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Landing pages
We sharpen your path to an enquiry. Better service pages give both ad clicks and organic visitors somewhere relevant to land.
SEO
We build organic visibility around your services, using paid search insights to guide what your pages address.
AI search
We make service information clearer for AI search, reinforcing the message on your SEO and landing pages.
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Find where money escapes
We inspect your searches, bids and campaigns for clicks that eat budget without bringing buyers.
Spot hidden page problems
QUIQ Pixel finds technical SEO problems in hours, giving your team a fast starting point for fixes.
Keep the wrong clicks out
We tighten targeting and exclude irrelevant searches so your budget follows stronger intent.
Get your page working harder
Our scripts plus AI tools speed up page changes, giving visitors a clearer route to contact you.
Look beyond the click
We review enquiries and campaign data. You see the work in your Glass Box Portal.
Case study
88 enquiries a month. The ad bill stayed put.
Vancouver detailer Gleamworks had 15 qualified PPC enquiries monthly; after 12 months, it had 88 at unchanged spend. Get your audit.
PPCGoogle AdsCeramic coating & auto detailingVancouver, BC12 months
Gleamworks
15→88Qualified PPC leads / month+487%; $6,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Grew qualified enquiries 15 → 88 at unchanged spend through service-specific campaigns, coating consultation pages, search exclusions and CRM-qualified conversion bidding.
Qualified PPC leads / month2025–2025 year before
- 14 service landing pages
- 2214 negative keywords
- 34 PMax asset groups
- 42 campaigns: CRM-qualified bidding
Qualified PPC leads / month15 → 88+487%
Paid sessions / month750 → 1,500+100%
Qualified leads / paid session2% → 5.9%+195%
Qualified leads / $1,000 CAD2.5 → 14.7+488%
Service bookings / month8 → 47+488%
Itemised quotes / month10 → 59+490%
- 15 qualified December leads from 750 paid sessions; 2% conversion rate.
- $6,000 CAD December spend; 2.5 qualified leads per $1,000.
- 29% of audited spend reached products, training and self-service wash searches.
- 4 service categories shared 1 generic enquiry destination.
- 2 conversion actions duplicated enquiries; baseline rebuilt using CRM records.
Booking widget erased paid attribution
Cross-domain booking navigation dropped click IDs; configured linker support and persisted attribution against 18 test bookings.
18 bookings retained attributionPMax promoted coating maintenance articles
Final URL expansion selected informational articles; disabled expansion and assigned 4 service landing destinations.
4 destinations controlledVoicemail greetings counted as enquiries
The 10-second call threshold included voicemail; raised it to 60 seconds and imported CRM-qualified calls for bidding.
14 false conversions excluded| Jan ’25 | 2 | conversion actions reconciled; CRM qualification and booking attribution installed |
| Feb ’25 | 4 | landing pages launched for coating, correction, interior and exterior detailing |
| Mar ’25 | 24 | Search creatives tested using preparation steps, vehicle types and booking prompts |
| Apr ’25 | 214 | negative keywords added for products, training, jobs and self-service washes |
| May ’25 | 4 | PMax asset groups launched with service-specific imagery and controlled destinations |
| Jun ’25 | 3 | remarketing audiences launched: 7/30/90-day visitors; converted customers excluded |
| Jul ’25 | 2 | Search campaigns switched to CRM-qualified lead bidding after import validation |
| Aug–Dec ’25 | 6 | CRO tests covered vehicle condition, preparation scope and appointment requests |
KitsilanoCoastal neighbourhood beside English Bay; Vancouver's wet winters create recurring road-film cleaning needs.
1 coating page explained maintenance washes without promising permanent cleanliness
West EndApartment towers and strata buildings are common; parking and vehicle-washing permissions vary by building.
2 intake fields checked parking access and preferred drop-off arrangements
Mount PleasantBroadway Subway construction affected sections of the Broadway corridor during 2025.
1 appointment confirmation linked current access directions rather than promising unrestricted routes
Stanley ParkForested park roads and parking areas sit beneath tree canopy; parked vehicles can collect organic debris.
1 detailing section distinguished contamination removal from paint correction
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Get A Free AuditMarket data
270K searches. Will they find you?
Monthly searches across 6 service types: Ahrefs + Keyword Planner. Average CPC: $14.50 across 6 QliqQliq Ads accounts.
