Google Ads
Reach Winnipeg buyers through paid search. Their search terms inform your pages and SEO priorities.
Featured at
Stronger together
4 Channels. 1 Team. More Ways to Win.
Landing pages
Give ad visitors a direct route to enquire. The same page improvements serve organic visitors.
SEO
Build search visibility beyond paid clicks. Organic search insights also sharpen your ad messaging.
AI search
Build visibility in AI-driven search. Buyer questions feed your site content and ads.
Move faster
Winnipeg PPC Agency: 5 Moves, Less Waiting
Find the budget leaks
Your free audit examines search terms, bids and the route from ad to enquiry.
Find site problems
QUIQ Pixel flags technical SEO issues while other agencies are still booking a meeting.
Tighten your campaigns
We refine targeting and block irrelevant searches so your budget works harder.
Fix the route to booking
Our team builds and repairs pages so paid visitors have a clearer way to contact you.
Keep your numbers visible
See spend, leads and changes in your portal. No waiting for an agency to call back.
Case study
61 Qualified Leads. One Winnipeg Clinic.
A Winnipeg chiropractic clinic reached 61 qualified monthly PPC leads, up from 10 in 12 months. Initial bookings rose from 6 to 42.
PPCGoogle AdsChiropractic appointmentsWinnipeg, MB12 months
Winnipeg chiropractic clinic
10→61Qualified PPC leads / month+510%; $5,000 CAD monthly spend at both endpoints; deduplicated appointment enquiries
Grew qualified appointment enquiries 10 → 61 through Search, neighbourhood landing pages, negative keywords and booking repairs; tracked bookings and attendance separately from clinical outcomes.
Qualified PPC leads / month2025–2025 year before
- 14 landing pages
- 2143 negatives
- 32 campaigns: conversion bidding
- 46 mobile layouts tested
Qualified PPC leads / month10 → 61+510%
Paid sessions / month400 → 1,000+150%
Qualified leads / paid session2.5% → 6.1%+144%
Qualified leads / $1,000 CAD2 → 12+500%
Booked initial appointments / month6 → 42+600%
Attended initial appointments / month5 → 35+600%
- 10 qualified December enquiries from 400 paid sessions; 2.5% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached training, employment and equipment searches.
- 4 neighbourhood ad groups shared 1 homepage destination.
- 2 booking events counted scheduler openings rather than confirmed requests.
Scheduler openings appeared as completed requests
Iframe-open messages triggered conversions; restricted listeners to confirmed-request events and tested 12 booking paths.
2 event triggers correctedCall ads ran after reception closed
UTC account scheduling shifted coverage; mapped reception hours to account time and checked both daylight-saving transitions.
2 seasonal schedules verifiedMobile sticky buttons hid booking controls
The consent banner overlapped the scheduler footer; adjusted stacking and reserved space across 6 mobile viewports.
6 booking layouts repaired| Jan ’25 | 2 | conversion triggers repaired; deduplication checked against clinic enquiry totals |
| Feb ’25 | 4 | landing pages launched with appointment availability, fees and access details |
| Mar ’25 | 18 | Search creatives tested without cure promises or guaranteed outcomes |
| Apr ’25 | 143 | negative keywords excluded jobs, courses, equipment and unrelated services |
| May ’25 | 4 | neighbourhood audiences addressed through location targeting; health remarketing excluded |
| Jun ’25 | 2 | Search campaigns adopted conversion bidding after request-event validation |
| Jul ’25 | 6 | mobile booking layouts tested across consent and scheduler states |
| Aug–Dec ’25 | 5 | CRO tests compared booking buttons, hours, fees and directions |
St. BonifaceWinnipeg's historic francophone district includes French-speaking residents.
1 language-preference field; French appointments offered only when staffing permitted
River HeightsResidential streets connect to commercial corridors including Academy Road and Corydon Avenue.
1 directions block named the clinic's actual approach route
St. Vital CentreThe shopping centre sits near St. Mary's Road and Bishop Grandin Boulevard, renamed Abinojii Mikanah.
1 directions variant used Abinojii Mikanah with the former name for recognition
Downtown WinnipegWinter snow and ice affect pedestrian access; parking restrictions vary by street.
1 arrival checklist covered entrance access and checking posted parking signs
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditMarket data
144K Searches. Who Gets the Calls?
Keyword Planner counts 144K monthly searches in Winnipeg across 6 service types. Average CPC: $10.60 in 6 QliqQliq accounts.
144K
service searches a month across 6 business types
1,440 deduplicated commercial keywords targeting Winnipeg
Keyword Planner$10.60
average paid-search CPC across 6 accounts
$63,600 spend divided by 6,000 clicks over 90 days
QliqQliq client Google Ads accounts5.0%
paid-search ad CTR across 6 accounts
6,000 clicks from 120,000 impressions over 90 days
QliqQliq client Google Ads accounts75%
of commercial SERPs show ads above organic results
180 of 240 mobile SERPs; 40 queries per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Top-ad presence |
|---|---|---|---|---|---|---|
| Renovation | 24,000 | $14 | $140 | 40% | 4% | 80% |
| Landscaping | 18,000 | $6 | $60 | 45% | 5% | 70% |
| Dental clinics | 36,000 | $12 | $96 | 50% | 6% | 85% |
| Law firms | 22,000 | $30 | $300 | 35% | 3% | 90% |
| Auto detailing | 16,000 | $3 | $30 | 55% | 8% | 50% |
| Heating and cooling | 28,000 | $12 | $120 | 45% | 4% | 75% |
144,000 monthly searches total. Account metrics cover 90 days, 1 account per type. Clicks by row: 600/1,000/1,200/600/1,600/1,000; leads: 60/100/150/60/160/100. Spend totals $63,600. CPL excludes management fees; leads are deduplicated enquiries, not bookings. Top-ad presence: 40 SERPs per type. Source: Keyword Planner, QliqQliq client Google Ads accounts, call tracking, QliqQliq SERP capture
Winnipeg service queriesAll client niches
Position 1: 13.6% versus 25.4%, an 11.8-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. These are organic CTRs, not ad CTRs. Source: GSC of client sites: 6 Winnipeg businesses versus 24 baseline sites, 12 months
Reviews among Map Pack top-3 businesses
Reviews: median for sampled top-3 profiles across 6 business types; not a ranking threshold. Firms: deduplicated profiles assigned to non-overlapping district sampling boundaries; total 3,600. Review counts describe local visibility competition, not paid-ad eligibility. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Winnipeg.
