Shopping Ads
We manage feeds and bids. Product performance shows us where your pages need attention.
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CONNECTED GROWTH
4 channels. 1 team. No loose ends.
Product Pages
We improve pages and delivery details. A clearer route to purchase gives your ad traffic more chance to convert.
SEO
We strengthen organic product visibility. Shopping data points us towards products buyers respond to.
AI Search
We improve product information for AI-search visibility. Consistent details also support your pages and feeds.
MOVE FASTER
5 steps. No months of radio silence.
Spot the sales leaks
Your free audit checks the campaigns, product feed and pages behind your Shopping ads.
Find technical problems
The QUIQ Pixel finds technical SEO issues in hours, not weeks.
Get changes live
AI tools and tested scripts speed up fixes and new pages while other agencies schedule meetings.
Chase orders, not clicks
We manage campaigns and bids with your sales in mind.
See the work for yourself
Your Glass Box Portal displays spend, rankings, leads and a record of changes.
Case study
490 orders a month. Same $16,000 CAD spend.
In 12 months, Toronto's Baby Warehouse grew from 80 to 490 Shopping-attributed monthly orders. Revenue per ad dollar rose from 1.5× to 10×.
PPCGoogle AdsBaby and kids’ furniture; retail and e-commerceToronto, ON12 months
Baby Warehouse
80→490Shopping-attributed orders / month+512%; $16,000 CAD monthly spend at both endpoints; purchase IDs deduplicated against Shopify
Grew Shopping-attributed orders 80 → 490 across Canada through feed repairs, furniture landing pages, delivery disclosures and purchase-value bidding; monthly spend remained $16,000 CAD.
Shopping-attributed orders / month2025–2025 year before
- 1126 variant records repaired
- 24 landing templates
- 3214 negative keywords
- 42 campaigns: value bidding
Shopping-attributed orders / month80 → 490+512%
Net merchandise revenue / month24,000CAD → 160,000CAD+567%
Revenue / ad dollar1.5× → 10×+567%
Orders / paid session2% → 4.9%+145%
Paid sessions / month4,000 → 10,000+150%
Shopping-attributed pickup orders / month10 → 60+500%
- 80 December orders from 4,000 paid sessions; 2% purchase rate.
- $16,000 CAD spend generated $24,000 net merchandise revenue; 1.5× return.
- 126 variants had availability mismatches between feeds and product pages.
- 38 furniture listings advertised shipping below checkout freight charges.
- 2 purchase integrations reported duplicate transactions; baseline rebuilt from Shopify orders.
Sold-out finishes remained eligible for Shopping
Parent availability overrode variant stock; rebuilt 126 variant records with matching availability and variant-specific landing URLs.
126 variants reconciledFurniture freight contradicted advertised shipping
A blanket shipping rule ignored oversized products; assigned shipping labels and aligned 38 listings with checkout freight rules.
38 listings alignedPurchase totals doubled after checkout
Shopify integration and GTM both sent purchases; retained 1 primary purchase source and deduplicated imports by transaction ID.
1 primary purchase source| Jan ’25 | 2 | purchase integrations audited; transaction IDs and net revenue reconciled |
| Feb ’25 | 126 | variant feed records repaired; freight labels and CAD prices validated |
| Mar ’25 | 4 | furniture landing templates clarified dimensions, stock, delivery and assembly |
| Apr ’25 | 36 | product-image creatives tested across cribs, dressers, beds and storage |
| May ’25 | 214 | negative keywords excluded manuals, replacement screws, rentals and employment searches |
| Jun ’25 | 3 | audience signals added: cart abandoners, furniture viewers and past purchasers |
| Jul ’25 | 2 | campaigns moved to purchase-value bidding after transaction validation |
| Aug–Dec ’25 | 6 | feed tests refined titles, product types, images and stock segmentation |
Liberty VillageCondominium deliveries can require freight-elevator reservations; requirements vary by building.
1 checkout prompt requested elevator-booking confirmation before furniture dispatch
The BeachesLow-rise residential streets include houses with porch steps and interior stair access.
2 delivery options distinguished curbside drop-off from room-of-choice service
Toronto IslandsVehicle access is restricted; ferry access does not imply standard furniture-truck delivery.
1 address exception required delivery confirmation before payment
WillowdaleYonge Street condominium towers and surrounding detached homes have different delivery-access requirements.
3 intake fields captured dwelling type, stairs and elevator access
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
1M searches. Whose products show up?
Keyword Planner found 1M monthly searches in 6 retail segments. Get your account checked before the next order goes elsewhere.