270K
service searches a month across 6 business types
1,800 deduplicated commercial keywords across the target cities
Ahrefs + Keyword Planner$14.50
average paid search CPC across 6 accounts
$87,000 spend divided by 6,000 clicks; search campaigns only
QliqQliq Ads accounts6.0%
paid search click-through rate
6,000 clicks from 100,000 impressions across 6 accounts
QliqQliq Ads accounts75%
of commercial SERPs show ads above organic results
180 of 240 mobile SERPs; 40 sampled per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Clicks / mo | Leads / mo | Lead rate |
|---|---|---|---|---|---|---|
| Renovation | 48,000 | $14 | $140 | 1,000 | 100 | 10% |
| Landscaping | 36,000 | $9 | $90 | 1,000 | 100 | 10% |
| Dental clinics | 62,000 | $18 | $120 | 1,000 | 150 | 15% |
| Law firms | 44,000 | $32 | $200 | 1,000 | 160 | 16% |
| Auto detailing / ceramic coating | 22,000 | $6 | $60 | 1,000 | 100 | 10% |
| Realtors | 58,000 | $8 | $100 | 1,000 | 80 | 8% |
270,000 searches monthly across target cities. Account sample: 1 advertiser per type; 6,000 clicks, 690 enquiries and $87,000 spend. Lead rate = enquiries / clicks; enquiries are not booked jobs. Search volumes describe the market, not account impressions. Source: Keyword Planner, Ahrefs, QliqQliq Ads accounts + call tracking
Vancouver service queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 14.8% versus 27.1%, a 12.3-percentage-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. Observational comparison, not a causal estimate. Source: GSC of client sites: 6 service businesses versus 24 baseline sites, 12 months
Reviews and advertiser counts by city
Reviews: median Google Business Profile review count among sampled advertisers with matched profiles, equally weighted across 6 business types. Firms: unique advertisers observed per city across 40 SERPs; 306 city-advertiser pairs, not region-wide unique firms. Reviews are not an ad-ranking threshold. Source: QliqQliq SERP capture + QliqQliq Maps grid scan; municipal boundaries: Metro Vancouver.
74%
of paid search clicks come from phones
QliqQliq Ads accounts, 4,440 of 6,000 clicks23%
of commercial keywords include a city, neighbourhood or near-me modifier
Ahrefs, 414 of 1,800 keywords3.2
ads above organic results per ad-bearing SERP, mean
QliqQliq SERP capture, 576 ads across 180 ad-bearing SERPs85%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs+40%
landscaping search demand in April–September versus October–March
Keyword Planner, 24 months; Vancouver seasonal comparison50%
search impression share across 6 accounts
QliqQliq Ads accounts, 100,000 impressions from 200,000 eligible impressions30%
search impression share lost to budget
QliqQliq Ads accounts, 60,000 of 200,000 eligible impressions20%
search impression share lost to rank
QliqQliq Ads accounts, 40,000 of 200,000 eligible impressions$126.09
blended cost per enquiry across 6 accounts
QliqQliq Ads accounts + call tracking, $87,000 / 690 enquiries$8–$36
top-of-page bid estimate range across sampled keywords
Keyword Planner, 10th–90th percentiles across 1,800 keywords28%
of sampled landing pages publish a starting price or fee range
QliqQliq landing-page audit, 168 of 600 pages62%
of sampled landing pages show a phone link above the fold on mobile
QliqQliq landing-page audit, 372 of 600 pages at 390 × 844 pixels35%
of sampled landing pages include a neighbourhood-specific service statement
QliqQliq landing-page audit, 210 of 600 pages38%
of eligible origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 38 of 100 sampled origins with field data6/6
client accounts deduplicate calls, forms and chat before counting enquiries
QliqQliq conversion-tracking audit, 6 accounts11.5%
paid session-to-enquiry rate: 690 enquiries from 6,000 sessions
Client analytics + call tracking; 6,000 paid clicks matched to 6,000 sessions60/30/10
% of enquiries through calls, forms and chat, respectively
Call tracking + enquiry logs: 414 calls, 207 forms, 69 chats30%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 207 of 690 enquiries30%
of after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 18 of 60 calls, weekdays 6–9 pm20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 form enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 landing pages · 60 mystery calls · 60 form enquiries · 6 client ad accounts. Account totals cover 1 month; CTR benchmarks cover 12 months. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
4 scripts and AI tools that put fixes live faster
Find page problems in hours
QUIQ Pixel detects technical SEO issues fast. Your team gets a shorter path from finding a problem to fixing it.
Skip the slow queue
Our tested in-house scripts speed up fixes and page work. You get changes in hours or days instead of waiting through weeks of agency handoffs.
Get fresh tests out sooner
AI tools accelerate ad and landing-page drafts. Your team gets new messages in front of buyers sooner and replaces weak ones faster.
Put lead quality to work
AI-driven bidding uses campaign and lead-quality signals to steer your budget towards searches more likely to bring booked work.
Who does the work
1 team focused on your next call
Founder Anton Kovalchuk, social media lead Lena and our SEO, PPC and development specialists work together. You get clarity on leads and revenue, not a lecture on ad tech.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before your next click
What does a Vancouver PPC agency do for my business?
We manage your Google Ads campaigns, review searches and bids, refine landing pages and track enquiries. Your Glass Box Portal gives you a live view of spend, leads, rankings and changes.
What happens during the free audit?
We scan your account for wasted ad spend, irrelevant searches and problems on the path to an enquiry. You get a clear discussion of what to tackle first.
How soon will I see a difference?
Our scripts plus AI tools deliver fixes and pages within hours or days. Lead growth varies by market and account. We don't promise ad placements, rankings or lead counts.
What will management cost?
Your fee depends on the work your account needs. We'll discuss the proposed management fee and ad budget after reviewing your situation.
How do you know which enquiries are worthwhile?
We connect campaigns to calls and forms. Where CRM data is available, we use qualified conversions to see which enquiries turn into real opportunities.
Will you also work for my direct competitor?
No. We take one major client per niche per region, so your direct competitors don't get the same team working against you.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your competitor isn't waiting. Why should you?
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