Google Ads
We reach buyers through paid search. Their search terms guide your pages and SEO.
Featured at
One connected team
4 channels. One job: win more enquiries.
Conversion
We improve lead tracking and landing pages. Qualified lead data gives your ads a sharper target.
SEO
We make search-focused pages. Insights from your ads shape content for organic and paid visitors.
AI search
We boost content visibility in AI search. Clear answers also give ad visitors reasons to enquire.
Move faster
Your phone shouldn't wait weeks to ring
Find the leaks
We inspect your campaigns, pages and tracking for opportunities to improve.
Spot site problems
The QUIQ Pixel finds technical SEO issues without a weeks-long investigation.
Get changes out the door
Our scripts and AI tools speed up fixes and pages while other agencies are still queuing work.
Chase leads, not clicks
We refine your ads and pages around the enquiries your business wants.
See the work yourself
Your Glass Box Portal lists ad spend, leads, rankings and the history of changes.
Case study
10 → 46 qualified ad leads monthly. Same spend.
Jeffrey Reisman Law, Toronto: 6 → 28 monthly consultations in 12 months. Get your free audit to find your next move.
PPCGoogle AdsCriminal defence lawyerToronto, ON12 months
Jeffrey Reisman Law
10→46Qualified Google Ads leads / month+360%; $10,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Increased qualified leads 10 → 46 at unchanged spend through criminal-defence Search campaigns, charge-specific pages, search-term exclusions and CRM-qualified conversion bidding.
Qualified Google Ads leads / month2025–2025 year before
- 14 charge-specific pages
- 2218 negative keywords
- 32 campaigns: qualified-lead bidding
- 46 CRO tests started
Qualified Google Ads leads / month10 → 46+360%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 4.6%+130%
Qualified leads / $1,000 CAD1 → 5+400%
Consultations booked / month6 → 28+367%
Retainers signed / month2 → 9+350%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $10,000 CAD December spend; 1 qualified lead per $1,000.
- 34% of audited spend reached employment, research or unrelated legal searches.
- 4 charge categories shared 1 generic contact page.
- 3 conversion actions mixed telephone clicks, connected calls and submitted forms.
Telephone taps counted as completed enquiries
Mobile telephone-link clicks were primary conversions; made them secondary and imported CRM-qualified calls instead.
1 false success signal removedBooking redirects stripped ad click IDs
The external scheduler dropped attribution parameters; persisted click IDs with consent and joined bookings through enquiry IDs.
14 bookings reconciledCall assets ran beyond intake hours
An inherited Pacific account timezone shifted Toronto schedules; offset schedules and verified coverage against intake logs.
3-hour scheduling offset corrected| Jan ’25 | 3 | conversion actions audited; CRM qualification and consent-aware attribution configured |
| Feb ’25 | 4 | charge-specific landing pages launched with consultation forms and telephone options |
| Mar ’25 | 24 | Search ad variants tested across charge categories and consultation intent |
| Apr ’25 | 218 | negative keywords added for jobs, research and unrelated legal services |
| May ’25 | 3 | geographic audience segments audited; presence targeting enforced; sensitive remarketing excluded |
| Jun ’25 | 2 | campaigns switched to CRM-qualified lead bidding after import validation |
| Jul ’25 | 4 | call-asset schedules aligned with Toronto intake coverage |
| Aug–Dec ’25 | 6 | landing-page tests measured qualified enquiries rather than form submissions |
Ontario Court of Justice, 10 Armoury StreetToronto courthouse handling adult criminal matters; hearing details depend on the case.
1 intake field captured courthouse details without promising hearing locations
361 University AvenueToronto Superior Court of Justice location handling criminal proceedings.
1 intake question distinguished Ontario Court from Superior Court matters
Toronto South Detention CentreCorrectional facility at 160 Horner Avenue in Etobicoke; custody enquiries can originate from family members.
1 form option identified family enquiries without requesting case narratives
Highway 401, North YorkImpaired-driving allegations are criminal matters, distinct from provincial traffic-ticket disputes.
1 impaired-driving page separated criminal charges from ticket-only enquiries
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
72% of sampled mobile results had 4 ads above organic
QliqQliq SERP capture. Keyword Planner: 1.50M monthly searches across 6 commercial segments. Find your missed opportunities.