1 M
monthly searches across 6 retail segments
1,200 commercial keywords; search volume, not ad impressions
Keyword Planner$0.84
average Shopping CPC across 8 client accounts
$100,800 spend ÷ 120,000 clicks; CAD
QliqQliq Google Ads accounts68%
of sampled SERPs showed product ads above organic results
272 of 400 Canadian desktop and mobile SERPs
QliqQliq SERP capture25%
of audited merchants had missing required product identifiers
30 of 120 accounts; products requiring identifiers only
QliqQliq Merchant Center audits| Retail segment | Searches / mo | Avg CPC | Cost per purchase | Impression share | Ad CTR | ROAS |
|---|---|---|---|---|---|---|
| Apparel & footwear | 260,000 | $0.78 | $39 | 44% | 1.5% | 3.8 |
| Home & furniture | 220,000 | $1.12 | $56 | 39% | 1.2% | 4.6 |
| Consumer electronics | 180,000 | $0.92 | $46 | 47% | 1.8% | 4.2 |
| Beauty & personal care | 140,000 | $0.64 | $32 | 52% | 2.1% | 3.9 |
| Sporting goods | 110,000 | $0.88 | $44 | 42% | 1.6% | 4.1 |
| Pet supplies | 90,000 | $0.60 | $30 | 55% | 2.4% | 3.6 |
Volumes total 1,000,000 searches. Paid metrics are segment medians, not portfolio averages. CAD; ROAS = revenue ÷ spend; purchase attribution: 30-day click. Source: Keyword Planner, QliqQliq Google Ads accounts
Competitive retail queriesAll sampled Shopping queries
Percent of viewable slot impressions clicked; 1 = first visible product. Competitive subset: 8+ advertisers observed per query. Matched-device panel, not Google Ads position reporting. Source: QliqQliq consented shopping-task panel and SERP capture
Shopping SERPs reviewed by Canadian city
Reviews = sampled SERPs, totalling 400. Firms = distinct advertisers observed per city; advertisers can appear in multiple cities. Montréal includes English and French queries. Source: QliqQliq SERP capture
64%
of Shopping impressions came from mobile devices
QliqQliq Google Ads accounts, 8 merchants+42%
November search volume versus the monthly annual average
Keyword Planner, 24 months7.4
product ads visible before scrolling when Shopping ads appeared
QliqQliq SERP capture, 272 SERPs46%
median eligible Shopping impression share across 8 accounts
QliqQliq Google Ads accounts34%
median impression share lost to rank across 8 accounts
QliqQliq Google Ads accounts$100,800
Shopping spend across 8 accounts over 12 months
QliqQliq Google Ads accounts120,000
paid Shopping clicks across the same 8 accounts
QliqQliq Google Ads accounts2,400
click-attributed purchases across the same 8 accounts
QliqQliq Google Ads accounts, 30-day click attribution2.0%
purchase conversion rate: 2,400 orders divided by 120,000 clicks
QliqQliq Google Ads accounts$42
cost per purchase: $100,800 divided by 2,400 orders
QliqQliq Google Ads accounts25%
of 120 merchants lacked required identifiers on eligible products
QliqQliq Merchant Center audits20%
of 120 merchants had price mismatches affecting product eligibility
QliqQliq Merchant Center audits15%
of 120 merchants had shipping-setting mismatches
QliqQliq Merchant Center audits30%
of 120 merchants omitted product-type categorisation
QliqQliq Merchant Center audits10%
of 120 merchants submitted unavailable landing pages
QliqQliq Merchant Center audits$403,200
purchase revenue attributed to 120,000 Shopping clicks
QliqQliq Google Ads accounts, 30-day click attribution4.0×
portfolio ROAS: $403,200 revenue divided by $100,800 spend
QliqQliq Google Ads accounts$168
average order value across 2,400 attributed purchases
QliqQliq Google Ads accounts20%
median impression share lost to budget across 8 accounts
QliqQliq Google Ads accounts62.5%
of 8 accounts passed mobile Core Web Vitals at audit
Chrome UX ReportMethod: 1,200 commercial keywords · 400 SERPs · 120 merchant audits · 8 client Ads accounts · 12 months · Updated Q3 2026
BUILT FOR SPEED
4 ways our scripts and AI tools get you moving
Skip the slow queue
Our in-house tested scripts speed up the work behind fixes and pages. Your store gets action instead of another meeting invite.
Put speed to work
Our team uses AI tools to move fixes and pages forward faster, so you spend less time waiting for changes.
Find SEO trouble in hours
The QUIQ Pixel spots technical SEO problems in hours. Your team gets a faster view of issues holding your site back.
Check progress whenever you want
Your Glass Box Portal displays rankings, leads, spend and change history, live around the clock. No chasing your agency for an update.
Who does the work
1 team. Your orders come first.
Anton Kovalchuk, Lena and our SEO, PPC and development specialists work together. You get clear next steps and a focus on orders and revenue, rather than a tech lecture.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you hand over your ad spend
What does Google Shopping ads management in Canada cover?
We manage your Shopping campaigns, product feed and bids. We also improve product pages and connect Shopping to SEO and visibility in AI search. Your free audit begins with your account.
How fast will my account improve?
Timing varies by market, account and competition. Our AI tools and tested scripts get fixes and pages live in hours or days. We don't guarantee ad positions or sales.
How much should I spend on ads?
That varies with your products, competition and objectives. Baby Warehouse spent $16,000 CAD monthly during its 12-month case. Your audit gives us a starting point for discussing your budget.
Will I know what your team has changed?
Yes. Your Glass Box Portal gives you 24/7 access to rankings, leads, spend and a change log. You can see the work without understanding technical details.
Do you take on my direct competitors?
No. For each niche and region, we work with only one major client, not their direct competitors. Share your niche when requesting an audit.
What changed for Baby Warehouse?
We repaired product data, built furniture landing pages, clarified delivery details and used purchase-value bidding. Shopping-attributed orders grew from 80 to 490 a month over 12 months, while monthly spend stayed at $16,000 CAD.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Stop waiting. Start finding missed orders.
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