72%
of paid-search clicks come from phones
QliqQliq client Google Ads accounts, 4,320 of 6,000 clicks25%
of commercial keywords include Winnipeg, a district or near-me wording
Keyword Planner, 360 of 1,440 keywords+50%
furnace-repair searches in October–March versus April–September
Keyword Planner, 24 months; seasonal context: Winnipeg heating demand8%
of paid clicks originate outside campaign service boundaries
QliqQliq client Google Ads location reports, 480 of 6,000 clicks30%
of tracked leads arrive outside Monday–Friday, 9 am–5 pm
Call tracking + form and chat logs, 189 of 630 leads2.6
ads above organic results per commercial SERP, mean
QliqQliq SERP capture, 624 top ads across 240 SERPs80%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 192 of 240 SERPs35%
of commercial SERPs display 4 ads above organic results
QliqQliq SERP capture, 84 of 240 SERPs40%
median search impression share across 6 accounts before campaign restructuring
QliqQliq client Google Ads accounts, preceding 90-day comparison window20%
median search impression share lost to budget across 6 accounts
QliqQliq client Google Ads accounts, current 90-day window80%
of sampled landing pages display a tap-to-call link above the fold
QliqQliq mobile landing-page audit, 96 of 120 pages25%
of sampled landing pages publish a starting price or fee range
QliqQliq landing-page audit, 30 of 120 pages40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 40 of 100 eligible origins25%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 15 of 60 calls, weekdays 6–9 pm20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiries$63,600
ad spend across 6 accounts over 90 days
QliqQliq client Google Ads accounts; management fees excluded630
deduplicated leads from 6,000 paid-search clicks
Call tracking + form and chat logs, 6 accounts10.5%
paid-click-to-lead conversion rate across 6 accounts
QliqQliq client Google Ads accounts + call tracking, 630 divided by 6,000$100.95
blended cost per lead across 6 accounts
QliqQliq client Google Ads accounts + call tracking, $63,600 divided by 63060/30/10
% of leads through calls, forms and chat, respectively
Call tracking + form and chat logs: 378 calls, 189 forms, 63 chatsMethod: 1,440 keywords · 240 commercial SERPs · 120 landing pages · 60 mystery calls · 60 form enquiries · 6 client ad accounts over 90 days · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
4 Scripts and AI Tools That Get Work Moving
Find site trouble in hours
QUIQ Pixel finds technical SEO problems in hours, not weeks. Your team gets a faster starting point for site fixes.
Get fixes out of the queue
Our in-house tested scripts speed up work on fixes and pages. Your changes arrive in hours or days, not after weeks in a queue.
Put fresh ideas to work faster
AI speeds up ad and page drafts. Your specialists review the work, so you get faster testing without needing to learn the tech.
See the work, not excuses
Your Glass Box Portal shows rankings, leads, spend and a log of changes, live 24/7. Open it whenever you want answers.
Who does the work
1 Team Focused on Your Next Call
Founder Anton Kovalchuk, social media lead Lena, our CMO, developers and SEO and PPC specialists pull together. You get a team focused on calls and leads, not a lecture on the tools.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
Get Answers Before Your Next Ad Dollar
What does a Winnipeg PPC agency do for your business?
We manage paid search campaigns, bids, ads and negative keywords. We also review landing pages and track enquiries, showing what your spending delivers.
How much should you spend on Google Ads?
Services, goals and competition shape your budget. Across 6 QliqQliq client Google Ads accounts, the average paid-search click cost was $10.60. Your free audit gives you a starting point for your account.
How soon will you see progress?
Our scripts plus AI tools help ship fixes and pages within hours or days. Lead trends need time to assess; timing varies by market, budget and account. We never promise a particular ranking or ad position.
How do you measure the leads that matter?
We track bookings, calls and forms, then check enquiries against your criteria. At the Winnipeg chiropractic clinic, attendance and bookings were tracked separately from clinical outcomes.
Can you see what your team is doing?
Yes. Your Glass Box Portal is live 24/7, with rankings, leads, spend and a change log. We also take only 1 major client in each niche and region, keeping direct competitors off our roster.
Why connect paid search to SEO and AI visibility?
Paid-search data shows which searches bring enquiries. That insight guides SEO and content for AI search. Landing-page improvements give visitors from each channel a clearer route to contact you.
Explore related services
More in Winnipeg
PPC & Google Ads services
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your Competitor’s Phone Is Ringing.
Find out where your Winnipeg ad budget is leaking. Start with a free PPC audit.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche