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Pages match your ads and push visitors toward an enquiry. Their messaging informs your SEO content.
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Organic search builds visibility beyond paid clicks. PPC insights show your team which topics to target.
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Content built for AI-search visibility draws on paid and organic insights, then sharpens your page messaging.
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Your team adjusts campaigns and pages around the searches and enquiries that matter.
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From 12 to 72 leads
Antex Stone & Railing reached 72 qualified PPC leads per month, up from 12.
Case study
12 → 72 qualified leads per month
Antex Stone & Railing: 6 → 42 monthly laser-measure bookings in Toronto, using Search, remarketing and Performance Max.
PPCGoogle AdsGlass railings: stairs, decks, balconies, pool surroundsToronto, ON12 months
Antex Stone & Railing
12→72Qualified PPC leads / month+500%; $6,000 CAD monthly spend at both endpoints; CRM-deduplicated forms + calls
Grew qualified leads 12 → 72 through Search, Performance Max and remarketing; four railing pages promoted on-site laser measurement and itemised pricing within 1–2 days.
Qualified PPC leads / month2025–2025 year before
- 14 service pages
- 2186 negatives
- 34 PMax groups
- 42 campaigns: qualified-lead bidding
Qualified PPC leads / month12 → 72+500%
Paid sessions / month600 → 1,200+100%
Qualified leads / paid session2% → 6%+200%
Qualified leads / $1,000 CAD2 → 12+500%
Laser-measure bookings / month6 → 42+600%
Itemised quotes / month5 → 35+600%
- 12 qualified December leads from 600 paid sessions; 2% conversion rate.
- $6,000 CAD December spend; 2 qualified leads per $1,000.
- 31% of audited spend reached DIY, parts-only and employment searches.
- 4 railing services shared 1 generic landing page.
- 2 conversion actions counted the same enquiry; baseline rebuilt from CRM records.
Reloading confirmation pages created extra leads
Confirmation-page reloads refired tags; added submission-specific transaction IDs and tested 12 reloads.
12 duplicate fires removedPMax sent buyers to care articles
Final URL expansion selected maintenance articles; disabled expansion and assigned 4 service landing URLs.
4 destinations controlledQuote uploads lost their ad attribution
The photo-upload subdomain dropped click IDs; persisted attribution in hidden fields and reconciled 17 submissions.
17 enquiries matched| Jan ’25 | 2 | conversion actions reconciled; CRM qualification and click-ID capture installed |
| Feb ’25 | 4 | service landing pages launched with laser-measure and 1–2-day pricing offers |
| Mar ’25 | 24 | Search assets tested across stairs, decks, balconies and pool surrounds |
| Apr ’25 | 186 | negative keywords added; DIY, jobs and parts-only intent excluded |
| May ’25 | 4 | PMax asset groups launched with service-specific photos, videos and destinations |
| Jun ’25 | 3 | remarketing audiences launched: 7/30/90-day visitors; submitted leads excluded |
| Jul ’25 | 2 | Search campaigns moved to qualified-lead bidding after CRM import validation |
| Aug–Dec ’25 | 6 | CRO tests covered photo uploads, property types and approval questions |
RiverdaleHouse interiors: Ontario Building Code permits 900 mm guards within dwelling units; other locations differ.
1 stair-page diagram separated guards from handrails; dimensions verified on site
CityPlaceCondo balconies may be exclusive-use common elements; alterations generally require board approval and a section 98 agreement.
1 approval-status question screened balcony enquiries before measurement bookings
Humber Bay ShoresLakeside tower balconies: wind exposure requires site-specific assessment, not generic glass specifications.
3 intake fields captured floor, exposure and existing fixing details
Forest HillSingle-residential pool enclosures: 1.2 m minimum; permits and self-closing, self-latching gates required.
1 pool page separated decorative guards from compliant enclosure systems
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360K searches. Who's taking those calls?
360K monthly searches across 6 service types (Keyword Planner). $175 per enquiry across 6 accounts (QliqQliq Ads + call tracking).
360K
local service searches a month across 6 business types
1,800 deduplicated keywords; Toronto location targeting
Keyword Planner$175
paid-search cost per enquiry across 6 accounts
$840,000 spend divided by 4,800 deduplicated enquiries; not booked jobs
QliqQliq Google Ads accounts + call tracking4.0%
paid-search click-through rate across 6 accounts
60,000 clicks from 1,500,000 impressions; search partners excluded
QliqQliq Google Ads accounts75%
of sampled commercial SERPs show 4 ads above organic results
180 of 240 mobile SERP captures; 40 queries per business type
QliqQliq SERP capture| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Dental clinics | 78,000 | $14 | $140 | 60% | 5.0% | 10% |
| Law firms | 66,000 | $28 | $280 | 50% | 4.0% | 10% |
| HVAC contractors | 60,000 | $12 | $150 | 55% | 5.0% | 8% |
| Plumbers | 54,000 | $16 | $160 | 50% | 4.0% | 10% |
| Realtors | 58,000 | $8 | $200 | 40% | 2.5% | 4% |
| Auto repair shops | 44,000 | $6 | $100 | 45% | 5.0% | 6% |
360,000 monthly searches total. Each account supplied 10,000 clicks; enquiries by row: 1,000, 1,000, 800, 1,000, 400, 600. Total spend: $840,000. Impression share uses eligible auction impressions, not keyword search volume. Source: Keyword Planner, QliqQliq Google Ads accounts + call tracking
Toronto commercial queriesAll client niches
Organic position 1: 13.8% versus 26.4%, a 12.6-percentage-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic listings. These are not ad-position CTRs. Source: GSC of client sites: 6 Toronto service businesses versus 24 baseline sites, 12 months
Review counts among Map Pack competitors
Reviews: median among sampled top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: 3,600 deduplicated profiles across Toronto's 6 former municipalities; excludes neighbouring cities. Source: QliqQliq Maps grid scan, 49 points per district; district boundaries: City of Toronto former municipalities.
72%
of paid-search clicks come from phones
QliqQliq Google Ads accounts, 43,200 of 60,000 clicks25%
of sampled keywords include near-me wording
Keyword Planner, 450 of 1,800 keywords+60%
air-conditioning searches in June–August versus March–May
Keyword Planner, Toronto monthly averages over 24 months$14
blended paid-search CPC across 6 accounts
QliqQliq Google Ads accounts, $840,000 divided by 60,000 clicks$2,333
daily paid-search spend across 6 accounts, rounded
QliqQliq Google Ads accounts, $840,000 over 360 account-days90%
of sampled commercial SERPs display a Map Pack
QliqQliq SERP capture, 216 of 240 SERPs85%
of sampled commercial SERPs display at least 1 search ad
QliqQliq SERP capture, 204 of 240 SERPs18%
median search impression share lost to budget across 6 accounts
QliqQliq Google Ads auction reports30%
median search impression share lost to rank across 6 accounts
QliqQliq Google Ads auction reports17.5%
of sampled commercial SERPs display an AI Overview
DataForSEO, 42 of 240 SERPs42%
of sampled landing pages show a price or fee range
QliqQliq landing-page audit, 252 of 600 pages65%
of sampled landing pages show a phone number above the fold
QliqQliq mobile landing-page audit, 390 of 600 pages28%
of sampled landing pages use a dedicated enquiry form
QliqQliq landing-page audit, 168 of 600 pages40%
of eligible landing-page origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 40 of 100 eligible origins6/6
client accounts deduplicate calls, forms and chat before reporting leads
QliqQliq conversion-tracking audit, 6 Google Ads accounts8.0%
paid-search click-to-enquiry rate across 6 accounts
QliqQliq Google Ads accounts + call tracking, 4,800 enquiries from 60,000 clicks50/40/10
% of enquiries through calls, forms and chat, respectively
Call tracking + enquiry logs, 2,400 calls, 1,920 forms, 480 chats35%
of enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 1,680 of 4,800 enquiries24 min
median first response among 48 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 Toronto businesses20%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 enquiriesMethod: 1,800 keywords · 240 commercial SERPs · 600 landing pages · 6 Google Ads accounts · 60,000 paid-search clicks · $840,000 spend · 4,800 enquiries · Q2 2026. Search partners excluded; CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
4 ways our scripts and AI tools speed up your PPC
Catch the wrong clicks
Our team uses scripts plus AI tools for faster search-term reviews, then sharpens targeting to aim your budget at better prospects.
Find site problems in hours
QUIQ Pixel detects technical SEO issues fast. Your team gets a quicker route to fixes that support your search visibility.
Get new pages out faster
Our tested tools speed up page creation. Your team gets relevant offers in front of paid visitors without a weeks-long wait.
Move budget with purpose
AI-assisted bidding and specialist review keep campaign decisions focused on the enquiries your business wants.
Who does the work
1 team. Your leads come first.
Anton Kovalchuk, Lena, our CMO, developers and SEO and PPC specialists work together on your growth. You see the calls and leads; we handle the technical details.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 answers before your next ad dollar
What does a Toronto PPC agency manage?
We manage paid campaigns, targeting and bids, improve landing pages, and track calls and forms. We also link paid-search insights to SEO plus AI-search visibility. Your free audit pinpoints a starting point.
How quickly will you make changes?
Our scripts plus AI tools help us deliver fixes and pages within hours or days, not the weeks other agencies typically need. Your account's timing and any lead growth depend on your market, competition and the work needed.
What does PPC management cost?
The fee and ad budget reflect your account and goals. After reviewing your situation, we'll discuss work and costs. Start with a free audit.
Will you take on my direct competitor?
No. We accept one major client in a given niche and region. Ask about availability when you request your audit.
Do you guarantee rankings or lead numbers?
No. We don't guarantee rankings or a set number of leads. Your market, budget, offer and competition affect outcomes. We prioritise measurable enquiries and show our work in your portal.
How did Antex Stone & Railing fare?
In 12 months, monthly qualified PPC leads rose to 72 from 12; laser-measure bookings rose to 42 from 6. Four railing pages promoted itemised pricing and on-site laser measurement in 1–2 days.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026Your next lead won't wait.
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