer or seller guidance.
- 23 tracked form events fired before successful submission.
- 6 neighbourhood guides depended on JavaScript for property-type navigation.
IDX filters displaced neighbourhood guides
Filter URLs used self-canonicals; removed crawlable filter links and noindexed duplicates while preserving curated hubs.
8,400 filter URLs indexedSold listings redirected to homepage
An expiry rule redirected every sold property; retained useful pages with sold status and neighbourhood alternatives.
74 redirects correctedValuation clicks counted as enquiries
The modal opener fired the lead event; moved tracking to confirmed submissions and deduplicated call enquiries.
23 false events removed| Oct ’24 | 2 | form and call conversion paths validated; false events excluded |
| Oct–Nov ’24 | 8,400 → 420 | indexed IDX filter URLs; crawl controls and sitemap exclusions applied |
| Nov ’24 | 17 | neighbourhood pages rebuilt with original buyer and seller guidance |
| Dec ’24 | 74 | sold-listing redirects replaced with contextual property archives |
| Jan–May ’25 | 18 | guides published on strata documents, pricing and property types |
| Feb–Jun ’25 | 12 | referring domains earned through housing commentary and community resources |
| Mar–Jun ’25 | 6 | consultation paths tested across neighbourhood and seller landing pages |
| Jul–Sep ’25 | 180 | internal links added between guides, neighbourhoods and consultation pages |
Burke MountainHillside development; detached homes and townhouses
3 guides covering slopes, property types and inspection questions
MaillardvilleHistoric neighbourhood with heritage properties
2 seller resources explaining heritage-status checks
Coquitlam Centre / Lincoln StationEvergreen Extension access; condominium housing
4 condo guides covering transit access and strata-document review
Westwood PlateauHillside neighbourhood near forested recreation areas
3 buyer checklists covering grading, access and maintenance
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1M searches. Is your phone ringing?
Canada: 1M real estate searches monthly (Ahrefs + Keyword Planner). CPC—commercial real estate: $8.40 (Keyword Planner).
1 M
real estate searches a month across Canada
2,400 non-branded commercial keywords across 6 segments; English and French
Ahrefs + Keyword Planner$8.40
average CPC for commercial real estate keywords
Highest of 6 segments; luxury real estate averages $6.80
Keyword Planner2.1
phone screens before the first organic result
Ads and Map Pack measured on 240 commercial SERPs
QliqQliq SERP capture30%
of evening enquiry calls went unanswered
12 of 40 businesses called between 6 pm and 9 pm local time
QliqQliq mystery-shopper test| Business segment | Searches / mo | Avg CPC | Cost per lead | Top-10 ref. domains | Top-10 words | AI Overview |
|---|---|---|---|---|---|---|
| Residential buyer services | 420,000 | $4.20 | $70 | 180 | 1,800 | 18% |
| Residential seller services | 180,000 | $5.60 | $112 | 160 | 2,100 | 24% |
| Condo specialists | 145,000 | $3.80 | $76 | 130 | 1,700 | 16% |
| Luxury real estate | 65,000 | $6.80 | $170 | 210 | 2,200 | 12% |
| Commercial real estate | 110,000 | $8.40 | $210 | 240 | 2,400 | 28% |
| Property management | 80,000 | $5.20 | $104 | 120 | 1,900 | 34% |
6 segments total 1,000,000 searches / mo. Keywords assigned to one segment. CPC in CAD; cost per lead from client Google Ads accounts. Source: Ahrefs, Keyword Planner, QliqQliq Ads accounts
Real estate queriesAll niches
Position 1 receives half the baseline CTR; ads, Maps and listing portals compete for clicks. Source: GSC of client sites: 4 real estate businesses versus 24 other sites, 12 months
Median reviews among observed Map Pack top-3 businesses
49 grid points per city; reviews are descriptive, not ranking thresholds. Firms counts business profiles within 3 km of each city centre. Source: QliqQliq Maps grid scan
74%
of organic clicks come from phones
GSC of client sites, 4 real estate businesses38%
of tracked searches include a city or neighbourhood
Ahrefs, 2,400 keywords+32%
April search demand versus the monthly annual average
Keyword Planner, 24 months17%
of tracked search volume comes from French queries
Keyword Planner, 2,400 keywords29%
of tracked leads arrive on weekends
Call tracking and CRM, 4 client businesses4.2 / 10
top-10 results belong to listing portals
QliqQliq SERP capture, 240 searches3.6 / 10
top-10 results belong to brokerages or agents
QliqQliq SERP capture, 240 searches2.2 / 10
top-10 results belong to publishers, directories or other sites
QliqQliq SERP capture, 240 searches71%
of sampled searches display a Map Pack
DataForSEO, 2,400 keywords2.4 / 10
top-10 URLs change between monthly captures
QliqQliq rank tracking, 12 months1,900
median words on sampled top-10 service pages
QliqQliq crawl, 480 pages8
median FAQs per sampled service page
QliqQliq crawl, 480 pages42%
of sampled pages include neighbourhood-specific market information
QliqQliq crawl, 480 pages36%
of sampled pages use RealEstateAgent structured data
QliqQliq crawl, 480 pages44%
of eligible sampled origins pass mobile Core Web Vitals
Chrome UX Report48/44/8
percentage of leads from calls, forms and chat respectively
Call tracking and CRM, 4 client businesses4.0%
session-to-lead conversion: 800 deduplicated leads from 20,000 organic sessions
QliqQliq client GA4 and CRM, 12 months3 h 20 m
median first reply among businesses answering a test enquiry
QliqQliq mystery-shopper test, 40 web forms25%
of test web forms received no reply within 48 hours
QliqQliq mystery-shopper test, 10 of 40 businesses35%
of tracked leads arrive outside weekday business hours
Call tracking and CRM, 4 client businesses; 9 am–5 pm local timeMethod: 2,400 keywords · 240 SERPs reviewed by hand · 480 top-10 pages crawled · 40 mystery calls · lead tracking across 4 client businesses · Updated Q3 2026
Built for speed
4 tools: scripts and AI that ship faster
Spot site problems in hours
QUIQ Pixel quickly spots technical SEO issues, showing your team what to fix without weeks of hunting.
Move fixes off the waiting list
Our tested in-house scripts speed up site fixes and page delivery. Changes go live in days or hours, not weeks.
Get useful pages out faster
Our team uses tested AI tools to speed up page creation. You spend less time waiting for content aimed at your buyers and sellers.
See the work without asking
Your Glass Box Portal displays lead counts, rankings, spend and each logged change 24/7. No chasing your agency for an update.
Who does the work
1 team. Your next deal in focus.
Founder Anton Kovalchuk, social lead Lena, a CMO, developers and SEO and PPC specialists work as one. You get fixes and campaigns aimed at calls, leads and revenue—not a pile of jargon.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you claim your audit
What does SEO for real estate agents in Canada include?
We audit and improve your site, create buyer and seller search content, and help visitors contact you. The plan fits the markets and clients you aim to reach.
How fast do you start, and when will enquiries arrive?
QUIQ Pixel spots technical issues within hours; our team delivers fixes and pages in days or hours. Visibility and enquiries need more time, varying by market conditions.
How can I follow your work?
Your Glass Box Portal stays open 24/7. Check your rankings, leads, spend and the log of changes whenever you want.
Do you guarantee a top Google ranking?
No. Search engines set rankings. We focus on our work and results you can track, like enquiries and visibility.
Will you also work for my direct competitors?
No. We reserve each niche and region for one major client and don’t take on direct competitors. We’ll discuss your market in the audit.
What happens during my free audit?
We assess your search visibility, site issues and contact paths. You’ll get priorities to reach more buyers and sellers.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 20261 audit. Find the enquiries you’re missing.
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