Retargeting
Google Ads brings eligible visitors back. Campaign insights show your team which pages and messages earn enquiries.
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ONE CONNECTED TEAM
4 channels. One team chasing your next lead.
Conversion
Sharper pages and booking tracking turn visits into enquiries and give your ad team clearer data.
SEO
Search visibility brings relevant visitors to your pages, creating opportunities for eligible retargeting.
AI search
Clearer content supports AI discovery and SEO, while giving returning ad visitors better answers.
NO MORE WAITING
Google Ads retargeting services in Canada, without the wait
Find where visitors slip away
We check tracking, landing pages, ads and audiences. You get a clearer starting point.
Spot site problems fast
QUIQ Pixel finds technical SEO problems while your visitors are still looking for answers.
Put fixes to work
Our scripts and AI tools speed up changes and pages. You don't wait weeks for a simple fix.
Make every return visit count
We sharpen your ads and booking path, then use campaign data to guide the next move.
See what your agency is doing
Open your portal for leads, spend, rankings and a record of changes. No chasing an update.
Case study
8 to 50 qualified leads a month
A Toronto med spa spent 12 months refining eligible audiences, refreshing ads and fixing booking attribution.
PPCGoogle AdsNon-medical facials and cosmetic skincareToronto, ON12 months
Toronto med spa
8→50Qualified remarketing leads / month+525%; $2,000 CAD monthly remarketing spend at both endpoints; CRM-deduplicated, click-attributed enquiries
Grew remarketing leads 8 → 50 using consented visitors to non-medical facial pages; isolated eligible audiences, refreshed creatives and repaired booking attribution.
Qualified remarketing leads / month2025–2025 year before
- 12 non-medical landing pages
- 23 visitor recency segments
- 3126 negative placements
- 41 campaign: conversion bidding
Qualified remarketing leads / month8 → 50+525%
Remarketing sessions / month400 → 800+100%
Qualified leads / remarketing session2% → 6.2%+210%
Qualified leads / $1,000 CAD4 → 25+525%
Facial bookings / month4 → 28+600%
Attended facial appointments / month3 → 21+600%
- 8 qualified December leads from 400 remarketing sessions; 2% conversion rate.
- $2,000 CAD December spend; 4 qualified leads per $1,000.
- 29% of audited spend reached placements outside the agreed inventory.
- 1 generic destination mixed facial information with medical treatment navigation.
- 2 booking events fired per submission; CRM records rebuilt the baseline.
Display reached people outside visitor lists
Optimised targeting expanded beyond visitors; disabled expansion across 3 ad groups and audited audience delivery.
3 groups restrictedBooking iframe counted each enquiry twice
Iframe callbacks and confirmation tags both fired; retained 1 booking-ID event and tested repeat submissions.
2 triggers became 1Booking redirects stripped campaign attribution
The booking redirect discarded UTMs; persisted campaign IDs server-side and reconciled bookings against CRM records.
14 bookings reattributed| Jan ’25 | 2 | conversion triggers reconciled; booking-ID deduplication and campaign attribution installed |
| Feb ’25 | 2 | non-medical facial landing pages isolated from medical treatment navigation |
| Mar ’25 | 3 | consented visitor audiences segmented: 1–7, 8–14 and 15–30 days |
| Apr ’25 | 18 | creative variants tested across facial benefits, pricing and appointment availability |
| May ’25 | 126 | negative placements excluded; app inventory and content exclusions tightened |
| Jun ’25 | 3 | ad groups received frequency caps; converters excluded; audience expansion disabled |
| Jul ’25 | 1 | campaign moved to Maximise conversions after booking-event validation |
| Aug–Dec ’25 | 6 | CRO tests covered pricing, appointment slots, directions and booking forms |
YorkvilleBloor–Yonge station connects TTC Lines 1 and 2.
1 directions module explained subway access to the clinic
Liberty VillageExhibition GO station serves the Lakeshore West corridor.
1 travel FAQ separated GO access from the final clinic connection
North York CentreNorth York Centre station is on TTC Line 1.
1 route example explained the southbound subway connection
The AnnexStreet parking availability depends on posted hours, restrictions and permit zones.
1 booking reminder linked parking information without promising street spaces
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
4 numbers to clarify your ad spend
$2.00 blended CPC; $40 per attributed conversion; 0.80% Display CTR; 5.0% click-to-conversion. QliqQliq Google Ads audits.
