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We manage paid search around your services. Enquiry data tells your SEO team which pages deserve attention.








We manage paid search around your services. Enquiry data tells your SEO team which pages deserve attention.
We sharpen pages and forms for enquiries. Paid and organic visitors both get a clearer next step.
We strengthen your search presence. The service pages also give your ads relevant places to send visitors.
We make your service information clearer for AI search, reinforcing the same message across SEO and ads.
Your free audit reviews search terms, service areas and tracking for wasted spend.
QUIQ Pixel finds technical SEO problems in hours, so your team knows what needs fixing.
Our scripts and AI tools speed up changes and pages that give paid clicks a clearer path to enquire.
We refine ads, locations and bids around the services you want to sell.
Your Glass Box Portal shows leads, spend, rankings and a change log.
Maverick Landscaping in Mississauga focused on installations. Start and end ad spend stayed level over 12 months.
Grew qualified landscaping enquiries 10 → 57 at unchanged endpoint spend; service pages, location controls and CRM bidding prioritised installation projects over maintenance requests.
Cross-domain booking completion omitted click IDs; passed attribution into booking metadata and reconciled 18 test submissions.
18 bookings attributedA broad negative for stone suppressed installation queries; replaced it with phrase exclusions and checked 12 searches.
12 searches unblockedTelephone-link clicks counted as enquiries; made clicks secondary and imported answered, qualified calls using CRM outcomes.
1 primary signal replacedURL expansion selected a materials page; disabled expansion and assigned 4 installation landing pages.
4 destinations controlled| Jan ’25 | 2 | conversion actions reconciled; qualified calls and booking attribution validated |
| Feb ’25 | 4 | landing pages launched for patios, driveways, retaining walls and landscaping |
| Mar ’25 | 24 | ad creatives tested with project photos, scope filters and consultation offers |
| Apr ’25 | 164 | negative keywords excluded mowing, employment, rentals and material-only searches |
| May ’25 | 3 | remarketing audiences segmented by service interest; existing enquiries excluded |
| Jun ’25 | 4 | PMax asset groups mapped to installation pages and project galleries |
| Jul ’25 | 2 | Search campaigns switched to qualified-lead bidding after CRM import validation |
| Aug–Dec ’25 | 6 | CRO tests covered budgets, drainage, access and spring installation planning |
1 location field flagged river-adjacent grading and retaining-wall enquiries for review
1 heritage-status question routed affected properties to permit review before quoting
3 intake fields captured slope, downspout outlets and existing drainage
1 photo-upload prompt captured trees near proposed patios and excavation
Want the same breakdown for your site? It starts with a free audit.
Get A Free AuditKeyword Planner counts 180K monthly commercial searches across 6 business types. Put your budget to work.
1,200 deduplicated keywords targeting Mississauga
Keyword Planner180 of 240 mobile SERPs; 40 per business type
QliqQliq SERP capture24,000 clicks from 500,000 impressions over 12 months
QliqQliq client Google Ads accounts$120,000 spend ÷ 1,200 deduplicated enquiries; not booked jobs
QliqQliq client Google Ads accounts + call tracking| Business type | Searches / mo | Avg CPC | Cost per lead | Search impr. share | Ad CTR | Click-to-lead rate |
|---|---|---|---|---|---|---|
| Renovation | 36,000 | $6 | $100 | 48% | 4.5% | 6% |
| Landscaping | 24,000 | $4 | $80 | 55% | 5.0% | 5% |
| Dental clinics | 42,000 | $8 | $100 | 42% | 4.0% | 8% |
| Law firms | 30,000 | $12 | $150 | 35% | 3.5% | 8% |
| Auto detailing | 18,000 | $3 | $60 | 62% | 6.0% | 5% |
| Physiotherapy clinics | 30,000 | $5 | $100 | 50% | 5.0% | 5% |
180,000 searches total. Niche planning benchmarks, separate from pooled account results. CPL equals CPC divided by click-to-lead rate. Impression share uses each niche's eligible auctions; rows are not additive. Source: Keyword Planner + QliqQliq client Google Ads accounts
Positions 1–10 are organic, not ad slots. Position 1: 13.8% versus 26.4%, a 12.6-point gap. Non-brand mobile queries; ads and Map Packs can precede organic listings. Source: GSC of client sites: 6 Mississauga businesses versus 24 baseline sites, 12 months
Reviews: median Google review count among sampled advertisers with matched profiles; not a ranking threshold. Firms: deduplicated advertisers assigned by business address, not service area; total 360 across 6 districts. Source: QliqQliq SERP capture + QliqQliq Maps grid scan; district names: City of Mississauga.
