Google Ads
We target Richmond buyers. Their search terms show the rest of your team what customers want.
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One connected team
4 Channels. One Team Chasing Your Next Call.
Conversion
We align pages and ads, making calls and forms easier for paid and organic visitors.
SEO
We improve organic visibility for your services, using paid-search insights to guide priorities.
AI Search
We clarify service information for AI search, drawing on SEO work and the questions buyers ask in ads.
Move faster
Your Richmond BC PPC Agency: Fixes in Hours, Not Weeks
Find the leaks
We examine your searches, location settings and tracking. You see where your budget is going.
Target real buyers
We group searches by service and block queries that bring the wrong clicks.
Get changes live
AI tools and tested scripts speed up fixes and new pages while your competitors wait.
Follow the enquiries
We use lead quality to guide bids, ads and page changes, not just click counts.
Check the work
Your Glass Box Portal lists leads, spend, rankings and a record of changes.
Case study
Richmond HVAC: 10 to 63 Qualified Leads a Month
In 12 months, bookings rose from 5 to 32 a month. Ad spend was unchanged at the start and finish.
PPCGoogle AdsHeat pump installation, furnace replacement and HVAC repairsRichmond, BC12 months
Richmond hvac contractor
10→63Qualified PPC leads / month+530%; $5,000 CAD monthly spend at both endpoints; CRM-deduplicated calls + forms
Grew qualified HVAC leads 10 → 63 at unchanged endpoint spend; service-specific Search campaigns, landing pages and CRM imports prioritised Richmond installation and repair enquiries.
Qualified PPC leads / month2025–2025 year before
- 13 service pages
- 2164 negatives
- 32 campaigns: qualified-lead bidding
- 45 CRO tests started
Qualified PPC leads / month10 → 63+530%
Paid sessions / month500 → 1,000+100%
Qualified leads / paid session2% → 6.3%+215%
Qualified leads / $1,000 CAD2 → 13+550%
Assessment bookings / month5 → 32+540%
Installation quotes / month4 → 25+525%
- 10 qualified December leads from 500 paid sessions; 2% conversion rate.
- $5,000 CAD December spend; 2 qualified leads per $1,000.
- 28% of audited spend reached jobs, parts and DIY searches.
- 3 HVAC services shared 1 landing page without property-type screening.
- 2 conversion actions counted enquiries before CRM qualification.
Scheduler bookings lost Google click IDs
The booking iframe omitted attribution fields; passed click IDs into 1 scheduler integration and CRM records.
14 bookings attributedCall assets reached retired dispatch line
A location asset inherited an outdated Business Profile number; corrected the source and tested 3 call routes.
3 routes verifiedRejected forms still counted as leads
AJAX validation triggered button-click conversions; replaced them with server-confirmed submission events across 3 forms.
3 forms corrected| Jan ’25 | 2 | conversion actions rebuilt; CRM qualification and scheduler attribution connected |
| Feb ’25 | 3 | landing pages launched for heat pumps, furnaces and repairs |
| Mar ’25 | 18 | Search ad creatives tested across replacement and repair intent |
| Apr ’25 | 164 | negative keywords added for jobs, DIY, parts and unrelated equipment |
| May ’25 | 3 | remarketing audiences segmented by service; submitted leads excluded |
| Jun ’25 | 2 | Search campaigns switched to bidding on imported qualified leads |
| Jul ’25 | 2 | campaign experiments separated repair urgency from installation assessment intent |
| Aug–Dec ’25 | 5 | CRO tests covered strata approval, equipment photos and booking steps |
StevestonHeritage-designated properties can require heritage alteration permits for exterior changes.
1 intake question flagged heritage status before outdoor-unit placement
City CentreCondominium HVAC alterations can affect strata common property and require strata approval.
1 approval-status field screened installation enquiries
BroadmoorDetached-house installations must account for Richmond's noise bylaw and neighbouring properties.
2 photo prompts captured outdoor-unit location and neighbouring windows
East RichmondFraser River floodplain conditions make equipment elevation and flood-protection requirements relevant to site assessment.
1 assessment checklist flagged equipment elevation for site-specific review
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Get A Free AuditMarket data
100K Searches. Is Your Phone Ringing?
Keyword Planner counts 100K monthly commercial searches across 6 business types. How much demand are you missing?
100K
commercial searches a month across 6 business types
1,200 deduplicated keywords targeting Richmond; volumes exclude neighbouring-city campaigns
Keyword Planner$146.67
paid-search cost per enquiry
$264,000 spend ÷ 1,800 enquiries; rounded, not cost per booked job
QliqQliq Ads accounts + call tracking80%
of commercial SERPs show ads above organic results
192 of 240 mobile SERPs; 40 queries per business type
QliqQliq SERP capture35%
of after-hours mystery calls went unanswered
21 of 60 businesses; 10 per business type, weekdays 6–9 pm
QliqQliq mystery-shopper test| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Ads above organic |
|---|---|---|---|---|---|---|
| Renovation | 18,000 | $14 | $140 | 48% | 5% | 85% |
| Landscaping | 14,000 | $8 | $80 | 55% | 6% | 75% |
| Dental clinics | 22,000 | $16 | $160 | 42% | 4% | 90% |
| Law firms | 12,000 | $28 | $280 | 38% | 4% | 95% |
| Auto detailing / ceramic coating | 10,000 | $6 | $60 | 62% | 6% | 70% |
| Realtors | 24,000 | $8 | $160 | 45% | 6.15% | 65% |
100,000 searches total. Account sample: 20,000 clicks, 400,000 impressions, $264,000 spend and 1,800 enquiries. CPC and CTR are weighted; impression share uses eligible impressions. Ads above organic: 40 SERPs per type, 192 of 240 overall. Source: Keyword Planner, QliqQliq Ads accounts, call tracking, QliqQliq SERP capture
Richmond service queriesAll client niches
Organic positions 1–10, not ad positions. Position 1: 14.8% versus 27.1%, a 12.3-point gap. Non-brand mobile queries; ads and Map Pack commonly precede organic results. Source: GSC of client sites: 6 Richmond businesses versus 24 baseline sites, 12 months
Review context for district-targeted campaigns
Reviews: median among sampled Map Pack top-3 profiles, equally weighted across 6 business types; not a ranking threshold. Firms: deduplicated profiles assigned once by address; total 1,800. Districts are within Richmond. Source: QliqQliq Maps grid scan, 49 points per district; district names: City of Richmond.
72%
of paid-search clicks come from phones
QliqQliq Ads accounts, 14,400 of 20,000 clicks28%
of commercial keywords contain Richmond, a district name or near-me wording
Keyword Planner, 336 of 1,200 keywords18%
of sampled search volume uses Chinese-language queries
Keyword Planner, 18,000 of 100,000 monthly searches; deduplicated language classification+40%
landscaping searches during April–September versus October–March
Keyword Planner, 24 months; equal-length seasonal windows12%
of account spend reaches users outside intended service areas
QliqQliq location-report audit, $31,680 of $264,000; user-location classification5.0%
paid-search CTR across 400,000 impressions and 20,000 clicks
QliqQliq Ads accounts, 6 businesses3.2
ads above the first organic result, mean across all sampled SERPs
QliqQliq SERP capture, 768 ads across 240 SERPs85%
of commercial SERPs display a Map Pack
QliqQliq SERP capture, 204 of 240 SERPs25%
of sampled competitors use price-led search-ad copy
QliqQliq ad-copy audit, 30 of 120 advertisers$13.20
average paid-search CPC across 20,000 clicks
QliqQliq Ads accounts, $264,000 spend35%
of paid landing pages publish a starting price or fee range
QliqQliq landing-page audit, 42 of 120 pages60%
of paid landing pages provide a tap-to-call control above the fold
QliqQliq mobile audit, 72 of 120 pages20%
of paid landing pages offer Chinese-language content
QliqQliq landing-page audit, 24 of 120 pages15%
of audited conversion actions count page views rather than enquiries
QliqQliq tracking audit, 9 of 60 conversion actions; excluded from reported enquiries40%
of sampled origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 24 of 60 origins with eligible field data60/35/5
% of paid enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs: 1,080 calls, 630 forms, 90 chats10.0%
paid session-to-enquiry rate: 1,800 enquiries from 18,000 sessions
Client analytics + call tracking, 6 businesses; deduplicated enquiries9.0%
paid click-to-enquiry rate: 1,800 enquiries from 20,000 clicks
QliqQliq Ads accounts + call tracking, 6 businesses5 h 20 m
median first response among 45 answered mystery form enquiries
QliqQliq mystery-shopper test, 60 form enquiries25%
of mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 15 of 60 enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 1,800 business profiles · 120 landing pages · 60 mystery calls · 60 form enquiries · 6 advertising accounts over 12 months · CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
Built for speed
4 Ways Our Scripts and AI Tools Move Faster
Put lead quality in the picture
Campaign data, call sources and form enquiries come together so your team can spot which searches deserve more attention.
Keep your ads close to home
We align service areas, schedules and call-focused pages so your Richmond campaigns target people you serve.
Get fresh ads ready faster
AI speeds up ad and page drafts. Senior strategists review them before launch, so you spend less time waiting to test a new idea.
Find site problems in hours
The QUIQ Pixel identifies technical SEO problems in hours, giving our team a faster start on fixes that support your site's search visibility.
Who does the work
1 Team. Your Calls Are the Point.
Founder Anton Kovalchuk, social media lead Lena, a CMO, developers, and SEO and PPC specialists work together. You don't need a lesson in tech. You need enquiries, bookings and revenue.
Toronto office, 123 Edward StSEO, PPC, dev in one team
Anton KovalchukFounder
LenaHead of social media
6 Straight Answers Before You Spend Another Dollar
What does a Richmond BC PPC agency do for my business?
We manage paid-search targeting, bids, ads and queries. We also link lead tracking, campaigns and landing pages, so decisions follow enquiry quality rather than clicks alone.
How soon will changes and results appear?
Our AI tools and tested scripts get changes and new pages live in hours or days; conventional agencies often take weeks. Campaign results take time to assess and vary by market, budget and account.
What will management cost?
Fees depend on your account and the work involved. Your ad spend is separate. We'll assess your account in a free audit and discuss costs before you decide.
Do you promise a ranking or lead count?
No. We promise neither a ranking position nor a fixed lead count. We focus on measurable enquiries and show you what we're doing to improve your campaigns.
Will you take on my direct rival?
No. We serve only one major business in each niche and region. We don't take on its direct rivals.
How do I check where my money goes?
The Glass Box Portal is open 24/7. You can check rankings, leads, spend and the change log without waiting for an agency update.
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Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 20261 Free Audit. Find the Leaks.
Your Richmond customers are searching. Find out what's standing between their click and your phone.
Google Premier Partner · top 3%5.0 from 100+ reviewsOne client per niche