$2.00
blended remarketing CPC
$48,000 monthly spend / 24,000 clicks
QliqQliq Google Ads account audits$40
cost per attributed conversion
$48,000 monthly spend / 1,200 conversions; purchases or submitted leads
QliqQliq Google Ads account audits0.80%
Display remarketing ad CTR
24,000 monthly clicks / 3,000,000 impressions
QliqQliq Google Ads account audits5.0%
click-to-conversion rate
1,200 monthly conversions / 24,000 clicks
QliqQliq Google Ads account audits| Campaign segment | Clicks / mo | Avg CPC | Cost / conversion | Display impression share | Ad CTR | Conversions / mo |
|---|---|---|---|---|---|---|
| Retail cart abandoners | 6,000 | $1.50 | $30.00 | 62% | 1.20% | 300 |
| Retail product viewers, excluding carts | 5,000 | $1.80 | $36.00 | 55% | 1.00% | 250 |
| B2B lead generation | 4,000 | $2.50 | $50.00 | 48% | 0.80% | 200 |
| Home services | 3,500 | $2.00 | $40.00 | 51% | 0.70% | 175 |
| Automotive dealerships | 3,000 | $2.40 | $48.00 | 46% | 0.60% | 150 |
| SaaS trial acquisition | 2,500 | $2.32 | $46.40 | 44% | 0.50% | 125 |
6 mutually exclusive campaign segments total 24,000 clicks, 1,200 conversions and $48,000 spend monthly. Each segment converts 5% of clicks. Each segment records 500,000 impressions monthly. Impression share uses Google's eligible-impression estimate. Source: QliqQliq Google Ads account audits, 28 advertisers
RemarketingDisplay prospecting
Exposure cohorts 1–10; percentages calculated separately for each cohort. Remarketing exposure 10 records one-third of exposure 1 CTR. Source: QliqQliq Google Ads exposure-cohort analysis, 28 advertisers
Attributed remarketing conversions per month by advertiser city
First number: monthly conversions, not reviews. Second: audited advertisers. Totals: 1,200 conversions across 28 advertisers; location means advertiser office, not customer location. Source: QliqQliq Google Ads account audits
$48,000
monthly spend across 28 audited advertisers
QliqQliq Google Ads account audits3.0 M
monthly Display remarketing impressions
QliqQliq Google Ads account audits$16
CPM across 3 million monthly impressions
QliqQliq Google Ads account audits51%
median Display impression share across 28 advertisers
QliqQliq Google Ads account audits21%
median Display impression share lost to budget across 28 advertisers
QliqQliq Google Ads account audits18 / 28
accounts excluding converters from acquisition audiences
QliqQliq Google Ads account audits16 / 28
accounts separating visitors into at least 3 recency windows
QliqQliq Google Ads account audits12 / 28
accounts using customer-list exclusions
QliqQliq Google Ads account audits9 / 28
accounts separating English and French creative
QliqQliq Google Ads account audits7 / 28
accounts with at least 1 inactive audience segment
QliqQliq Google Ads account audits8 / 28
accounts applying a 3-impression daily frequency cap
QliqQliq Google Ads account audits20 / 28
accounts running at least 3 creative variants
QliqQliq Google Ads account audits11 / 28
accounts replacing creative within 30 days
QliqQliq Google Ads account audits$4,800
monthly spend on placements producing 0 attributed conversions
QliqQliq Google Ads placement audits10%
share of $48,000 spend on placements producing 0 attributed conversions
QliqQliq Google Ads placement audits900 / 300
monthly purchases versus submitted leads; 1,200 total conversions
QliqQliq Google Ads conversion-action audits75% / 25%
purchase versus submitted-lead share of 1,200 conversions
QliqQliq Google Ads conversion-action audits30 days
click-through conversion window used across 28 audited accounts
QliqQliq Google Ads conversion-action audits19 / 28
accounts with enhanced conversions enabled
QliqQliq Google Ads conversion-action audits6 / 28
accounts importing qualified-lead outcomes from their CRM
QliqQliq Google Ads conversion-action auditsMethod: 28 advertiser accounts · 6 campaign segments · 90-day audit · monthly averages · CAD · Display remarketing only · click-attributed conversions, excluding view-through conversions · Updated Q3 2026
BUILT FOR SPEED
4 ways our scripts and AI tools cut the wait
Find site problems in hours
QUIQ Pixel spots technical SEO issues fast. Your team gets a head start on fixes that support the pages bringing visitors to your business.
Get changes out faster
Our in-house scripts handle repeat work quickly, so your specialists spend less time on slow processes and more time improving your campaigns and pages.
Move pages forward
Our team uses AI tools to speed up page work. You get improvements moving in hours or days, with people focused on the leads those pages need to earn.
See the work as it happens
The Glass Box Portal puts your leads, spend, rankings and change history in one place. Check it whenever you want instead of waiting for an agency report.
Who does the work
1 team. Your calls, not tech talk.
Anton Kovalchuk leads the team. Lena heads social; a CMO, developers, SEO and PPC specialists work together. You stay focused on your business while we focus on leads, calls and revenue.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before you put another dollar to work
What do your Google Ads retargeting services in Canada include?
We review tracking, landing pages, ads and audiences, then manage campaigns to bring back eligible past visitors. Your free audit identifies places to start.
How soon will work begin to show?
Scripts and AI tools help us deliver fixes and pages within hours or days. Timing varies by your budget, market, available data, approvals and eligible audience.
Can every past visitor be retargeted?
No. We check Google Ads rules, consent signals and audience eligibility. Sensitive categories face extra restrictions; consent alone cannot qualify an audience.
What should I budget for this service?
Your goals, market and campaign scope determine management fees and ad spend. The free audit helps us start discussing your plan and costs.
Will you promise me a set number of leads?
No. We don't guarantee search rankings or lead volumes. We track measurable work and share your performance data.
Will you also work for my direct competitors?
We take on only one major client in a given niche and region. That protects you from sharing our team with a direct competitor in your market.
Explore related services
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Stop paying to be forgotten.
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