of search ad clicks come from phones
QliqQliq client Google Ads accounts, 17,280 of 24,000 clicksof sampled keywords include Mississauga, a district or near-me wording
Keyword Planner, 336 of 1,200 deduplicated keywordslandscaping searches in April–September versus October–March
Keyword Planner, 24 months; equal six-month periodspooled search impression share across 6 client accounts
QliqQliq client Google Ads accounts, 500,000 impressions across 1,000,000 estimated eligible auctions% of eligible search impressions lost to rank and budget, respectively
QliqQliq client Google Ads accounts; 50% served + 30% rank + 20% budgetof commercial SERPs display ads above organic results
QliqQliq SERP capture, 180 of 240 mobile SERPsmean above-organic text ads on SERPs where those ads appear
QliqQliq SERP capture, 576 ads across 180 ad-bearing SERPsof commercial SERPs also display a Map Pack
QliqQliq SERP capture, 192 of 240 SERPsof commercial SERPs display both above-organic ads and a Map Pack
QliqQliq SERP capture, 144 of 240 SERPsaverage paid search CPC across 6 accounts
QliqQliq client Google Ads accounts, $120,000 spend ÷ 24,000 clicksof sampled ad landing pages publish a starting price or fee range
QliqQliq landing-page audit, 204 of 600 pagesof sampled landing pages mention Mississauga in the main heading
QliqQliq landing-page audit, 372 of 600 pagesof sampled mobile landing pages display a tap-to-call link before scrolling
QliqQliq landing-page audit, 270 of 600 pagesof sampled origins pass all 3 mobile Core Web Vitals
Chrome UX Report, 40 of 100 eligible originsof client accounts track both calls and submitted forms as conversions
QliqQliq conversion audit, 5 of 6 accounts before remediationpaid click-to-enquiry rate: 1,200 enquiries from 24,000 clicks
QliqQliq client Google Ads accounts + call tracking; deduplicated enquiries% of enquiries through calls, forms and chat, respectively
Call tracking + form and chat logs; 720 calls, 420 forms, 60 chatsof paid enquiries arrive outside Monday–Friday, 9 am–5 pm
Call tracking + enquiry logs, 360 of 1,200 enquiriesof after-hours mystery calls go unanswered
QliqQliq mystery-shopper test, 15 of 60 calls; weekdays, 6–9 pmof mystery form enquiries receive no response within 2 business days
QliqQliq mystery-shopper test, 12 of 60 form enquiriesMethod: 1,200 keywords · 240 commercial SERPs · 360 advertisers · 600 landing pages · 60 mystery calls · 60 form enquiries · 6 client ad accounts. Account metrics cover 12 months; keyword volumes are monthly. CAD throughout. Public benchmarks retain their stated dates. · Updated Q3 2026
QUIQ Pixel spots technical SEO problems quickly, giving your team a faster route to fixing issues on your site.
Our in-house scripts speed up changes and page work. You get action in hours or days instead of waiting through weeks of agency scheduling.
Our AI tools speed up ad and page variations, so your team can test fresh messages without letting another month slip by.
Check your leads, spend, rankings and change log whenever you want. No chasing your agency for an account update.
At Mstrseo by QliqQliq, founder Anton Kovalchuk leads a team with Lena in social media, a CMO, developers, SEO and PPC specialists. You get a team focused on calls and revenue, not a lecture on the tech.



We manage Google Ads search terms, bids, locations and ad tests. We track calls and forms, improve landing pages, and align paid search with SEO plus AI-search visibility.
Our in-house scripts and AI tools help us ship fixes and pages within hours or days. Campaign results take time; timing varies by your market, account and required work.
Keyword Planner shows 180K monthly commercial searches across 6 business types. QliqQliq saw ads above organic results in 75% of commercial SERPs. Across 6 client accounts, click-through rate was 4.8% and tracked enquiries cost $100 each. These figures aren't forecasts.
No. We don't promise rankings or set lead counts. We track enquiries, improve campaigns and use lead quality to guide decisions.
The Glass Box Portal is open 24/7. It displays rankings, leads, spend plus a change record; no need to wait for an agency meeting.
No. We accept one major client in each niche and region, never serving direct competitors. Ask about availability when you request your free audit.
Written and reviewed by Anton Kovalchuk, Founder of QliqQliq · Updated November 2026See where your ad budget goes. Start with a free PPC audit.