1.50 M
monthly searches across 6 commercial segments
1,200 keywords; Canada targeting; deduplicated keyword set
Google Ads Keyword Planner72%
of sampled mobile results showed 4 ads above organic listings
216 of 300 commercial SERPs
QliqQliq SERP capture58%
median Search impression share across 60 accounts
Account-level median; excludes Performance Max and Display
QliqQliq Google Ads account audits25%
of paid-lead enquiries received no reply within 1 business day
12 of 48 tracked test enquiries
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Impression share | Ad CTR | Lead conversion rate |
|---|---|---|---|---|---|---|
| Home services | 420,000 | $6.00 | $60 | 62% | 6.8% | 10% |
| Legal services | 180,000 | $12.00 | $150 | 48% | 5.2% | 8% |
| Dental clinics | 240,000 | $5.00 | $50 | 64% | 7.1% | 10% |
| B2B software | 160,000 | $8.00 | $160 | 51% | 4.6% | 5% |
| Automotive dealers | 300,000 | $3.00 | $50 | 68% | 8.2% | 6% |
| Financial services | 200,000 | $4.00 | $80 | 55% | 5.4% | 5% |
1,500,000 searches total. Paid metrics are pooled within each segment. Lead conversion rate = leads / ad clicks; CPL = CPC / conversion rate. Leads exclude duplicate and spam enquiries. Source: Keyword Planner; QliqQliq Google Ads accounts and call tracking
6 sampled business segmentsAll sampled business segments
10 descending bands: 90–100%, 80–<90%, through 0–<10% top-impression rate. These are visibility bands, not 10 ad slots. CTR = clicks / impressions; baseline includes additional business segments. Source: QliqQliq Google Ads accounts, 12 months
Reviews on sponsored Google Maps listings
Reviews = median review count on observed sponsored listings; firms = distinct advertisers captured within 5 km of city hall across 6 segments. Reviews are not an advertising eligibility threshold. Source: QliqQliq Maps grid scan, 49 points per city
1.50 M
monthly searches across 6 sampled segments
Google Ads Keyword Planner68%
of tracked Search ad clicks came from mobile devices
QliqQliq Google Ads accounts3.4
mean ads above organic results across 300 mobile SERPs
QliqQliq SERP capture44%
of 300 mobile SERPs also displayed a Map Pack
QliqQliq SERP capture18%
of sampled keywords included a city or near-me modifier
Ahrefs; Keyword Planner58%
median Search impression share across 60 accounts
QliqQliq Google Ads account audits16%
budget-related lost impression share in the median-share account
QliqQliq Google Ads account audits26%
rank-related lost impression share in the median-share account
QliqQliq Google Ads account audits18 / 60
accounts lacked a weekly negative-keyword review
QliqQliq Google Ads account audits9 / 60
accounts targeted locations beyond their stated service areas
QliqQliq Google Ads account audits42 / 60
accounts used service-specific landing pages
QliqQliq landing-page audit39 / 60
accounts tracked calls and forms as separate conversions
QliqQliq conversion-tracking audit12 / 60
accounts counted page views as primary conversions
QliqQliq conversion-tracking audit36 / 60
landing-page origins passed mobile Core Web Vitals
Chrome UX Report15 / 60
accounts imported qualified-lead outcomes from a CRM
QliqQliq conversion-tracking audit65/30/5
percentage of tracked leads from calls, forms and chat
QliqQliq call tracking and CRM exports29%
of tracked leads arrived outside stated business hours
QliqQliq call tracking and CRM exports36 / 48
test enquiries received a reply within 1 business day
QliqQliq mystery-shopper test43 min
median first-response time among 36 answered test enquiries
QliqQliq mystery-shopper test8 / 60
accounts uploaded offline lead-quality feedback at least weekly
QliqQliq Google Ads account auditsMethod: 1,200 commercial keywords · 300 mobile SERPs · 60 Canadian ad accounts · 48 mystery enquiries · CAD; Search campaigns only · Updated Q3 2026
Built for speed
Our scripts + AI tools: less waiting, more doing
Find site trouble in hours
The QUIQ Pixel spots technical SEO problems in hours, giving our team a faster path to fixes that support your search visibility.
Move fixes out of the queue
Our in-house scripts are tested to speed up fixes and pages. You spend less time waiting for work to go live.
Get pages moving faster
Our team uses AI tools to speed up page work and fixes, so your campaigns and search strategy don't sit idle.
Check the work at 2 a.m.
Open your Glass Box Portal any time to see rankings, leads, spend and the change log. No waiting for an agency update.
Who does the work
1 team. Your calls, leads and revenue.
Founder Anton Kovalchuk leads the team; Lena heads social. A CMO, developers, SEO and PPC specialists work together on your results. You don't need to learn the jargon.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before another ad dollar disappears
What do Google Ads management services in Canada include?
We manage campaign strategy, ads, search terms, bidding and tracking. We also improve landing pages and align paid search, SEO and AI-search visibility. Your portal shows the work and the numbers.
What does the free audit cover?
We review your account, search terms, spend, landing pages and tracking. You'll get a clearer view of where to check for wasted spend and improve lead quality.
How fast will I see changes?
Our scripts and AI tools help us ship fixes and pages within hours or days. Performance timing varies by market, account and competition.
What does management cost?
Your fee and ad budget vary by account and goals. We'll discuss both after learning about your business in the free audit.
Do you guarantee leads or ad positions?
No. Lead numbers and ad placement vary by your budget, offer, competition and other factors. We focus on measurable work and show you what changes.
Will you work for my direct competitor?
No. We take one major business in each niche and region, and we don't work for its direct competitors.
Explore related services
PPC & Google Ads services
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Stop funding the silence.
Get your free audit before another buyer calls the competitor.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche